• Title/Summary/Keyword: User preference evaluation

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Design & Evaluation of an Intelligent Model for Extracting the Web User' Preference (웹 사용자의 선호도 추출을 위한 지능모델 설계 및 평가)

  • Kim, Kwang-Nam;Yoon, Hee-Byung;Kim, Hwa-Soo
    • Journal of the Korean Institute of Intelligent Systems
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    • v.15 no.4
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    • pp.443-450
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    • 2005
  • In this paper, we propose an intelligent model lot extraction of the web user's preference and present the results of evaluation. For this purpose, we analyze shortcomings of current information retrieval engine being used and reflect preference weights on learner. As it doesn't depend on frequency of each word but intelligently learns patterns of user behavior, the mechanism Provides the appropriate set of results about user's questions. Then, we propose the concept of preference trend and its considerations and present an algorithm for extracting preference with examples. Also, we design an intelligent model for extraction of behavior patterns and propose HTML index and process of intelligent learning for preference decision. Finally, we validate the proposed model by comparing estimated results(after applying the Preference) of document ranking measurement.

Multi-perspective User Preference Learning in a Chatting Domain (인터넷 채팅 도메인에서의 감성정보를 이용한 타관점 사용자 선호도 학습 방법)

  • Shin, Wook-Hyun;Jeong, Yoon-Jae;Myaeng, Sung-Hyon;Han, Kyoung-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.1
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    • pp.1-8
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    • 2009
  • Learning user's preference is a key issue in intelligent system such as personalized service. The study on user preference model has adapted simple user preference model, which determines a set of preferred keywords or topic, and weights to each target. In this paper, we recommend multi-perspective user preference model that factors sentiment information in the model. Based on the topicality and sentimental information processed using natural language processing techniques, it learns a user's preference. To handle timc-variant nature of user preference, user preference is calculated by session, short-term and long term. User evaluation is used to validate the effect of user preference teaming and it shows 86.52%, 86.28%, 87.22% of accuracy for topic interest, keyword interest, and keyword favorableness.

Visual Preference Factor Analysis for the form of bus stop shelter (버스정류장 쉘터 형태의 시각적 선호요인 분석)

  • 유상완;온순기
    • Archives of design research
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    • v.16 no.4
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    • pp.405-412
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    • 2003
  • This research investigated the preference factor which has an effect on the forms of bus stop shelter in order to grasp the visual preference factor, which is necessary for planning and designing of bus stop shelter centering around user, starting with the question of the research regarding that a shelter is preferred by what kind of factor when the environmental conditions are regular. This research examined the relation between visual preference and preference factor which has an effect on it with Multiple Regression Analysis after evaluating visual preference for shelter form by user as applying of scoring system of Interval Scale. The result of the factor analysis by visual evaluation for the form of bus stop shelter through the said research result will have an great effect on the design of bus stop shelter centering around its user. Therefore, this research result will give a knowledge which is necessary for the plan and the installation of bus stop shelter, and contributes to shelter design and bus stop promotion which can maximize the satisfaction of user. As well, concerning the management of bus stop facilities, it will give useful guidelines for planning strategically the shelter management centering around user. In particular, It is estimated that the preference factor analysis by visual evaluation of the mass transportation user in daily life will be the cardinal point for bus stop plan.

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Evaluation of User Satisfaction and Image Preference of University Students for Cherry Blossom Campus Trail (대학생들의 캠퍼스 벚꽃터널 산책로 이용 만족도와 이미지 선호도 평가)

  • Lee, In-Gyu;Eom, Boong-Hoon
    • Journal of Environmental Science International
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    • v.28 no.12
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    • pp.1101-1110
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    • 2019
  • This study investigated Post-Occupancy Evaluation (POE) of cherry blossom trails 'Cherry Road' in Daegu Catholic Univ. campus, at Gyeonsan-city, Korea. The evaluation focused on image preference and satisfaction of users i.e., students, using questionnaire surveys. A total 201 questionnaire samples were analyzed and most of the respondents were in the age group of 20. Frequency analysis was conducted on demographics, use behavior, reliability, and means. Factor analysis and multiple regression analysis were conducted for user satisfaction and image preference. Over 80% of visitors came with companions during daytime. The most common motives for use were strolling and walking, event and meeting, passing. For user satisfaction the mean scores were highest for landscape beauty (4.22), image improvement (4.14), campus image (4.08). Night lighting facility received the lowest score (3.32). Factor analysis concerning user satisfaction was categorized into environment-human behavior and physical factors. Multiple regression analysis showed that the overall satisfaction of user was significantly influenced by five independent variables: 'harmonious' (β=.214), 'night lighting facility' (β=.173), 'landscape beauty' (β=.208), 'lawn care' (β=.154), and 'walking trails' (β=.123). The mean scores of image variables were highest for 'beautiful' (5.81), 'bright' (5.67), and 'open' (5.64). The lowest scores was for 'quiet' (4.47). Exploratory factor analysis led to three factors being categorized: aesthetics, comforts, and simplicity. Result of multiple regression analysis indicated that the preference of space image was significantly influenced by five variables: 'bright' (β=.397), 'refreshing' (β=.211), 'cool' (β=.219), 'clean' (β=.182), and 'natural' (β=.-142). Hence, Cherry Road has a high level of user satisfaction and image evaluation, which is interpreted as having various cultural events and value for students on campus. To improve the satisfaction of Cherry Road in the future, it is necessary to secure night lighting, to manage trash cans, and to secure rest space.

Usability Evaluation of OSD(On Screen Display) User Interface Based on Subjective Preference (주관적 선호도에 의한 제품 OSD(On Screen Display)의 사용성 평가)

  • 박정순;이건표
    • Archives of design research
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    • v.12 no.3
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    • pp.105-114
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    • 1999
  • As the microelectronics technology is developed, new types of smart intelligent products are being emerged. OSD user interface is one of the critical factor in this kind of product, especially brown goods and information devices, as it is responsible for imput and output function. OSD is being treated as accompaniment to hardware in spite of its importance, and therefore is developed from only simple and separate usability testing based on performance measurement. This study propose a usability evaluation method of OSD based on subjective preference to support existing usability testing. The purpose of this analysis is to make clear what is important factor and how its preference level is from the user's viewpoint. The various attributes of OSD are clarified from user's questionaire and interview, and orthogonal array is generated with specified factor levels. The prototypes are generated from rapid prototyping tool and tested in natural simulation environment. The preference data which collected in this usability testing is analyzed with conjoint analysis module. This usability evaluation is not the final stage in user interface design process but the early planned and circulated stage.

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The Evaluation of Web Contents by User 'Likes' Count: An Usefulness of hT-index for Topic Preference Measurement

  • Song, Yeseul;Park, Ji-Hong;Shim, Jiyoung
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.2
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    • pp.27-49
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    • 2015
  • The purpose of this study is to suggest an appropriate index for evaluating preferences of Web contents by examining the h-index and its variants. It focuses on how successfully each index represents relative user preference towards topical subjects. Based on data obtained from a popular IT blog (engadget.com), subject values of the h-index and its variants were calculated using 53 subject categories, article counts and the 'Likes' counts aggregated in each category. These values were compared through critical analysis of the indices and Spearman rank correlation analysis. A PFNet (Pathfinder Network) of subjects weighted by $h_T$ values was drawn and cluster analysis was conducted. Based on the four criteria suggested for the evaluation of Web contents, we concluded that the $h_T$-index is a relatively appropriate tool for the Web contents preference evaluation. The $h_T$-index was applied to visually represent the relative weight (topic preference by user 'Likes' count) for each subject category of the real online contents after suggesting the relative appropriateness of the $h_T$-index. Applying scientometric indicators to Web information could provide new insights into, and potential methods for, Web contents evaluation. In addition, information on the focus of users' attention would help online informants to plan more effective content strategies. The study tries to expand the application area of the h-type indices to non-academic online environments. The research procedure enables examination of the appropriateness of the index and highlights considerations for applying the indicators to Web contents.

A Study for GAN-based Hybrid Collaborative Filtering Recommender (GAN기반의 하이브리드 협업필터링 추천기 연구)

  • Hee Seok Song
    • Journal of Information Technology Applications and Management
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    • v.29 no.6
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    • pp.81-93
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    • 2022
  • As deep learning technology in natural language and visual processing has rapidly developed, collaborative filtering-based recommendation systems using deep learning technology are being actively introduced in the recommendation field. In this study, OCF-GAN, a hybrid collaborative filtering model using GAN, was proposed to solve the one-class and cold-start problems, and its usefulness was verified through performance evaluation. OCF-GAN based on conditional GAN consists of a generator that generates a pattern similar to the actual user preference pattern and a discriminator that tries to distinguish the actual preference pattern from the generated preference pattern. When the training is completed, user preference vectors are generated based on the actual distribution of preferred items. In addition, the cold-start problem was solved by using a hybrid collaborative filtering recommendation method that additionally utilizes user and item profiles. As a result of the performance evaluation, it was found that the performance of the OCF-GAN with additional information was superior in all indicators of the Top 5 and Top 20 recommendations compared to the existing GAN-based recommender. This phenomenon was more clearly revealed in experiments with cold-start users and items.

Preference-based search technology for the user query semantic interpretation (사용자 질의 의미 해석을 위한 선호도 기반 검색 기술)

  • Jeong, Hoon;Lee, Moo-Hun;Do, Hana;Choi, Eui-In
    • Journal of Digital Convergence
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    • v.11 no.2
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    • pp.271-277
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    • 2013
  • Typical semantic search query for Semantic search promises to provide more accurate result than present-day keyword matching-based search by using the knowledge base represented logically. Existing keyword-based retrieval system is Preference for the semantic interpretation of a user's query is not the meaning of the user keywords of interconnect, you can not search. In this paper, we propose a method that can provide accurate results to meet the user's search intent to user preference based evaluation by ranking search. The proposed scheme is Integrated ontology-based knowledge base built on the formal structure of the semantic interpretation process based on ontology knowledge base system.

A Study on Causal Relations between Website User Satisfaction and Performance Measures (웹사이트의 사용자 만족과 성과변수의 인과관계에 관한 연구-포털사이트를 중심으로-)

  • Choe, Jae-Ho;Baek, In-Gi;Jeon, Yeong-Ho;Sin, Jeong-Tae
    • Journal of the Ergonomics Society of Korea
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    • v.20 no.3
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    • pp.47-60
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    • 2001
  • The purpose of this paper is propose an analytical method for evaluating user satisfaction of Internet website and identifying casual relationships between user satisfaction of Internet website and performance measures as like revisit intention and complaints using the structural equation model (SEM). This paper is intended to identify critical evaluation factors of user satisfaction for Internet website to determine criteria for evaluating the website. and use the criteria to develop a SEM model for quantitatively evaluation of each factors effects of user preference. The SEM model used 5 latent variables for the evaluation factors of website user satisfaction and 2 latent variables for performance evaluation. 2 portal sites were evaluated to construct the SEM model. and 74 subjects participated the website evaluation using the walk-through and face-to face survey method. Analysis results showed that the SEM model was statistically significant for all the 2 websites evaluated.

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CLASSIFICATION FUNCTIONS FOR EVALUATING THE PREDICTION PERFORMANCE IN COLLABORATIVE FILTERING RECOMMENDER SYSTEM

  • Lee, Seok-Jun;Lee, Hee-Choon;Chung, Young-Jun
    • Journal of applied mathematics & informatics
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    • v.28 no.1_2
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    • pp.439-450
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    • 2010
  • In this paper, we propose a new idea to evaluate the prediction accuracy of user's preference generated by memory-based collaborative filtering algorithm before prediction process in the recommender system. Our analysis results show the possibility of a pre-evaluation before the prediction process of users' preference of item's transaction on the web. Classification functions proposed in this study generate a user's rating pattern under certain conditions. In this research, we test whether classification functions select users who have lower prediction or higher prediction performance under collaborative filtering recommendation approach. The statistical test results will be based on the differences of the prediction accuracy of each user group which are classified by classification functions using the generative probability of specific rating. The characteristics of rating patterns of classified users will also be presented.