• Title/Summary/Keyword: User Profile Analysis

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Market Segmentation Based on Types of Motivations to Visit Coffee Shops (커피전문점 방문동기유형에 따른 시장세분화)

  • Lee, Yong-Sook;Kim, Eun-Jung;Park, Heung-Jin
    • The Korean Journal of Franchise Management
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    • v.7 no.1
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    • pp.21-29
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    • 2016
  • Purpose - The primary purpose of this study is to employ effective marketing methods using market segmentation of coffee shops by determining how motivations to visit coffee shops have different impacts on demographic profile of visitors and characteristics of coffee shop visits, so as to draw out a better understanding of customers of coffee market. Research design, data, and methodology - Data were collected using surveys of self-administered questionnaires toward coffee shop users in Daejeon, Korea. A number of samples used in data analysis were 253 excluding unusable responses. The data were analyzed through frequency, reliability, and factor analysis using SPSS 20.0. Factor analysis was conducted through the principal component analysis and varimax rotation method to derive factors of one or more eigen values. In addition, the cluster analysis, multivariate ANOVA, and cross-tab analysis were used for the market segmentation based on the types of motivation for coffee shop visits. The process of the cluster analysis is as follows. Four clusters were derived through hierarchical clustering, and k-means cluster analysis was then carried out using mean value of the four clusters as the initial seed value. Result - The factor analysis delineated four dimensions of motivation to visit coffee shops: ostentation motivation, hedonic motivation, esthetic motivation, utility motivation. The cluster analysis yielded four clusters: utility and esthetic seekers, hedonic seekers, utility seekers, ostentation seekers. In order to further specify the profile of four clusters, each cluster was cross tabulated with socio-demographics and characteristics of coffee shop visits. Four clusters are significantly different from each other by four types of motivations for coffee shop visits. Conclusions - This study has empirically examined the difference in demographic profile of visitors and characteristics of coffee shop visits by motivation to visit coffee shops. There are significant differences according to age, education background, marital status, occupation and monthly income. In addition, coffee shops use pattern characterization in frequency of visits to coffee shops, relationships with companion, purpose of visit, information sources, brand type, average expense per visit, important elements of selection attribute were significantly different depending on motivations for coffee shop visits.

User-Centered Document Ranking Technique using Term Association Analysis (용어 연관성 분석을 이용한 사용자 위주의 문서순위결정 기법)

  • U, Seon-Mi;Yu, Chun-Sik;Kim, Yong-Seong
    • Journal of KIISE:Software and Applications
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    • v.28 no.2
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    • pp.149-156
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    • 2001
  • 정보의 가치와 사용자의 정보획득 요구가 증대됨에 따라 특정 개인 위주의 서비스를 제공하는 정보검색 시스템의 필요성이 증대되고 있다. 그러나 현재의 정보검색 시스템들은 사용자의 선호도를 반영하고 편의성을 제공하는 면에서 매우 미흡한 점들이 많다. 따라서 본 논문에서는 적합성 정도에 따라 최적의 문서를 제공하기 위하여 사용자 위주의 문서순위결정 기법을 제안한다. 특정 개인의 선호도(preference)를 반영하기 위하여 사용자 프로파일(User Profile)을 구성 및 갱신하고, LSA(Latent Semantic Analysis)를 적용하여 적합율에 따라 문서의 순위를 결정한다.

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Analyses of Thrust Bearing in a Scroll Compressor Considering Oldham Ring (올댐링을 고려한 스크롤 압축기 스러스트 베어링의 해석)

  • Park, Sang-Shin;Lee, Seung-Ryoul
    • Tribology and Lubricants
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    • v.23 no.3
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    • pp.109-116
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    • 2007
  • A scroll compressor is on the increase in the use for the cooling and ambition machinery because of the advantages about high efficiency, low vibration and low noise. The design of thrust bearing for scroll compressor has depended on the experience. The lubrication considering the squeeze flow was applied for high side shell and low side shell of scroll thrust bearing. This work was based on governing fluid lubrication equation at the general coordinate. It shows the behavior for an orbiting scroll with direct numerical analysis using FDM. This study obtained the theoretical design value by finding load capacity and tilting angle of an orbiting scroll for thrust bearing in a scroll compressor. Especially this work performed the analysis about the design parameter. The program was written using Visual C++ to enhance user to change the design parameter easily. In particular the result value and the pressure profile were displayed as windows in every step for user to understand without difficulty.

Design of Specialized User Interface for Mobile Ubiquitous Devices Based on Using Patterns (사용자의 사용 방식에 근거한 이동형 유비쿼터스 단말기의 사용자 인터페이스 환경 설계)

  • Na, SangYeob;Yoo, HeeYong
    • The Journal of Korean Association of Computer Education
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    • v.9 no.6
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    • pp.79-87
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    • 2006
  • An ubiquitous environment has been developed in order to allow users to use information more easily. These environments are based on advanced development of mobile ubiquitous hardwares. Currently, a various user interfaces are developed for mobile ubiquitous devices using the graphic or voice. In this paper, propose a specialized graphical user interface which is based on analysis of a user profile. This user interface can provides suitable interface for individual users using XML information on the small screen of mobile ubiquitous devices.

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A Multimodal Profile Ensemble Approach to Development of Recommender Systems Using Big Data (빅데이터 기반 추천시스템 구현을 위한 다중 프로파일 앙상블 기법)

  • Kim, Minjeong;Cho, Yoonho
    • Journal of Intelligence and Information Systems
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    • v.21 no.4
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    • pp.93-110
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    • 2015
  • The recommender system is a system which recommends products to the customers who are likely to be interested in. Based on automated information filtering technology, various recommender systems have been developed. Collaborative filtering (CF), one of the most successful recommendation algorithms, has been applied in a number of different domains such as recommending Web pages, books, movies, music and products. But, it has been known that CF has a critical shortcoming. CF finds neighbors whose preferences are like those of the target customer and recommends products those customers have most liked. Thus, CF works properly only when there's a sufficient number of ratings on common product from customers. When there's a shortage of customer ratings, CF makes the formation of a neighborhood inaccurate, thereby resulting in poor recommendations. To improve the performance of CF based recommender systems, most of the related studies have been focused on the development of novel algorithms under the assumption of using a single profile, which is created from user's rating information for items, purchase transactions, or Web access logs. With the advent of big data, companies got to collect more data and to use a variety of information with big size. So, many companies recognize it very importantly to utilize big data because it makes companies to improve their competitiveness and to create new value. In particular, on the rise is the issue of utilizing personal big data in the recommender system. It is why personal big data facilitate more accurate identification of the preferences or behaviors of users. The proposed recommendation methodology is as follows: First, multimodal user profiles are created from personal big data in order to grasp the preferences and behavior of users from various viewpoints. We derive five user profiles based on the personal information such as rating, site preference, demographic, Internet usage, and topic in text. Next, the similarity between users is calculated based on the profiles and then neighbors of users are found from the results. One of three ensemble approaches is applied to calculate the similarity. Each ensemble approach uses the similarity of combined profile, the average similarity of each profile, and the weighted average similarity of each profile, respectively. Finally, the products that people among the neighborhood prefer most to are recommended to the target users. For the experiments, we used the demographic data and a very large volume of Web log transaction for 5,000 panel users of a company that is specialized to analyzing ranks of Web sites. R and SAS E-miner was used to implement the proposed recommender system and to conduct the topic analysis using the keyword search, respectively. To evaluate the recommendation performance, we used 60% of data for training and 40% of data for test. The 5-fold cross validation was also conducted to enhance the reliability of our experiments. A widely used combination metric called F1 metric that gives equal weight to both recall and precision was employed for our evaluation. As the results of evaluation, the proposed methodology achieved the significant improvement over the single profile based CF algorithm. In particular, the ensemble approach using weighted average similarity shows the highest performance. That is, the rate of improvement in F1 is 16.9 percent for the ensemble approach using weighted average similarity and 8.1 percent for the ensemble approach using average similarity of each profile. From these results, we conclude that the multimodal profile ensemble approach is a viable solution to the problems encountered when there's a shortage of customer ratings. This study has significance in suggesting what kind of information could we use to create profile in the environment of big data and how could we combine and utilize them effectively. However, our methodology should be further studied to consider for its real-world application. We need to compare the differences in recommendation accuracy by applying the proposed method to different recommendation algorithms and then to identify which combination of them would show the best performance.

Automatic Extraction of Road Network using GDPA (Gradient Direction Profile Algorithm) for Transportation Geographic Analysis

  • Lee, Ki-won;Yu, Young-Chul
    • Proceedings of the KSRS Conference
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    • 2002.10a
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    • pp.775-779
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    • 2002
  • Currently, high-resolution satellite imagery such as KOMPSAT and IKONOS has been tentatively utilized to various types of urban engineering problems such as transportation planning, site planning, and utility management. This approach aims at software development and followed applications of remotely sensed imagery to transportation geographic analysis. At first, GDPA (Gradient Direction Profile Algorithm) and main modules in it are overviewed, and newly implemented results under MS visual programming environment are presented with main user interface, input imagery processing, and internal processing steps. Using this software, road network are automatically generated. Furthermore, this road network is used to transportation geographic analysis such as gamma index and road pattern estimation. While, this result, being produced to do-facto format of ESRI-shapefile, is used to several types of road layers to urban/transportation planning problems. In this study, road network using KOMPSAT EOC imagery and IKONOS imagery are directly compared to multiple road layers with NGI digital map with geo-coordinates, as ground truth; furthermore, accuracy evaluation is also carried out through method of computation of commission and omission error at some target area. Conclusively, the results processed in this study is thought to be one of useful cases for further researches and local government application regarding transportation geographic analysis using remotely sensed data sets.

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Analysis of multi-dimensional interaction among SNS users (Analysis of multi-dimensional interaction among SNS users)

  • Lee, Kyung-Min;Namgoong, Hyun;Kim, Eung-Hee;Lee, Kang-Yong;Kim, Hong-Gee
    • Journal of Internet Computing and Services
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    • v.12 no.2
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    • pp.113-122
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    • 2011
  • Social Network Service(SNS) has become a hot trend as a web service which helps users construct social relationships in the web and enables online communication. The information about user activities and behaviors obtained from the SNSs is expected to be an useful knowledge source for other services such as recommendation services. Most of previous researches on SNS rely on analyzing overall network topology and surveying the activities in a one-dimensional aspect. This paper propose a system for measuring multi-dimensional interaction through the activities in a SNS. The proposed system delivers an unified profile (consisting of profile and multi-dimension interaction) model from user-activities in Twitter.com. At the experimental section, some meaningful perspectives on a set of the unified profiles are described.

Identifying Social Relationships using Text Analysis for Social Chatbots (소셜챗봇 구축에 필요한 관계성 추론을 위한 텍스트마이닝 방법)

  • Kim, Jeonghun;Kwon, Ohbyung
    • Journal of Intelligence and Information Systems
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    • v.24 no.4
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    • pp.85-110
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    • 2018
  • A chatbot is an interactive assistant that utilizes many communication modes: voice, images, video, or text. It is an artificial intelligence-based application that responds to users' needs or solves problems during user-friendly conversation. However, the current version of the chatbot is focused on understanding and performing tasks requested by the user; its ability to generate personalized conversation suitable for relationship-building is limited. Recognizing the need to build a relationship and making suitable conversation is more important for social chatbots who require social skills similar to those of problem-solving chatbots like the intelligent personal assistant. The purpose of this study is to propose a text analysis method that evaluates relationships between chatbots and users based on content input by the user and adapted to the communication situation, enabling the chatbot to conduct suitable conversations. To evaluate the performance of this method, we examined learning and verified the results using actual SNS conversation records. The results of the analysis will aid in implementation of the social chatbot, as this method yields excellent results even when the private profile information of the user is excluded for privacy reasons.

A Study of VLC Channel Modeling using user Location Environment (사용자 위치 기반의 VLC 채널 모델 도출에 관한 연구)

  • Lee, Jung-Hoon;Cha, Jae-Sang
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.10B
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    • pp.1240-1245
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    • 2011
  • In this paper, channel modeling and analysis of wireless visible light communication(VLC) were studied in indoor circumstance. Photons emitted from LED straightly moved and navigated within indoor, after that a part of photons reached on PD via LOS(Line Of Sight) or NLOS(None Line Of Sight). These received signals had characteristics of delay profile and attenuation, which was multiple-path fading. In this paper, computer simulation of VLC channel was executed under the condition that two LEDs were used for transmitter and three PDs were located at different positions of the 20*8*2.3m sized indoor. BER performance simulation was excuted based on the characteristics of each VLC channel.

Vulnerability and Security Requirement Analysis on Security Token and Protection Profile Development based on Common Criteria Version 3.1 (보안토큰의 취약성/보안요구사항 분석 및 CC v3.1 기반 보호프로파일 개발)

  • Kwak, Jin;Hong, Soon-Won;Yi, Wan-Suck
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.18 no.2
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    • pp.139-150
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    • 2008
  • Recently, financial institutes and industrial companies are adopted to security token such as OTP, smart card, and USB authentication token and so on for secure system management and user authentication. However, some research institutes have been introduced security weaknesses and problems in security tokens. Therefore, in this paper, we analyses of security functions and security requirements in security token performed by analyses of standardization documents, trends, security problems, attack methods for security tokens. Finally, we propose a CC v.3.1 based security token protection profile.