• Title/Summary/Keyword: User Characteristics

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자치단체 웹사이트의 특성이 사용자 만족과 신뢰에 미치는 영향 (The Influence of Characteristics of Local Government Web-sites on User Satisfaction and Trust)

  • 송주현;박종훈
    • 산업경영시스템학회지
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    • 제42권3호
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    • pp.39-51
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    • 2019
  • This paper is an exploratory study to investigate the influence of characteristics of local government web-sites on user satisfaction and trust. The objective of this research is to identify the characteristics of local government web-sites influencing on user satisfaction and trust, and determine how they affect user satisfaction and trust. From the literature review, we identify four characteristics which are expected to influence on user satisfaction: technical, information, customer-oriented, and work-performing characteristics. In addition, we develop research model that the four characteristics are expected to affect user satisfaction and trust via users' perceived values. The results of the research are as follows. The technical, customer-oriented, and work-performing characteristics significantly affects perceived values, which significantly affected user satisfaction and trust. Perceived value is partially mediated by user satisfaction in affecting user trust. The characteristics of local government web-sites affecting perceived values differed partially by the purpose of visitor. As for the personal goal, the technical, customer-oriented, and work-performing characteristics significantly affect perceived values, with the technical and customer-oriented characteristics having more significant effects. As for the business goal, the technical, information, work-performing characteristics significantly affected perceived values, with information characteristics having more significant effects.

웹 이용행태에 따른 사용자분류 가능성에 관한 연구 (A Study on the Possibility of User Classification by Web-Using Types)

  • 신목영;김병욱
    • 디자인학연구
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    • 제19권1호
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    • pp.317-328
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    • 2006
  • 지금까지 사용성과 관련된 웹 이용행위에 대한 예측이나 분석은 사용자의 인구통계학적 특성이나 사용정황의 특성만으로 주로 설명되어 왔다. 그러나 그러한 특성만이 행위를 유발하늑 요인으로 볼 수 있는지, 그렇지 않다면 어떠한 요인이 있으며 또한 그러한 요인들은 행위에 어떠한 특성을 유발할 것인지에 대한 의문으로 본 연구를 진행하였다. 이는 사용자 중심의 사용자인터페이스(UI)디자인에서 사용자 특성을 정의하는데 중요한 요소로 활용되었던 사용자정보(User Profile)를 사용에 있어서의 특정유형과의 상관관계를 포함하는 사용자정보(User Profile)로 확장시킴으로써 구체적인 사용자인터페이스(UI)디자인에 적용될 수 있도록 하기 위함이다. 연구내용은 첫째, 다양한 미디어에 따른 사용자를 이해하고 기존의 사용자 분류 방법을 고찰한다. 둘째, 웹 이용행태에 따른 사용자 분류를 위한 사용자 분류변수 및 변수 측정 척도를 마련하고 사례 연구를 통해 사용자 행위 특성을 추출하여 특성에 따른 사용자를 분류한다. 셋째, 실험을 통해 수집된 데이터를 바탕으로 분류된 사용자 집단의 사용자정보(User Profile)의 특성을 밝혀 사용자정보(User Profile)의 특성이 유발하는 행위의 요인을 규명하기 위해 행위 특성과 사용자정보(User Profile)의 특성을 맵핑시켰다. 이를 통해 사용자의 이용행태에 따른 특성이 사용자정보(User Profile)특성 중 사용자의 일반 정보와 사용정황 뿐 아니라 개인성향이나 매체 사용태도와 성격유형 등도 영향을 끼칠 수 있다는 가능성을 발견할 수 있었다. 실험 설계상의 몇 가지의 문제점들이 발견되었으나 이를 개선하고 보완한다면 좀 더 명확한 사용행위에 따른 사용자정보(User Profile)특성을 추출할 수 있을 것이다. 따라서 사용자정보(User Profile) 특성으로도 사용자의 행위 유형을 예측할 수 있어 사용자 분류를 활용한 사용자인터페이스(UI)디자인의 가능성을 확대시킬 수 있을 것이다.

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과업의 불확실성이 최종사용자컴퓨팅 특성과 최종사용자의 만족도에 미치는 영향

  • 김창기;이진주
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 1993년도 춘계공동학술대회 발표논문 및 초록집; 계명대학교, 대구; 30 Apr.-1 May 1993
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    • pp.329-338
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    • 1993
  • The main objective of this paper is analyzing the effects of task uncertainty on EUC characteristics and end user satisfaction. Task uncertainty were identified as an important determinant of EUC characteristics. And the moderating effect of task uncertainty on the relationship between EUC characteristics and end user satisfaction was suggested. A field study was undertaken to test the hypothesized relationships among task uncertainty, EUC characteristics, and end user satisfaction Data were collected from 138 end-user of 19 Korean business organizations. The empirical results indicated that task uncertainty was significantly related to EUC characteristics and that task uncertainty had significant effect on the relationship between EUC characteristics and end user satisfaction. Implications and future research directions are drawn for the management of EUC and for further research on EUC.

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인터넷 쇼핑몰의 특성과 사용자 수용간의 상황적 관계분석 (A Contingent Analyses on the Relationship Between the Characteristics of Internet Shopping Mall and User Acceptance)

  • 서건수
    • Asia pacific journal of information systems
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    • 제11권2호
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    • pp.23-55
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    • 2001
  • It is generally agreed that realizing the full potential of the internet shopping mall(ISM) requires careful identification of customer needs and expectations. However, a quantitative framework to explain and predict users' behavior toward ISM has not been well established because the research on the user acceptance of ISM is still in its infancy. This study proposes a model which uses factor analysis to identify factors of ISM characteristics and individual characteristics affecting user acceptance of ISM. Predictive models based on the multiple regression analyses select the factors and their interactions with individual characteristics that significantly influence user acceptance. Results show that five factors including economy, convenience, credibility, reliability, information risks, and performance risks affects user acceptance. In addition, individual differences in terms of innovativeness, playfulness, and recreational shopping traits have both direct and interaction effects on user acceptance. The implication of this study is that, although user attitudes towards ISM characteristics in general are important to their acceptance behavior, the level of importance depends upon different user groups.

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모바일 앱 서비스 특성이 사용자 만족과 지속적 사용의도에 영향을 미치는 요인 (Effects of Mobile App Service Characteristics on User Satisfaction and Continuance Usage Intention)

  • 김병곤;김기원;서홍일
    • Journal of Information Technology Applications and Management
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    • 제26권3호
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    • pp.99-120
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    • 2019
  • The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

디지털헬스케어서비스에서 서비스품질 속성이 지속사용의도에 미치는 효과연구: 사용자기대와 사용자효용 매개요인을 중심으로 (Effect of Characterisitcs of Service Quality on Continuance Usage Intention of Digital Healthcare Service Using Mediating Factors of User Expectation and User Utility)

  • 전은선;김철수
    • 한국전자거래학회지
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    • 제26권2호
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    • pp.1-17
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    • 2021
  • 본 연구는 디지털헬스케어서비스에서 사용자기대와 사용자효용의 매개요인을 사용하여 서비스 품질의 특성들이 지속사용의도에 미치는 효과를 분석하였다. 첫째, 독립요인을 서비스품질 차원으로 통합하였으며, 기존 연구들을 토대로 독립요인들을 도출하였다. 도출된 독립요인은 기술적특성, 사용자특성, 의료서비스특성 등의 3개의 관점으로 구분하였으며, 각각의 독립요인 특성이 지속사용의도에 어떻게 영향을 주는지를 연구하였다. 둘째는 사용자기대와 사용자효용이라는 2개의 매개요인들이 독립요인과 종속요인을 매개하는지를 분석하였다. 본 연구에서는 357개의 설문을 사용하였으며 의미 있는 분석결과는 사용자특성 요인이 사용자기대와 사용자 효용 그리고 지속사용의도에 연속적으로 영향을 미치는 독립요인이라는 것을 발견하였다. 분석 결과을 요약하면 다음과 같다. (1) 사용자특성 요인은 사용자기대와 사용자효용 매개요인에 영향을 주고, 이들 매개요인들은 지속사용의도 종속요인에 영향을 미친다. (2) 기능성, 호환성 그리고 편의성 하위요인들로 구성된 기술적특성 독립요인과 혁신성 하위요인을 갖는 사용자 특성 독립요인은 사용자기대 매개요인에 영향을 주고, 사용자기대 매개요인은 지속사용의도 종속 요인에 영향을 준다. (3) 신뢰성, 운영용이성, 안전성 그리고 정확도 하위요인들로 구성된 의료 서비스특성 독립요인은 사용자효용 매개요인에 영향을 주고, 사용자효용 매개요인은 다시 지속 사용의도 종속요인에 영향을 미친다.

정보기술 특성과 경영진 지원이 사용자 저항에 미치는 영향에 관한 연구 (A Study on the Effects of IT Characteristics and Management Support on the Resistance of End-User)

  • 한경일;박종미
    • 디지털융복합연구
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    • 제6권4호
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    • pp.105-112
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    • 2008
  • Even though, many enterprises began to use management information system, they were not able to attain remarkable outcome. Thus, a purpose for this research is to explore effect that characteristics of information technology and executive support have on its user's confrontation In order to verify this purpose, we selected Nong-hyup's CRM as an object for a proof of effect that characteristics of information technology and executive support have on its user's confrontation. According to this research's conclusion, characteristics of information systems have notable influence on user's confrontation, while executive support did not have significant influence on it. Yet, this research has its limits by considering characteristics of information technology and support from board of directors as only variables among many other possible reasons for user's confrontation. Thus, in the future, there should be another research that considers more various reasons for user's confrontation.

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사용자 특성과 광고정보의 특성이 Internet광고태도에 미치는 실증적 연구 (Effect of user and information characteristics on internet advertisement attitudes : Theoretical framework and empirical validation)

  • 허경도;김정욱
    • 품질경영학회지
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    • 제30권3호
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    • pp.94-110
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    • 2002
  • This research focuses on internet advertisement success factors derived from the relevant researches and clarified the concept of user and information characteristics. The corresponding determinants are suggested such as organizational characteristics, user characteristics, and information characteristics. Success factor of internet advertisement is used by user attitude. We then examine the impact of corresponding determinants on the success factors. Hypotheses on their characteristics were tested for 174 persons. The results indicated that organizational characteristic, user characteristic and information characteristic was partly found as a positive impact on the internet advertisement success while quality of innovation and purchase promotion traits were not significant.

취업정보센터 웹사이트 이용자의 컨텐츠 특성에 대한 지각이 이용자 반응에 미치는 영향 (A Study on the effects of Career Development Center Website Users' recognition on Contents Characteristics on User Responses)

  • 서다혜;강혜영
    • 실천공학교육논문지
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    • 제6권2호
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    • pp.111-117
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    • 2014
  • 이 연구에서는 취업정보센터 웹사이트 이용자의 컨텐츠 특성(사용자 편의성, 정보성, 고객서비스성)에 대한 지각이 이용자 반응(이용자 만족도, 이용자 애호도)에 미치는 영향을 분석하였다. 주요 연구결과로 첫째, 취업정보센터 웹사이트 컨텐츠 특성들은 이용자 만족도를 36.4% 설명하는 것으로 나타났고, 상대적 영향력은 정보성, 사용자편의성, 고객서비스성 순으로 나타났다. 둘째, 취업정보센터 웹사이트 컨텐츠 특성들은 이용자 애호도를 36.2% 설명하는 것으로 나타났고, 상대적 영향력은 정보성, 고객서비스성, 사용자편의성 순으로 나타났다. 이를 통해 취업정보센터 웹사이트 이용자들의 만족도와 애호도를 높이기 위해서는 웹사이트 컨텐츠에 대한 고려가 중요함을 알 수 있었다.

우리 나라 중소기업 정보시스템의 성공요인에 대한 실증분석 (An Empirical Study of MIS CSF's for Small & Medium Business In Korea)

  • 안재영
    • 경영과정보연구
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    • 제3권
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    • pp.399-417
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    • 1999
  • The purpose of this paper id to study the factors influencing MIS user satisfaction. For this purpose. I have reviewed the results of past studies on the performance factor of MIS, and introduced a new model associated with small & Medium Business. On the basis of this model, I have hypothesized that the following variables influence user satisfaction : (gender, age), individual characteristics(user attitude, training for user), managerial characteristic(top management involvement, organizational support) and task characteristics(task structure). There were 195 participants surveyed using questionnaires from 25 different small & medium Business in Pusan. The research model and associated hypotheses were tested by following statistical techniques: reliability test, regression, t-test and ANOVA. The findings of this study are follows; 1. It was found that gender and age are not correlated user satisfaction. 2. Among individual characteristics, only user attitude influence user satisfaction significantly. 3. While organizational supports influence positively user satisfaction, top management involvement do not influence it. 4. Task structure is highly correlated with user satisfaction. In spite of many factors affecting MIS success, this study did not consider all variables affect on user satisfaction. We need integrated model including more various factors.

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