• Informatization Policy
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• v.23 no.1
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• pp.38-55
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• 2016

This study discusses the operating systems upgrade to motivation of windows users. To discuss this issues, research hypotheses were set based on Unified Theory of Acceptance Use of Technology(UTAUT) and Theory of Reasoned Action(TRA). The data were collected from undergraduate students. Total of 199 data were used for the analysis. The results of the analysis were summarized into two ways. first, performance expectancy and effort expectancy has a positive influence on attitude towards upgrade the operating systems. Second, social influence, facilitating conditions, and attitude had a positive influence on intention towards upgrade the operating systems. Thus, when users perceived a high degree of performance expectancy, effort expectancy, social influence, and facilitating conditions towards upgrade the operating systems, they evaluated more positively the upgrade the operating systems.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.897-907
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• 2020

The development of information technology and the demands of society on an application in an operating system, as well as increasing the specifications and sophistication of smartphones, require banks to make changes to their mobile banking applications. The transformation of the mobile banking application into a digital banking application conducted by banks has made users re-evaluate based on their preferences. This study presents the behavior of users of digital banking applications in Yogyakarta, Indonesia. The hypothesis model is based on Technology Acceptance Model (TAM) with additional factors of the social image, perceived risk and perceived trust adopted from Muñoz-Leiva et al. (2017). The methodology in this study includes data collection through questionnaires distributed online and data analysis using the Structural Equation Model. The results of this study illustrate that the perceived trust and perceived risk have a more dominant part in influencing user attitude and user intention to use digital banking. Meanwhile, social image, perceived ease-of-use and perceived usefulness are not significant in influencing user attitude and user intention to use digital banking. The implication of this research helps to determine the right communication and strategy so that more users with more benefits can utilize this digital banking application.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.478-489
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• 2021

The mobile game industry is currently on the rise and is one of the major industries. Recently, advertisements among mobile games are aimed at branded content, unlike existing advertising content. In this study, we conduct a study on the advertisement effectiveness of the attributes of branded advertisements under a mobile game environment. Therefore, the impact of context congruity, perceived advertising intrusiveness and entertainment on advertising attitude, brand attitude and purchasing intention was verified through experimental research on Chinese mobile game users in the 10s and 20s. Analysis of the PLS structural equation model showed that context congruity and entertainment had a significant impact on advertising attitude, but did not have a significant impact on brand attitude. Perceived advertising intrusiveness has no significant impact on advertising attitude and brand attitude. Finally, advertising attitude had a significant influence on purchase intention through brand attitude. Through these findings, we discuss the effectiveness of mobile game branded advertisement and present effective brand advertising strategies.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.35-43
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• 2015

This paper examines Internet banking attitudes associated with demographics and motivations for Internet banking subscribers to access their online banking sites. To find out the relationships among demographics, motivation, and attitude, I conducted ANOVA and regression analysis using survey data. The results of the paper found that age group and experience were significant demographic variable impacting motivation of economic benefits and users with much experience. Male users had stronger motivation of entertainment and getting better information than female users. Users with longer experience and frequent visitors had positive attitude on financial products. All motivation factors had influences on attitudes on both of financial products and Internet banking. This study suggests the features of Internet banking attitudes and motivations by demographics, from which we can figure out how to motivate Internet banking users for them not only to actively access their online banks rather than visit banks in person but also to have positive attitudes on their banks and Internet banking.

• Journal of the Korean housing association
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• v.8 no.2
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• pp.85-96
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• 1997

This study attempts to find out the users' attitudes regarding interior design(for finishing, moods, and elements of interior design) and suggests the attitude model of interior design for the apartments, For this purpose, a field survey has been carried out with 321 households living in the apartments in Pusan. The relationships between the residents' characteristics and their attitudes toward interior design were examined in view of developing more diverse interior design alternatives for the apartments. The major findings are as follows: 1. Most residents in the apartments are interested in making diversified dwelling units and want to have diverse interior design alternatives. 2. The users' attitudes regarding interior design are significantly different according to the function of each room(master bedroom, living room kitchen, and bath room) and the household characteristics(age of housewife. income, and family life-cycle). 3. The attitude models of interior design are suggested as 3 types(6 models)according to residents' housing area and income.These findings could be used as useful data for developing diverse design alternatives to correspond with users' preferences.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.143-153
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• 2000

The purpose of this study was to find out the relationship among the frequency of perfume usage and perfume attitude. perfume consuming behaviors and demographies. The data were collected from 352 female college students using questionnaire. Three groups including Large amount users(30.1%), Medium amount users(33.8%), and Small amount users(36.1%) were identified by the frequency of perfume usage. The results were summarized as follows : 1. There were significant differences on perfume attitudes and perfume consuming behaviors among the three groups. The more they use perfume, the more they feel pleasure and self-confidence. Most subjects preferred overseas prestige and popular perfume. And they obtained perfume informations through magazine ads and article. 2. There were significant differences demographic characteristics among the three groups. The older and the higher social status frequently used perfume. This study will provide useful marketing data and implications for activation of domestic perfume market.

• English Language & Literature Teaching
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• v.12 no.1
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• pp.29-54
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• 2006

The purpose of this study is two-fold: first, to examine the current status of e-dictionary use in Korea and the attitude toward its use by Korean college students; second, to investigate to what degree e-dictionaries may be useful and effective tools in helping to improve learners' overall English skills. The subjects were 84 college students and they were divided into two groups: the experiment group and the control group. The instrument employed was the Preliminary Student Usage Questionnaire, which was developed by the researcher, together with the questionnaire survey developed by Koyama and Takeuchi (2004), which was modified for the study. The findings from this research are as follows: First, a special instruction session on how to use e-dictionaries made a statistically significant difference among users of the dictionaries. Those subjects who had received the instruction displayed a more positive attitude toward the use of e-dictionaries. Second, the experiment group showed a more favorable attitude toward the use of e-dictionaries. On the basis of the above results, the researcher suggests that proper guidance on the use of e-dictionaries and their benefits should have a positive influence on users. The findings from the current research will shed light on the current status of electronic dictionary use among Korean college students.

• The Journal of Information Systems
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• v.18 no.1
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• pp.25-46
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• 2009

According to adaptive structuration theory, faithfulness of appropriation(FOA), and consensus on appropriation(COA) are variables for measuring appropriation in use of IT. FOA is the level of interpreting and using the intentions of the IT designers objectively and COA is the level of agreement on ways of using IT among or with user group independently of designers' intention. In traditional theories of IT adoption, computer self-efficacy(CSE), self evaluation on abilities of using computer, has been considered as one of the important individual differences. which would influence on beliefs of using IT. Therefore, considering the relationship among CSE, FOA, COA and attitude, we can hypothesize that CSE would play a moderation varaible among appropriation related variables relationships, FOA-attitude and COA-attitude. The objective of this study is an analysis of CSE's moderation effects in causality relationship among appropriation measuring variables. For this purpose, we propose a research model where there are four hypotheses for moderation effects of CSE on the relationships between appropriation variables. We test these hypotheses by sampling ERP and groupware users. In result, our proposed hypotheses except moderation effect of COA-usefulness are accepted. Main contribution of this study is to identify the relationship between CSE and AST. This study implies that very careful consideration of users' CSE is necessary in order to perform managerial activities based on FOA and COA in IT management department.

• Culinary science and hospitality research
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• v.23 no.5
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• pp.129-139
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• 2017

The necessity of selecting food based on correct information through nutrition ingredients included in the food is being emphasized due to the recent increase in interest of restaurant users in healthy and safe food. This study verified the structural causal relationship among consumer attitude, use reason and health-consciousness regarding nutrition information labeling and their satisfaction and revisit intent. A total of 266 surveys conducted over restaurant users residing in the Busan area was used for the final analysis of the study to attain this study's objective. The suitability of the Structural Equation Modeling and organic causation relationship was verified through the statistics programs SPSS (V 23.0) and AMOS (V 21.0) in order to attain this study's objective, and the control effect of age has been verified. The results showed that a meaningful causal relationship was confirmed in all elements excluding consumer attitude. A control effect was also confirmed in the influential relationship between use reason and satisfaction level. The results of the study suggested that the nutrition information labeling system of restaurants provides practical implications and marketing strategies for restaurant managers and government policy makers.

• Asia-Pacific Journal of Business
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• v.3 no.1
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• pp.10-16
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• 2012

India is having a high growth rate of Mobile subscribers which has opened up a new marketing channel of communication with customers. There is a need to study the factors affecting Mobile user's attitude towards Mobile marketing and the relationship between these factors. To study the mobile users attitude towards mobile marketing 489 mobile users opinion is taken on 12 statements for a period of 5 months. Using factor analysis method these 12 statements are grouped into 5 groups they are Mobile advertisement, Mobile Usability, Mobile Promotions, Mobiles shopping and Mobile Marketing. Confirmatory Factor Analysis (CFA) was performed to confirm the findings. SPSS Statistics 17.0 is used to conduct factor analysis and the validity of the model. Once the model was validated, SPSS Amos 18.0 was used to fit a model based on Structure Equation Model to analyze the factors affecting Mobile user's attitude and the relationship between these factors. The present study revealed that Mobile Advertisement and Mobile Sales Promotion are having positive effect on Mobile Marketing where as Mobile Shopping and Mobile Phone Usability is having negative effect on Mobile Marketing. The impact of indicators like Mobile Phone user's permission and personalization of Mobile Phone communication on Mobile Marketing are also discussed in this article.