• 제목/요약/키워드: User intention

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An Effect of Information System Quality of BRIS on Perceived Usefulness and User's Continuous Use Intention

  • Kim, Sang-tae;Lee, Seung-hyeon;Lee, Kang-o
    • Agribusiness and Information Management
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    • 제11권2호
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    • pp.16-24
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    • 2019
  • BRIS has been established by the Ministry of Agriculture, Food and Rural Affairs since 2011 under Article 21 of the Act on the Preservation, Management and Utilization of Agricultural Life Resources. It is an information service that provides information related to agricultural life resources in connection with the Rural Development Administration, the Forest Service, and Korea Seed & Variety Service, Agricultural Resources and Agricultural and Livestock Quarantine Headquarters. The purpose of this study is to evaluate how the users assess the information system quality (information quality, system quality) for the current Bio Resource Information Service (BRIS). Ultimately, the structural equation modeling analyzes the causal relationship between each variable and how it responds to the user's continuous use intention. As a result, information quality among information system quality and information quality among system quality used as the main variables for the evaluation of BRIS were statistically positively influenced by users' perceived usefulness, while system quality It has been analyzed to have a positive effect on the sustained use intention. The user's continuous use intention is positively influenced by the information system quality and perceived usefulness at a statistically significant level. Especially, the perceived usefulness plays a role in mediating the user's continuous use intention.

The Effect of Perceive Ease of Use, Perceive Usefulness and Perceive Risk towards Behavioral Intention of GO-FOOD Customer in Indonesia

  • SIDHARTA, Arvin Dillon;HONGDIYANTO, Charly
    • 융합경영연구
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    • 제10권4호
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    • pp.25-34
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    • 2022
  • Purpose: Technology and innovation drive new mobile application for ojek online. Using the theory of technology acceptance model and perceived risk theory, the researcher wants to find how these factors affect user's intention to use GO-FOOD that leads to technology adoption. Research design, data and methodology: The researcher uses GO-FOOD users that located in East Java, Indonesia for the object of study. Results: The findings of the research discovered that perceive usefulness and perceive ease of use do not significantly affect user's behavioral intention while perceive risk is significantly affecting the user's behavioral intention. Conclusions: The findings suggested that GO-FOOD or similar application should focus more on reducing or eliminating user's perception of risk towards the mobile application

Proactive Task Execution Using Data Sharing and Event Transition among Personal Devices

  • Jeon, Ho-Cheol;Kim, Tae-Hwan;Choi, Joong-Min
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제4권6호
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    • pp.1237-1252
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    • 2010
  • This paper proposes an intelligent technique for data sharing and event transition among personal devices including smart phones, laptops, and desktops. We implemented the PES (Personal Event Service) system that proactively executes appropriate tasks across multiple devices without explicit user requests by sharing the data used by the user and recognizing user intention based on the observed actions of the user for specific devices. The client module of PES installed on each device monitors the user actions and recognizes the intention of the user. The server provides data sharing and maintenance for clients. The connection between client and server is established by Java RMI (Remote Method Invocation). A series of experiments were performed to evaluate user satisfaction and system accuracy, and the results showed that the PES system can proactively provide appropriate, personalized services with a high degree of satisfaction to the user in an effective and efficient manner.

정보시스템품질이 기술수용모형과 사용자의도에 관한 연구 (Effects of Information System Quality on the Technology Acceptance Model and User Intention)

  • 박상현;이정은
    • 한국산업정보학회논문지
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    • 제26권5호
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    • pp.21-35
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    • 2021
  • 본 연구에서는 정보시스템품질요인이 기술수용모형과 사용자의도에 어떠한 영향을 미치는지에 대해 알아보기 위해 정보시스템품질을 시스템, 정보, 서비스에 보안성을 포함하여 최근 대두되고 있는 IT보안의 중요성도 정보시스템품질의 요인으로 보았다. 이러한 정보시스템품질이 기술수용모형과 사용자의도에 어떠한 영향을 미치는지를 검정하기 위해, 기술수용모형은 인지된 유용성과 인지된 용이성으로 구분하였고, 사용자의도는 사용자가 수용의도만 가지고 있는지 활용의도도 있는지 구분함으로써 확장된 정보시스템에 대한 연구를 진행하였다. 연구의 결과를 요약하면, 첫째, 정보시스템품질요인이 기술수용모형에 유의한 영향을 미칠 것이라는 가설은 부분채택되었다. 서비스품질은 인지된 유용성에 영향을 미치지 못하는 것으로 나타났다. 둘째, 기술수용모형은 사용자의도에 유의한 영향을 미칠 것이라는 가설은 모두 채택되었다.

증강현실(AR)을 활용한 음식 이미지 제시가 구매 의사에 미치는 영향: 사용자 참여의 매개효과를 중심으로 (The Influence of Food Image Presentation on Purchase Intention With the Use of Augmented Reality: The Mediation Effect of User Engagement)

  • 공해인;한광희
    • 감성과학
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    • 제22권3호
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    • pp.65-76
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    • 2019
  • AR (Augmented Reality; 증강현실)은 가상의 이미지를 현실 세계에 덧붙이는 기술이다. 본 연구는 온라인으로 활발히 소비되는 품목인 음식을 AR로 제시했을 때의 효과를 살펴보고자 한다. 본 연구에서는 AR 음식 이미지가 구매 의사와 사용자 참여에 미치는 영향을 정적인 음식 이미지와 비교하여 알아보았고, 이미지 제시 방식과 구매 의사와의 관계를 사용자 참여가 매개하는지도 살펴보았다. 참가자는 두 조건 중 하나로 무선할당되어 AR 조건은 AR로 음식 이미지를 보고 정적 조건은 정적인 음식 이미지를 보았다. 그 후 참가자들은 사용자 참여와 구매 의사를 묻는 설문에 응답했다. 실험 결과, AR로 음식을 본 조건이 정적인 이미지를 본 조건보다 사용자 참여가 더 높았고, 구매 의사 또한 더 높은 것으로 나타났다. 매개 분석 결과, 사용자 참여의 간접효과는 통계적으로 유의했으며, 사용자 참여는 이미지 제시 방법과 구매 의사 간의 관계를 완전매개하는 것으로 나타났다. 하위요인별로 매개 분석을 진행한 결과, 사용자 참여의 하위 척도 중에서도 심미성의 완전매개 효과가 나타났다. 연구 결과를 정리하면, AR로 음식 이미지를 보게 되면 심미성이 높아지며, 높은 심미성은 음식에 대한 높은 구매 의사로 이어진다. 따라서 본 연구는 음식 이미지를 제시하는 방법으로 AR 기술이 효과적으로 사용될 수 있음을 밝히고 있다.

개인 사용자의 On-demand Software 수용에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Affecting Personal User's Acceptance of On-demand Software)

  • 전병호;이주형;강병구
    • 한국IT서비스학회지
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    • 제7권2호
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    • pp.41-57
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    • 2008
  • The development of service-based software and web-based application aims for providing user-demand service. On-demand software is emerging for same reason. Software delivery models like on-demand software is expected to change the software industry as an important technical revolution with the firm's strategy. Few research, however, has been done on the on-demand software. While much research on ASP and SaaS focused on firm' use, this study intends to examine the intention of using on-demand software targeting personal user. The intention to use of on-demand software was empirically examined in terms of quality, user characteristics, usefulness, easy of use, and security. Results shows that usefulness and easy of use are most significantly related to the intention of using on-demand software. Other factors are also found to affect the intention to use of on-demand software. This study contributes to improve the understanding and interest in on-demand software and it is expected to spread widely for individual user.

패스워드 선택을 위한 사용자의 보안행위의도에 영향을 미치는 요인 (A Study on Factors Influencing User's Security Behavioral Intention for Choosing Password)

  • 김종기;강다연;전진환
    • 한국정보시스템학회지:정보시스템연구
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    • 제17권1호
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    • pp.23-43
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    • 2008
  • Nowadays, openness and accessibility of information systems increase security threats from inside and outside of organization. Appropriate password is supposed to bring out security effects such as preventing misuses and banning illegal users. This study emphasizes on choosing passwords from perspective of information security and investigated user's security awareness affecting behavioral intention. The research model proposed in this study includes user's security belief which is influenced by risk awareness factors such as information assets, threats and vulnerability elements. The risk awareness factors ale derived from risk analysis methodologies for information security. User's risk awareness is a factor influencing the security belief, attitude toward security behavior, and security behavioral intention. According to the result of this study, while vulnerability is not related to the risk awareness, information assets and threats are related to the user's risk awareness. There is a significant relationship between risk awareness and security belief. Also, user's security behavioral intention is significantly affected by security attitude.

사용자 의도 기반 정량적 빅데이터 시각화 가이드라인 툴 (A Guiding System of Visualization for Quantitative Bigdata Based on User Intention)

  • 변정윤;박용범
    • 정보처리학회논문지:소프트웨어 및 데이터공학
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    • 제5권6호
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    • pp.261-266
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    • 2016
  • 기존의 다양한 데이터 시각화 툴에서 제공하는 차트 추천 방식은 사용자의 의도를 고려하지 않은 상태로 차트를 추천한다. 일부 시각화 툴에서는 세분화된 정량적 데이터 분류 체계를 따르지 않기 때문에 명확한 데이터 시각화가 이루어지지 않고 있다. 본 논문에서는 입력된 정량적 데이터를 정확하게 분류하고, 사용자 의도를 반영하여 효율적으로 차트를 추천하는 가이드라인을 제안한다. 가이드라인은 데이터를 분석하는 분석 가이드라인과, 입력된 데이터 타입과 사용자의 의도를 반영하여 차트를 추천하는 추천 가이드라인으로 구성되어 있다. 이러한 가이드라인을 통해 차트 선택 과정에서 사용자의 의도에 부합하지 않는 차트를 배제하였고, 사용자가 차트를 선택하는데 소요되는 시간이 감소하였음을 확인하였다.

Influence on the Use Intention of User's Traits in China Market

  • Lee, Jong-Ho;Wu, Runze;Fan, Linlin
    • Asian Journal of Business Environment
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    • 제7권2호
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    • pp.21-29
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    • 2017
  • Purpose - Because of the development of smartphone and communication technology, Smart TV programs are filled with various contents and applications. This study included additional individual variables like innovativeness and self-efficacy, and characteristics of smart TV are both user-interface and function as exogenous factors based on TAM model. So, this study focuses on identifying the influencing factors of continuous use intention of smart TV traits and user ones and analyzing how they make influences on them in China market. Research design, data, and methodology - Totally 182 samples were adopted as appropriate ones for analysis in this study. They were collected from 20 February 2016 to 10 March 2016. Results - The results are as follows. First, function has positive influence on perceived usefulness. Second, innovation and user-interface make affirmative influences on perceived easiness. Third, perceived easiness has affirmative influence on perceived usefulness. Fourth, the perceived easiness and perceived usefulness make positive ones on continuous use intention. Fifth, perceived ease of use affects significantly on perceived usefulness. Conclusions - According to the findings, they (smart TV traits and user traits), influencing on continuous use intention, are possible to give significant implications on persistent development in China smart TV market.

온라인 거래 환경에서 주식 투자 정보의 지속 사용에 대한 이해 (Understanding User Continuance of Stock Investment Information in an Online Trading Environment)

  • 김혜민;정성훈;한인구;김병수
    • 지식경영연구
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    • 제12권4호
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    • pp.41-54
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    • 2011
  • Given the prevalence of home trading systems, it has become important to examine user behaviors in a stock investment environment. In this vein, this paper developed an integrated model to deeply understand the key determinants of user's continuance intention to use investment information through constructs prescribed by incorporating trust and perceived risk into expectation-confirmation model. The proposed research model was tested by using survey data collected from 160 users who have experience with stock investment. PLS (partial least squares) was employed for the analysis of the data. The findings of this study showed that the proposed framework provides a statistically significant explanation of the variation in continuance intention to search investment information. The findings revealed that trust and perceived risk are more prevalent predictors of continuance intention to use investment information compared to perceived usefulness. It was also found that user satisfaction serves as the salient antecedents of continuance intention to use investment information. The theoretical and practical implications of the findings were described.

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