• Asia Marketing Journal
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• v.12 no.1
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• pp.51-79
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• 2010

This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer's attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers' need satisfaction and star traits as major causal factors that influence consumer's attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the influence of these factors on the consumer's attachment to star brand and how consumer's evaluation of product brand sponsored by star is moderated by the fitness level of between the image of star brand and the image of sponsored product brand. To collect the data, survey was taken in a University located in Incheon. Collected data are analysed using SPSS 15.0 and AMOS 7.0. The results show that when the star brand is perceived as more trustworthy and likeable, and satisfies autonomy need and relatedness need, the consumer is more likely to become strongly attached to him or her. The hypothesis that consumer's attachment to star brand will have the positive influence on the evaluation of product brand sponsored by star is supported. And hypothesis that consumer's attitude to a sponsored product brand is moderated by the fitness level of between the image of star brand and the image of sponsored product brand is also supported. The empirical results imply that star brand to which consumers are attached may have the significant positive impact on the consumers' evaluation process of endorsed product brand and purchase behavior, and that marketers should consider need dimensions which target consumers want to satisfy and the fitness level of between the image of star brand being considered as endorser and the image of product brand.

• Korean Journal of Culture and Social Issue
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• v.22 no.1
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• pp.119-135
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• 2016

We tried to develop the school violence prevention program which focuses on the bystanders. In the context of school violence, most students are bystanders. They can either reinforce the violence or stop the violence. We hypothesized that the students who know their own temperament dimensions such as novelty seeking, harm avoidance, and reward dependence (Cloninger, 1994) will show more tendencies to defend victims from school violence when they learned the methods to prevent school violence in accordance to their temperament dimensions. 351 Korean middle school students participated the 4 sessions of school violence prevention program. The students completed the questionnaires to identify their own behavior in school violence situations. In the experimental group(temperament group), students learned the methods to help the victims that suits with their own temperaments. Whereas, the comparison group just attend the class regardless of their temperaments. Both groups showed significant increase in the trend of defending the victims. However, the temperament group showed more tendency to protect/defend the victims than the comparison group when they faced with school violence. These results show that students can learn the methods of defending victims from school violence more easily by knowing their own temperament dimensions, and can be the prepared and the effective defenders.

• Korean Journal of Culture and Social Issue
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• v.17 no.3
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• pp.321-341
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• 2011

This study examines how anonymity between drivers affects aggressive driving and why, in an anonymous situation, some drive aggressively and others do not. Two surveys were conducted. The first survey covered 200 participants and found that people are more likely to drive aggressively in an anonymous situation than in a face-to-face situation. The second survey covered 384 participants with a history of aggressive driving and found that these aggressive drivers could be classified into three groups using a two-step cluster analysis. Drivers who often exhibit aggressive driving in anonymous situations were found in the second questionnaire to have a high tendency towards driving anger and towards ambivalence over emotional expressiveness. The tendency towards self-defensive ambivalence factor, one of the factors in the ambivalence over emotional expressiveness questionnaire, was also found to be high. Individuals who tended to drive aggressively in an anonymous situation were found to be susceptible to driving anger, usually faced ambivalence over emotional expressiveness, and typically were indecisive. The results of this study suggest that rather than intensifying the enforcement of traffic regulations, a better remedy for those who drive recklessly would be to have them undertake some candid self-reflection.

• Journal of the Korean Society for Library and Information Science
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• v.57 no.4
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• pp.333-351
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• 2023

This study investigates user behavior in library spaces through the lens of AI camera analytics. By leveraging the face recognition and tracking capabilities of AI cameras, we accurately identified the gender and age of visitors and meticulously collected video data to track their movements. Our findings revealed that female users slightly outnumbered male users and the dominant age group was individuals in their 30s. User visits peaked between Tuesday to Friday, with the highest footfall recorded between 14:00 and 15:00 pm, while visits decreased over the weekend. Most visitors utilized one or two specific spaces, frequently consulting the information desk for inquiries, checking out/returning items, or using the rest area for relaxation. The library stacks were used approximately twice as much as they were avoided. The most frequented subject areas were Philosophy(100), Religion(200), Social Sciences(300), Science(400), Technology(500), and Literature(800), with Literature(800) and Religion(200) displaying the most intersections with other areas. By categorizing users into five clusters based on space utilization patterns, we discerned varying objectives and subject interests, providing insights for future library service enhancements. Moreover, the study underscores the need to address the associated costs and privacy concerns when considering the broader application of AI camera analytics in library settings.

• Journal of the Korean Geotechnical Society
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• v.39 no.11
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• pp.7-22
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• 2023

In January 2022, a new legislation was enforced to enhance the safety of underground construction. Consequently, a comprehensive assessment of underground safety is now an integral part of the planning process, including an evaluation of its impact. Ensuring the stability of temporary retaining walls during underground excavation has become paramount, prompting a heightened focus on the assessment of underground safety. This study delves into the analysis of the Multi-axis Flat Continuous Soil Cement Wall retaining wall (MFS) construction method. This method facilitates the expansion of wall thickness in the ground and provides flexibility in selecting and spacing H-piles. Through laboratory model tests, we scrutinized the load-displacement behavior of the wall, varying the H-pile installation intervals using the MFS method. Additionally, a 3-dimensional numerical analysis was conducted to explore the influence of H-pile installation intervals and sizes on the load for different thicknesses of the MFS retaining wall. The displacement analysis yielded the calculation of the height of the arching effect acting on the wall. To further our understanding, a design method was introduced, quantitatively analyzing the results of axial force and shear force acting on the wall. This involved applying the maximum arching height, calculated by the MFS method, to the existing member force review method. The axial force and shear force, contingent on the H-pile installation interval and size applied to the MFS retaining wall, demonstrated a reduction effect ranging from 24.6% to 62.9%.

• Journal of the Korean Geosynthetics Society
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• v.22 no.4
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• pp.43-49
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• 2023

This study described the test results to evaluate the effect of fines content on the wettability of sandy soil composed of hydrophobic soil particles. Wettability was evaluated using the contact angle obtained from the water drop test results for Jumunjin standard sand and sandy soil containing fines content. The test results showed that the wettability of sandy soil composed of sand and fine-grained soil changed depending on the hydrophobic level and fines content. The influence of fines content on the wettability of sandy soil was analyzed. It was found that 1% and 3% hydrophobic sandy soil with 5% fines content decreased by 94.4% and 32.4%, respectively, compared to the contact angle of standard sand. In addition, the contact angle reduction ratio for sandy soil with a 5% hydrophobic level and a fines content of 5% and 10% were 24.4% and 37.3%, respectively. In other words, the wettability of the soils should be evaluated considering the fines content to predict the behavior of contaminants, because the fines content has a significant impact on the value and increase/decrease ratio of the contact angle of sandy soil

• Progress in Superconductivity and Cryogenics
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• v.25 no.4
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• pp.19-23
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• 2023

The Second-generation high-temperature superconducting (HTS) Rare-Earth Barium Copper Oxide (REBCO) wire is a composite laminate having a multi-layer structure (8 or more layers). HTS wires will undergo multiple loads including the bending-tension loads during winding, high current density, and high magnetic fields. In particular, the wires are subjected to bending stress and magnetic field stress because HTS wires are wound around a circular bobbin when making a high-field magnetic. Each of the different laminated wires inevitably exhibits damage and fracture behavior of wire due to stress deformation, mismatches in thermal, physical, electrical, and magnetic properties. Therefore, when manufacturing high-field magnets and other applications, it is necessary to calculate the stress-strain experienced by high-temperature superconducting wire to present stable operating conditions in the product's use environment. In this study, the finite element model (FEM) was used to simulate the strain-stress characteristics of the HTS wire under high current density and magnetic field, and bending loads. In addition, the result of obtaining the neutral axis of the wire and the simulation result was compared with the theoretical calculation value and reviewed. As a result of the simulation using COMSOL Multiphysics, when a current of 100 A was applied to the wire, the current value showed the difference of 10^-9. The stress received by the wire was 501.9 MPa, which showed a theoretically calculated value of 500 MPa and difference of 0.38% between simulation and theoretical method. In addition, the displacement resulted is 30.0012 ㎛, which is very similar to the theoretically calculated value of 30 ㎛. Later, the amount of bending stress by the circular mandrel was received for each layer and the difference with the theoretically obtained the neutral axis result was compared and reviewed. This result will be used as basic data for manufacturing high-field magnets because it can be expanded and analyzed even in the case of wire with magnetic flux pinning.

• Journal of the Microelectronics and Packaging Society
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• v.30 no.3
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• pp.102-110
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• 2023

This paper introduces scarf welding process of thin substrates using flexible laser transmission welding (f-LTW) technology. We examined the behavior of tensile strength relative to the scarf angle for flexible applications. Thin plastic substrates with the thickness of less than 100 ㎛ were bonded and a jig to form a slope at the edge of the substrate was developed. By developing the scarf welding process, we successfully created a flexible bonding technology that maintains joint's thickness after the process. The tensile strength of the joint was assessed through uniaxial test, and we found that the tensile strength increases as the slope of bonding interface decreases. By conducting stress analysis at the bonding interface with respect to the slope angle, design factor of bonding structure was investigated. These findings suggest that the tensile strength depends on the geometry of the joint, even under the same process conditions, and highlights the significance of considering the geometry of the joint in welding processes.

• Economic and Environmental Geology
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• v.56 no.5
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• pp.581-588
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• 2023

This study reports depth-dependent elemental distribution and mineral abundance of the oceanic sediment sample (WP21GPC04) near the Mariana Trench collected during the WP21 expedition in 2021. The elemental distribution determined by μ-XRF shows no significant differences with varying depth, with an average SiO₂ 53.91 wt%, FeO 4.48 wt%, Al₂O₃ 16.56 wt%, MgO 2.56 wt%, CaO 4.79 wt%, Na₂O 3.52 wt%, K₂O 5.48 wt%, similar to the average chemical composition of global subducting sediments (GLOSS). The mineral abundances analyzed using synchrotron XRD, however, vary with depth. While quartz, mica, and plagioclase were identified at all depths, chlorite was found at shallow depths, and zeolite group minerals, phillipsite and heulandite, showed a gradual change in phase fraction with depth. This suggests a change in sedimentation and alteration environments in the region, or the potential for coexistence emerges due to similar sediment stability. Overall, this study will provide a basis for the future investigations on the evolution of sedimentary environment near the Mariana Trench in the western Pacific Ocean and the phase distribution and the behavior of subducting oceanic sediments, which will affect the lithological and geochemical characteristics of the Mariana susduction system.

• Smart Media Journal
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• v.12 no.8
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• pp.45-59
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• 2023

Users who want to experience the metaverse for tourism are exposed to strategic planning in space for the purpose of cultural content. In addition, users learn integrated cultural content in the process of proceeding according to the virtual environment. and Along with the meaning of time and space, users will experience space-telling. It is important to induce interest from the beginning of the experience to continue the experience. However, obstacles arise in this process. This is because developers should promote connections with new information to users who do not have sufficient prior knowledge and only have keywords of interest. Therefore, efficient design methods to enhance interest should be studied in advance. But so far, there has been no research on how to systematically design prior organizers to induce interest in virtual space. This study is an interest-inducing design method that occurs in the process of developing the meaning of virtual space and storytelling of cultural content, and can be seen as a basic study using conceptual guidance-based prior organizer education and learning techniques. First, virtual space elements and human behavior theories were considered. Subsequently, five representative examples of previous organizers currently used were explored, and redesigned and proposed based on a conceptual map for information access and delivery purposes. Through this research process, it was possible to confirm that spatial attributes and cognitive interest elements were effectively transmitted to meaningful learning leading to storytelling learning and elements of service design design method through conceptual guidance.