• The Journal of Information Systems
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• v.12 no.2
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• pp.41-56
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• 2003

The objective of this study is to explore the effects of e-teaming users' self-efficacy and perceived service quality for e-teaming staffs such as instructors or teaching assistants on two main perceptions for e-learning systems in a view of information technology - perceived ease of use and perceived usefulness which have been considered as important antecedents for acceptance of information technology so called in Technology Acceptance Model. For this purpose, we suggest a research model and test it empirically by sampling in students of virtual universities. In result, all hypotheses except the relationship between academic self-efficacy and perceived usefulness are accepted. This result implies that self-efficacy for computers and service quality for staffs such as instructors or teaching assistants should be considered as important ones for success of e-learning systems in addition to those related with information technology.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2007.02a
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• pp.154-159
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• 2007

This article focuses on the psychometric stability of the technology acceptance model (TAM) by Davis [8] when applied to laptop usage in the educational settings. Using a survey of 297 users, this research provides evidence that the TAM provides a model for a valid and reliable measure to use among students in assessing their perceptions of laptop usage. Given this evidence, those involved with implementation and training in laptop environment can confidently apply the instrument.

• Journal of the Korean Society for Library and Information Science
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• v.33 no.3
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• pp.5-21
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• 1999

This study assesses user attitudes towards electronic academic journals and suggests management issues for users and information managers. To reveal academic scholars' user attitudes, this paper is an attempt to survey the concepts of electronic journals, thoughts, perceptions and experiences of a sample of university faculty. Based upon various aspects of user attitudes, this study derives effective management techniques for electronic academic journals in library and information center.

• Asia Marketing Journal
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• v.22 no.3
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• pp.71-85
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• 2020

Social media has emerged as a major hub of engagement between brands and consumers in recent years, and allows user-generated content to serve as a powerful means of encouraging communication between the sides. However, it is challenging to negotiate user-generated content owing to its lack of structure and the enormous amount generated. This study focuses on the hashtag, a metadata tag that reflects customers' brand perception through social media platforms. Online users share their knowledge and impressions using a wide variety of hashtags. We examine hashtags that co-occur with particular branded hashtags on the social media platform, Instagram, to derive insights about brand perception. We apply text mining technology and network analysis to identify the perceptions of brand images among consumers on the site, where this helps distinguish among the diverse personalities of the brands. This study contributes to highlighting the value of hashtags in constructing brand personality in the context of online marketing.

• Journal of Communication Design
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• v.39
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• pp.82-90
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• 2012

The present study is focused on investigating the subjective viewpoint of users favoring Galaxy phones as an element for emotional experience designs, and Q methodology used for the study of subjectivity has revealed 3 types. The first type is a type pursuing reasoned actions with high expectations for the emotional quality through direct and indirect experiences of Galaxy phones. They were shown to place an emphasis on portability and usability while having a low preference for the shape of external forms and materials. The second type is a type pursuing planned actions with an emphasis on individual subjective perceptions as well as both of physical sensation and usability. They were distinguished as a type preferring pleasure and efficiency experienced by its use. The third type is a type pursuing differentiated personalities with an emphasis on messages they want to deliver to other people through the products owned by an individual. They were identified as a type emphasizing display of personalities through differentiation in aesthetic elements.

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.180-189
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• 2024

We aimed to see if approach-avoidance visual experience would have different effects in the valence rating of emojis. Previous literature has shown that approach-avoidance tendencies have influences people's emotional perceptions. Up until now, research on emojis have been heavily focused on static emojis, which gives room for exploration whether if movement added on to emoji would elicit different emotional responses. In the study, we examined the impact of approach-avoidance visual experience of emojis via mobile interface, categorized into 4 experimental conditions (positive approach, negative approach, positive avoid, and negative avoid), and conducted semi-structured interviews to identify users' reasonings towards their valence ratings on specific emojis with approach or avoid movements. We found that positive approach emojis were the highest valence rating and preferred by the participants, while there were no differences between negative emoji approach or avoidance. Based on these findings, we conclude that positive emojis could be intensified to be more positive with approach motion, yet for negative emojis, individual differences or contextual differences may arise in its emotional ratings.

• Safety and Health at Work
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• v.11 no.3
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• pp.284-290
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• 2020

Background: Prevalence rates of smokeless tobacco (SLT) use among firefighters are remarkably high and substantially higher than similar occupational groups and the general U.S. population. The purpose of this study was to explore the perspectives of fire service personnel regarding cancer and its associations with tobacco and SLT use. Methods: This descriptive study used a qualitative approach. Key informant interviews were conducted in 39 career firefighters and fire service administration from across the U.S. Discussion were recorded, transcribed verbatim and transferred to NVivo software for narrative analysis. Topics explored included cancer perceptions, attitudes and beliefs, and cultural factors related to SLT use behaviors. Results: Major themes that emerged among fire service personnel included concerns about cancer and its risk factors including firefighting tasks, such as fire overhaul operations, and from their lifestyle behaviors, such as alcohol and tobacco use. Firefighters also suggested a number of reasons for their increased SLT use, such as fire department tobacco-free policy and fire service culture. Conclusion: The current study provides a rich foundation for future research, prevention, and intervention efforts for the fire service and research communities regarding tobacco and SLT use and cancer risk. Additional research on firefighters' cancer beliefs deserves future research in order to improve messaging about the risks of cancer due to firefighting.

• Journal of the Korean Society for Library and Information Science
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• v.50 no.3
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• pp.267-292
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• 2016

The purpose of this study is to understand the quality of University library service and to propose analyzing method from user's perspective. For that, this study noted that 'the process' of using the university library service rather than 'what did they use' in the university library. In-depth interview data about User's experiences that they used university library drew service quality elements based on the method of grounded theory. Comparing the derived service quality elements with LibQual+ dimensions, the result of this study is as follows. (1) Service quality element related to the user's emotion and new user-friendly service customization were shown. (2) Substantial claims of users were analyzed more specifically by this study. It seeks ways to differentiate service quality factors by attributes and priority importance about service quality elements which was analyzed using KANO and AHP.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.39 no.3
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• pp.431-439
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• 2019

Although various efforts to increase the usage of the Yeouido Saetgang river have been made after it was established as the first ecological park in 1997, its usage is significantly lower compared to neighboring Yeouido Han river park. In this study, an interview survey of 1,000 visitors to Yeouido Saetgang river park was conducted. The perception and activity patterns among the visitors were examined. The results showed that about 60 percent of all users were neighboring residents who can move by a walk. Most of the visitors spend their time in the river park taking exercises and observing the ecosystem. It is similar to the characteristics of other city parks in Seoul. The perceptions and activity patterns according to the visitor's characteristics were analyzed statistically. Also, the effect level of activity patterns on the perceptions such as satisfaction, attachment, and willingness to participate was analyzed and discussed.

• Journal of the Korean Society for information Management
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• v.41 no.2
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• pp.215-243
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• 2024

A school library is an institution that supports the school's educational objectives through various educational activities based on information resources, and teachers' perception is essential to connect resources and users. However, most studies have been conducted based on the self-perception of teacher librarians. This study aims to understand the effect of teachers' experience of library programs and cooperative classes with the school library on their perception of the school library roles and librarian teachers' professionalism. A questionnaire survey was conducted on 78 teachers at eight national and public high schools in Seoul and Gyeonggi Province, and the results were statistically analyzed using factor analysis and regression. As a result, it was found that the teachers' experiences affect their perception of the school library's roles, especially informational, educational, and cultural roles. Also, the teachers' experiences affect their perception of librarian teachers' educational support and library expertise. Based on the results, considerations in school library programs and cooperative classes were suggested to improve teachers' perception of the school library roles and librarian teachers' professionalism.