• Asia Marketing Journal
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• v.22 no.3
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• pp.71-85
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• 2020

Social media has emerged as a major hub of engagement between brands and consumers in recent years, and allows user-generated content to serve as a powerful means of encouraging communication between the sides. However, it is challenging to negotiate user-generated content owing to its lack of structure and the enormous amount generated. This study focuses on the hashtag, a metadata tag that reflects customers' brand perception through social media platforms. Online users share their knowledge and impressions using a wide variety of hashtags. We examine hashtags that co-occur with particular branded hashtags on the social media platform, Instagram, to derive insights about brand perception. We apply text mining technology and network analysis to identify the perceptions of brand images among consumers on the site, where this helps distinguish among the diverse personalities of the brands. This study contributes to highlighting the value of hashtags in constructing brand personality in the context of online marketing.

• Asia Marketing Journal
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• v.18 no.2
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• pp.25-44
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• 2016

This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers' attitude on 'general technology'. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data. It was found that individual's positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone's positive and negative attitude on SNS has a different direction towards the perception of mobile social commerce. Perception on mobile social commerce depends on their attitude (positive or negative) concerning SNS. Managerial implications and limitations of the study were also discussed.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.340-341
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• 2021

In this paper, Aesthetic Measure measurements were performed on user images. Aesthetic Measure refers to the sensibility that our sensory organs are stimulated from outside to produce sensations or perceptions. Using this Aesthetic Measure, the problem of color harmony and disharmony treated as emotion was calculated numerically.

• The Research Journal of the Costume Culture
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• v.32 no.2
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• pp.232-246
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• 2024

This study examines options to revitalize a B2B textile trading platform, exploring user satisfaction and perceptions of the importance of several website features. Between June 8 and June 21, 2023, fashion studies majors and domestic fashion brand product planners were asked to use the website of an open B2B textile platform for 30 minutes and then evaluate its features by responding to a survey. The final sample for analysis wad comprised of 150 questionnaires. To analyze the key textile website features, a paired t-test, Importance-Performance Analysis (IPA), and multiple regression analysis were utilized. The analysis classified the key textile website features related to user importance and satisfaction into the following categories: convenience, appearance, product information, and uniqueness. An analysis investigation of the differences in importance and satisfaction for each website evaluation attribute found significant differences in 12 attributes. The IPA analysis revealed that attributes such as product reliability, quality, a convenient search function, and convenient page movement are highly important to users and garner high user satisfaction; these findings demonstrate the importance of maintaining these elements. Images on the main screen, the latest trend information, and product prominence attributes also garner high importance ratings, but result in low user satisfaction, which signifies extensive revision is required. Finally, user evaluation of the convenience, appearance, and product information of the website was found to affect user recommendation intention.

• Journal of Korean Library and Information Science Society
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• v.47 no.2
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• pp.157-173
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• 2016

This study investigates 185 public librarians' perceptions, satisfactions score and loyalty for CIP program operated by the National Library of Korea. The 172 (93.0%) librarians have perceived about the CIP, and 98(57.0%) librarians make use of the CIP at their works. They were relatively high perceptions on the service quality (3.50), satisfaction (3.71), and loyalty (3.72) for the CIP on the Likert 5-point scale. This study also tested the quality of service, satisfaction and loyalty using Structured Equation Model(SEM) models. Research findings show that CIP data quality had a statistically meaningful positive impact on user satisfaction and user satisfaction had a meaningful positive impact on loyalty.

• Journal of Korean Library and Information Science Society
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• v.43 no.2
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• pp.179-201
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• 2012

Currently, most academic libraries provide OPAC 2.0 service which applies Web 2.0 based-internet search engine to OPAC. The new service is for the users' convenience and so the considerations for the users' opinions are of great importance for each of services. The objectives of the study were to investigate perceptions of the students as the main user for academic library on the importance for the main services of OPAC 2.0 and analyzed information sources and the reasons for book search by the virtue of this service. The study showed that there were the users' high expectations on accuracy and satisfaction for OPAC 2.0, and the main searching information source was the OPAC of the universities to which the users belong due to familiar screen as well as convenient reading and book loan through it. The OPAC 2.0 service needs to be improved with the consideration of the users' opinions.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.380-388
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• 2012

One of the key factors for success in fostering web-service is the supply of user-generated contents(UGCs). Technological interactivity is an environmental factor which stimulates user-content interaction, and reflects the system's capability for supporting various interactions that are allowed by a medium. The present study uses a structural equation model to investigate the influence of three components of technological interactivity-user control, synchronicity, and responsiveness-on web-services' perceived content performance. The results show that web-services' user control and synchronicity exhibited a positive relationship with the perceived efficiency of content generation; further, perceived efficiency boosts perceptions of content quality, which means that the user control and synchronicity of a web-service also have an indirect effect on perceived content quality. Additionally, responsiveness has a positive effect on perceived content quality. These findings are important for marketers and operators seeking to make their web-service successful.

• Journal of Korean Library and Information Science Society
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• v.43 no.1
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• pp.143-171
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• 2012

The primary questions addressed by this research are the followings: Have the OPAC interfaces of children's libraries been designed user-friendly; What difficulties have OPAC searchers experienced in using OPACs; How do they perceive the system after searching it; Through the answers of those questions the problems of OPACs for children as searching tools have been grasped and recommendations have been suggested in order to improve the OPAC interfaces. An experiment was conducted and 28 children of grades 4 to 6 performed 5 searching tasks. The searching behavior of OPAC searchers has been analyzed thoroughly. The data of their perceptions about the system was collected through a questionnaire after completing the tasks.

• Journal of Korean Library and Information Science Society
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• v.38 no.3
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• pp.353-381
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• 2007

The primary questions addressed by this research are the followings: Have the OPAC interfaces of elementary school libraries been designed user-friendly; What difficulties do OPAC searchers experience in using OPACs; How do they perceive the system after searching it; Finding the answers of those questions the problems of OPAC as a searching tool were grasped and recommendations were suggested in order to improve the system. An experiment was conducted and 35 elementary school students performed 5 searching tasks. The searching behavior of OPAC searchers was analyzed thoroughly. The data of their perceptions about the system was collected through a questionnaire after completing the tasks.

• Journal of the Korean Society for information Management
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• v.29 no.1
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• pp.45-62
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• 2012

The purposes of this study are to investigate the perception and use of e-books by librarians and children and to suggest important elements to improve e-book services at the children's libraries. User survey questionaries and interviews from fifty five librarians and thirty children were carried for the perceptions and the use of e-books at five children's libraries. Based upon the data analysis from two groups, three important elements for improving e-book services of the libraries were suggested as follows: providing enough e-book contents, facilities and spaces, developing e-book user education programs with proactive pubic relations, and providing professional continuing education programs regarding e-books to librarians.