• Title/Summary/Keyword: User engagement

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A Method to Identify How Librarians Adopt a Technology Innovation, CBAM(Concern Based Adoption Model): Focusing on School Librarians' Concern about Digital Textbooks

  • Kang, Ji Hei
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.3
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    • pp.5-23
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    • 2016
  • As new technologies change a society, librarians need to understand and adapt to technology innovations. However, most innovations that librarians are supposed to adopt are government-driven or top-down changes; and there have been very few studies conducted to identify any patterns or consistencies in librarians' perceptions of innovation. This paper, therefore, has two research purposes. First, it introduces the Concern Based Adoption Model (CBAM) as one method to gain a deeper understanding of how librarians see such changes. Second, this study identifies school librarians' concerns regarding digital textbooks in South Korea applying the CBAM theory. The test signifies that school librarians present a typical non-user profile, and the pattern anticipates a potential resistance to digital textbooks. Also, it discovers the less experienced and innovator librarians had higher concerns across every stage. The findings underscore a need of various interventions. The CBAM theory suggests, in terms of intense Stage 0 and 1, it is required for school librarians to have events to gain information about digital textbook implementation. Regarding targeted interventions, since the biggest gaps occurs in Stage 4, Consequence and Stage 5, Collaboration, according to school librarians' experience and adoption style, new school librarians need stronger engagement with the community, which including associations, mentors or peer support, and collaborating with public libraries; innovator school librarians require opportunities to test and present their use of digital textbooks (Hall and Hord 1987).

Online Brand Community and Its Outcomes

  • Ha, Yongsoo
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.4
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    • pp.107-116
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    • 2018
  • The aim of this study is to delve deeper into the online brand community study. This study tests (a) the effects of online brand community on its outcomes, (b) the impact of value creation practice construct as a whole, (c) the effects of value creating practice construct on the two types of loyalty, loyalty toward the brand and the community. Participants of this study (N=353) are members of four types of online brand communities (e.g., business-to-consumer virtual product support community, firm-hosted online community, user-generated online community, peer-to-peer problem-solving community, and social media based brand community). Data were collected online using Amazon Mechanical Turk from April 10, 2016 to May 10, 2016. The data were analyzed through structural equations modeling using AMOS 20. The three community markers (e.g., consciousness of kind, rituals and traditions, and moral responsibility) and the four value creation practices (e.g., social networking, impression management, community engagement, and brand use) are proved to be significant indicators of online brand community and value creation practice constructs, respectively. Test results showed that strong and effective online brand communities generate value creation practices, and value creation practices enhance brand loyalty. The mediating effects of community loyalty between value creation practices and brand loyalty were revealed.

Improving safety performance of construction workers through cognitive function training

  • Se-jong Ahn;Ho-sang Moon;Sung-Taek Chung
    • International journal of advanced smart convergence
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    • v.12 no.2
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    • pp.159-166
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    • 2023
  • Due to the aging workforce in the construction industry in South Korea, the accident rate has been increasing. The cognitive abilities of older workers are closely related to both safety incidents and labor productivity. Therefore, there is a need to improve cognitive abilities through personalized training based on cognitive assessment results, using cognitive training content, in order to enable safe performance in labor-intensive environments. The provided cognitive training content includes concentration, memory, oreintation, attention, and executive functions. Difficulty levels were applied to each content to enhance user engagement and interest. To stimulate interest and encourage active participation of the participants, the difficulty level was automatically adjusted based on feedback from the MMSE-DS results and content measurement data. Based on the accumulated data, individual training scenarios have been set differently to intensively improve insufficient cognitive skills, and cognitive training programs will be developed to reduce safety accidents at construction sites through measured data and research. Through such simple cognitive training, it is expected that the reduction of accidents in the aging construction workforce can lead to a decrease in the social costs associated with prolonged construction periods caused by accidents.

Trends and Implications for Driver Status Monitoring in Autonomous Vehicles (자율주행차량 운전자 모니터링에 대한 동향 및 시사점)

  • M. Chang;D.W. Kang;E.H. Jang;W.J. Kim;D.S. Yoon;J.D. Choi
    • Electronics and Telecommunications Trends
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    • v.38 no.6
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    • pp.31-40
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    • 2023
  • Given recent accidents involving autonomous vehicles, driver monitoring technology related to the transition of control in autonomous vehicles is gaining prominence. Driver status monitoring systems recognize the driver's level of alertness and identify possible impairments in the driving ability owing to conditions including drowsiness and distraction. In autonomous vehicles, predictive factors for the transition to manual driving should also be included. During traditional human driving, monitoring the driver's status is relatively straightforward owing to the consistency of crucial cues, such as the driver's location, head orientation, gaze direction, and hand placement. However, monitoring becomes more challenging during autonomous driving because of the absence of direct manual control and the driver's engagement in other activities, which may obscure the accurate assessment of the driver's readiness to intervene. Hence, safety-ensuring technology must be balanced with user experience in autonomous driving. We explore relevant global and domestic regulations, the new car assessment program, and related standards to extract requirements for driver status monitoring. This kind of monitoring can both enhance the autonomous driving performance and contribute to the overall safety of autonomous vehicles on the road.

Using topic modeling-based network visualization and generative AI in online discussions, how learners' perception of usability affects their reflection on feedback

  • Mingyeong JANG;Hyeonwoo LEE
    • Educational Technology International
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    • v.25 no.1
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    • pp.1-25
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    • 2024
  • This study aims to analyze the impact of learners' usability perceptions of topic modeling-based visual feedback and generative AI interpretation on reflection levels in online discussions. To achieve this, we asked 17 students in the Department of Korean language education to conduct an online discussion. Text data generated from online discussions were analyzed using LDA topic modeling to extract five clusters of related words, or topics. These topics were then visualized in a network format, and interpretive feedback was constructed through generative AI. The feedback was presented on a website and rated highly for usability, with learners valuing its information usefulness. Furthermore, an analysis using the non-parametric Mann-Whitney U test based on levels of usability perception revealed that the group with higher perceived usability demonstrated higher levels of reflection. This suggests that well-designed and user-friendly visual feedback can significantly promote deeper reflection and engagement in online discussions. The integration of topic modeling and generative AI can enhance visual feedback in online discussions, reinforcing the efficacy of such feedback in learning. The research highlights the educational significance of these design strategies and clears a path for innovation.

Research on Factors Influencing Consumers' Willingness to Use Community Group Buying Platform

  • Youwei QI;Jing SONG;Yiming LIU;Zhuoqi TENG
    • Journal of Distribution Science
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    • v.22 no.5
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    • pp.1-10
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    • 2024
  • Purpose: The study aims to identify the key factors that influence consumers' propensity to utilize community group buying platforms, employing the Technology Acceptance Model (TAM) as a theoretical framework. Research design, data and methodology: The research design involved selecting 192 consumers with experience in community group buying and analyzing the data statistically using SPSS 23.0. Hypotheses were tested utilizing the structural equation modeling software AMOS. Results: Key findings indicate that the attributes of products offered on community group buying platforms significantly enhance consumers' perceptions of usefulness and ease of use. Furthermore, these perceptions directly correlate with consumers' intentionsto use the platform. Conclusions: Thisresearch, grounded in the TAM, delves into how external factors of the community group buying platform impact perceived usefulness and ease of use, and subsequently, how these perceptions affect consumers' purchasing intentions. Based on these insights, several recommendations can be proposed for the platform's development: The platform should strive to enhance product quality and cultivate a positive reputation. Strategic promotional initiatives should be designed to attract new users while retaining existing customers. Continuous optimization of platform functionalities is necessary to augment users' perception of usefulness. These measures are anticipated to foster user engagement, increase adoption rates, and contribute to the overall success and sustainability of the community group buying platform.

Artificial Intelligence (AI) and Blockchain-based Online Payments in the Global World

  • Ahlam Alhalafi;Prakash Veeraraghavan;Dalal Hanna
    • International Journal of Computer Science & Network Security
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    • v.24 no.3
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    • pp.1-11
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    • 2024
  • Payment systems are evolving, and this study examines how blockchain and AI improve online transactional security and service quality. The study examines micro and macro payment systems, compares online, and offline methods all over the world. The study also examines how blockchain and AI affect payment system security, privacy, and efficiency globally and rapidly digitizing economy. Digital payment methods are growing all over the world with high literacy and digital engagement, but they face challenges. The research highlights cybersecurity threats and the need to balance user convenience and security. It suggests blockchain and AI improve online payment services, supporting the policies for different countries. In this extensive research survey, we compare and evaluate the strengths and weaknesses of various payment systems, their practicality, and their robustness. This study also examines how technological innovations and payment systems interact to reveal how blockchain and AI could transform the financial sector. It seeks to understand how technology-enhancing service quality can boost customer satisfaction and financial stability in the digital age. The findings should help policymakers, financial institutions, and technology developers optimize online payment systems for a more secure and efficient digital economy.

Optimizing Distribution Channels: How Digital Marketing Communication Enhances Trust and Loyalty in Indonesian Banking

  • Muhammad Diast REYHANRAFIF;La MANI;Astika Prima NITULAR;Hendra CRISWANTO;Irmawan RAHYADI
    • Journal of Distribution Science
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    • v.22 no.8
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    • pp.1-15
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    • 2024
  • Purpose: This study explored how Indonesian banks utilize digital marketing communication strategies to optimize their distribution channels, leading to enhanced customer trust and brand loyalty. It examined specific methods such as sponsorships, social media, institutional partnerships, and mobile banking application features as key components of this digital distribution strategy. Research Design, Data, and Methodology: This study employed mixed methods design to assess digital distribution impacts. It involved 385 Jakarta bank customers. The sample size was determined using the Lemeshow formula. Results: The findings indicate that effective digital distribution strategies, including sponsorships, social media engagement, and user-friendly mobile banking applications, significantly enhance customer trust and loyalty. However, overly complex features may negatively impact loyalty. Conclusion: Thisstudy demonstrates a clear connection between the strategic use of digital marketing channels, such as sponsorships, social media, institutional partnerships, and mobile banking features, and the development of customer trust and loyalty. The results provide valuable insights to Indonesian banks in designing digital distribution strategies that prioritize building trust and fostering integrated customer interactions. Tailored digital marketing approachesthat optimize distribution can significantly enhance both trust and loyalty among Indonesian bank customers.

A Study on the Roles of Academic Library for Supporting Class and Learning Activities in Korea (대학도서관의 수업·학습 활동 지원 역할에 관한 연구)

  • Lee, Yong-Jae;Lee, Ji-Wook
    • Journal of Korean Library and Information Science Society
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    • v.50 no.4
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    • pp.359-379
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    • 2019
  • This study aims to suggest the ways to reinforce academic library's supports for users' class·learning activities. For this purpose, this study collected the development plans of academic libraries in Korea, and analysed the plans for supporting class·learning activities. As a result, it is shown that the most libraries emphasized 'expansion of learning material' and marked it on development plan. As subsequent plans, libraries provided the action plans of 'expansion of reading education and reading programs', 'expansion of electronic materials', 'expansion of characterized materials' one after another. This study suggests 'user-centered collection development and expansion of learning materials', 'activation of library services making use of big data', 'enlargement of engagement services for handicapped and foreign students' as ways to strengthen the services of academic libraries to support class·learning activities of users.

A Study on Environmental Design Method based on Open Narrative Structure - A Case of Designing of Arirang Culture Park - (열린 내러티브 구조를 이용한 환경설계 방법 연구 - 용산 아리랑 문화공원을 설계사례로 -)

  • 이상경;조경진
    • Journal of the Korean Institute of Landscape Architecture
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    • v.31 no.2
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    • pp.12-27
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    • 2003
  • The purpose of this study is to look for an environmental design method based on open narrative structure, and to promote various experiences and interpretations of space through user's engagements. That is to say, the designer does not lead specific events through separate Boning but using the continuous open composition users are provided with margins for their imaginations. Spatial formulation through open narrative structure gives us various thoughts and it plays an important role in making a sequential space. Like an abstract painting, it is a complex story making or arranging a montage of images containing stories that elicit the reader's engagement through diverse interpretations. Like this, open composition exists in an ambiguous state and it is possible to interpret unfinished‘evolving work’within it. Utilizing open narrative structure, this study attempts to apply the idea of sequencing and open composition in the case of designing Arirang Culture Park. Open composition should induce various engagements by users and could be a medium which organically connects nature, culture and people. The spatial strategies of‘ambiguity’ and‘transparency’are like a bundle of complex and heterogeneous factors. Finally, the study focuses on the ‘integration’of the main ideas that compose multilayered space. ‘Voidness’and‘thickening’are also used for spatial strategies in open narrative structure. As alternative plans for undecided programs of the space, the voidness can be a strategic design program with flexibility about changes of futures. Also, thickening can be a strategic design program for functional reinforcement of the space, for the dramatic effects and for the generation of incidental events. Although both voidness and thickening seem paradoxical, we can see they are similar in the way that both focus on various spatial uses and by how they do not function as one-to-one correspondence, but as multiple correspondences. Therefore, open narrative structure is possible to apply in designing space and it can be an alternative design strategy for inducing multiple interpretations of space.