• Title/Summary/Keyword: Users Reviews

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Topics and Sentiment Analysis Based on Reviews of Omni-Channel Retailing

  • KIM, Soon-Hong;YOO, Byong-Kook
    • Journal of Distribution Science
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    • v.19 no.4
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    • pp.25-35
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    • 2021
  • Purpose: This study aims to analyze the factors affecting customer satisfaction in the customer reviews of omni-channel, posted on Internet blogs, cafes, and YouTube using text mining analysis. Research, data, and Methodology: In this study, frequency analysis is performed and the LDA (Latent Dirichlet Allocation) is used to analyze social big data to respond to reviewers' reaction to the recently opened omni-channel shopping reviews by L Shopping Company. Additionally, based on the topic analysis, we conduct a sentiment analysis on purchase reviews and analyze the characteristics of each topic on the positive or negative sentiments of omni-channel app users. Results: As a result of a topic analysis, four main topics are derived: delivery and events, economic value, recommendations and convenience, and product quality and brand awareness. The emotional analysis reveals that the reviewers have many positive evaluations for price policy and product promotion, but negative evaluations for app use, delivery, and product quality. Conclusions: Retailers can establish customized marketing strategies by identifying the customer's major interests through text mining analysis. Additionally, the analysis of sentiment by subject becomes an important indicator for developing products and services that customers want by identifying areas that satisfy customers and areas that evoke negative reactions.

What Drives Consumers' Purchase Decisions? : User- and Marketer-generated Content

  • Kim, Yu-Jin
    • Science of Emotion and Sensibility
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    • v.24 no.4
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    • pp.79-90
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    • 2021
  • Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

Feature Analysis for Detecting Mobile Application Review Generated by AI-Based Language Model

  • Lee, Seung-Cheol;Jang, Yonghun;Park, Chang-Hyeon;Seo, Yeong-Seok
    • Journal of Information Processing Systems
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    • v.18 no.5
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    • pp.650-664
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    • 2022
  • Mobile applications can be easily downloaded and installed via markets. However, malware and malicious applications containing unwanted advertisements exist in these application markets. Therefore, smartphone users install applications with reference to the application review to avoid such malicious applications. An application review typically comprises contents for evaluation; however, a false review with a specific purpose can be included. Such false reviews are known as fake reviews, and they can be generated using artificial intelligence (AI)-based text-generating models. Recently, AI-based text-generating models have been developed rapidly and demonstrate high-quality generated texts. Herein, we analyze the features of fake reviews generated from Generative Pre-Training-2 (GPT-2), an AI-based text-generating model and create a model to detect those fake reviews. First, we collect a real human-written application review from Kaggle. Subsequently, we identify features of the fake review using natural language processing and statistical analysis. Next, we generate fake review detection models using five types of machine-learning models trained using identified features. In terms of the performances of the fake review detection models, we achieved average F1-scores of 0.738, 0.723, and 0.730 for the fake review, real review, and overall classifications, respectively.

Recommender system using BERT sentiment analysis (BERT 기반 감성분석을 이용한 추천시스템)

  • Park, Ho-yeon;Kim, Kyoung-jae
    • Journal of Intelligence and Information Systems
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    • v.27 no.2
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    • pp.1-15
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    • 2021
  • If it is difficult for us to make decisions, we ask for advice from friends or people around us. When we decide to buy products online, we read anonymous reviews and buy them. With the advent of the Data-driven era, IT technology's development is spilling out many data from individuals to objects. Companies or individuals have accumulated, processed, and analyzed such a large amount of data that they can now make decisions or execute directly using data that used to depend on experts. Nowadays, the recommender system plays a vital role in determining the user's preferences to purchase goods and uses a recommender system to induce clicks on web services (Facebook, Amazon, Netflix, Youtube). For example, Youtube's recommender system, which is used by 1 billion people worldwide every month, includes videos that users like, "like" and videos they watched. Recommended system research is deeply linked to practical business. Therefore, many researchers are interested in building better solutions. Recommender systems use the information obtained from their users to generate recommendations because the development of the provided recommender systems requires information on items that are likely to be preferred by the user. We began to trust patterns and rules derived from data rather than empirical intuition through the recommender systems. The capacity and development of data have led machine learning to develop deep learning. However, such recommender systems are not all solutions. Proceeding with the recommender systems, there should be no scarcity in all data and a sufficient amount. Also, it requires detailed information about the individual. The recommender systems work correctly when these conditions operate. The recommender systems become a complex problem for both consumers and sellers when the interaction log is insufficient. Because the seller's perspective needs to make recommendations at a personal level to the consumer and receive appropriate recommendations with reliable data from the consumer's perspective. In this paper, to improve the accuracy problem for "appropriate recommendation" to consumers, the recommender systems are proposed in combination with context-based deep learning. This research is to combine user-based data to create hybrid Recommender Systems. The hybrid approach developed is not a collaborative type of Recommender Systems, but a collaborative extension that integrates user data with deep learning. Customer review data were used for the data set. Consumers buy products in online shopping malls and then evaluate product reviews. Rating reviews are based on reviews from buyers who have already purchased, giving users confidence before purchasing the product. However, the recommendation system mainly uses scores or ratings rather than reviews to suggest items purchased by many users. In fact, consumer reviews include product opinions and user sentiment that will be spent on evaluation. By incorporating these parts into the study, this paper aims to improve the recommendation system. This study is an algorithm used when individuals have difficulty in selecting an item. Consumer reviews and record patterns made it possible to rely on recommendations appropriately. The algorithm implements a recommendation system through collaborative filtering. This study's predictive accuracy is measured by Root Mean Squared Error (RMSE) and Mean Absolute Error (MAE). Netflix is strategically using the referral system in its programs through competitions that reduce RMSE every year, making fair use of predictive accuracy. Research on hybrid recommender systems combining the NLP approach for personalization recommender systems, deep learning base, etc. has been increasing. Among NLP studies, sentiment analysis began to take shape in the mid-2000s as user review data increased. Sentiment analysis is a text classification task based on machine learning. The machine learning-based sentiment analysis has a disadvantage in that it is difficult to identify the review's information expression because it is challenging to consider the text's characteristics. In this study, we propose a deep learning recommender system that utilizes BERT's sentiment analysis by minimizing the disadvantages of machine learning. This study offers a deep learning recommender system that uses BERT's sentiment analysis by reducing the disadvantages of machine learning. The comparison model was performed through a recommender system based on Naive-CF(collaborative filtering), SVD(singular value decomposition)-CF, MF(matrix factorization)-CF, BPR-MF(Bayesian personalized ranking matrix factorization)-CF, LSTM, CNN-LSTM, GRU(Gated Recurrent Units). As a result of the experiment, the recommender system based on BERT was the best.

A Study on Emotional Response of Leisure Activity (여가활동의 감성적 반응에 관한 연구)

  • Ko Dong-Wan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.33 no.1 s.108
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    • pp.19-32
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    • 2005
  • The role of emotional responses is an important subject of study in consumer behavior. Although the perceived performance and satisfaction related emotions have been studied with increasing quantities in leisure studies or fields of outdoor recreation and tourism, issues concerning the appropriate way to measure these emotional responses remains unresolved. This article reviews the emotion measuring scales, and testify the usefulness of PAD scale based upon 349 questionnaires by users of Phoenix Park(Ski Resort) and Seoul Land(Theme Park) in Korea. It was found that, users' emotional response was closely related with satisfaction in Phoenix Park(Ski Resort); however, users' perceived performance was closely related with satisfaction in Seoul Land (Theme Park). This article argues that the meanings of these findings is due to different characteristics of consumption typology between ski resort and theme park. In conclusion, users' emotional experience may be more useful in understanding skiing activities and in formulating management strategies for ski resorts than theme parks.

Users Participation in IMT-2000 Standardization upon Phased Standards Strategy

  • Myung, Jong-Wook
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 1998.05a
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    • pp.22-22
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    • 1998
  • This paper reviews the benefits of users participation in IMT-2000 standardization by the creation of users coalitions, focusing in particular on phased standards strategy necessary for the evolutionary approach from second generation to third generation systems. It first presents in detail the current status of IMT-2000 standardization progress occurring at each regional standard body including TIA of US, ETSI of Europe, TTA of Korea and ARIB of Japan. With this clear understanding of standardization situations worldwide, we may be able to come up with our standards strategies related to IPR issues and efficient standard-setting mechanism between manufacturers and service providers. In addition, this paper addresses the necessity for phased licensing of IMT-2000 service in order to avoid the high cost of new infrastructures and ensure an acceptable financial investment returns for existing cellular and PCS service providers. An author hopes that this paper can provide the adequate standardization directions of IMT-2000 to satisfy the varying regional and global market requirements.

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An Efficient Search Method of Product Reviews using Opinion Mining Techniques (오피니언 마이닝 기술을 이용한 효율적 상품평 검색 기법)

  • Yune, Hong-June;Kim, Han-Joon;Chang, Jae-Young
    • Journal of KIISE:Computing Practices and Letters
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    • v.16 no.2
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    • pp.222-226
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    • 2010
  • With the continuously increasing volume of e-commerce transactions, it is now popular to buy some products and to evaluate them on the World Wide Web. The product reviews are very useful to customers because they can make better decisions based on the indirect experiences obtainable through these reviews. However, since online shopping malls do not provide ranking results, it is not easy for users to read all the relevant review documents effectively. Product reviews include subjective and emotional opinions. Thus, the review search is different from the general web search in terms of ranking strategy. In this paper, we propose an effective method of ranking the reviews that can reflect user's intention by using opinion mining techniques. The proposed method analyzes product reviews with query words, and sentimental polarity of subjective opinions. Through diverse experiments, we show that our proposed method outperforms conventional ones.

A Study on Attribute of User Generated Content in Ubiquitous Technology (유비쿼터스 비즈니스를 위한 참여자 기반의 디지털 콘텐츠 속성에 관한 연구)

  • Lee, Hong-Joo;Jahng, Jung-Joo;Ahn, Joong-Ho
    • Journal of Advanced Navigation Technology
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    • v.13 no.2
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    • pp.287-295
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    • 2009
  • These days, information technology is rapidly changing our society. Thus, considering such a business environment, many companies are seeking revenue models for successful business. In particular, digital content with the convergence of culture and information technology create revenue for businesses. For this reason, many companies are interested in UGC (User Generated Content), which refers to various kinds of publicly accessible media content that are produced by end-users. Thus, this paper analyzed the attributes of UGC and businesses using ubiquitous technology. From this analysis, this paper shows the critical success factors for UGC in ubiquitous business environments. In addition, this paper analyzed the attributes of UGC through the research of literature reviews and expert reviews. Based on this research, many companies are encouraged to develop successful digital content generated by end-users.

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A Study of Information About Culture And Art Based On Application (최신 문화 예술공연 정보 제공 어플리케이션 연구)

  • Koo, Min-Jeong;Shin, Yea-Ri
    • The Journal of the Convergence on Culture Technology
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    • v.1 no.4
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    • pp.65-69
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    • 2015
  • This study can read register reviews and search read information that users want by musical, drama and movie by using DB by developing App providing the newest culture view and information in android smart phone, when users want to enjoy cultural life. Also, the administrator logins as Administrator-mode and controls cultural information and makes smooth controlling by identifying user's information. In addition, the user logins as User-mode and reads cultural information and can make possible in reading and writing reviews. It makes possible to enjoy leisure activity as cultural activity by identifying reliable performance information via recommendation of friend groups.

Empowering Agriculture: Exploring User Sentiments and Suggestions for Plantix, a Smart Farming Application

  • Mee Qi Siow;Mu Moung Cho Han;Yu Na Lee;Seon Yeong Yu;Mi Jin Noh;Yang Sok Kim
    • Smart Media Journal
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    • v.12 no.10
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    • pp.38-46
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    • 2023
  • Farming activities are transforming from traditional skill-based agriculture into knowledge-based and technology-driven digital agriculture. The use of intelligent information and communication technology introduces the idea of smart farming that enables farmers to collect weather data, monitor crop growth remotely and detect crop diseases easily. The introduction of Plantix, a pest and disease management tool in the form of a mobile application has allowed farmers to identify pests and diseases of the crop using their mobile devices. Hence, this study collected the reviews of Plantix to explore the response of the users on the Google Play Store towards the application through Latent Dirichlet Allocation (LDA) topic modeling. Results indicate four latent topics in the reviews: two positive evaluations (compliments, appreciation) and two suggestions (plant options, recommendations). We found the users suggested the application to additional plant options and additional features that might help the farmers with their difficulties. In addition, the application is expected to benefit the farmer more by having an early alert of diseases to farmers and providing various substitutes and a list of components for the remedial measures.