• 한국전자거래학회지
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• 제21권4호
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• pp.95-117
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• 2016

최근 인구의 고령화 추세 및 웰빙에 대한 관심 증가는 헬스케어 서비스에 대한 수요의 증가로 이어지고 있다. 이러한 헬스케어 서비스는 지속적으로 사용자들이 해당 서비스를 이용하여 실제 건강을 증진시킬 수 있도록 돕는 것이 목적이다. 따라서 헬스케어 서비스의 효과성을 보다 증진시키기 위해서는 사용자가 헬스케어 서비스를 통해 추천되는 콘텐츠들에 대해 적극적으로 순응하고자 하는 의도를 가지고 행동을 취해야 한다. 하지만 기존의 헬스케어서비스에 관한 연구들은 순응의 서비스에 대한 지속사용의도에 대한 영향력을 살펴보는 연구들은 거의 없었다. 따라서 본 연구에서는 헬스케어 서비스의 지속적 사용의도에 사용자의 순응의도가 어떠한 영향을 미치지는 지를 기존의 의료정보학 및 정보시스템 분야의 이론을 기반으로 실증 검증하고자 한다. 이를 위해서 본 연구에서는 헬스케어 서비스에 대한 사용자의 순응의도(compliance intention)를 중심으로 지속사용의도에 영향을 미치는 요인을 검증하기 위한 모델을 제안하였고, 순응의도는 지속사용의도에 긍정적인 영향을 미치는 주요한 변수임을 확인하였다. 또한 순응의도를 높이는 변수들에 대해서도 검증하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제18권2호
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• pp.1-18
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• 2009

Recently, internet banking is growing rapidly. Moot banks in Korea provide internet banking services. Internet banking becomes a major trend in the financial marketplace. With advanced computer technology and declining communication costs, many customers prefer online alternatives such as internet banking, mobile banking or phone banking rather than going to banks by themselves. The number of customers using those alternatives is skyrocketing and domestic commercial banks encourage them of the use. As the internet is highly developed, customers demand higher quality services and banks develop and provide diverse services in order to respond to them. However, internet banking service users are still afraid of their personal and financial information being exposed on the internet. The purpose of this research is to empirically analyze the influence that appropriate internet banking affect user's security intention. The research model proposed in this study includes user's security intention which is influenced by self-efficacy, security trust, Internet banking attitude, perceived security and security intention. According to the result of this study, self-efficacy and security trust are related to the security attitude. There is a significant relationship between security attitude and perceived security. Also, user's security attitude and perceived security is significantly affected by security intention.

• 경영과학
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• 제29권3호
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• pp.135-156
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• 2012

Due to the rapid growth of social networking community (SNC), research into SNC user's behavior has recently emerged as an important issue in information systems. An individual makes a decision whether or not to continually use his or her own SNC and to purchase digital items to decorate it. Most previous research has focused on a user's continuance intention and has ignored the importance of purchase intention. This study develops and empirically tests an integrated model designed to predict a user's two types of behavioral intention：continuance intention and purchase intention based on the expectation-confirmation model (ECM) and a dual model of relationship maintenance mechanism.The results indicate that perceived usefulness, satisfaction, personalization, and switching cost have important influences on the formation of SNC continuance intention. The results also show that perceived usefulness and satisfaction does not have any significant impacts on purchase intention, while personalization, learning, attractiveness of alternatives, and continuance intention significantly affect it.

• International Journal of Contents
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• 제16권4호
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• pp.1-15
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• 2020

This study examined the impact of chatbot service quality (process quality, outcome quality, and servicescape quality) on user satisfaction and reliability by identifying the relationships between user satisfaction, reliability, immersion, and the paths of three variables influencing reuse intention. The survey was conducted of Korean users in their teens and 70s who had experience using chatbot services. A total of 218 convenience samples were extracted and the data analyzed. By the IS success and SERVQUAL model, the results of structural equation modeling revealed that the chatbot service quality did not affect user satisfaction and reliability. However, user satisfaction and reliability of the chatbot services were shown to lead to reuse intention, and user satisfaction was shown to affect immersion and immersion in reliability. The results showed that satisfaction, reliability, and immersion in the chatbot services were important factors in the chatbot reuse intention. Through the satisfaction and reliability gained through the service, the users wanted to reuse the chatbot services, especially the chatbot services that gained reliability, which will have a greater impact on reuse intention. We can use these results as marketing information to attract loyal customers by identifying the reuse intention of the chatbot service users.

• 한국콘텐츠학회논문지
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• 제9권7호
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• pp.294-303
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• 2009

본 연구의 주목적은 UCC 서비스의 콘텐츠 품질이 사용자 만족과 지속이용의도에 미치는 영향관계를 규명해 보는 것이다. 이러한 연구목적을 달성하기 위해 선행문헌에 관한 종합적인 고찰 결과를 토대로 UCC 서비스의 콘텐츠 품질로 정확성, 완전성, 다양성, 유희성, 적시성 등의 다섯가지 요인을 도출하였고, 이들 UCC 서비스의 콘텐츠 품질 요인들이 사용자의 만족을 거쳐 지속이용의도를 형성하게 되는 구조적 관계에 관한 연구모형과 가설을 수립하였다. UCC 서비스 이용자 315명을 대상으로 한 본 연구의 실증분석 결과를 요약해 보면 다음과 같다. 첫째, UCC 서비스의 콘텐츠 품질 중 완전성, 다양성, 유희성, 적시성 둥의 네가지 요인이 사용자 만족에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, UCC 서비스의 콘텐츠 품질 중 정확성, 완전성, 유희성, 적시성 등의 네가지 요인이 지속이용의도에 긍정적인 영향을 미치는 것으로 밝혀졌다. 마지막으로, UCC 서비스에 대한 사용자 만족은 지속이용의도에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구결과를 통해 향후 UCC 서비스 운영자에게 실무적, 관리적 측면에 시사점을 제공해 줄 수 있을 것으로 기대된다.

• 한국정보시스템학회지:정보시스템연구
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• 제16권2호
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• pp.69-91
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• 2007

The mobile computing environment has already matured and mobile services are activated throughout many industries. In the following years, these changes are expected to evolve into a ubiquitous computing environment. In the meantime, whether newly developed information technologies will thrive or diminished depends on user's intention to adopt them. Hence, the necessity of user-centered research considering ubiquitous computing in mobile computing environment is obvious. This study, thus, investigated ubiquitous factors in various literature related to ubiquitous computing and technology acceptance and it proposes a research model of the ubiquitous factors affecting user's intention to use mobile services, in terms of meaning(connectivity, mobility), service(contextual offer), compatibility(compatibility), and infrastructure(privacy, truth). The proposed model is expected to help both researchers and practitioners extend their understanding about the ubiquitous factors in mobile computing environment

• Asia pacific journal of information systems
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• 제12권3호
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• pp.191-212
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• 2002

Recently, Internet banking becomes a major trend in the financial marketplace. However, there are few researches to investigate relationship between factors influencing user's intention to use the Internet banking service. Therefore, this paper is aimed at analyzing the Internet banking service user's intention to use empirically. Our research framework is basically based on TAM(Technology Acceptance Model) proposed by Davis(1989). Empirical results using path analysis revealed that experience has a direct relationship with intention to use, while those three factors like perceived risk, self-efficacy, technical support indirectly affect intention to use.

• Journal of Information Technology Applications and Management
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• 제26권3호
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• pp.99-120
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• 2019

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

• 한국IT서비스학회지
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• 제11권4호
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• pp.1-23
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• 2012

The growing interest in smartphones has increased the number of studies conducted on technology acceptance and user satisfaction. It is now over two years since the launching of smartphones, but there are not many researches on the usage behavior of today's smartphone users. Smart devices have evolved from smartphone to smart pad and smart TV, but there are still not many studies on variables such as knowledge about the parent product and the ability to use it. With this, I decided to study how the motivation and the ability of using smartphones affected the smartphone user's intention to use smartpads. This study presents the usage behavior of smartphone users and proves that the ability to use a parent product (smartphone) affects the user's intention to use an extension product (smartpad). The research results showed that the smartphone usage ability affected both variety of use and rate of use. The convenience and passing time factors affected variety of use; and the social interaction, entertainment and passing time factors affected rate of use. As for the intention to use smartpads, the smartphone usage ability and variety of use positively affected the smartphone user's intention to use smartpads. This study showed that the more the user used a smartphone to pass time and for convenience, the more effectively the user could use various functions. It proves that the variety of use of smartphone is highly related to the acceptance of smartpads. This study also proves that usage ability is an important factor in using innovative products, such as smart devices.

• 한국지역사회생활과학회지
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• 제15권3호
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• pp.3-14
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• 2004

This study examined how product characteristics and system characteristics have affected user's economic, psychological and operating satisfaction and intention of repurchase in Internet shopping malls. The results of the study were as follows: First, it showed that product characteristics and user satisfaction have significant differences; the ability to recognize economic and psychological user satisfaction differs according to the characteristics of the product. It also showed that the degree of psychological and operating user satisfaction varies according to the convenience of order and payment as well as the convenience of the system and customer service. Second, it was found that economic, psychological and operational user satisfaction had an effect on customer's intention to repurchase. This study, focusing on particular variants of on-line shopping, found that characteristics of product and system had a great impact on user satisfaction and intention to repurchase. For the firms who run internet shopping malls, therefore more attention should be directed to the convenience of products and system problems in their services since it is so easy for customers to move to another shopping site with a simple click. The result of such an investigation may lead customers to repurchase by increasing their satisfaction with the shopping services.