• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.243-261
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• 2021

Social TV users and content are increasing day by day. The main purpose was to study the motivation for social television users, but I felt the need to analyze the potential psychological impact of users in various content. This study analyzed the impact on psychological well-being due to the interaction and viewing satisfaction by the object relations theory factors of social TV user in Korea. A survey was conducted on students of N university, ordinary university, and ordinary people who have experience using social TV to prove the observations or experiments of empirical facts in this study. Research result, First, Nonalienation have been have a positive effect on interaction and viewing satisfaction. Second, stable attachment have been have a positive effect on interaction. Third, social competence have been have a positive effect on interaction. Fourth, interaction have been have a positive effect on viewing satisfaction and psychological well-being. Fifth viewing satisfaction have been have a positive effect on Psychological well-being. Through this, This will contribute to the development of subdivided content and user-customized services for social television, and it is necessary to reconfigure and study various events that may occur between users in the future.

• Journal of Service Research and Studies
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• v.12 no.4
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• pp.30-49
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• 2022

Recently, as the transition to the untact era due to COVID-19 accelerates, non-face-to-face and non-contact practices have become commonplace, and the OTT (Over-The-Top) service market that provides media content such as movies and broadcast programs through the open Internet is largely expanded and it is receiving great attention from the MZ generation, who are familiar with digital devices and environments. In this study, the effects of OTT service characteristics on MZ generation users' flow, satisfaction and brand loyalty were examined, focusing on Netflix users, one of the representative OTT service brands. In order to carry out this study, a total of 216 people who have used the Netflix OTT service platform were empirically verified by using the survey data of those who have used it for analysis. As a result of the analysis, it was found that among the characteristics of OTT service, contents diversity, convenience, and reliability had a positive (+) effect on flow. Also, flow has a positive (+) effect on satisfaction, and satisfaction has a positive (+) effect on brand loyalty. However, among the characteristics of the OTT service, the recommended service did not have a positive (+) effect on the flow, and the flow did not have a direct positive (+) effect on the brand loyalty. Flow had a positive (+) effect on the brand loyalty through satisfaction. Through this study, it is expected that the market revitalization of the OTT service-related industry and the increasing number of OTT service brands will be able to contribute to the establishment of marketing strategies for the MZ generation consumers, and to provide practical implications.

• Journal of Korean Library and Information Science Society
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• v.24
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• pp.81-106
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• 1996

Without an accurate understanding of information needs of library users, an efficient services can't be implement. And we can expect that there is a difference between query statement and actual information needs of users. It also will occur difference in the process of librarian's interpretation of query statement because of an inaccurate presentation and their different working experiences. It means that there is a communication problems between users and librarians. The purpose of this study is to provide the techniques of face to face communication between users and librarians as a method of efficient library service activities. And focused on the importance of non-language communication. The effectiveness of this study are as follows: 1. With the understanding of information flow, librarians can expand the extent of library services. 2. Knowing that how to communicate with users at the a n.0, ppropriate degree, librarians can improve the communication techniques. 3. Expanding the satisfaction of information services and heitening the reliability of users. 4. From the analysis of user information needs, librarians can convert present system to the proper service-oriented system. 5. Knowing the importance of non-language communication, librarians can improve the service environment.

• Proceedings of the KIEE Conference
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• 2003.11c
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• pp.604-607
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• 2003

Most recommendation systems recommend the products or other information satisfying preferences of users on the basis of the users' previous profile information and other information related to product searches and purchase of users visiting web sites. This study aims to apply these application categories to e-mail more necessary to users. The E-Mail System has the strong personality so that there will be some problems even if e-mails are automatically classified by category through the learning on the basis of the personal rules. In consideration with this aspect, we need the semi-automatic system enabling both automatic classification and recommendation method to enhance the satisfaction of users. Accordingly, this paper uses two approaches as the solution against the misclassification that the users consider as the accuracy of classification itself using the dynamic threshold in Bayesian Learning Algorithm and the second one is the methodological approach using the recommendation agent enabling the users to make the final decision.

• Science of Emotion and Sensibility
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• v.15 no.2
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• pp.269-282
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• 2012

Laboratory equipment will continue to be developed and created as long as experiments continue. Up until now, the designs have been focused on the functional role; successfully process the study purpose. However, nowadays, the requirements of providing emotional satisfaction of the design, has increased. Even so, the users are normally limited by specific groups and investments on these designs have been neglected due to small annual production by the small market. Through this study, we have conducted an emotional evaluation on Temperature and Humidity Chamber's (TH Chamber) exterior shape. First of all, we extracted emotional words and placed them in categories that represent these emotions and conducted an emotional evaluation on four typical TH chamber models. They were selected based on its door lock type and control box type. The result showed that the 'fixed type' of control box and the 'handle type' of door lock were most favorable by the users, satisfying the five representative emotions; 'Attractiveness', 'Classiness', 'Comfortableness', 'Pleasant' and 'Satisfaction in Usability'. Particularly, all 4 emotional words in the 'Satisfaction in Usability' category recorded over 3.65. This indicates that Satisfaction in Usability is relatively an important category when expressing laboratory equipment. The result of this research is expected to be used as a basic data to find a way of right approach in laboratory equipment design.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.467-481
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• 2006

In the era of the Internet and ubiquitous computing, IS users are still facing a variety of threats. Therefore, a need of more tightened information security service increases unprecedentedly. In this sense, this study is aimed at proposing a new research model in which IT assets (i.e., network, system, and information influence) and Information Security Service (i.e., confidentiality, integrity, nonrepudiation, authentication) affect information security qualty positively, leading to users' satisfaction eventually To prove the validity of the proposed research model, PLS analysis is applied with valid 177 questionnaires. Results reveal that both IT assets and Information Security Service influence informations security quality positively, and user satisfaction as well. From the results, it can be concluded that Korean government's recent orchestrated efforts to boost the IT assets and Information Security Service helped great improve the information security quality and user satisfaction.

• The Journal of Information Systems
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• v.29 no.3
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• pp.77-101
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• 2020

Purpose Internet only bank is one of the promising untact businesses which are rising in COVID-19 pandemic. Kakaobank and Kbank have been offering banking services since 2017 in Korea and WeBank and MYbank in China opened the services since 2015. It is necessary to examining determinants of customer loyalty beyond intention to use. The purpose of the present study is to analyze factors influencing customer loyalty and their determinants. A research model integrating the relationships among customer loyalty, service satisfaction, trust, and social influence, and their determinants was proposed. Design/methodology/approach Structural equation modelling for validating the research model was employed. 235 valid data were collected from users of Internet only bank in China. Nine latent variables grouped from 38 indicators were reliable and valid and nine hypotheses were tested by using SmartPLS. Findings All nine hypotheses were supported at significant levels of 0.001 and 0.01. Trust, service satisfaction, and social influence had influenced on customer loyalty. Trust not only affected customer loyalty directly, but also had influence on it indirectly through service satisfaction. Empathy and convenience are determinants of trust. Perceived expertise and dispositions believing acquaints had a positive influence on social influence, whereas users' anxiety for technology or change had a negative influence on social influence. Implications for academics and practitioners were suggested.

• Culinary science and hospitality research
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• v.23 no.5
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• pp.129-139
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• 2017

The necessity of selecting food based on correct information through nutrition ingredients included in the food is being emphasized due to the recent increase in interest of restaurant users in healthy and safe food. This study verified the structural causal relationship among consumer attitude, use reason and health-consciousness regarding nutrition information labeling and their satisfaction and revisit intent. A total of 266 surveys conducted over restaurant users residing in the Busan area was used for the final analysis of the study to attain this study's objective. The suitability of the Structural Equation Modeling and organic causation relationship was verified through the statistics programs SPSS (V 23.0) and AMOS (V 21.0) in order to attain this study's objective, and the control effect of age has been verified. The results showed that a meaningful causal relationship was confirmed in all elements excluding consumer attitude. A control effect was also confirmed in the influential relationship between use reason and satisfaction level. The results of the study suggested that the nutrition information labeling system of restaurants provides practical implications and marketing strategies for restaurant managers and government policy makers.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.13 no.2
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• pp.29-43
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• 2002

"Customer satisfaction"has been investigated in all the fields of public administrative offices including public libraries by the Seoul Metropolitan Government. This study analyzed on the results of the survey which was implemented by the Government and raised several problems. These are 1) emphasizing physical environmental matters such as facilities and equipments in the questionnaire 2) doing sampling errors such as selection of the large portion of study room users and avoidance of adult users 3) finding halo effects in responses.responses.

• Journal of Information Technology Applications and Management
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• v.25 no.1
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• pp.47-66
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• 2018

The development of IT is transforming from the way it has been working face-to-face in performing projects to the online collaboration method using web-based tools. Therefore, various online collaboration tools are being developed and commercialized, including 'Google Docs', which is called the online office. Using these online collaboration tools, users can share documents with other users and collaborate in real time. Therefore, in recent years, companies and educational institutions have been using online collaboration tools to carry out tasks and projects that require collaboration. Various factors can affect the project performance satisfaction through online collaboration tools. In this regard, it is necessary to confirm the factors affecting the satisfaction of the project performance. However, there is not enough empirical research on the satisfaction of the performance through the online collaboration tool. Therefore, this study will investigate the mechanism of project performance satisfaction through online collaboration tool considering the Individual characteristics of the project performing subject, the relationship characteristics between the project members, and the system characteristics of the collaboration tool.