• Title/Summary/Keyword: User Group

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Analysis of the key Factors that Influence Emotional Web Design and its Effects on Brand Attitude - focus on Fastfood WebSites - (웹에서의 감성디자인이 브랜드태도에 미치는 효과와 영향요인 분석 - 패스트푸드 사이트를 중심으로 -)

  • 윤다연;이현주
    • Archives of design research
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    • v.17 no.1
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    • pp.153-162
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    • 2004
  • This paper focused on the effect of Kansei design on the web in branding as well as its influence factors. As a key of this research, it classified web users' Kansei into five categories; 1) functional Kansei, 2) sensoryKansei, 3) psychological Kansei, 4) relational Kansei and 5) cultural Kansei, and organized relevant factors. Online surveys were conducted on seven websites of the fast food brands in Korea (Lotteria, Mcdonald, BurgerKing, Popeyes, KFC, Pizza Hut, Domino's) which are targeting 463 male and females in 20s. As a result, an average of 58% responded that they had a positive Kansei experience and could enhanceits brand preference. Of the sensory Kansei, visual design factors were the one that gave the greatest effect on brand preference enhancement. Regarding the functional Kansei satisfaction, such as user convenience and access speed were also one of the most crucial variables for the whole Kansei satisfaction. Moreover, the preference enhancement brought not only a positive effect on its reliability but also its brand image and consumers' purchasing desire. Based on the survey results, the additional FGI (Focus Group Interview) had been conducted and determined \circled1 what kind of major Kansei that users wanted to have satisfied, \circled2 what type of design can give strong Kansei appeal to its users, and \circled3what design factors gave an effect on sensory emotion. In the course of this research, Itried to renew the awareness of the web importance as a major channel in non-mass interactive marketing, and suggest the effect and its possibility of emotional branding through Kansei design in the web as well as design principles of strategic Kansei design.

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A Study on Development of Digital Nautical Publication (전자항해서지 개발 연구)

  • Oh, Se-Woong;Park, Jong-Min
    • Journal of Navigation and Port Research
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    • v.34 no.1
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    • pp.9-14
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    • 2010
  • Nautical Publications is a special purpose book, or a specially compiled database, that is issued officially by or on the authority of a Government, authorized Hydrographic Office and is designed to meet the requirements of marine navigation such as SOLAS and PSC. Nautical publications include List of Lights, Sailing directions. The SNPWG(Standardization Nautical Publications Working Group) from the IHO is working to implement in computer systems all those elements of interest for Hydrography and Navigation Concerning nautical publications' digitization process, the SNPWG has defined three types of nautical publications: Type 1 : Hard copy(NP1), Type 2 : Digital version, A slight modification of type 1(NP2), Type 3 : Digital version for ECDIS(NP3). Nautical Publications is essential with nautical charts as reference information to navigate. Development of digital nautical publications is needed for liaison with the chart production system, up-to-dateness of hydrographic information, improvement of service. But, Korean status is positioned in NP1. In our study, we surveyed the present status of nautical publications for development strategy of digital nautical publications. We build database of south coast of sailing direction, develop a manager program, convert the contents to KML( Keyhole Markup Language), develop a user program.

An Integrated QoS Management System for Large-Scale Heterogeneous IP Networks : Design and Prototype Implementation (대규모 이기종 IP 망의 통합품질관리 시스템의 설계 및 구현)

  • Choi, Tae-Sang;Chung, Hyung-Seok;Choi, Hee-Sook;Kim, Chang-Hoon;Jeong, Tae-Soo
    • The Transactions of the Korea Information Processing Society
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    • v.7 no.11S
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    • pp.3633-3650
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    • 2000
  • Internet is no longer a network for special communities but became a global means of communication infrastructure for everyday life. People are exchanging their personal messages using e-mails, students are getting their educational aids through the web, people are buying a variety of goods from cyber shopping malls, and companies are conducting their businesses over the Internet. Recently, such an explosive growth of the traffic in the Internet raised a big concern on how to accommodate ever-changing user's needs in terms of an amount of the traffic, characteristics of the traffic, and various service quality requirements, Over provisioning can be a simple solution but it is too expensive and inefficient. Thus many new technologies to solve this very difficult puzzle have bcen introduced recently, Any single solution, however, can be insufficient and a carefully designed architecture, which integrates a group of solutions, is required. In this paper, we propose a policy-based Internet QoS provisioning, traffic engineering and perfonnance management system as our solution to this problem. Our integrated management QoS solution can provide highly responsive flow-through service provisioning, more realistic service and resource policy control based on the real network performance information, and centralized control of traffic engineering for heterogeneous networks.

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Media Expression and Structure Generation under RTSP for Effective Transmission on Mobile Environment with PoC Box system (PoC BoX시스템이 적용된 모바일 환경에서 단말로의 효율적인 전송을 위한 RTSP 기반 미디어 표현 및 구조 생성 방법)

  • Lee, Sung-Jun;Kim, Dae-Won
    • Journal of Korea Multimedia Society
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    • v.12 no.8
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    • pp.1142-1154
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    • 2009
  • The brand new type of mobile terminal services are kept being introduced in accordance with the development of mobile communication technology. Among many kinds of mobile application services, the PoC application standard which is using instant messaging service and group calls method with the existing walkie-talkie technology has been finished as the version 1.0 after tremendously active discussion and is being continued to be confirmed as 2.0 and 2.1. The PoC Box, which is discussed for replacing the PoC client and intermediate object as a voice messaging box, is currently being introduced and the biggest issues for PoC Box technology topics include the part of saved informations' processing and effective multimedia contents' transmission in the PoC Box system. In this research, we propose that the PaC client could effectively transmit the media to the end-user by specifying the playback location or range, focusing on the contents and the methods of dynamic controlling for saved media in PoC Box. This paper deals with the way of dynamic controlling method using the RTSP which is appropriate for PoC Box and the effective method for generation, expression, processing of various multimedia contents including audio and video objects.

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Comprehensive Diagnosis and Improvement Plans on Agricultural Production Cost Survey Statistics (농축산물생산비조사 통계의 종합적 품질 진단 및 개선 방안)

  • Koo, Seung-Mo;Kim, Sounghun;Lee, Kay-O;Sohn, Chang-Soo;Han, Suk-Ho
    • Journal of agriculture & life science
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    • v.45 no.6
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    • pp.291-301
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    • 2011
  • This study is based on the diagnosis process on agricultural production cost survey, which is one of the most representative public statistics of agricultural sector in Korea. The diagnosis were performed by employing the quantitative and qualitative approaches with the official guideline provided by the Ministry of Statistics. The various results were produced from the aspects of exactness, relevance, timeliness, accessibility, and comparability, which were based on the qualitative approaches including focus group interview (FGI) with professional users. The results from statistical portfolio analysis implies that the first priority to improve the statistics is given to 'satisfaction level corresponding to user cost' and 'offering sufficient explanation'. The comprehensive results, discussed with the administrative office, are summarized into the following two major points. First, classification of the detailed items should be improved to avoid users' confusion. However, the re-classification need to be professionally reviewed with the relevant administrative office such as Rural Development Administration, producing similar statistics. Second, the KOSIS system is found to be constantly upgraded to improve the users' convenience.

An Efficient Dynamic Workload Balancing Strategy (리트윗 행위의 동기, 이유와 가치: 요인 분석)

  • Kim, Hyo D.
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.11
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    • pp.137-147
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    • 2014
  • The study aims at exploring motivation, rationale, and values in twitter users' retweet behavior. It proposes that diffusion of message is based on the complex interactional relationships among attributes of original message, user's rationale, and values. Based on a pilot study, we constructed a total of 34 questions asking message attributes, motivation, and values of retweeting. Then, twitter users participated in an online survey, in which they evaluate their own 5 retweet messages based on the constructed questions(5 messages ${\times}$ 34 questions = 170). Then, a factor analysis is done in order to see the dimensions of the concepts in retweet behavior; and understand how message attributes, motivations, and values are inter-related with each other. The main factors extracted were: (1) public fairness, (2) fun and playfulness, (3) communal help, (4) news and information, etc. Factor 2 and 4 show the traditional journalism characteristics; while factor 1 and 3 do alternative journalistic values. The latter may work as a rectifying factors for traditional journalism; however, backfiring mechanism for group polarization. In addition, (1) users' internal identities, (2) communal unity and (3) belongness were identified as rationales and values for retweet behavior.

Analysis of the Correlation between Social Factors and the Use of Hydrophilic Facilities by Age Group - Case Study at the Samrak and Daejeo Ecological Park (사회적 요인 및 연령대별 친수공원 이용에 관한 상관관계 분석 - 삼락과 대저생태공원을 대상으로)

  • Choi, In-Ho;Lee, Min-Young;Yoon, Hee-Ra;Kim, Seong Jun;Kim, Chang Sung
    • Ecology and Resilient Infrastructure
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    • v.8 no.4
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    • pp.273-280
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    • 2021
  • In the past, the government made a total of 357 hydrophilic districts into parks to create rest areas in the national river with the four major river projects. According to the results of the survey, 60 water-friendly districts with low utilization were lifted in January 2017, and 297 water-friendly districts are currently being managed. Local governments are in charge of the maintenance costs necessary to maintain these hydrophilic districts, which require considerable costs, so it is necessary to accurately grasp the characteristics and needs of local residents at the operation stage after designation. In this study, the characteristics of local residents in the hydrophilic district were analyzed by correlating social factors with river users, crawling social network data to analyze visit patterns, and derived related Keywords, and analyzed the characteristics of the hydrophilic district. The study target areas are Samrak and Daejeo Ecological Park, located downstream of the Nakdonggang River. Social factors analyzed real estate transaction price data, economic activity income, households, stress perception rate, and pet breeding status through public data provided by Statistics Korea, and analyzed user visit patterns and image keywords on weekends.

Analysis of Interest in the Professor Learning Method of Specialized Curriculum Teachers based on CBAM (관심중심수용모형(CBAM)에 기반한 전문교과 교사의 교수·학습 방법에 대한 관심도 분석)

  • Lee, Soo-jeong;Kim, Min-jeong
    • Journal of vocational education research
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    • v.37 no.3
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    • pp.65-83
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    • 2018
  • In this study, we want to analyze the aspect that required in the classroom for the operation of NCS-based curriculum, the interest of specialized subject teachers on implementable teaching and learning methods. As a result, the overall interest in teaching-learning method of specialized subject teachers was similar to that of non-user patterns among four types of interest patterns. In other words, specialized subject teachers want to know more about teaching-learning method for applying NCS-based curriculum, but we are only aware of the general facts at present, and it seems that there is low interest in actual operation. In addition, there was no statistically significant difference in the degree of interest in the teaching-learning method according to general variables(gender, related training experience, career, and curriculum group) of the specialized subject teachers. The specialized subject teachers are not well aware of the influence of the teaching-learning method according to the introduction of NCS-based curriculum, and to that end, there was little interest in collaboration with colleagues.

Suggestion of user-centered public transportation value evaluation system and applied research in Jeju area (이용자 중심 대중교통 가치평가 체계제안과 제주지역 적용 연구)

  • Hwang, Kyung-Soo;Yang, Jeong-Cheol;Jo, Hang-Woo;Lee, Gwan-Hong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.2
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    • pp.622-631
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    • 2019
  • The purpose of this study is to establish and apply a public transport valuation system to form required policy for institutionalization. Over the past six years, Jeju has seen a steady increase in the number of cars owned by its population. Also, as the number of tourists has changed from group to individual tourists, the rate of rental car use has increased rapidly. As a result, road congestion in Jeju city is becoming as crowded as Seoul., Jeju Island is said to have created a foundation for faster, more convenient, and cheaper use of transportation through the reorganization of the public transportation system in August 2017. This is also reflected in the Public Transportation Value Assessment. Jeju residents were in favor of strengthening public transportation priority policy. In addition, public transport valuations are highly valued in the order of public transportation fares, public transportation stability, public transportation policies for the common people, public transportation policies for the vulnerable, public transportation policies for residents, environmentally-friendly policies, and public transportation to help ease traffic congestion. This is because public transportation has a wide range of values and should refine the factors that local governments use to evaluate policy. These methods need to be institutionalized and actively utilized through the establishment of a value assessment system for public transport.

Comparative Study on the Perception of Specializing Libraries of Non-Specialized Library Librarians and Users (도서관 특화에 대한 비특화도서관 사서와 이용자의 인식비교 연구)

  • Noh, Younghee;Shin, Youngji;Kwak, Woojung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.1
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    • pp.77-99
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    • 2019
  • In this study, development directions for smooth introduction of transferring non-specialized libraries to specialized libraries are suggested based on the analysis conducted on non-specialized library librarians and users to investigate and analyze the comparative requirements for specializing libraries, specialization topics, demand for spaces and programs for specialization and view of important factors of each area when operating specialized libraries in future. As a result, first, when introducing a specialized library, it is necessary to derive a specialized topic that can identify and provide the characteristics of the region and the status of existing library. And a demand analysis. Based on this, the subject should be selected through the demand survey of the local residents. Second, from the stand point of targeted subjects of specialized service, it is necessary to provide tailored services by understanding the service range for each age group based on local population distribution and library user analysis. Third, experience-type, lecture-type and view-type can be suggested for specialized programs, considering the characteristics of the specialized subject field. It is ideal to operate combination of the three based on the subject filed details. Also, the characteristics of the subject and the types of program should be considered for specialized spaces. Finally, in order to systematically operate and promote specialized libraries, allocating dedicated personnel, linking with other institutions and strategies of promotion and marketing should be considered.