• 한국의상디자인학회지
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• 제19권4호
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• pp.43-58
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• 2017

The purpose of this study was to find the consumer perception and purchasing behaviors of beauty service products based on recent consumer purchasing patterns utilizing social commerce. The research method looked at general characteristics, exploratory factor analysis, reliability T-test, correlation analysis, one way ANOVA, regression analysis of the consumer awareness and purchasing status in the use of beauty social commerce of 228 research subjects in their 20s and 30s residing in Seoul and Gyeonggido. SPSS v. 21.0 was used. The results found the following. First, service quality, interaction, user convenience, and price were set as factors for the validity verification of consumer perception in beauty social commerce. Second, as a result of studying consumer perception regarding beauty social commerce, interaction had the largest correlation while price, service quality, and user convenience followed. As a result of studying the differences according to the general characteristic of gender, user convenience had a larger correlation for female consumers than male consumers. Third, the following was the result of studying purchasing behaviors in beauty social commerce. Among diverse social commerce businesses, Pokemon was the most popular, while among the various coupons available, hair salons were most commonly purchased. The modal value for the number of times consumers used beauty service products was two times a month, and the most popular price ranges were 100,000 KRW or less and 100,000~200,000 KRW. Accordingly, it was observed that social commerce is receiving attention and being considered as the next generation for shopping in the beauty industry. This channel should be well utilized by related industries through the improvement of customer satisfaction, which will lead to repurchases, and consequently result in becoming an actual means for sales in the beauty industry.

• 한국건설안전학회 논문집
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• 제4권1호
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• pp.22-29
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• 2021

추락사고 방지를 위해 근로자의 단순 실수와 부주의까지 포용할 수 있도록 건설현장 스마트 안전장비 사용 의무화 등의 정책 및 법령이 시행됨에 따라, 스마트 안전장비 기술 개발 및 현장 도입에 대한 관심이 더욱 증가되고 있다. 그러나 스마트 안전장비의 잠재성에도 불구하고, 사용자에게 채택되거나 사용되지 않으면 건설 안전에 기여할 수 있는 기회는 주어지지 않는다. 본 연구의 목적은 추락사고 방지를 위한 스마트 안전장비의 성능과 특징에 따른 사용자별 인식과 기대의 차이를 통해 스마트 안전장비 채택에 관한 결정요인을 조사하는 것이다. 이를 위해 스마트 안전장비 중 최근 국내/외에서 기술개발 및 연구가 활발히 진행 중인 스마트 안전대에 대한 안전관리자 및 근로자의 인식을 조사하였다. 연구 결과는 스마트 안전장비에 대한 사용자별 인식 차이를 확인함으로써 건설현장 추락사고 방지를 위한 스마트 안전장비 도입 활성화에 관한 통찰을 제공할 것이다.

• 대한인간공학회지
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• 제17권3호
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• pp.71-80
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• 1998

This study proposed a method to apply certain fuzzy-related Quality control concepts to design customer-oriented products considering user requirements and information starting with the product development stage. This approach showed how to define the importance level of design elements and how to Quantify complex subjective perception of products using the fuzzy linguistic rating method and quality function deployment concepts. Using this approach, various customer requirements could be interpreted and reflected on the early design phase of a new product. To validate the proposed method, an experiment was conducted for designing the shape of the beeper using 14 subjects and 10 commercial beeper products. Front area, width/length ratio, thickness, curve variance, weight, and display area were selected as design elements of the beeper. The results showed that among design elements, front area and weight are significantly related with the subjective perception of the products. Consequently, this study indicates that customer decision on product selection could be made by quantification of user perception for beeper products.

• International Journal of Contents
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• 제8권4호
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• pp.78-87
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• 2012

In this paper, we conducted cross-cultural studies on digital images, which is an important element of the user interface. We brought in the schema theory to explain the cross-cultural difference in expressing and perceiving digital images. Participant-ethnography, in-depth interview, and card sorting were conducted to explore how expression and perception of images are influenced by schemas. Our results of qualitative studies indicate that there are differences in schemas between cultures depending on the topic of expression and perception. With these results, we suggest globalization and localization strategies for websites.

• Asia Marketing Journal
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• 제18권2호
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• pp.25-44
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• 2016

This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers' attitude on 'general technology'. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data. It was found that individual's positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone's positive and negative attitude on SNS has a different direction towards the perception of mobile social commerce. Perception on mobile social commerce depends on their attitude (positive or negative) concerning SNS. Managerial implications and limitations of the study were also discussed.

• 디지털융복합연구
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• 제8권3호
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• pp.49-62
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• 2010

본 연구에서는 전자정부 사용자들의 지각된 인식이 전자정부에 대한 신뢰와 사용의도에 미치는 영향을 분석하고자 하였다. 이를 위해 본 연구에서는 대학생들을 대상으로 한 설문조사를 통해 전자정부에 대한 지각된 정보보안, 위험, 유용성 등이 전자정부에 대한 신뢰와 사용의도에 미치는 영향을 실증적으로 분석하였다. 가설검증의 주요 결과는 다음과 같다. 지각된 정보보안과 유용성은 전자정부에 대한 신뢰에 유의미한 정(+)의 영향을 마치는 것으로 나타났으며, 지각된 위험은 유의미한 부(-)의 영향을 미치는 것으로 나타났다. 하지만 전자정부 사용의도에는 지각된 유용성만이 유의미한 정(+)의 영향을 미치는 것으로 검증되었다. 그리고 전자정부에 대한 신뢰수준은 사용의도에 긍정적인 영향을 미치는 것으로 분석되었다.

• The Journal of Asian Finance, Economics and Business
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• 제5권4호
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• pp.213-223
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• 2018

The interest in decrepitude expanded by graying is gradually growing in modern society. Moreover, he concern over decrepitude along with healthy mind and body is increasing. Therefore, there are many concerns and efforts toward physical and mental health. In addition, the interest in and effort for appearance health and value is rising as well as physical and mind health. The middle age is the most stable age based on the economic and social status that had been achieved through the life, but it is the most stressful age due to physical health problem and appearance ageing. There are many advanced studies for self-esteem and life satisfaction in old age by using hair, skin-care, cosmetic, nail-art among beauty related fields but studies on self-esteem and perception of successful ageing through user satisfaction of beauty service is lacking. This study is aiming to verify empirically the positive effect of self-esteem improvement through user satisfaction of beauty service on perception of successful ageing for middle-aged over 50 years old. The study has assumed that the higher middle-aged's satisfaction of beauty service is, the more self-esteem improves and there has a mediated effect to contribute successful ageing.

• 정보관리학회지
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• 제29권1호
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• pp.45-62
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• 2012

본 연구는 어린이 도서관 서비스 제공자인 사서와 어린이 이용자의 전자책 인식 및 이용을 살펴보고 서비스 개선 방안을 제시하였다. 이를 위해 5개 어린이 도서관에 근무하는 사서 55명을 대상으로 전자책에 대한 인식과 이용, 서비스 현황, 개선 사항을 파악하였다. 또한 동일한 도서관의 어린이 이용자 30명을 선정하여 전자책에 대한 인식과 이용행태를 조사하였다. 두 집단의 전자책에 대한 인식과 이용행태를 비교 분석하였으며, 어린이 도서관의 전자책 서비스 개선 방안으로 전자책 콘텐츠와 공간 및 시설의 충분한 제공, 이용자 교육 프로그램 개발과 적극적인 전자책 서비스 홍보, 전자책 담당 사서의 전문성을 개발할 수 있는 프로그램 제공의 필요성을 제시하였다.

• 한국조경학회지
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• 제21권3호
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• pp.65-75
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• 1993

This study was carried out to analyze the user's perception of crowding in lawn areas in parks. On-site questionnaire survey was executed to study the variables which influence the Perception of Crowding(PC). The survey sites were lawn areas at and in Bo-mun Resort Complex in Kyung-ju. The major results were as follows; 1. Generally, in site's frequency of use, 2-3 times a year ranked as the highest (49%), and in user's residence, Busan and Pohang were highly ranked. As the purpose of visit, two survey sites showed differently. In , family picnic ranked high, but in case of , it had the tendency to the use of adult group and the rally for union. 2. By the results of the analysis of variables related to perceived crowding(PC), perceived density(PD) was the most influensive variables, nuisances by other users(NU) and expected crowding(EC) were another influensive variables. The candidate regression model is, PC=-0.125+0.597(PD)+0.409(NU)+0.307(EC) (R2=0.4592). 3. In variables, related to use density, perceived density(PD) was more influensive and significant variables than actual use density(AD). 4. In planning and design of lawn areas in park, is recommended than . The lawn areas of are more desirable and accommodative than in overuse situation.

• 한국콘텐츠학회논문지
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• 제13권4호
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• pp.497-507
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• 2013

최근 스마트폰 사용자가 증가함에 따라 교육을 비롯한 전 분야에 걸쳐 모바일 서비스가 확대되고 있다. 학생의 학교생활정보를 제공하는 나이스 학생 학부모서비스도 늘어나는 스마트폰 수요에 맞는 서비스 제공이 절실한 형편이다. 본 연구에서는 이를 위해 학생과 학부모를 대상으로 온라인 설문조사를 실시하여 기존 서비스 제공요소에 대한 학생과 학부모의 인식 및 차이점을 콘텐츠 유용성, 서비스 활용성, 사용자 친화성의 변인들로 분석하였다. 설문자료의 신뢰성 분석, 상관분석 및 다중회귀분석 결과 통계적으로 유의하며 사용자 친화성 요인이 사용자의 만족도 및 스마트폰 서비스 이용의사에 가장 큰 영향을 주는 것으로 나타났다. 이를 통해 스마트폰 기반 나이스 학생 학부모서비스 및 교육정보서비스 제공방향을 제시하였다.