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http://dx.doi.org/10.9708/jksci.2022.27.02.081

A Visitor Study of The Exhibition of Using Big Data Analysis which reflects viewing experiences  

Kang, Ji-Su (Graduate School of Advanced Imaging Science, Multimedia and Film, Chung-Ang University)
Rhee, Bo-A (College of Art & Technology, Chung-Ang University)
Publication Information
Journal of the Korea Society of Computer and Information / v.27, no.2, 2022 , pp. 81-89 More about this Journal
Abstract
This study aims to analyze the images of Instagram posts and to draw implcations regarding the exhibition of . This study collects and crawl 24,295 images from Instagram posts as a dataset. We use the Google Cloud Vision API for labeling the images and a total of 212,567 clusters of labels are finally classified into 9 categories using Word2Vec. The categories of museum spaces, photo zone, architecture category are dominant along with people category. In conclusion, visitors curate their experiences and memories of physical places and spaces while they are experiencing with the exhibition. This result reproves the results of previous studies which emphasize a sense of social presence and place making. The convergent approach of art management and art technology used in this study help museum professionals have an insight on big data based visitor research on a practical level.
Keywords
Big Data; Instagram; Visitor experience; Google Cloud Vision API; Word2Vec;
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