• 디지털융복합연구
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• 제10권8호
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• pp.299-304
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• 2012

본 연구에서는 게임 내 들어가는 광고를 목적과 기대효과에 따라 분류 후, 게임 사용자 몰입요소를 제작설계단계, 사용자 인터페이스, 몰입적 재미요소 단계로 구분하여 분류 적용하였다. 이를 통하여 현재 진행중인 IGA 비즈니스 모델을 분석, 게임 내 광고의 사용자 몰입요소를 중심으로 발전하는 방향을 분석 연구 하였다. 이를 통하여 최근 게임 내 광고는 다양한 게임 몰입요소에 광고 접근을 확인할 수 있다.

• 한국멀티미디어학회논문지
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• 제25권6호
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• pp.844-851
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• 2022

This study intends to propose an evaluation tool for analyzing the sense of immersion of realistic VR game contents in the metabus game industry, which is rapidly increasing recently. This paper presents an analysis tool to measure the degree of immersion after selecting three types VR games for research, and analyzing the immersion way method of the game. The research method analyzes how the user and the sense of immersion formed in the storytelling in the game can have an effect. Based on the results, we present an sense of immersion analysis and measurement method for evaluating the usability of VR game contents, which is a key element in the metaverse era. Furthermore, it expands the immersion element that appears in storytelling to the game industry and seeks a new direction of development through connection with the VR game industry.

• 한국게임학회 논문지
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• 제19권2호
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• pp.135-144
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• 2019

본 연구는 게임 상황에 대한 정보를 제공해주는 청각적 피드백에 대한 사용자의 인지 정도와 사용자 경험 요소들의 관계에서 재미의 역할을 살펴보았다. 대학생 100명을 대상으로 모바일 게임 '클래시 로얄'을 플레이 한 후 이 게임에 대한 사용자 경험을 조사했다. 프로세스 매크로를 통해 98명의 데이터를 분석한 결과, 청각적 피드백을 인지할수록 재미와 몰입, 지속적 이용의도가 늘어났고, 재미는 몰입과 지속적 이용의도에 대한 인지된 청각적 피드백의 영향을 매개했다. 이러한 연구 결과는 게임 정보의 제공이라는 음향 효과의 기능적 가치에 대한 게임 연구와 개발에 도움이 될 것이다.

• 한국IT서비스학회지
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• 제19권1호
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• pp.89-102
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• 2020

With the technology of the 4th Industrial Revolution integrated into the industry as a whole, digital transformation (DT) is becoming an innovative and essential element of corporate survival in the fashion industry, and it is expected that the paradigm shift in shopping will become an unavoidable reality, especially based on the AR. Therefore, in this study, the characteristics of augmented reality were presented separately as perceived realism, interaction, pleasure, and usability, and the influence of augmented reality by immersion parameters on the user's satisfaction and intended to reveal the relationship between satisfaction and usage through the characteristics of augmented reality. For the purpose of this study, a structured questionnaire was conducted, and the available 209 responses were collected and used for empirical analysis. The results of the empirical analysis are as follows. First, while immersion has the greatest effect on satisfaction, the effect on use intention has a stronger effect on satisfaction than immersion. This indicates that purchase occurs when the user's immersion leads to satisfaction, and when the satisfaction falls, the intention to use is also lowered. Second, interactivity, enjoyment, and ease of use among the various characteristics of fashion applications have a positive effect on immersion. Among them, ease of use had a strong effect on immersion. In light of this, it can be seen that ease of use should be considered first when creating an application based on augmented reality in the future fashion industry. However, the perceived reality is low in the degree of immersion, and the effect on satisfaction is also lowered, so it is difficult to be connected to intention. Considering that this study was conducted through indirect experience through video viewing, this study expects the development of research through a more practical research model in the future, as the impact is considered to be a relatively low measurement.

• International Journal of Contents
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• 제18권1호
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• pp.1-16
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• 2022

With the advent of the 5G, networks and information and communication technologies have been continuously developed. In the fields of art galleries, virtual reality (VR) exhibitions that can be visited online have emerged, innovating the way of human-computer interaction and creating new artistic experiences for users. This study explores the three-dimensionality, clarity, and innovative interactions that users experience when viewing a VR exhibit, which affects the exhibit's presence. Besides, in terms of research method, the research sets spatial participation and immersion as dependent variables, with three-dimensionality (high versus low), clarity (high versus low), and innovation (high versus low) in a 2×2×2 design as the base, and explores their interaction effects. The results show that three-dimensionality and innovative interactions affect spatial participation. First of all, in groups with high innovation and low three-dimensionality, spatial participation presents a higher positive factor. Secondly, with regard to immersion, three-dimensionality, clarity and innovation present a tripartite interaction. Groups with low three-dimensionality and high clarity have a higher positive effect on immersion when the level of innovation is low. When the degree of innovation is high, the positive effect on immersion is higher in groups with high three-dimensionality and low clarity. The above results show that in the production of VR exhibitions, it is necessary to increase the three-dimensionality and clarity of exhibited image contents, while taking into account the user's perception and innovativeness. On the other hand, this study puts forward suggestions for the design, content and future development of VR exhibitions, which has important reference significance for the improvement and innovation of future VR exhibitions.

• Journal of Information Processing Systems
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• 제13권4호
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• pp.876-892
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• 2017

A virtual reality is a virtual space constructed by a computer that provides users the opportunity to indirectly experience a situation they have not experienced in real life through the realization of information for virtual environments. Various studies have been conducted to realize virtual reality, in which the user interface is a major factor in maximizing the sense of immersion and usability. However, most existing methods have disadvantages, such as costliness or being limited to the physical activity of the user due to the use of special devices attached to the user's body. This paper proposes a new type of interface that enables the user to apply their intentions and actions to the virtual space directly without special devices, and test content is introduced using the new system. Users can interact with the virtual space by throwing an object in the space; to do this, moving object detectors are produced using infrared sensors. In addition, the users can control the virtual space with their own postures. The method can heighten interest and concentration, increasing the sense of reality and immersion and maximizing user's physical experiences.

• 한국게임학회 논문지
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• 제14권5호
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• pp.61-68
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• 2014

모바일 콘텐츠 사용에 있어서 Alert형태의 피드백은 사용자로부터 사용 중인 콘텐츠에서 간섭을 발생시킨 콘텐츠로 이탈을 유도한다. 본 논문에서는 콘텐츠 사용에 있어서 피드백과 몰입간의 상호관계에 대한 연구에 기초가 될 수 있는 기능성 게임을 설계 및 구현하였다. 사용자 정보를 바탕으로 긍정적, 부정적, 혼합형 등 3가지 유형의 피드백을 제시하는 구조로 설계되었다. 제시되는 피드백 요소들이 콘텐츠 사용의 몰입에 주는 영향에 대한 실험을 진행 하였다. 실험을 통해 부정적 피드백이 긍정적 피드백보다 더 높은 간섭을 가져오고, 부정적 피드백과 긍정적 피드백이 혼합되어 사용되는 경우 부정적 피드백에 대한 몰입을 가중시키는 것을 알 수 있었다.

• 반도체디스플레이기술학회지
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• 제22권4호
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• pp.172-178
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• 2023

With the expansion of metaverse content and hardware platforms, various interactions in the virtual world have been built, raising expectations for an increase in immersion which is a major element of the metaverse. However, among hardware platforms that increase virtual immersion elements, the typical HMD platform can be a barrier to new user inflows due to its high cost. Thus, this paper focused on improving virtual-to-real interactions by extracting motion data using relatively inexpensive webcam equipment in PC environments, utilizing Unity game engines, Photon unity network, multi-platform implementations, and Barracuda neural network inference libraries.

• Journal of Information Processing Systems
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• 제14권4호
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• pp.1049-1061
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• 2018

As mobile devices such as smartphones and tablet PCs become more popular, users are becoming accustomed to consuming a massive amount of multimedia content every day without time or space limitations. From the industry, the need for user satisfaction investigation has consequently emerged. Conventional methods to investigate user satisfaction usually employ user feedback surveys or interviews, which are considered manual, subjective, and inefficient. Therefore, the authors focus on a more objective method of investigating users' brainwaves to measure how much they enjoy their content. Particularly for multimedia content, it is natural that users will be immersed in the played content if they are satisfied with it. In this paper, the authors propose a method of using a portable and dry electroencephalogram (EEG) sensor device to overcome the limitations of the existing conventional methods and to further advance existing EEG-based studies. The proposed method uses a portable EEG sensor device that has a small, dry (i.e., not wet or adhesive), and simple sensor using a single channel, because the authors assume mobile device environments where users consider the features of portability and usability to be important. This paper presents how to measure attention, gauge and compute a score of user's content immersion level after addressing some technical details related to adopting the portable EEG sensor device. Lastly, via an experiment, the authors verified a meaningful correlation between the computed scores and the actual user satisfaction scores.

• Asia pacific journal of information systems
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• 제32권2호
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• pp.249-274
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• 2022

This study is to focuses on users' attitudes toward augmented reality games. Based on the Technology Acceptance Model (TAM) and Flow theory, continuous usage intention was set as a dependent variable, and immersion was set as a mediating variable. As independent variables, spatial presence, perceived interactivity, perceived pleasure, and sickness were set. Besides, this study strived to compare and analyze Korean and Chinese Data. The results of this study were as follows. First of all, Korean users significantly affected spatial presence, perceived pleasure, and immersion. Spatial presence and perceived pleasure had also mediated effects on continuous usage intention through immersion. However, perceived interactivity and sickness did not affect immersion and even no mediating effect to continuous usage intention. In the case of Chinese users, spatial presence, perceived interactivity, and perceived pleasure were grouped into one variable. This variable influenced immersion and also had mediated effect on continuous usage intention. However, sickness, like Korean users, did not affect the set path. This study had implications for analyzing user perspective using immersion, a significant variable in previous research. In addition, this study found similarities and characteristics through a comparative analysis between Korean and Chinese users indirectly.