• Journal of the Korean Operations Research and Management Science Society
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• v.42 no.2
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• pp.1-17
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• 2017

Based on increased popularity and use of social network services as a marketing tool, social commerce became an emerging trend in e-commerce platforms. Social commerce involves sellers offering potential consumers the products and services at a lower price in a limited time period. Through comparison of the performances of domestic social commerce websites, we found that the buying environment such as price, number of available products, and the remaining time period for sale has a significant difference influencing on the purchase decisions of consumers. This study aims to analyze the interaction effects and preference levels of four characteristics (price, discount rate, number of purchases and purchase time) by conducting choice-based conjoint analysis. Survey experiment was performed using a sample of 146 undergraduate and graduate students. The results showed that consumers importantly consider purchase time, discount rate, price, number of purchases in the order of their preference. Also, discount effect is more significant on purchase decisions than price effect and consumers distinguish less the differences among the buying environment characteristics in the closing days of purchase period. Customer segmentation using the preference levels of characteristics indicates that the preference levels have different effects in the purchase utility of each segment. The proposed customer segmentation and differences in feature utilities are expected to be valuable in forming future sales promotion strategies in social commerce.

• KEPCO Journal on Electric Power and Energy
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• v.3 no.2
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• pp.89-97
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• 2017

The substation is a critical node in the power network where power is transformed in the power generation, transmission and distribution system. The IEC 61850 is a global standard which proposes efficient substation automation by defining interoperable communication and data modelling techniques. In order to achieve this level of interoperability and automation, the IEC 61850 (Part 6) defines System Configuration description Language (SCL). The SCL is an XML based file format for defining the abstract model of primary and secondary substation equipment, communications systems and also the relationship between them. It enables the interoperable exchange of data during substation engineering by standardizing the description of applications at different stages of the engineering process. To achieve the seamless interoperability, multi-vendor devices are required to adhere completely to the IEC 61850. This paper proposes an efficient algorithm required for verifying the interoperability of multi-vendor devices by checking the adherence of the SCL file to specifications of the standard. Our proposed SCL validation algorithm consists of schema validation and other functionalities including information model validation using UML data model, the Vendor Defined Extension model validation, the User Defined Rule validation and the IED Engineering Table (IET) consistency validation. It also integrates the standard UCAIUG (Utility Communication Architecture International Users Group) Procedure validation for quality assurance testing. Our proposed algorithm is not only flexible and efficient in terms of ensuring interoperable functionality of tested devices, it is also convenient for use by system integrators and test engineers.

• Journal of KIISE:Software and Applications
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• v.28 no.11
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• pp.842-854
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• 2001

Today\`s first generation shopping agent is limited to comparing merchant offerings usually on price instead of their full range of attributes. Even in the full range comparison, there is not a good model which considers the overall features in the negotiation process. Therefore, the negotiation model needs to be extended to include negotiations over the more attributes. In this paper, we propose a negotiation model in the agent-mediated electronic commerce to negotiate over prices, product features, warranties and service policies based on utility theory and simple heuristics. We will describe a prototype agent-mediated electronic commerce framework called Pmart. This framework provides the software reuse and the extensibility based on the object-oriented technology. It is implemented on Windows-based platforms using Java and CORBA for the network transparency and platform independence.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.183-195
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• 2014

This study aims at identifying and prioritizing the application areas for business development of IoT(Internet of Things). In specific, we collected the opinions of the experts on IoT in Korea through the survey based on pairwise comparison, and then we analyzed them using AHP(analytic hierarchy process). As a result, we found that 'Public Safety & Security', 'Automotive & Transportation', and 'Utility & Energy' are the most promising area in realizing IoT-related businesses. Also, we found that the experts had different views according to the positions of their industry in IoT value chain. The analysis showed that the device industry prioritizes 'Public Safety & Security', whereas the network industry does 'Automotive & Transportation'. The experts from the service industry were found to regard 'Utility and Energy' as the most promising commercialization area of IoT.

• Journal of Korea Port Economic Association
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• v.28 no.3
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• pp.91-110
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• 2012

In the modern management literature, knowledge has been recognized as a new strategic resource enabling a firm to create its competitiveness. Shipping companies under fierce competitive structure need to pay attentions to the utility of knowledge management. A shipping firm may develop its unique service capability by classifying, sharing, and transferring the data, information and knowledge obtained from both inside and outside its global service network. The current study attempts to analyze influential relationships between liner shipping firms' knowledge management and service capabilities. In order to achieve this goal, this study designed a knowledge chain model measuring shipping companies' knowledge management levels and tested its validity and reliability based on a total of 80 replied questionnaires from national and foreign liners. The empirical result presents that supportive and primary activities composing a knowledge chain could exert significant positive influences on the enforcement of shipping service capabilities. This research shows that the utility of knowledge management is adoptable in the maritime industry, and recommends that shipping firms should recognize strategic importance of knowledge and actively pursue knowledge management at an entire firm level.

• Journal of Navigation and Port Research
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• v.32 no.10
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• pp.813-819
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• 2008

Many shipping companies have suffered about high oil cost and environment regulation as people are concerned about the environment, therefore concentrating on energy using efficiency of the ship. The Skysails Company of Germany developed Skysails System for 4 years, making Shipping Company take interest under such situation. Skysails System uses a large kite in the ship, decreasing fuel expenses. So examination and utility analysis on Skysails System application are a necessity by using weather condition in the Coastal Waters of Korea where feeder network was well-developed. As a result, we could find out the system's efficacy on fuel saving and environment cost saving.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.5
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• pp.1036-1057
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• 2013

Wireless body area network (WBAN) is a promising candidate for future health monitoring system. Nevertheless, the path to mature solutions is still facing a lot of challenges that need to be overcome. Energy efficient scheduling is one of these challenges given the scarcity of available energy of biosensors and the lack of portability. Therefore, researchers from academia, industry and health sectors are working together to realize practical solutions for these challenges. The main difficulty in WBAN is the uncertainty in the state of the monitored system. Intelligent learning approaches such as a Markov Decision Process (MDP) were proposed to tackle this issue. A Markov Decision Process (MDP) is a form of Markov Chain in which the transition matrix depends on the action taken by the decision maker (agent) at each time step. The agent receives a reward, which depends on the action and the state. The goal is to find a function, called a policy, which specifies which action to take in each state, so as to maximize some utility functions (e.g., the mean or expected discounted sum) of the sequence of rewards. A partially Observable Markov Decision Processes (POMDP) is a generalization of Markov decision processes that allows for the incomplete information regarding the state of the system. In this case, the state is not visible to the agent. This has many applications in operations research and artificial intelligence. Due to incomplete knowledge of the system, this uncertainty makes formulating and solving POMDP models mathematically complex and computationally expensive. Limited progress has been made in terms of applying POMPD to real applications. In this paper, we surveyed the existing methods and algorithms for solving POMDP in the general domain and in particular in Wireless body area network (WBAN). In addition, the papers discussed recent real implementation of POMDP on practical problems of WBAN. We believe that this work will provide valuable insights for the newcomers who would like to pursue related research in the domain of WBAN.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.51-58
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• 2011

One of the objectives of research on routing methods in wireless sensor networks is maximizing the energy life of sensor nodes that have limited energy. In this study, we tried to even energy use in a wireless sensor network by giving a weight to the transition probability of ACS(Ant Colony System), which is commonly used to find the optimal path, based on the amount of energy in a sensor and the distance of the sensor from the sink. The proposed method showed improvement by 46.80% on the average in energy utility in comparison with representative routing method GPSR (Greedy Perimeter Stateless Routing), and its residual energy after operation for a specific length of time was 6.7% more on the average than that in ACS.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.18 no.2
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• pp.142-149
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• 2004

This paper presents a neural network controller of a grid-connected wind energy conversion system for extracting maximum power from wind and a power controller to transfer the maximum power extracted into a utility grid. It discusses the modeling and simulation of the wind energy conversion system with the controllers, which consists of an induction generator, a transformer, a link of a rectifier, and an inverter. The paper describes tile drive train model, induction generator model and grid-interface model for dynamics analysis. Maximum power extraction is achieved by controlling the pitch angle of the rotor blades by a neural network controller. Pitch control method is mechanically complicated, but the control performance is better than that of the stall regulation. The simulation results performed on MATLAB show the variation of the generator torque, the generator rotor speed, the pitch angle, and real/reactive power injected into the grid, etc. Based on the simulation results, the effectiveness of the proposed controllers is verified.

• Journal of Satellite, Information and Communications
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• v.10 no.1
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• pp.49-55
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• 2015

In cognitive radio network (CRN), spectrum sensing is an elementary level of technology for non-interfering to licensed user. Required sample number for spectrum sensing is directly related to the throughput of secondary user and makes the tradeoff between the throughput of secondary user and interference to primary user. Required spectrum sensing sample is derived from required false alarm, detection probability and minimum required SNR of primary user (PU). If we make clustering and minimize the required transmission boundary of secondary user (SU), we can relax the required PU SNR for spectrum sensing because the required SNR for PU signal sensing is related to transmission range of SU. Therefore we can achieve efficient throughput of CRN by minimizing spectrum sensing sample. For this, we design the tradeoff between gain and loss could be obtained from clustering, according to the size of cluster members through game theory and simulation results confirm the effectiveness of the proposed method.