• Title/Summary/Keyword: User Quality Perception

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A Psychophysical Approach to the Evaluation of Perceived Focusing Quality of CRT Displays

  • Yoon, Kwang-Ho;Kim, Sang-Ho;Chang, Sung-Ho
    • Journal of Information Display
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    • v.5 no.3
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    • pp.35-40
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    • 2004
  • In this study, we collected data used to formulate the relationship between quantitative metrological parameters in CRT display and the perceived focus quality. Human perception of the focusing quality was evaluated in terms of user feedback scores regarding the character legibility from four highly trained inspectors. Thirteen CRT monitors from five different manufacturers were compared relatively with respect to the norm monitor. The profile of electron beam such as spot size and the shape of distribution made by electron beam, contrast, convergence of RGB beams, and luminance characteristics were measured using a precision measurement system. Linear regression analysis and artificial neural network models were used to formulate the relationship between human perception and the quantitative measurements. The accuracy of the formulated linear regression model ($R^2$=0.515) was not satisfactory but the nonlinear neural network model ($R^2$=0.716) was fairly convincing and robust even the utilized data included subjective differences.

Exploring Factors Influencing Usage Intention of Chatbot - Chatbot in Financial Service (챗봇 사용 의도에 영향을 미치는 요인 탐색 - 금융 서비스에서의 챗봇)

  • Lee, Min Kyu;Park, Heejun
    • Journal of Korean Society for Quality Management
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    • v.47 no.4
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    • pp.755-765
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    • 2019
  • Purpose: Chatbots are widely diffusing across various industries to substitute human manpower in the industry. However as researchers only develop technology that is applied to chatbot, the diffusion is slow in progress. The purpose of this study is to propose useful implications to accelerate diffusion of chatbots across industries by analyzing the perception of customers. To achieve the research purpose this study analyzes causal effect relationship between characteristics of chatbot character, service quality, individual difference, and intention to use chatbot. Methods: This study developed a survey that contains various questionnaires for each construct based on literature review. Data collected through survey was tested for convergent validity and discriminant validity and further analyzed the relationship using PLS-SEM method to verify hypotheses. Results: Trustworthiness of the chatbot character, ease of use, application design, responsiveness, customization, assurance, inertia, and previous experience have significant influence on forming user satisfaction, consumer trust, and intention to use. The others, likability, appropriateness, technology anxiety, and need for interaction were not significant in this research. Conclusion: Although the constructs of the research model was significant in previous literatures, some do not have significant effect on intention to use chatbots. Based on the results, chatbot managers will be able to develop chatbot systems which are more appealing to users and more academic researchers will focus on analyzing user perception and intention.

A Study on the Evaluation and Improvement of Staff Services Quality in Academic Library (대학도서관의 인적 서비스 품질에 관한 연구)

  • Kang, Hye-Young
    • Journal of Korean Library and Information Science Society
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    • v.41 no.4
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    • pp.127-150
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    • 2010
  • This study aims to analyze the gap between university students' cognitions and expectations on users' cognitions about dimensions of library staff service quality and the reason of gap. The results showed that the overal service didn't reach the users' minimum expectation. Among the every item of service quality, the greatest expectation service was the quick delivery of non home library materials and staff's politeness. The most great was in-depth subject services and friendly encounter. The staff service quality gave the library satisfaction; in-depth subject services, exact understanding of user needs and politeness. The great gaps were caused to the lack of willingness to answer question, the lack of communication, and the lack of user care etc.

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A Study on the Effect of University Library User's Sense of Community on User Satisfaction and Loyalty (대학도서관 이용자의 공동체의식이 이용자 만족도 및 충성도에 미치는 영향 연구)

  • Roh, Hyo Jin;Chang, Woo Kwon
    • Journal of the Korean Society for information Management
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    • v.36 no.1
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    • pp.137-168
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    • 2019
  • This study measures and analyzes the university library user's sense of community, service quality assessment, user satisfaction and loyalty. In addition, the effect of the university library user's sense of community on university library user satisfaction and loyalty mediated by the assessment of the quality of service is investigated. On the basis of study result, to improve user satisfaction and user loyalty, the direction and implications of library development are presented. In order to achieve the purpose of the study, precedent research and literature were investigated, and the study model and hypothesis were established based on theoretical background. In order to verify the hypothesis, a total of 300 questionnaires were distributed to subject who had experience using the Central Library among undergraduate students at the C National University, and the final 282 sample was used for analysis. To analyze the differences depending on the general characteristics of the samples, It is the result of an independent sample t-test and one-way ANOVA. The results of the mediated effects analysis using the PROCESS macro-programs models 4 and 6 of Hayes for hypothesis testing are as follows. First, The university library user's sense of community (Service Benefits Perception and Satisfaction, Mutual sense of influence) effect the user satisfaction of university library mediated by service quality assessment at statistical significance. This showed that the higher the university library user's sense of community, the higher the service quality assessment, and the higher the user satisfaction level of university library. Second, The university library user's sense of community (Service Benefits Perception and Satisfaction, Mutual sense of influence) effect the user loyalty of university library mediated by service quality assessment and user satisfaction. This showed that the higher the university library user's sense of community, the higher the service quality assessment, the higher user satisfaction level of university library and the higher the user loyalty level of university library. The results of this study showed that the university library user's sense of community has a direct and indirect effect on enhancing user satisfaction and loyalty through the service quality assessment.

Study on Users' Perception of Digital Contents Traits and Intention (디지털콘텐츠 특성의 이용자 지각과 이용의도에 관한 연구)

  • Choi, Dong-Chun;Kim, Yong-Bum;Yoon, Ji-Eun
    • Proceedings of the Safety Management and Science Conference
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    • 2008.04a
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    • pp.157-179
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    • 2008
  • This study demonstrates some major traits of digital contents as information, playfulness, individuality, perceived recognition as perceived usefulness and perceived ease of use, relationship quality as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents and perceived recognition, traits of digital contents and relationship quality, perceived recognition and relationship quality, relationship quality and user behavior. Proposed theoretical model was based on TAM and was tested by the structure equation model for validity, credibility, goodness of fit. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by perceived recognition, satisfaction in relationship quality and use intention via perceived recognition. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.

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A Case Study on the Exterior Space Improving in University Campus through the Analysis of User's Cognition - Focused on Campuses in Busan City - (사용자인식 분석을 통한 캠퍼스 외부공간 개선방향 설정에 관한 사례연구 - 부산시 소재 대학을 중심으로 -)

  • Hong, Sung-Min
    • Journal of the Korean Institute of Educational Facilities
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    • v.21 no.1
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    • pp.33-42
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    • 2014
  • The purpose of this study is to suggest a basis for exterior space improving in university campus in terms of upgrading the quality of university education environment by analysing user's cognition and physical feature about campus exterior space. For this, this study was survey six major university students in Busan city about perception of campus exterior space, and analyzes the user's cognition by using natural-language vocabulary analysis for qualitative approach. Next, this study analyzes the physical feature of campus exterior space by investigating user's intensive using spaces and preferred, non-preferred spaces in their universities, then propose the improved direction of campus exterior space by comparing the analyzed data of user's cognition and physical feature. A SPSS20 program is used for the data analysis and the sample sizes are 171 college students.

Impact of Conceptual Combination Pattern and Goal Congruence on User Experience : Focused on IPTV Design Factors (디지털 서비스의 결합유형과 목적 일치도가 사용자 경험에 미치는 영향 : IPTV 서비스의 디자인 요소를 중심으로)

  • Kim, So-Lyung;Park, Ji-Young;Kim, Jin-Woo
    • Korean Management Science Review
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    • v.27 no.3
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    • pp.43-70
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    • 2010
  • Influences of convergent services on the overall industry has become noticeable. Various services are becoming to converge into a single platform because of ever-hanging needs of digital service users. However, few studies have investigated how users' perception of convergent services as well as the quality of experience that service users have while using the convergent services. Therefore, this study aims at identifying perceived patterns of convergent services by IPTV users, which is one of the representative convergent-ervice platforms. It also aims at identifying the impact of perceived convergence pattern on the relationship between goal congruency among individual services and the quality of user experience. Two empirical studies were conducted to accomplish the research goals. We have constructed two prototypes of convergent digital services in the IPTV environment and conducted controlled experiments to verify the research hypotheses. The results indicate that design similarities of two services substantially influence the perceived patterns of convergent services. It was also found that the perceived convergent patterns have significant moderating effects on the impact of perceived goal congruence upon the quality of user experience. This paper ends with limitations as well as implications of the study results.

User Acceptance of Information Systems within Organization : Case of Knowledge Management Systems (조직에서 사용자의 정보시스템 수용 : 지식경영시스템의 경우)

  • Lee Chung-Seop
    • Journal of the Korean Operations Research and Management Science Society
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    • v.29 no.4
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    • pp.11-40
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    • 2004
  • Organizations have attempted to develop Knowledge Management Systems for achieving competitive advantage by effectively managing organizational knowledge. However, if Knowledge Management Systems are not user-oriented, organizations may not attain desired goals. That is, it must be utilized and accepted by organizational members to be successful systems. This study proposes an extended Technology Acceptance Model and empirically validates it. For that purpose, a research model is set UP that consists of antecedent variables, perception moderators, and intention to use the system. Empirical data analysis found significant relationships among research variables, as suggested in research hypotheses. The results of the analysis indicated that perceived usefulness, ease of use, job relevance and information quality should be considered as important factors in designing Knowledge Management Systems. In addition, perceived value, incentive, affect, self-efficacy, and image were found to influence the perception of users in the usage situation.

A Comparative Study on the Evaluation of Green Park Service through Residents Consciousness -The Case of Gwangju City and Yongin City- (공원녹지서비스에 대한 주민의식평가 비교연구 - 경기도 광주시와 용인시 사례로 -)

  • Lim, Eun-Hee;Yeom, Sung-Jin
    • Journal of Environmental Science International
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    • v.30 no.6
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    • pp.441-454
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    • 2021
  • This study intended to propose an improvement plan to improve user satisfaction by establishing a park and green space masterplan by comparing its current status and surveying the residents' perception of green park services in two regions. The study results showed that the residents are aware of the physical and qualitative aspects of the green park environment. In addition, the quality level of the green park that people may actually use in everyday life was considered a factor for evaluation of satisfaction. In addition, it was found that the residents, who are actual users of the green park services, evaluated the satisfaction of use considering the qualitative characteristics of the green park, such as 'quality of green park' and 'availability of green park.' As a result, efforts are required to create and improve the quality of green parks efficiently based on establishing qualitative indicators, a survey of residents' perception, and quantitative analysis to develop policy directions and guidelines of the park and green space masterplan.

A Study on Actual Usage of Information Systems: Focusing on System Quality of Mobile Service (정보시스템의 실제 이용에 대한 연구: 모바일 서비스 시스템 품질을 중심으로)

  • Cho, Woo-Chul;Kim, Kimin;Yang, Sung-Byung
    • Asia pacific journal of information systems
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    • v.24 no.4
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    • pp.611-635
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    • 2014
  • Information systems (IS) have become ubiquitous and changed every aspect of how people live their lives. While some IS have been successfully adopted and widely used, others have failed to be adopted and crowded out in spite of remarkable progress in technologies. Both the technology acceptance model (TAM) and the IS Success Model (ISSM), among many others, have contributed to explain the reasons of success as well as failure in IS adoption and usage. While the TAM suggests that intention to use and perceived usefulness lead to actual IS usage, the ISSM indicates that information quality, system quality, and service quality affect IS usage and user satisfaction. Upon literature review, however, we found a significant void in theoretical development and its applications that employ either of the two models, and we raise research questions. First of all, in spite of the causal relationship between intention to use and actual usage, in most previous studies, only intention to use was employed as a dependent variable without overt explaining its relationship with actual usage. Moreover, even in a few studies that employed actual IS usage as a dependent variable, the degree of actual usage was measured based on users' perceptual responses to survey questionnaires. However, the measurement of actual usage based on survey responses might not be 'actual' usage in a strict sense that responders' perception may be distorted due to their selective perceptions or stereotypes. By the same token, the degree of system quality that IS users perceive might not be 'real' quality as well. This study seeks to fill this void by measuring the variables of actual usage and system quality using 'fact' data such as system logs and specifications of users' information and communications technology (ICT) devices. More specifically, we propose an integrated research model that bring together the TAM and the ISSM. The integrated model is composed of both the variables that are to be measured using fact as well as survey data. By employing the integrated model, we expect to reveal the difference between real and perceived degree of system quality, and to investigate the relationship between the perception-based measure of intention to use and the fact-based measure of actual usage. Furthermore, we also aim to add empirical findings on the general research question: what factors influence actual IS usage and how? In order to address the research question and to examine the research model, we selected a mobile campus application (MCA). We collected both fact data and survey data. For fact data, we retrieved them from the system logs such information as menu usage counts, user's device performance, display size, and operating system revision version number. At the same time, we conducted a survey among university students who use an MCA, and collected 180 valid responses. A partial least square (PLS) method was employed to validate our research model. Among nine hypotheses developed, we found five were supported while four were not. In detail, the relationships between (1) perceived system quality and perceived usefulness, (2) perceived system quality and perceived intention to use, (3) perceived usefulness and perceived intention to use, (4) quality of device platform and actual IS usage, and (5) perceived intention to use and actual IS usage were found to be significant. In comparison, the relationships between (1) quality of device platform and perceived system quality, (2) quality of device platform and perceived usefulness, (3) quality of device platform and perceived intention to use, and (4) perceived system quality and actual IS usage were not significant. The results of the study reveal notable differences from those of previous studies. First, although perceived intention to use shows a positive effect on actual IS usage, its explanatory power is very weak ($R^2$=0.064). Second, fact-based system quality (quality of user's device platform) shows a direct impact on actual IS usage without the mediating role of intention to use. Lastly, the relationships between perceived system quality (perception-based system quality) and other constructs show completely different results from those between quality of device platform (fact-based system quality) and other constructs. In the post-hoc analysis, IS users' past behavior was additionally included in the research model to further investigate the cause of such a low explanatory power of actual IS usage. The results show that past IS usage has a strong positive effect on current IS usage while intention to use does not have, implying that IS usage has already become a habitual behavior. This study provides the following several implications. First, we verify that fact-based data (i.e., system logs of real usage records) are more likely to reflect IS users' actual usage than perception-based data. In addition, by identifying the direct impact of quality of device platform on actual IS usage (without any mediating roles of attitude or intention), this study triggers further research on other potential factors that may directly influence actual IS usage. Furthermore, the results of the study provide practical strategic implications that organizations equipped with high-quality systems may directly expect high level of system usage.