• 한국의류산업학회지
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• 제19권3호
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• pp.280-288
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• 2017

This study tested how the mobile impulse buying(m-impulse buying) of fashion products was related to shopping motives and mobile applications(apps) browsing in the context of mobile shopping. A total of 316 self-administered questionnaires were obtained from college students who had experienced m-impulse buying of fashion products during the most recent six months. A structural equation model using a correlation matrix with maximum likelihood was estimated for examining the relationships among shopping motives(e.g., hedonic shopping motive and utilitarian shopping motive), apps browsing, and m-impulse buying of fashion products(e.g., fashion-oriented impulse buying and pure impulse buying) by AMOS 21.0. Findings showed that hedonic shopping motive and utilitarian shopping motive had significant effects on apps browsing in their mobile shopping. Apps browsing had a significant effect on fashion-oriented impulse buying, but did not significantly effect on pure impulse buying of fashion products. Additionally, the hedonic shopping motive had directly significant effects on both fashion-oriented impulse buying and pure impulse buying, whereas the utilitarian shopping motive significantly effected on only the pure impulse buying of fashion products in their shopping. This study suggests that the hedonic shopping motive played an important role to determine the m-impulse buying of fashion products and the utilitarian shopping motive played a role in activating apps browsing relevant to mobile shopping for fashion products. Managerial implications are discussed for retailers related to the fashion products in mobile shopping.

• 수산해양교육연구
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• 제26권5호
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• pp.1138-1150
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• 2014

The Purpose of this study was conducted to investigate the factors influencing SNS addiction among university students for providing the basic data to develop SNS addiction prevention program. The data were collected from 363 university students in B & K cities from 2 to 19 September, 2013 and analyzed with t-test, ANOVA and multiple regression by using SPSS 21.0 program. The significant factors of SNS addiction were average using time daily in weekend(${\beta}=.116$, p=.003), SNS using time per connect(${\beta}=.156$, p=<.001), communication motive(${\beta}=.214$, p<.001), non-loneliness motive(${\beta}=.114$, p=.010), social capital(${\beta}=.127$, p=.001), psychological problems(${\beta}=.381$, p<.001). And these factors explained 54.2% of the variance in SNS addiction. In conclusion, the results from this study indicated a need to develop the intervention program to prevent SNS addiction for health promotion of university students.

• 한국융합학회논문지
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• 제11권11호
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• pp.155-163
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• 2020

본 연구는 SNS 광고에 있어 SNS 이용동기 및 이용강도에 따라 광고속성 요인들이 광고호감도와 구매의도에 어떠한 영향을 미치고 있는지에 대한 실험연구를 수행하였다. 연구결과, 우선 SNS 이용동기에 따라 차이를 보여 인간관계 관리의 이용동기 이용자에서는 광고내용의 신뢰성이 가장 크게 영향을 미치고 있고 광고의 흥미적 요소인 오락성도 중요 요인으로 영향을 미치고 있다. 관심사 정보공유의 이용동기 이용자에서는 SNS 이용에 대한 광고의 방해성이 가장 크게 부정적인 영향을 미치고 있는 상황에서 광고의 정보제공력을 나타내는 정보성이 긍정적인 중요 요인으로 영향을 미치고 있다. 그리고 이용강도에 따라서도 차이를 보여 높은 이용강도의 이용자에서는 광고내용의 신뢰성과 정보성이 보다 크게 영향을 미치고 있다. 낮은 이용강도의 이용자에서는 광고의 방해성이 가장 크게 부정적인 영향을 미치며 나머지 요인들은 작게 영향을 미치고 있다. 이러한 결과는 SNS의 이용행태 특성에 따른 효과적인 SNS 광고의 중요 요소를 설명할 수 있는 정보를 제공할 수 있다는데 의의가 있다.

• 한국콘텐츠학회논문지
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• 제15권9호
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• pp.652-661
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• 2015

연구의 목적은 학습자의 사회비교동기 유형에 따라 이러닝 참여도 동기부여자인 EngageGram이 학습자들의 이러닝 참여도에 미치는 영향에 차이가 있는지를 분석하는 것이다. 연구에 참여한 학습자들은 A대학교 '창의적 사고' 교과목을 수강한 144명(남: 106명, 여: 38명)이다. 학습자들의 사회비교동기는 사회비교동기 척도를 활용하는 방법과 학습자들이 이러닝 학습상황에서 EngageGram을 보고 든 느낌이나 생각을 적도록 한 의견을 분석함으로써 사회비교동기 유형을 구분하였다. 연구결과, 사회비교동기 척도를 활용한 경우, 학습자들의 사회비교동기 수준과 이러닝 참여도간 통계적으로 유의미한 상관관계가 없는 것으로 확인되었다. 그러나 이러닝 학습맥락에서 수집한 학습자들의 의견을 분석함으로써 도출한 사회비교유형에 따른 이러닝 참여도에는 통계적으로 유의미한 차이가 있는 것으로 나타났다. 학습자들은 학습상황에서 대체로 자기보다 참여도가 높은 학습자들을 비교대상으로 선정함으로써 참여동기가 촉진되는 것으로 확인되었다. 이 연구는 학습자의 특성을 고려한 학습분석연구 분야에 유의미한 시사점을 제공하리라 기대된다.

• 디지털융복합연구
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• 제14권1호
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• pp.291-303
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• 2016

본 연구는 뇌졸중 환자의 재활동기에 미치는 융복합적 영향요인을 확인하고자 시도되었다. 대상자는 재활병원 및 요양병원에 입원 중인 뇌졸중 환자 138명으로 일대일 면담을 통해 설문지를 작성하여 자료를 수집하였다. 자료는 기술적 통계, t-test, ANOVA, Pearson's correlation coefficient, and Stepwise multiple regression로 분석하였다. 연구결과, 뇌졸중 환자의 재활동기는 임파워먼트(r=.467, p<.001)와 유의한 상관관계가 있었으나 지각한 스트레스와는 유의한 관계를 보이지 않았다. 회귀분석 시 재활동기에 가장 큰 영향을 미치는 요인은 임파워먼트(${\beta}=.432$, p<.001)였고, 다음으로 주간호자(${\beta}=.175$, p=.023)로 확인되었으며, 이 변인들은 뇌졸중 환자의 재활동기를 총 24% 설명하는 것으로 나타났다. 따라서 본 연구의 결과에 따라 뇌졸중 환자의 재활동기를 증진시키기 위해 이들 영향요인을 고려한 융복합적 치료전략을 개발하고 적용할 필요가 있겠다.

• 한국컴퓨터정보학회논문지
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• 제23권8호
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• pp.107-114
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• 2018

This study was conducted for the purpose of examining the effects of team trust element of rugby players on self-determination motive and team performance. As for the study subjects, rugby players participated in the 97th national athletic meet in 2016 were selected. As for data collection, in the total of 221 copies of samples were collected through convenience sampling method and 182 copies were used for the final analysis. Using SPSS 18.0, the collected data were analyzed through frequency analysis, exploratory factor analysis, Cronbach's ${\alpha}$ test, correlation analysis and multiple regression analysis and the following conclusions have been obtained. First, as for the effects of rugby players' team trust element on self-determination motive, it was found that team trust influenced external moderation, internal moderation, integrated moderation and identification moderation, and teammate trust influenced internal moderation, integrated moderation and identification moderation. Second, as for the effects of rugby players' team trust element on team performance, it was found that team trust and teammate trust influenced team performance. Third, as for the effects of rugby players' self-determination motive on team performance, it was found that integrated moderation and internal moderation influenced team performance.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.939-950
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• 2021

The purpose of this study was to measure the significance and contribution of sensory appeal, lifestyle, and health motive in determining coffee drink consumption. The theory adopted is the SOR (stimulus-organism-response) theory and the AISAS (attention-interest-search-action-share) model approach. Data was collected online in April-May 2020, and obtained 413 valid respondent data. The data were processed using SEM (Structural Equation Modeling) framework. The results showed that the variable sensory appeal of coffee drinks, lifestyle variables and health motive variables had a significant effect on coffee consumption. Of the 13 hypotheses proposed, nine hypotheses are accepted and four hypotheses are rejected. Sensory appeal has a positive effect on attitude and action of coffee consumption. Lifestyle has a positive effect on attitude, search, and action, whereas health motive has a positive effect on attitude of coffee consumption. Lifestyle variables have the greatest role in determining coffee consumption, followed by health motive variables and sensory appeal of coffee drinks. The SOR theory and the AISAS approach can both be used to analyze coffee drinking behavior. The research suggests that, to increase coffee consumption, a marketing approach should touch the lifestyle of the community and increase the promotion of the health aspects of coffee drinks.

• 자연과학논문집
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• 제9권1호
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• pp.131-143
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• 1997

본 연구는 서울 및 대전에 거주하는 20대 초반 여대생 352명을 대상으로 의복구매동기와 의복구매행동을 연구하였다. 여대생들의 의복구매동기를 요인분석한 결과, 유행 및 개성추구요인, 경제적요인, 지위요인, 광고 및 충동구매요인등 4개요인으로 분류되었으며, 여대생들의 의복구매행동을 요인분석한 결과, 정보원사용요인은 인적요인, 전파요인, 광고 및 관찰정보요인 3개 요인으로, 의복선택기준은 실용성요인, 디자인요인, 마케팅요인, 유행 및 지위요인등 4개요인으로, 점포선택기준은 상품요인, 서비스요인, 2개 요인으로 분류되었다. 또한 의복구매동기와 의복구매행동 상호간에서 상관이 있는 것으로 나타났으며, 용돈과 전공에 따라서도 의복구매동기와 의복구매행동에 차이가 있는 것으로 나타났다.

• 한국초등과학교육학회지:초등과학교육
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• 제32권3호
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• pp.225-238
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• 2013

The purpose of this study is to find out The Effects of the Learning Motive, Interest and Science Process Skills using the 'Light' Unit on Science-based STEAM. As the subject, 2 classes in the 6th grade of G elementary school located in Busan were selected. Through the pre/post inspection design between experiment and comparison class, the units of science courses in the first semester of 6th grade '1. Light' were applied. The results were as follows: Firstly, it was observed that it would have a meaningful effect to improve the learning motive of students who performed STEAM education. Secondly, it was observed that it would have a meaningful effect to improve the interest of students who performed STEAM education. Especially, the results of 'attention', 'relevance', 'confidence' and 'satisfaction' in the experimental class were higher than those of students in the comparative class. The experimental class gave a positive effect on the 'attention', 'confidence' and 'satisfaction'. According to statistical analysis, this result is meaning. Thirdly, the test on science processing skills showed that there was not statistic meaningful differences between the two groups. But, in the sub-parts, there was statistic meaningful differences between the two groups on the 'integrated inquiry ability'.

• Journal of Microbiology and Biotechnology
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• 제7권6호
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• pp.378-385
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• 1997

Cation motive ATPases on cell membranes of Helicobacter pylori were investigated using everted membrane vesicles. Latent ATPases could be ascertained from aggregated vesicle using N, N-dimethylformamide (DMF) and Triton X-100. By contrast, ultrasonication or chloroform treatments caused membranes to be disrupted, resulting in an alteration of sensitivities against azide or vanadate. Considerable amounts of vanadate-sensitive enzymes were identified from vesicle micelles, prepared by the dilution method. These were activated in the presence of either $Ni^{2+}\;or\;NH_4^+$. From studies employing H. pylori intact cell systems, we found that ATPase expression of this bacterium was markedly dependent upon air composition. It was interesting that cellular expression of $Ni^{2+}$- or $NH_4^{+}$-motive ATPases was significantly affected by extracellular pH, suggesting that these unique enzymes may physiologically be involved in cellular $Ni^2$ import and $NH_4^+$ export, respectively.