• 한국컴퓨터정보학회논문지
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• 제19권12호
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• pp.287-298
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• 2014

본 연구에서는 SNS 공간에서 사회적 자본이 어떻게 형성되고 이용되고 있는지에 대해 규명하고, 나아가 구조적 및 관계적 사회 자본이 이용자만족도와 지속적 정보공유의도에 미치는 영향을 조사하였다. 연구결과, 사회적 상호작용 연대감(구조적 사회 자본)은 관계적 사회 자본(SNS 사이트 신뢰, SNS 이용자 신뢰 및 상호호혜성)의 주요 결정 요인으로 검증되었다. 또한 관계적 사회 자본 중 SNS 사이트 신뢰가 이용자 만족도와 관련성이 높게 나타난 반면, SNS 이용자 신뢰 및 상호호혜성은 이용자 만족도와 관련성이 없는 것으로 나타났다. 마지막으로 관계적 사회 자본 중 SNS 사이트 신뢰, 상호호혜성은 지속적 정보공유 의도 형성에 중요한 역할을 하는 것으로 나타난 반면에, SNS 이용자 신뢰는 지속적 정보공유 의도와 관련성이 없는 것으로 검증되었다. 본 연구결과는 SNS 공간에서의 사회적 자본에 대한 학문적 연구와 실무적 시사점을 제공하고 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제17권2호
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• pp.27-47
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• 2008

The base of an internet shopping mall is web application system. However, this mall is a market place where selling and buying of products and services take place. Therefore, it should be considered both a commerce function and a web site design function. The commerce function and the web site design function are considered as variables that influence trust and familiarity. This trust and familiarity are considered as the main factors that influence satisfaction of shoppers of internet shopping malls. Analysis indicates that the web site design function significantly influences both trust and familiarity, but the commerce function significantly influence only familiarity negatively. Also trust and familiarity significantly influence user satisfaction.

• 한국정보시스템학회지:정보시스템연구
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• 제32권3호
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• pp.63-83
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• 2023

Purpose With the continuous growth of the OTT services market, trust issues are becoming increasingly important, but research on this topic is still in its infancy. The purpose of this study is to identify the structural relationship between information system quality and reuse intention of OTT services and to analyze the impact of trust and user satisfaction. Design/methodology/approach This study proposed a research model based on the information system success model. In this study, a survey was conducted among 236 Korean users who have used OTT services within the last six months. Findings The results of the analysis showed that text quality and visual quality had a significant impact on trust in OTT services, with text quality having the largest impact. System quality and text quality also had a significant impact on trust in OTT service providers. However, visual quality did not have a statistically significant effect on trust in the service provider. Trust in the OTT service and the service provider was analyzed to have a significant impact on user satisfaction. However, it did not have a statistically significant impact on reuse intention. These findings have important implications for improving trust in OTT services to increase users' reuse intentions. It is also expected to contribute to further expanding the field of OTT service research.

• 품질경영학회지
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• 제35권4호
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• pp.123-139
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• 2007

This study was to investigate the structural relationships between component of interactivity, satisfaction, trust, commitment and loyalty in online community. For these purpose, the author developed several hypotheses and collected the data from 241 users of online community. The results was as follows. First, Interactivity had a significantly positive direct effect on satisfaction. Second, Interactivity had a positive indirect effect on trust. Third, Satisfaction had a significantly positive effect on trust and trust had a significantly positive effect on commitment. Finally, Satisfaction and trust had a significantly positive effect on loyalty. At the end of this paper, the managerial and theoretical implications, limitations and further research directions were suggested.

• Asia pacific journal of information systems
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• 제31권2호
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• pp.236-256
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• 2021

Online financial technology products are an important consumer finance innovation. While a large body of previous research has focused on initial adoption and consumer willingness to use these products, little research explores the continued use of these products beyond the initial adoption phase. In particular, special attention should be paid to how users' trust and perceptions of privacy and security affect continued use behavior. This paper integrates the expectation confirmation model of information system continuance (ECM-ISC), the information system success model (ISSM) and the security and trust literatures to investigate continued use of online financial technology. To test the research model, we collected 398 valid questionnaires from Ant Credit Pay users. The research results show that system and service quality positively impact users' expectation confirmation, while information quality has no significant impact. Expectation confirmation and perceived usefulness positively affect user satisfaction. Moreover, the user's perception of privacy and security plays a vital role in user satisfaction. Satisfaction and perceived trust jointly promote users' continuance behaviors. Findings of this study indicates the importance of the information system success factors and security factors due to their influence on the continued use of Fintech products. This conclusion has implications for enterprises in improving the product qualities and enhancing the degree of security to meet user needs.

• 품질경영학회지
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• 제44권1호
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• pp.199-214
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• 2016

Purpose: The present study was designed to examine the casual relationships among performance and arts information service quality, initial trust, user satisfaction, reuse intention and prosumer activity in social network service(SNS). Also, we intended to explore significant factors on use performance of SNS through causal model analysis in the viewpoint of total effect. Methods: As a survey tool, questionnaire has obtained validity and reliability through literature survey, exploratory survey and pretest and sample 403 was selected. For statistical treatment of pretest and main analysis, SPSS18.0 and AMOS18.0 were employed and structural equation model was employed as analysis method. Results: Result of this study shows as follows. Two factors (precision and reciprocal action) have an effect on user satisfaction, initial trust, reuse intention and prosumer activity. We found that with an importance of initial trust, prosumer activity can be a useful and significant factor in causal relationship of SNS. Conclusion: The present study shows that two factors(precision and reciprocal action) in via of initial trust, were important factors that related companies have to emphasize to raise performance, And also we confirmed new factor 'prosumer activity' through this study. However, the present study has some limitations to be studied in the future.

• 한국IT서비스학회지
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• 제9권2호
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• pp.21-42
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• 2010

As digital convergence and mobile services evolve, personalization becomes one of the most important factors attracting customers. Personalization means functions offering individually customized services with relevant contents using information on individual preferences. This sort of personalized services has attracted great attention of a large part of online firms. One of representative services of such personalized services is a mobile widget service. In this study, we identified seven antecedents affecting the quality of personalized mobile widget services and empirically investigated which antecedent has a significant effect of the quality of personalized mobile widget services. In addition we carried out empirical investigation into the effect of the quality of personalized mobile widget service on user satisfaction and trust. As a result of this research, we revealed that seven variables including information services affected components of personalized services, and usefulness and perceived benefit as components of personalized services affected user trust and satisfaction for personalized services.

• 한국컴퓨터정보학회논문지
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• 제27권7호
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• pp.165-175
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• 2022

본 논문의 목표는 버스 정보 모바일의 앱속성(유용성, 디자인, 정보품질, 이동성), 사용자만족, 신뢰, 지속적 사용의도 간의 관계를 확인하는 것이다. 본 연구의 가설을 검정하기 위해 AMOS 21.0의 구조방정식이 사용되었다. 분석의 결과는 다음과 같다. 첫째, 유용성, 디자인, 정보품질 및 이동성이 사용자만족에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 이동성만이 신뢰에 긍정적인 영향을 미치고 나머지 유용성, 디자인, 정보품질이 유의수준 5%에서 영향을 미치지 않는 것으로 나타났다. 셋째, 사용자만족이 신뢰와 지속적인 사용의도에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 신뢰가 지속적인 사용의도에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 버스 정보 모바일앱의 특성이 사용자만족, 신뢰, 지속적 사용의도 등의 개선을 위한 중요한 영향요인임이 확되었으며, 특히 이동성이 다른 앱 특성요인보다 중요한 역할을 하고 있다. 지방정부와 버스회사는 버스 정보 모바일앱의 활성화 위한 전략적 방향을 수립할 수 있을 것이다. 본 연구의 한계점은 연구결과를 일반화하는데 다소 부족함이 있어 향후 연구에서는 이 부분을 개선하는데 초점을 둘 필요가 있다.

• 지식경영연구
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• 제12권4호
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• pp.41-54
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• 2011

Given the prevalence of home trading systems, it has become important to examine user behaviors in a stock investment environment. In this vein, this paper developed an integrated model to deeply understand the key determinants of user's continuance intention to use investment information through constructs prescribed by incorporating trust and perceived risk into expectation-confirmation model. The proposed research model was tested by using survey data collected from 160 users who have experience with stock investment. PLS (partial least squares) was employed for the analysis of the data. The findings of this study showed that the proposed framework provides a statistically significant explanation of the variation in continuance intention to search investment information. The findings revealed that trust and perceived risk are more prevalent predictors of continuance intention to use investment information compared to perceived usefulness. It was also found that user satisfaction serves as the salient antecedents of continuance intention to use investment information. The theoretical and practical implications of the findings were described.

• 디지털융복합연구
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• 제6권1호
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• pp.75-82
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• 2008

This paper is aimed to exam factors in the perceived service quality of web portal site and to analyze their effects on customer satisfaction. And this paper analysis satisfaction effects on revisit intention. To accomplish this purpose, this study examined previous studies and summarized core factors of service quality. Form literature survey, we drawn core factors. They are convenience, technologies, valuable of contents and service, communication, positioning. These core factors will affect on customer trust, satisfaction and satisfaction will affect on revisit intention. This study examined previous studies and summarized core factor in perceived service quality of web portal site. Fourteenth hypothesis were developed. Data for empirical testing were collected through survey to portal sites user. The results of this study are as follows; First, we find that service, communication and positioning have positive influence on the trust. Second, convenience, valuable of contents and postioning factors have a positive influence on the satisfaction. Third, it is shown that satisfaction have a positive influence on the revisit intention.