• Journal of the Korean Institute of Landscape Architecture
• /
• v.23 no.3
• /
• pp.94-105
• /
• 1995

Purposes of this study were to apply and examine that the importance-performance analysis(IPA) could be a useful park management tool. The IPA is an easily-applied technique developed in marketing field to measure attribute importance and performance. It displays them simultaneously on a 4-quardrant action grid; therefore, park managers can upgrade current services and address marketing strategies for various user segments. The children's grand park was selected as a study are. Two different types of questionaires were utilized for data analyses. They were collected from one respondent by on-site distribution or by mail survey, because attribute importance and performance should be rated before and after visiting a park, respectively. Then, total data was segmented systematically by 2 variables-age and benefit sought. Action grids from order to meet the needs of each segment. Several comments on both data collection methods and segment variables selection were described to improve the IPA in recreation settings for future researches.

• Journal of Wellbeing Management and Applied Psychology
• /
• v.5 no.2
• /
• pp.33-41
• /
• 2022

Purpose: The purpose of this study is to analyze the effect of attributes of online influencers on customers royalty mediated brand image and impulse buying. Research design, data and methodology: To conduct this study, a survey of 521 online user who experienced online shopping. Results: The empirical analysis results are as follows. First, among the influencer attributes, attractiveness, reliability, and expertise all had a significant positive effect on the brand image. Second, among the influencer attributes, only attractiveness had a significant positive influence on Purchase Intention. Third, the brand image had a significant positive influence on Purchase Intention. Fourth, while the influencer attributes did not have a significant influence on customer loyalty, brand image and Purchase Intention a significant positive influence on it. Conclusions: Among the influencer attributes, attractiveness and reliability had a significant positive mediating effect on customer loyalty through brand image, but the influencer attribute had no significant mediating effect through Purchase Intention. The influencer attribute had a significant positive mediating effect through brand image and Purchase Intention.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
• /
• v.4 no.1
• /
• pp.23-29
• /
• 2005

This study is about designing mobile phone display in consideration of elder people's preferences by reason of their optical weakness. The research is closely connected with designing user-friendly interface by considering user characteristics. The criteria for first experiment are font sizes, font types, line spacing and background colors. With the experiment result, relative importance of each attribute and subjective preference are investigated by conjoint analysis. Secondly, an optimal display design for elder people is presented by response surface method on the basis of the result of conjoint analysis, other statistical analyses, and user interviews.

• The KIPS Transactions:PartB
• /
• v.15B no.5
• /
• pp.493-500
• /
• 2008

Although modern day people gather many data from the network, the users want only the information needed. Using this technology, the users can extract on the data that satisfy the query. As the previous studies use the single data in the document, frequency of the data for example, it cannot be considered as the effective data clustering method. What is needed is the effective clustering technology that can process the electronic network documents such as the e-mail or XML that contain the tags of various formats. This paper describes the study of extracting the information from the user query based on the multi-attributes. It proposes a method of extracting the data such as the sender, text type, time limit syntax in the text, and title from the e-mail and using such data for filtering. It also describes the experiment to verify that the multi-attribute based clustering method is more accurate than the existing clustering methods using only the word frequency.

• Archives of design research
• /
• v.15 no.4
• /
• pp.149-156
• /
• 2002

The success of a product is only possible on the basis of user preference for products and the user preference for products is greatly influenced by the design. Designers have to understand user preference and convert it into the combination of specified design attribute, and after that they should design products which have the image that they want to get. Then the product will be sure to be a hit. Therefore, on the point of view of design, it is necessary to find oui definitely the consumer preference frame : the relationship among design preference - design images - design attribute. This study will give you guidelines on which designers can select and design some more objective and reliable design factors, finding out the relation of cause and effect by which they can know what kind of product designs their consumers like and how the popular image which that products offer is composed of. Therefore, in this study, after we developed the consumer response framework which is proposed by Bloch(1995) : distinct relationship model among preference - design image adjective - design factors, we analyzed the relationship among preference-design image adjective - design factors through the empirical researches. And then we give the way of design.

• Journal of KIISE:Software and Applications
• /
• v.37 no.5
• /
• pp.363-369
• /
• 2010

Demonstration-based learning has the advantage that a user can easily teach his/her robot new task knowledge just by demonstrating directly how to perform the task. However, many previous demonstration-based learning techniques used a kind of attribute-value vector model to represent their state spaces and policies. Due to the limitation of this model, they suffered from both low efficiency of the learning process and low reusability of the learned policy. In this paper, we present a new demonstration-based learning method, in which the relational model is adopted in place of the attribute-value model. Applying the relational instance-based learning to the training examples extracted from the records of the user demonstrations, the method derives a relational instance-based policy which can be easily utilized for other similar tasks in the same domain. A relational policy maps a context, represented as a pair of (state, goal), to a corresponding action to be executed. In this paper, we give a detail explanation of our demonstration-based relational policy learning method, and then analyze the effectiveness of our learning method through some experiments using a robot simulator.

• Journal of the Korea Convergence Society
• /
• v.8 no.11
• /
• pp.7-13
• /
• 2017

In recent years, cloud computing technology has been socially emerged that provides services remotely as various devices are used. However, there are increasing attempts by some users to provide cloud computing services with malicious intent. In this paper, we propose a property - based multi - level hierarchical approach to facilitate authentication access for users accessing servers in cloud environment. The proposed method improves the security efficiency as well as the server efficiency by hierarchically distributing a set of attribute values by replacing the order of the user 's attribute values in the form of bits according to a certain rule. In the performance evaluation, the proposed method shows that the accuracy of authentication according to the number of attributes is higher than that of the existing method by an average of 15.8% or more, and the authentication delay time of the server is decreased by 10.7% on average. As the number of attributes increases, the average overhead change is 8.5% lower than that of the conventional method.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.25 no.4
• /
• pp.537-542
• /
• 2021

Smart TVs provide a variety of services and information compared to existing TVs based on the Internet. In order to provide more personalized services or information, it is necessary to analyze users' viewing patterns and provide customized services or information based on them. The proposed system receives the user's TV viewing pattern, analyzes it, and recommends a TV program or movie as customized information to the user. For this, the system was constructed with a preprocessor and a deep learning model. The preprocessor refines the name of the TV program watched by the user, the date the TV program was watched, and the watched time. Then, the multi-attribute LSTM model trains the refined data and performs prediction.The proposed system is a system that provides customized information to users, and is believed to be a leading technology in digital convergence that combines existing IoT technology and deep learning technology.

• Journal of the Korea Society of Computer and Information
• /
• v.14 no.9
• /
• pp.85-94
• /
• 2009

It is becoming increasingly difficult for learners to find the lectures they are looking for. In turn, the ability to find the particular lecture sought by the learner in an accurate and prompt manner has become an important issue in e-Learning. To deal this issue, in this paper. we present a collaborative approach to provide personalized recommendations of online video lectures. The proposed approach first identifies candidated video lectures that will be of interest to a certain user. Partitioned collaborative filtering is employed as an approach in order to generate neighbor learners and predict learners'preferences for the lectures. Thereafter, Attribute-based filtering is employed to recommend a final list of video lectures that the target user will like the most.

• Archives of design research
• /
• v.19 no.2 s.64
• /
• pp.229-240
• /
• 2006

It is very important issue in information design to improve information efficiency by adapting interesting factors in changing circumstance of information communication. The concept of infotainment is utilized in designing information contents in a way of combining entertainment factors with information itself based on various media and representation technologies. The information arousing user's attention, which includes interesting factors, is persuasive message comppared to the informative message conveying only information itself. The reason why infotainment is persuasive is because it makes the user absorb deeply in the information during the process of understanding by sensorial stimuli, cognitive interest, and situational interest. The sensorial stimuli originates from the expression elements of information design. The cognitive interest from the user's intellectual activities has a try to overcome mental block when user confronts with the redundant expression in the manner of unexpectedness and inharmony. The situational interest originates from user's optimum experience by the flow of satisfaction. Therefore, the attribute of infotainment is defined with the stimuli, the redundancy, and user's satisfaction. Its design elements consist of physical factors, organizational factors, and psychological factors. The physical factors through sensorial stimuli are utilized by visual manipulation such as visual analogy or visual pun, multimedia, and moving expression. The organizational factors through redundant expression bring user's imagination by adapting storytelling, event, and interaction in the process of understanding information. The psychological factors through expression of entertainment interests such as humor, play, and game give users psychological satisfaction with the flow. In conclusion the concept of infotainment can be adapted when the design factors should be integrated with its attributes, or the conveying information should go well with its purpose and characteristics.