• 정보관리연구
• /
• 제37권3호
• /
• pp.1-24
• /
• 2006

전통적으로 정보전문가의 역할이었던 메타데이터 생성은 인터넷이 대중화되고 인터넷상의 정보가 폭증하면서 그 한계에 부딪치게 되었다. 이에 오늘날 정보자료의 가치는 그것을 사용하는 이용자에 달려있다는 인식하에 정보이용자가 메타데이터를 만드는 새로운 정보조직 패러다임이 부상하게 되었다. 본고에서는 이용자 생성 메타데이터에 해당하는 이용자 주석과 이용자 태깅의 개념과 구현사례를 살펴보았다. 그리고 이용자 생성 메타데이터가 디지털도서관 발전에 미치는 영향과 시사점을 논의하였다.

• Asia pacific journal of information systems
• /
• 제26권1호
• /
• pp.1-21
• /
• 2016

Social media is increasingly being used as a source of information during crises, such as natural disasters and civil unrests. However, the quality and truthfulness of user-generated information on social media have been a cause of concern. Many users find distinguishing between true and false information on social media difficult. Basing on the elaboration likelihood model and the motivation, opportunity, and ability framework, this study proposes and empirically tests a model that identifies the information processing routes through which users develop trust, as well as the factors that influence the use of these routes. The findings from a survey of Twitter users seeking information about the Fukushima Daiichi nuclear crisis indicate that individuals evaluate information quality more when the crisis information has strong personal relevance or when individuals have low anxiety about the crisis. By contrast, they rely on majority influence more when the crisis information has less personal relevance or when these individuals have high anxiety about the crisis. Prior knowledge does not have significant moderating effects on the use of information quality and majority influence in forming trust. This study extends the theorization of trust in user-generated information by focusing on the process through which users form trust. The findings also highlight the need to alleviate anxiety and manage non-victims in controlling the spread of false information on social media during crises.

• Asia pacific journal of information systems
• /
• 제33권3호
• /
• pp.541-572
• /
• 2023

Amazon Go is a cashierless convenience store concept, which is seen as a disruption in the grocery retail segment. Although Amazon Go has the ability to disrupt the retail segment, there are speculations on how Amazon Go will be perceived by users. Existing studies have not utilized user-generated content to understand the factors that affect customer behaviour in case of Amazon Go. Additionally, in case of phygital retail, studies have not attempted at understanding the effect of emotions and gratifications on user behaviour. To address the gap of exploring user perspectives based on their experience, we have examined the impact of gratifications and emotions on the acceptance of phygital retail using user-generated-content. A mixed-method approach has been utilized using only user-generated content. Utilizing topic-modelling based content analysis and emotion analysis on 30 articles related to Amazon Go, we found themes like, convenience, technology, experience, personalization, enjoyment and emotions like, bad, good, annoyance, success. In the empirical analysis, we have utilized 522 reviews about Amazon Go from the cognition and emotion theory stance, and found that hedonic gratifications have a positive impact on challenge emotions. We also found a significant impact of emotions on customer's favourite behaviour.

• International Journal of Internet, Broadcasting and Communication
• /
• 제8권3호
• /
• pp.25-30
• /
• 2016

User-generated content (UGC) satirizing the presidential candidates was widespread during the 2016 election in Taiwan. Using an experimental design, this study explored the predictors of viewer agreement to satirical UGC, and its influence on viewer attitudes towards candidates after watching the satirical videos from YouTube. Results showed that participants' agreement with the satirical UGC was predicted by their political cynicism and political information efficacy, but not by candidate favorability. Watching the UGC satirizing the presidential candidates effected the favorability toward the male candidates but not the female candidate. In addition, the evidence suggested that the frequency of exposure to satirical UGC is related to political information efficacy, but not with political cynicism or candidate favorability.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
• /
• 제15권3호
• /
• pp.189-199
• /
• 2009

최근 인터넷 상에 정보가 방대해지면서 사용자의 요구에 맞는 정보 필터링과 개인화 서비스가 매우 중요해지고 있다. 특히 전자상거래 분야에서 상거래를 활성화시키고 정보 제공자에 대한 만족도와 충성도를 높이기 위해, 사용자의 취향을 기반으로 한 정보 추천은 필수적인 요소가 되었다. 기존 추천 시스템은 사용자의 관심 정보를 기술한 사용자 프로파일을 대부분 정보 제공자 측에서 각각 개별적으로 수집하고 이를 기초로 추천 서비스를 제공한다. 따라서 사용자의 정보는 각 정보 제공자 측에 분산되어 존재하며, 사용자 정보가 부족한 서버에서는 초기에 추천 전략을 세우기 어렵다는 문제가 있다. 또한 사용자정보를 가지고 있는 서버의 경우에도 사용자가 해당 서버를 주기적으로 방문하지 않았다면, 사용자의 동적인 취향 변화를 반영하기 어렵다. 따라서 본 논문에서는 사용자의 행동을 통합적이고, 지속적으로 관찰할 수 있는 사용자 기기에서, 사용자가 이용한 웹 문서 분석을 통해 사용자의 관심 분야를 추론하고, 이를 다른 정보 제공자가 이용하는 새로운 구조의 추천 시스템을 제안한다. 또한 제안 시스템은 보다 효율적인 프로파일 생성을 위해, 웹 페이지에서 식별된 정보 블록에서 관심 단어를 추출하고, 앵커 태그를 분석하여 사용자의 이동 경로를 추적하는 특징을 포함하고 있다. 이러한 제안 시스템의 특징을 통해, 사용자 정보가 부족한 상점에서도 초기에 개인화 서비스 제공이 가능해지며, 사용자가 평소에 이용하는 웹 문서로부터 프로파일을 생성함으로써, 사용자의 동적인 취향 변화를 반영할 수 있다. 또한 정보 블록에서 취향 정보를 추출하는 알고리즘을 통해 보다 빠르고 정확한 프로파일 생성이 가능해진다. 본 논문에서는 최근 구매 활동이 있었던 사용자들의 웹 검색 히스토리와 구매 데이터를 이용하여 제안 시스템의 추천 정확도와 프로파일 분석에 소요되는 시간 측면의 이득을 실험하였으며, 그 결과를 통해 시스템의 유효성을 확인하였다.

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 2006년 학술대회 논문집 정보 및 제어부문
• /
• pp.449-451
• /
• 2006

With the increasing danger of personal information being exposed, a technique to protect personal information by identifying a non-user in case it is exposed. A study to construct a neural network recognizer for developing a economical and effective user protecting system. For this, time variables regarding user typing patterns from a pattern extraction device. With the variations in the standard deviation for the collected time variables, non-user patterns were generated. The recognition performance increased with the increase in the standard deviation and a higher recognition was achieved at 2.5. Also, five types of training data were generated and the recognition performance was examined as a function of the number of non-user patterns. With the increase in non-suer patterns, the recognition error quantified in the root mean square error (RMSE) was reduced. The smallest RMSE was obtained at the type 5 and 90 non-user patterns. In overall, the type 3 model yielded the highest recognition accuracy Particularly, a perfect recognition of 100% was achieved at 45 non-user patterns.

• Journal of Information Processing Systems
• /
• 제14권6호
• /
• pp.1457-1463
• /
• 2018

In recent times, Natural User Interface/Natural User Experience (NUI/NUX) technology has found widespread application across a diverse range of fields and is also utilized for controlling unmanned aerial vehicles (UAVs). Even if the user controls the UAV by utilizing the NUI/NUX technology, it is difficult for the user to easily control the UAV. The user needs an autopilot to easily control the UAV. The user needs a flight path to use the autopilot. The user sets the flight path based on the waypoints. UAVs normally fly straight from one waypoint to another. However, if flight between two waypoints is in a straight line, UAVs may collide with obstacles. In order to solve collision problems, flight records can be utilized to adjust the generated path taking the locations of the obstacles into consideration. This paper proposes a natural path generation method between waypoints based on flight records collected through UAVs flown by users. Bayesian probability is utilized to select paths most similar to the flight records to connect two waypoints. These paths are generated by selection of the center path corresponding to the highest Bayesian probability. While the K-means algorithm-based straight-line method generated paths that led to UAV collisions, the proposed method generates paths that allow UAVs to avoid obstacles.

• 감성과학
• /
• 제24권4호
• /
• pp.79-90
• /
• 2021

Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

• Journal of Information Science Theory and Practice
• /
• 제2권3호
• /
• pp.6-17
• /
• 2014

The purpose of this study is to examine to what extent the context in which people interact with online information affects people's credibility perceptions. In this study, credibility assessment is defined as perceptions of credibility relying on individuals' expertise and knowledge. Context has been characterized with respect to three aspects: Context as user goals and intentions, context as topicality of information, and context as information activities. The data were collected from two empirical studies. Study 1 was a diary study in which 333 residents in Michigan, U.S.A. submitted 2,471 diary entries to report their trust perceptions associated with ten different user goals and nine different intentions. Study 2 was a lab-based study in which 64 subjects participated in performing four search tasks in two different information activity conditions - information search or content creation. There are three major findings of this study: (1) Score-based trust perceptions provided limited views of people's credibility perceptions because respondents tended to score trust ratings consistently high across various user goals and intentions; (2) The topicality of information mattered more when study subjects assessed the credibility of user generated content (UGC) than with traditional media content (TMC); (3) Subjects of this study exerted more effort into making credibility judgments when they engaged in searching activities than in content creation. These findings indicate that credibility assessment can or should be seen as a process-oriented notion incorporating various information use contexts beyond simple rating-based evaluation. The theoretical contributions for information scientists and practical implications for web designers are also discussed.

• 한국정보과학회:학술대회논문집
• /
• 한국정보과학회 2002년도 봄 학술발표논문집 Vol.29 No.1 (B)
• /
• pp.244-246
• /
• 2002

The rapid increase of E-commerce market requires a solution to assist the buyer to find his or her interested items. The intelligent agent model is one of the approaches to help the buyers in purchasing items in outline market. In this paper, the user query processing model in the item recommendation agent is proposed. In the proposed model, the retrieval result is affected by the automatically generated queries from user preference information as well as the queries explicitly given by user. Therefore, the proposed model can provide the customized search results to each user.