• 제목/요약/키워드: User Group

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Relationships Among User Group, Gender and Self-disclosure in Social Media

  • Jang, Phil-Sik
    • 한국컴퓨터정보학회논문지
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    • 제23권4호
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    • pp.25-31
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    • 2018
  • In recent years the privacy issue on social media is often being discussed. The purpose of this study is to explore the relationships among user gender, user group according to user activity level (highly active vs less active) and self-disclosure in social media. We collected a total of 180 million tweets issued by 13 million twitter users for 12 months and investigated attributes of tweet (user's profile, profile image, description, geographic information, URL) which are related to self-disclosure and boundary impermeability. The results show there are significant (p<0.001) interactions between user gender, user group and each attribute of tweet that are related to self-disclosure and show that the patterns of self-disclosure are different across attributes. The results also show that the mean self-disclosure scores and boundary impermeability of top 10% highly active users are significantly higher than other less active users for all genders.

스마트폰 채택 및 지속사용에 있어 사용자 저항과 사회적 영향력의 역할에 대한 탐색연구 (Exploring the Roles of User Resistance and Social Influences on Smartphone Acceptance and Continuous Usage)

  • 최새솔;유재흥
    • Journal of Information Technology Applications and Management
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    • 제19권4호
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    • pp.41-59
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    • 2012
  • This study examines the roles of user resistance and social influences on the acceptance and continuous usage of smartphones at different stages of adoption. The respondents were classified into three groups according to their innovation adoption stage : non-user group, the potential user group and the trial user group. Theories relevant to user resistance, social influences including normative social influences and informational social influences, as well as user adoption and continuance behavior were reviewed and integrated into our research model. In order to verify the proposed structured equation model, we conducted an online survey by targeting mobile phone users and collected data to be analyzed through a partial least squares (PLS) test. This study tested whether there exists differences in the effects of user resistance and different types of social influence on user's adoption or continuance intetion among these three groups. The results showed that user resistance exists in all adopter groups and that it has significant negative influences on intention to use a smartphone. The findings also revealed that user resistance can be enhanced or resolved by two types of social influence; informational social influence resolves user resistance regardless of the adopter category, while normative social influence enhances the user resistance of potential users. Furthermore, the findings show that social influence regardless of the type positively affects user intention. Several theoretic and practical implications pertaining to the results are discussed.

IT Calendar

  • 한국컴퓨터사용자협회
    • the USERS
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    • 통권45호
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    • pp.62-63
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    • 2005
  • PDF

IT 동정

  • 한국컴퓨터사용자협회
    • the USERS
    • /
    • 통권45호
    • /
    • pp.64-67
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    • 2005
  • PDF

What's new

  • 한국컴퓨터사용자협회
    • the USERS
    • /
    • 통권45호
    • /
    • pp.68-69
    • /
    • 2005
  • PDF

IT Calendar

  • 한국컴퓨터사용자협회
    • the USERS
    • /
    • 통권47호
    • /
    • pp.72-72
    • /
    • 2006
  • PDF