• 한국의류학회지
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• 제25권1호
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• pp.162-172
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• 2001

Fashion is the social process concerned with the spread of a new product from its source to consumer. Fashion leadership may be associated the shopping-related behaviors, such as shopping motives, on-going information search, impulse buying behavior. In order to study the relationship between the fashion leadership and the shopping-related characteristics, Three research problems were set up for the study as follows: Research problem 1: To investigate the fashion leadership. Research problem 2: To analyze the relationship between the fashion leadership and the characteristics of shopping-related behavior. Research problem 3: To analyze the relationship between the fashion leadership and other fashion-related behaviors. After statistical analysis using the SPSSWIN, the following results was found. Fashion leadership approximates the normal distribution curve, and its structure consists of one dimension. Using the factor analysis, the two kinds of shopping motive was confirmed hedonic motive and cognitive motive. Fashion leadership was related to the hedonic shopping motive. Also there were positive associations between the fashion leadership on-going information search behavior, and the impulse buying behavior. And there was significant association between the fashion leadership and expense for clothes and spending time for shopping.

• 복식문화연구
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• 제17권6호
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• pp.972-980
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• 2009

This study was aimed to develop ume flower image into a competitive fashion culture product image by reinterpreting the image in modern terms, manufacturing patterns and applying them to various items. In terms of method, ume flower petal was used as a motive and developed into a pattern, using Adobe Illustrator 10, a computer design program. Based on the symbolic image and realist form of ume flower, three new basic motives of new figurative image were set using form omission, simplification, overlapping, repetition and graphic elements. Each motive developed transformed patterns through the change, transformation, combination of colors. The repetitive unit of each motive set expressed geometrical patterns and combination of flower patterns using pattern repetition and $45^{\circ}$ repetition technique in combination with the check arrangement using quadrangle, and set the direction of design that would fit for each item of fashion culture products. Also, consistency and practicality were sought in the goods planning composition of each item by applying motive pattern results to the fashion culture goods, such as neckties, scarves, T-shirts that can be consumed in everyday life. It seems that more creative culture goods including ume flowers will be developed by seeing our own cultural elements as well as flower patterns like ume flower with modern trends.

• 한국의류산업학회지
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• 제11권5호
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• pp.691-700
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• 2009

The purpose of this study is textile design development of the golf wear for international game in which it can inform the status of Korea through the visualization of the national symbolic image, and for this we developed the motive of modern Taeguk motive. According to an increase of popularization of the golf wear and participation of international game, the status of our country needs to be enhanced by developing the motive which the Korea symbolic pattern applied and applying to the golf wear, and it needs to contribute to the fashion industry through commercialization. 'Taeguk' is love with ideological concept and the Korea Founding Principles. The symbolic characteristic in which it represents the Korean image is clear. We presented applicable modern direction based on the figurative features and meaning of traditional pattern. The result of modernized Taeguk motive application to golf wear, effect of our country symbol showed up on a large scale in case of using single motive. And the pattern in which many arrangement methods are applied was more effective that it applies as the part of the detail than the front construction. In addition, we consider that It makes a large contribution to the fashion industry's development by application of fashionable pattern added in applied motive to golf wear.

• 수산해양교육연구
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• 제27권6호
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• pp.1880-1890
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• 2015

The purpose of this study was to development of the 'convergence motive' scale for interdisciplinary knowledge fusion. Based on results from literature review, this study clarifies a theoretical ground for 'convergence motive'. Initial items to measure this concept were verified by content analysis and then finalized. After a pilot test done with 568 college students, gathered data were analyzed by item selection and exploratory factor analysis to verify their validity. Next, the main test implemented with 1,211 college students was analyzed with exploratory factor analysis using the method for rotation based on maximum likelihood analysis and direct oblimin for validating the final items to measure 'convergence motive'. As a result, the scale for 'convergence motive' consists of 43 items to measure the following four factors: collaboration to identifying and solving problems, challenge of a new perspective, communication for convergence, cohesion for convergence. Construct validity and criterion-related validity were performed at last to check this scale's theoretical construct. In conclusion, this study concluded that the scales for convergence motive could be generalized and applicable to other samples.

• 복식
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• 제51권5호
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• pp.45-59
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• 2001

The purpose of this study is to investigate the religious motive and to clarify the relation between religion and fashion and to predict the trends in the future fashion by analyzing the religious motive in the aspects of inner meanings and methods. 1. We can see ego-superiority as inner meanings of religious motive is expressed mysterious image. Mysterious feeling is reflected in modem fashion in the form of the transparency of light and mysterious color in religious painting that is reemerged as a gorgeous and luxurious sense or it is reflected in modern fashion in the form of borrowing grand ways of art and elements of clothing. And this results from longing for aristocratic gorgeousness and from desire for light that is based on love and salvation. 2. We can see religious motive in modern fashion is a will to be converted to religion because of fin de sie-cle anxiety, and this is reemerged in modem fashion as borrowing of religious symbols in the casual wear or as combination of sacred religious motive with vulgar image and they are going to get mental satisfaction by this. 3. Religious motive has the inner meanings of ethic completion and this is reemerged through covering bodies, minimizing details and using dark tone color by having an inspiration in religious clothing. And this results from antipathy to extreme gorgeousness of modern fashion and excessive exposure and from mental desire for returning to an inner nature.

• 유통과학연구
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• 제13권10호
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• pp.35-44
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• 2015

Purpose - This study focuses on the voluntary performance of franchise customers as a result of inherent social motives. It examines the interplay between traits and motives, and their influence on customer citizenship behavior (CCB). Research design, data, and methodology - Empirical evidence from the responses of 288 university students, validates that individual traits are related to social motives, which provides a basis for CCB. The results suggest that social motives do influence an individual's intention to provide feedback, advocate, help, or tolerate. Structural Equation Modeling using AMOS 22 was employed to test the concept. Results - This research illustrates that extraversion has a dominant influence on affiliation motive, and agreeableness is a strong predictor of the altruism motive among franchise customers. Conclusion - All three traits have positive influence on the power motive. Power and altruism motives were found to be the main determinants of CCB in a social setting. The power motive was a better predictor of advocacy and tolerance. The altruism motive significantly predicted helping and tolerance. Feedback was only positively predicted by the affiliation motive.

• 벤처창업연구
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• 제9권5호
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• pp.235-246
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• 2014

본 연구는 평생교육프로그램에 참여하고 있는 노인들의 교육참여동기유형과 교육만족도 그리고 성공적 노화 간의 관계를 밝히는 것이다. 본 연구를 위해 충청남도 천안시에 소재한 노인 복지관을 이용하는 65세 이상의 노인들을 대상으로 설문조사를 실시했으며 414부를 이용하여 t-test, ANOVA, 그리고 회귀분석 등을 실시하였다. 연구결과는 다음과 같다. 첫째, 노인평생교육참여동기는 활동지향동기, 목표지향동기 그리고 학습지향동기로 분류되었다. 둘째, 교육만족도에는 학습지향동기가 정(+)의 영향을 미쳤고 셋째, 성공적 노화에는 활동지향동기와 학습지향동기가 정(+)의 영향을 미쳤다. 넷째, 교육만족도와 성공적 노화간의 관계에서는 교육만족도가 성공적 노화에 정(+)의 영향을 미쳤다.

• 대한가정학회지
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• 제35권6호
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• pp.15-24
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• 1997

The objective of this study were to examine the relationships between clothing design preference, clothing attitude and sex role identity. Using the data collected through interview questions. 200 subjects who were 60years of age and older in Kunsan, Korea, the data were analyzed using $X^2$-test. The results of the study were the followings. 1. The androgynous type liked two button single jacket and the masculine and indifferentiate type three button single jacket, while the femin type liked soutien collar jacket in their woman. 2. The androgynous type' purchase motive was 'enough money' 'finding like clothing' while the masculine type's 'to attend meeting'. The feminine type's motive was 'enough money' and the indifferentiate type 'to attend meeting'. Clothing selection motive was more influenced the androgynous type than the feminine and indifferentiate type by 'design'. 3. The androgynous type felt 'indifferent' for dare clothing of the aging, the masculine type 'hate', the feminine type 'I like to', and the indifferentiate type 'look so good'.

• 유통과학연구
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• 제12권3호
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• pp.17-24
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• 2014

Purpose - This study investigated the main variables of consumer food choice motive and how they affect attitude and purchase intention toward organic foods. The study involved a multiple regression analysis to verify the influence of food choice motive on attitude toward organic food. Research Design, Data, and Methodology - Data was collected through surveys of 280 students and ordinary citizens in Seoul and the Gyeonggi region, using sampling. A multiple regression analysis was performed to confirm the impact of food choice motive on attitude toward organic food, and a regression analysis was performed to identify the impact of attitude toward organic food on purchase intention. Results - Health and environment, among food choice motives, had significant positive influence on attitude toward organic food, whereas convenience, price, and familiarity had no impact. Attitude toward organic food had significant positive influence on organic food purchase intention. Conclusions - As this study identified the impact of organic food choice motive, it may provide baseline data for marketing strategies, to understand consumer attitude toward organic food and purchase intention, and to satisfy consumer needs.

• 한국산학기술학회논문지
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• 제16권12호
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• pp.8830-8835
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• 2015

모티브는 멜로디를 구성하는 가장 작은 단위로 선율의 기본이 되며, 무엇인가 창작을 하는 시발점이다. 솔로를 연주함에 있어 멜로디(Melody)를 구성하는 방법 중 모티브(Motive)를 만들고 그것을 변형 또는 발전 시켜 솔로를 전개하는 방식이 중요한 요소로서 작용을 하는데, 즉흥적으로 이루어지는 재즈 솔로에서 모티브를 어떻게 변형, 발전시켜 전개하였는지 분석하여 이를 활용하는 것은 좀 더 멜로딕(Melodic)한 솔로에 접근 하는 하나의 방식 또는 아이디어가 될 수 있다. 본 논문은 현재 컨템포러리 재즈(Contemporary Jazz)에서 독창적인 아이디어로 여러 장르에서 왕성하게 활동 중인 연주자 래리 그레니디어(Larry Grenadier)의 솔로 중 모티브를 중심으로 솔로를 전개한 3곡을 선곡하여 어떠한 전개기법으로 모티브를 변형, 발전 시켰는지에 대해 분석하였다. 모티브의 판단기준은 서론에서 언급한 모티브 전개기법에 의거하였기 때문에 모티브로 보이지만 모티브 전개기법으로 분석이 불가능한 경우 이를 분석 대상에서 제외한 것은 본 논문의 연구에 있어 한계점으로 남으며 향후 보완하여 연구가 필요한 부분이다.