Browse > Article
http://dx.doi.org/10.9708/jksci.2014.19.11.137

An Efficient Dynamic Workload Balancing Strategy  

Kim, Hyo D. (Dept. of Media, Ajou University)
Publication Information
Journal of the Korea Society of Computer and Information / v.19, no.11, 2014 , pp. 137-147 More about this Journal
Abstract
The study aims at exploring motivation, rationale, and values in twitter users' retweet behavior. It proposes that diffusion of message is based on the complex interactional relationships among attributes of original message, user's rationale, and values. Based on a pilot study, we constructed a total of 34 questions asking message attributes, motivation, and values of retweeting. Then, twitter users participated in an online survey, in which they evaluate their own 5 retweet messages based on the constructed questions(5 messages ${\times}$ 34 questions = 170). Then, a factor analysis is done in order to see the dimensions of the concepts in retweet behavior; and understand how message attributes, motivations, and values are inter-related with each other. The main factors extracted were: (1) public fairness, (2) fun and playfulness, (3) communal help, (4) news and information, etc. Factor 2 and 4 show the traditional journalism characteristics; while factor 1 and 3 do alternative journalistic values. The latter may work as a rectifying factors for traditional journalism; however, backfiring mechanism for group polarization. In addition, (1) users' internal identities, (2) communal unity and (3) belongness were identified as rationales and values for retweet behavior.
Keywords
Retweet; Motivation; Diffusion;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 J. Hong and C. Lee, "The Study on the Public Typology based on Twitter's Political Opinion Analysis: Focusing on 10.26 By-Election of Mayor of Seoul," Korean Journal of Communication & Information, pp. 138-161, Aug. 2012.
2 K. H. Kim, "Is Twitter a News Media?," in Reports in Korean Society For Internet Information, Seoul, pp. 111-113. 2013
3 K. S. Kim, "News Values in Twitter Users," Korean Journal of Journalism & Communication Studies, Vol. 57, pp. 154-184, April 2013.
4 J. N. Jeon, "Twitter Users' Perception about News Production, Distribution, and Consumption via Twitter," Journal of Korean Society for the Scientific Study of Subjectivity, pp. 195-216, Dec. 2012.
5 K. Kim, "News Values among Twitter Users," Korean Journal of Journalism & Communication Studies, Vol. 57, pp. 154-184, April 2013.
6 J. S. Min, "Study on Twitter Users' Political Participation," Journal of Communication Science, Vol. 12, pp. 274-303, June 2012.
7 K. H. Kim. (2012, 12/30) Acceleration of Digital Media Revolution in 2013. Han Kyung Magazine. Available: http://goo.gl/zRDcn0
8 K. Kim, "Online News Production in the New Journalism Environment," Journal of Communication Research, Vol. 49, pp. 7-37, Feb. 2012.   DOI
9 H. Kim, "Message Attributes, Consequences, and Values in Retweet Behavior: Based on Laddering Method," Journal of the Korea Contents Association, Vol. 13, pp. 131-140, March 2013.   과학기술학회마을   DOI   ScienceOn
10 H. Shin and J. Woo, "An Exploratory Study on Twitter As a Sphere Of Political Discussion: Content Analysis Of Tweets During The 6/2 Local Election in 2010," Media and Society, Vol. 19, pp. 45-76, Sep. 2011.
11 D. C. Mutz, "Cross-Cutting Social Networks: Testing Democratic Theory in Practice," American Political Science Review, Vol. 96, No. 1, pp. 111-126, March 2002.   DOI
12 P. Song, J. Paik, and S. Kim, "Study of Agenda Setter in Online Political Environment," Reports in Korean Society of Broadcasting Engineers, pp. 339-365, Nov. 2008.
13 S. T. Kim, Y. J. Kim, H. G. Choi, and H. J. Kim, "Communication Channel Expansion and Political Participation: Focusing on the Internet and Social Media," Piece Research, Vol. 19, pp. 5-38, April 2011.
14 M. Lee, H. Kim, and O. Kim, "Psychological Motivations to Retweeting: Attitudes, Subjective Norms and Communicative Motivations," Korean Journal of Broadcasting and Telecommunication Studies, Vol. 26, pp. 137-172, July 2012.
15 S. C. Ahn and K. H. Song, "The Power of Retweet," in Hangyerae, ed. Seoul: Hangyerae Newspaper, 2012.
16 H. J. Shim and Y. Hwang, "Micro-blogging on Uses and Gratification Perspectives - Twitter," Korean Journal of Broadcasting and Telecommunication Studies, Vol. 24, pp. 192-234, March 2010.
17 S. Lee and G. Nai, "Audience Activity in Micro-blog - Exploring Production Activity in Twitter and Me2day," Journal of Broadcasting Research, Vol. 73, pp. 171-200, Jan. 2011.
18 E. M. Rogers, "Diffusion of innovations," 5th ed. New York: Free Press, 2003.
19 A. S. Veenstra, N. Iyer, C. S. Park, and F. Alajmi, "Twitter as a Journalistic Substitute? Examining #wiunion tweeters' Behavior and Self-perception," Journalism, pp. 1-18, Feb. 2014.
20 R. W. Cobb and C. D. Elder, "Participation in American Politics: The Dynamic of Agenda Building," K. Che (trans). Seoul: Dongyoung Press. 1972.
21 R. C. MacCallum, K. F. Widaman, K. J. Preacher, and S. Hong, "Sample Size in Factor Analysis: The Role of Model Error," Multivariate Behavioral Research, Vol. 36, pp. 611-637, June 2001.   DOI   ScienceOn
22 R. C. MacCallum, K. F. Widaman, S. Zhang, and S. Hong, "Sample Size in Factor Analysis," Psychological Methods, Vol. 4, No. 1, pp. 84-99, March 1999.   DOI   ScienceOn
23 S. Yardi and D. Boyd, "Dynamic Debates: An Analysis of Group Polarization Over Time on Twitter," Bulletin of Science, Technology & Society, Vol. 30, pp. 316-327, Oct. 2010.   DOI
24 A. Hermida, "Tweets and Truth: Journalism as a Discipline of Collaborative Verification," Journalism Practice, vol. 6, pp. 659-668, Oct. 2012.   DOI
25 M. A. Bekafigo and A. McBride, "Who Tweets About Politics?: Political Participation of Twitter Users During the 2011 Gubernatorial Elections," Social Science Computer Review, Vol. 31, pp. 625-643, Oct. 2013.   DOI   ScienceOn
26 S. Meraz and Z. Papacharissi, "Networked Gatekeeping and Networked Framing on #Egypt," The International Journal of Press/Politics, Vol. 18, pp. 138-166, April 2013.   DOI   ScienceOn
27 S. Turkle, "Life on the Screen: Identity in the Age of the Internet," New York: Simon & Schuster, 1995.
28 M. Bunz, "Twitter - Is It a Help or a Hindrance to Journalism?" The Guardian, Nov. 11 2009, http://goo.gl/ppGLes