• Title/Summary/Keyword: User's Perception Survey

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User's Perception of Crowding in Lawn Areas in Park (공원잔디공간 이용자의 혼잡도 지각에 관한 연구 -경주 보문관광단 지 잔디공원을 대상으로-)

  • 엄붕훈;한성미
    • Journal of the Korean Institute of Landscape Architecture
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    • v.21 no.3
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    • pp.65-75
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    • 1993
  • This study was carried out to analyze the user's perception of crowding in lawn areas in parks. On-site questionnaire survey was executed to study the variables which influence the Perception of Crowding(PC). The survey sites were lawn areas at and in Bo-mun Resort Complex in Kyung-ju. The major results were as follows; 1. Generally, in site's frequency of use, 2-3 times a year ranked as the highest (49%), and in user's residence, Busan and Pohang were highly ranked. As the purpose of visit, two survey sites showed differently. In , family picnic ranked high, but in case of , it had the tendency to the use of adult group and the rally for union. 2. By the results of the analysis of variables related to perceived crowding(PC), perceived density(PD) was the most influensive variables, nuisances by other users(NU) and expected crowding(EC) were another influensive variables. The candidate regression model is, PC=-0.125+0.597(PD)+0.409(NU)+0.307(EC) (R2=0.4592). 3. In variables, related to use density, perceived density(PD) was more influensive and significant variables than actual use density(AD). 4. In planning and design of lawn areas in park, is recommended than . The lawn areas of are more desirable and accommodative than in overuse situation.

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Perception in IT Investment Cost/Benefit Analysis (정보화 비용/이익 분석요인에 대한 인식도 연구)

  • Lee, Seog-Jun
    • Asia pacific journal of information systems
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    • v.13 no.2
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    • pp.67-85
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    • 2003
  • This study was conducted to analyze Korean companie's perception in IT investment cost-benefit analysis(CBA), and to see if various user group's perception is different. Literature was reviewed to classify and define variables in IT CBA, and questionnaire was distributed to CEOs, CIOs, IT managers, and general managers in Korean companies. Respondent's priority ranking in IT CBA was shown to be tangible benefit, direct cost/intangible benefit, and indirect cost/risk. Data analysis showed that Korean companie's actual practice in CBA was generally aligned with their perception. User group's(Executives vs. mangers, and IT managers vs. general managers) perception was not shown to be statistically different. Survey result also showed that IT CBA was not well practiced in the companies although respondents perceive the analysis very important. These findings suggest that more education and practical experience is needed for Korean companies to perform IT CBA.

The Determinants of Pakistani Tourists' Visit Intention to Korea in SNS Context- The Effect of Usefulness, Interestingness and Involvement

  • Muhammad RAZA;Jin-Kwon KIM;Tony-Donghui AHN
    • The Journal of Economics, Marketing and Management
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    • v.11 no.2
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    • pp.33-46
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    • 2023
  • Purpose: The purpose of this study is to analyze the relationship between characteristics of social media sites (SNS) and the intention of Pakistani tourists to visit South Korea while determining the role of usefulness, interestingness, and involvement of tourists. Research design, data and methodology: A research model was developed through the previous research, and the questioner-based survey was conducted on Pakistani tourists visiting Korea. The survey data was collected by following multiple hypotheses: the relationship between SNS tourism information and perception of SNS, the relationship between SNS perception and intention to visit, and adjustment of involvement in the relation between tourism information characteristics, and SNS perception. We used SPSS and AMOS24.0 statistical tools to analyze the hypothesis testing data. Results: Based on the data analysis, the study found that the characteristics of SNS have a positive effect on intention to visit via users' perception like usefulness and interestingness. The involvement has a moderating effect between SNS characteristics and users' perception. In the group with high involvement, the degree of influence of the quality factor of SNS on user perception was greater than in the group with low involvement. Conclusions: This study demonstrated that traveler's involvement has a moderating effect on the relationship between SNS characteristics and visit intention for Pakistani travelers visiting Korea. It shows that practitioners or researchers should establish and operate SNS strategies in consideration of user involvement.

Effects of Technology Readiness on User Perceptions and Use Intention of Mobile Social Commerce

  • Han, Sang-Lin;Park, Hyo-Ju
    • Asia Marketing Journal
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    • v.18 no.2
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    • pp.25-44
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    • 2016
  • This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers' attitude on 'general technology'. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data. It was found that individual's positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone's positive and negative attitude on SNS has a different direction towards the perception of mobile social commerce. Perception on mobile social commerce depends on their attitude (positive or negative) concerning SNS. Managerial implications and limitations of the study were also discussed.

A Study on the Improvement of Services and Promotion Based on User Perception Analysis of the National Knowledge Information System (NKIS) (국가정책연구포털(NKIS)에 대한 이용자 인식 분석 기반 서비스 개선 및 홍보의 개선 방향 연구)

  • Noh, Younghee;Chang, Inho;Kang, Ji Hei;Wang, Dongho
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.32 no.4
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    • pp.25-46
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    • 2021
  • This study was conducted as a basic study to derive improvement measures for NKIS. A survey was conducted on NKIS users and the user's perception of NKIS was analyzed to derive improvement measures for NKIS. The directions for improvement presented based on the research results are as follows. First, it is necessary to survey the demand for users by occupational group and age and to establish clear targets for NKIS main users. Second, efforts to spread policy information and services are needed. Third, it is necessary to improve and revitalize the public relations method through the introduction of new media while maintaining the direction for public relations. This study presents NKIS user inconveniences and modifications through the NKIS user survey. Through this, it will increase users' NKIS utilization and contribute to the expansion of new users. In addition, it seems that it can be used as basic data when user perception surveys are conducted on similar information portals in the future. In future research, an in-depth investigation should be conducted to identify actual users of NKIS, and customized promotional measures should be established for users who actually utilize policy information to realize NKIS goals.

A Case Study on the Exterior Space Improving in University Campus through the Analysis of User's Cognition - Focused on Campuses in Busan City - (사용자인식 분석을 통한 캠퍼스 외부공간 개선방향 설정에 관한 사례연구 - 부산시 소재 대학을 중심으로 -)

  • Hong, Sung-Min
    • Journal of the Korean Institute of Educational Facilities
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    • v.21 no.1
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    • pp.33-42
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    • 2014
  • The purpose of this study is to suggest a basis for exterior space improving in university campus in terms of upgrading the quality of university education environment by analysing user's cognition and physical feature about campus exterior space. For this, this study was survey six major university students in Busan city about perception of campus exterior space, and analyzes the user's cognition by using natural-language vocabulary analysis for qualitative approach. Next, this study analyzes the physical feature of campus exterior space by investigating user's intensive using spaces and preferred, non-preferred spaces in their universities, then propose the improved direction of campus exterior space by comparing the analyzed data of user's cognition and physical feature. A SPSS20 program is used for the data analysis and the sample sizes are 171 college students.

A Study on the Effect of Public Libraries' ESG Management on Its Perception, User Satisfaction, and the User's Intention to Revisit (공공도서관의 ESG경영이 도서관 인식, 이용자 만족도 및 재이용 의도에 미치는 영향)

  • Mi Ok Jeong
    • Journal of the Korean Society for Library and Information Science
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    • v.58 no.1
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    • pp.303-328
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    • 2024
  • In this study, we designed and verified a research model in order to determine whether ESG management for public libraries affects the perception of libraries, user satisfaction, and the intention to revisit. A survey was conducted among the users of six public libraries in the Gyeonggi region and 25 libraries in Seoul, and 247 valid responses from the survey were analyzed. The analysis revealed that the environment and society factors of ESG management had a positive effect on the perception of libraries and user satisfaction. It also showed that the libraries' perception had a positive impact on user satisfaction and the intention to revisit, and user satisfaction showed a positive correlation for the intention to revisit. From the analysis, we can infer that the effects of ESG management were reflected in everyday life via public libraries as ESG management of the public libraries influenced the perception of libraries, user satisfaction, and the intention to revisit. We confirmed that users showed the intention to revisit if the library provides positive and sincere satisfaction through ESG management, due to public libraries having ethical and moral significance to users. We have also put forward practical marketing strategies and identified areas for enhancement that can prove beneficial to public libraries.

The Effect of Environmental Perception in Neighborhood Park on User's Recognition of Health Improvement - Focusing on 8 Neighborhood Parks in Changwon City - (근린공원에 대한 환경지각이 이용자의 건강증진인식에 미치는 영향 - 창원시의 8개 근린공원을 대상으로 -)

  • Park, Young-Eun;Lee, Woo-Sung;Jung, Sung-Gwan;Park, Kyung-Hun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.43 no.1
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    • pp.54-68
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    • 2015
  • The purpose of this study was to analyze the effect of environmental perception in neighborhood parks on user's recognition of health improvement. This study used objective field survey data and subjective user survey data at 8 neighborhood parks in Changwon City. According to the results, the perceptions of distance and street environment from home to park were evaluated highly but the perception of water spaces and various attractions within the parks were rated lowly in most of parks. As a result of factor analysis, 23 environmental perception variables were classified into 6 factors such as scenery, comfort, accessibility, activity, convenience and amenity. For the result of regression analysis between environmental perceptions and user's recognition of health improvement based on 6 factors, the recognition of physical health improvement was significantly influenced from environmental perception factors in 4 parks among 8 parks. 'Accessibility' and 'activity' were analyzed as the meaningful factors in 3 parks. Also, recognition of mental health improvement was significantly influenced from environmental perception factors in 5 parks among 8 parks and especially 'accessibility' was showed as the significant factor in 4 parks. The findings from this study can contribute to improve the physical environments of the present parks and can be a basic data for new park development.

A Study on Perception and Use of E-Books by Librarians and Children (어린이 도서관 사서와 어린이 이용자의 전자책에 대한 인식 및 이용에 관한 연구)

  • Chung, Yeon-Kyoung;Choi, Yoon-Kyung
    • Journal of the Korean Society for information Management
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    • v.29 no.1
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    • pp.45-62
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    • 2012
  • The purposes of this study are to investigate the perception and use of e-books by librarians and children and to suggest important elements to improve e-book services at the children's libraries. User survey questionaries and interviews from fifty five librarians and thirty children were carried for the perceptions and the use of e-books at five children's libraries. Based upon the data analysis from two groups, three important elements for improving e-book services of the libraries were suggested as follows: providing enough e-book contents, facilities and spaces, developing e-book user education programs with proactive pubic relations, and providing professional continuing education programs regarding e-books to librarians.

Perception differences between users and policy-makers on technology protection support system for small and medium-sized businesses (중소기업 기술보호지원제도에 대한 이용자와 정책담당자의 인식차이 분석)

  • Park, Sanghoon;Cho, Namwook
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.13 no.1
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    • pp.37-48
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    • 2017
  • As the risk of technical leakage is increasing, technology protection support systems for small and medium-sized businesses have gained attention. This paper analyzed the perception gap of the user and policy-maker regarding technology protection support systems. First, to identify key elements of technology protection support systems and construct measurement factors, interviews with experts are conducted. Then, surveys are conducted to analyze the perception differences between the users and policy-makers. Factor analysis and ANOVA have been utilized to analyze survey results. The result shows that the perception gaps exist in the following areas: management system, cost reduction, copyright protection, customer satisfaction, leakage prevention, and awareness. To enhance the effectiveness of technology protection support systems, this paper suggests technology protection support systems should be customized in terms of the company's size and type of busines.