• The Journal of Economics, Marketing and Management
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• v.11 no.2
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• pp.33-46
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• 2023

Purpose: The purpose of this study is to analyze the relationship between characteristics of social media sites (SNS) and the intention of Pakistani tourists to visit South Korea while determining the role of usefulness, interestingness, and involvement of tourists. Research design, data and methodology: A research model was developed through the previous research, and the questioner-based survey was conducted on Pakistani tourists visiting Korea. The survey data was collected by following multiple hypotheses: the relationship between SNS tourism information and perception of SNS, the relationship between SNS perception and intention to visit, and adjustment of involvement in the relation between tourism information characteristics, and SNS perception. We used SPSS and AMOS24.0 statistical tools to analyze the hypothesis testing data. Results: Based on the data analysis, the study found that the characteristics of SNS have a positive effect on intention to visit via users' perception like usefulness and interestingness. The involvement has a moderating effect between SNS characteristics and users' perception. In the group with high involvement, the degree of influence of the quality factor of SNS on user perception was greater than in the group with low involvement. Conclusions: This study demonstrated that traveler's involvement has a moderating effect on the relationship between SNS characteristics and visit intention for Pakistani travelers visiting Korea. It shows that practitioners or researchers should establish and operate SNS strategies in consideration of user involvement.

• Journal of the Korean Institute of Landscape Architecture
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• v.21 no.3
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• pp.65-75
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• 1993

This study was carried out to analyze the user's perception of crowding in lawn areas in parks. On-site questionnaire survey was executed to study the variables which influence the Perception of Crowding(PC). The survey sites were lawn areas at and in Bo-mun Resort Complex in Kyung-ju. The major results were as follows; 1. Generally, in site's frequency of use, 2-3 times a year ranked as the highest (49%), and in user's residence, Busan and Pohang were highly ranked. As the purpose of visit, two survey sites showed differently. In , family picnic ranked high, but in case of , it had the tendency to the use of adult group and the rally for union. 2. By the results of the analysis of variables related to perceived crowding(PC), perceived density(PD) was the most influensive variables, nuisances by other users(NU) and expected crowding(EC) were another influensive variables. The candidate regression model is, PC=-0.125+0.597(PD)+0.409(NU)+0.307(EC) (R2=0.4592). 3. In variables, related to use density, perceived density(PD) was more influensive and significant variables than actual use density(AD). 4. In planning and design of lawn areas in park, is recommended than . The lawn areas of are more desirable and accommodative than in overuse situation.

• Asia pacific journal of information systems
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• v.13 no.2
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• pp.67-85
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• 2003

This study was conducted to analyze Korean companie's perception in IT investment cost-benefit analysis(CBA), and to see if various user group's perception is different. Literature was reviewed to classify and define variables in IT CBA, and questionnaire was distributed to CEOs, CIOs, IT managers, and general managers in Korean companies. Respondent's priority ranking in IT CBA was shown to be tangible benefit, direct cost/intangible benefit, and indirect cost/risk. Data analysis showed that Korean companie's actual practice in CBA was generally aligned with their perception. User group's(Executives vs. mangers, and IT managers vs. general managers) perception was not shown to be statistically different. Survey result also showed that IT CBA was not well practiced in the companies although respondents perceive the analysis very important. These findings suggest that more education and practical experience is needed for Korean companies to perform IT CBA.

• Journal of the Korean Society for information Management
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• v.32 no.1
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• pp.63-84
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• 2015

Library users must provide their personal information to libraries. This study surveyed these library users' perception of privacy and the effect of the education after providing library user privacy education. As a result, first, it was found that after education, users were more interested in their privacy, rated the problem of library user privacy as more severe, and rated library user data collection as more likely to be considered privacy invasion. Second, we investigated users' perception of how much user service records being collected in libraries violate users' privacy, which showed a great perception change in 25 questions after the education. Third, in the survey about library and librarians' efforts for protecting library user privacy, it was found that all 15 questions were rated as significantly more important after education. Fourth, library users have recognized that is necessary to process and handle the library record and are more sympathetic to the need for this procedure. Fifth, library users felt the possibility of a library record leak was a very serious threat.

• Journal of the Korean Society for Library and Information Science
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• v.58 no.1
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• pp.303-328
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• 2024

In this study, we designed and verified a research model in order to determine whether ESG management for public libraries affects the perception of libraries, user satisfaction, and the intention to revisit. A survey was conducted among the users of six public libraries in the Gyeonggi region and 25 libraries in Seoul, and 247 valid responses from the survey were analyzed. The analysis revealed that the environment and society factors of ESG management had a positive effect on the perception of libraries and user satisfaction. It also showed that the libraries' perception had a positive impact on user satisfaction and the intention to revisit, and user satisfaction showed a positive correlation for the intention to revisit. From the analysis, we can infer that the effects of ESG management were reflected in everyday life via public libraries as ESG management of the public libraries influenced the perception of libraries, user satisfaction, and the intention to revisit. We confirmed that users showed the intention to revisit if the library provides positive and sincere satisfaction through ESG management, due to public libraries having ethical and moral significance to users. We have also put forward practical marketing strategies and identified areas for enhancement that can prove beneficial to public libraries.

• Journal of the Korean Dietetic Association
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• v.28 no.3
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• pp.182-194
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• 2022

After the onset of the COVID-19 pandemic, there has been an explosive increase in restaurant meal delivery or takeout. The purpose of this study was to analyze the consumer perception of food safety and its influence on the purchase of delivery or takeout food from restaurants. This study, the 2020 Consumer Behavior Survey for Food (CBSF), was conducted from June 10 to August 21 2020. A total of 6,355 responses were used for the analysis. The results were as follows: First, the differences in consumer perception about food safety were analyzed according to whether they used delivery or takeout. Concern about food safety, satisfaction with dietary habits, and the ability to maintain safe dietary habits were higher in the non-user group. Except for food at home, the perception about food safety at other locations was higher in the user group. Food hazards such as antibiotics were perceived to be safer in the user group. Second, the perception of food safety affecting use of delivery or takeout was analyzed. It was found that the usage of delivery or takeout increased when the perception of the safety of home meal replacement (HMR), delivery or takeout food, and the ability to be informed about the harmful factors of agricultural products increased. The findings of this study may offer the basis for the food and food service industry to consider safety issues seriously and develop strategies to lead to feasible practices. Further, this study also supports the direction of the government toward strengthening the safety of new segments which have shown explosive growth in the COVID-19 era.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.4
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• pp.53-71
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• 2023

This study explores the relationship between various user factors and the level of trust in ChatGPT, a sophisticated language model exhibiting human-like capabilities. Specifically, we considered demographic characteristics such as age, education, gender, and major, along with factors related to previous AI experience, including duration, frequency, proficiency, perception, and familiarity. Through a survey of 140 participants, comprising 71 females and 69 males, we collected and analyzed the data to see how these user factors have a relationship with trust in ChatGPT. Both descriptive and inferential statistical methods, encompassing multiple linear regression models, were employed in our analysis. Our findings reveal significant relationships between user factors such as gender, the perception of prior AI interactions, self-evaluated proficiency, and Trust in ChatGPT. This research not only enhances our understanding of trust in artificial intelligence but also offers valuable insights for AI developers and practitioners in the field.

• The Journal of Society for e-Business Studies
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• v.21 no.4
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• pp.29-40
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• 2016

Voice User Interface (VUI) is the most familiar and comfortable interface to human. Recently, with the development of cloud and AI technologies VUI has been applied to various products. The aim of this study was to identify the problems of the current VUI and to find the direction of future study by investigating the utilization status and user perception of the VUI of smartphones. A survey was conducted with 163 college students using Google Forms. The results showed that the level of recognition of VUI is high but the rate of usage is very low, and many users feel uncomfortable about the voice recognition rate, reaction speed and operation method. Most of the survey participants tried VUI out of curiosity, but only a small portion of them found it useful to continue to use it. Many participants disliked talking to machines and also did not want others to listen. The study results will guide future research efforts for improving the utilization of VUI.

• Journal of Korean Library and Information Science Society
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• v.46 no.4
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• pp.641-654
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• 2015

The researcher conducts the survey through questioner method and analyzed the data in detail about E-resources available at SRM University library. The objectives of the study are to find out the awareness of use and purposes and their level of satisfaction of users. Further the researcher identifies the barrier and the ways and means of improvement of the use of E-resources. A total of 1,205 respondent was participating in this survey.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.29 no.1
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• pp.127-137
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• 2019

The growth in smartphone service has given rise to an increase in frequency and importance of authentication. Existing smartphone authentication mechanisms such as passwords, pattern lock and fingerprint recognition require a high level of awareness and authenticate users temporarily with a point-of-entry techniques. To overcome these disadvantages, there have been active researches in behavior-based authentication. However, previous studies focused on enhancing the accuracy of the authentication. Since authentication is directly used by people, it is necessary to reflect actual users' perception. This paper proposes user perception on behavior-based authentication with feature analysis. We conduct user survey to empirically understand user perception regarding behavioral authentication with selected authentication features. Then, we analyze acceptance of the behavioral authentication to provide continuous authentication with minimal awareness while using the device.