• 융합경영연구
• /
• 제11권2호
• /
• pp.33-46
• /
• 2023

Purpose: The purpose of this study is to analyze the relationship between characteristics of social media sites (SNS) and the intention of Pakistani tourists to visit South Korea while determining the role of usefulness, interestingness, and involvement of tourists. Research design, data and methodology: A research model was developed through the previous research, and the questioner-based survey was conducted on Pakistani tourists visiting Korea. The survey data was collected by following multiple hypotheses: the relationship between SNS tourism information and perception of SNS, the relationship between SNS perception and intention to visit, and adjustment of involvement in the relation between tourism information characteristics, and SNS perception. We used SPSS and AMOS24.0 statistical tools to analyze the hypothesis testing data. Results: Based on the data analysis, the study found that the characteristics of SNS have a positive effect on intention to visit via users' perception like usefulness and interestingness. The involvement has a moderating effect between SNS characteristics and users' perception. In the group with high involvement, the degree of influence of the quality factor of SNS on user perception was greater than in the group with low involvement. Conclusions: This study demonstrated that traveler's involvement has a moderating effect on the relationship between SNS characteristics and visit intention for Pakistani travelers visiting Korea. It shows that practitioners or researchers should establish and operate SNS strategies in consideration of user involvement.

• 경영과정보연구
• /
• 제3권
• /
• pp.399-417
• /
• 1999

The purpose of this paper id to study the factors influencing MIS user satisfaction. For this purpose. I have reviewed the results of past studies on the performance factor of MIS, and introduced a new model associated with small & Medium Business. On the basis of this model, I have hypothesized that the following variables influence user satisfaction : (gender, age), individual characteristics(user attitude, training for user), managerial characteristic(top management involvement, organizational support) and task characteristics(task structure). There were 195 participants surveyed using questionnaires from 25 different small & medium Business in Pusan. The research model and associated hypotheses were tested by following statistical techniques: reliability test, regression, t-test and ANOVA. The findings of this study are follows; 1. It was found that gender and age are not correlated user satisfaction. 2. Among individual characteristics, only user attitude influence user satisfaction significantly. 3. While organizational supports influence positively user satisfaction, top management involvement do not influence it. 4. Task structure is highly correlated with user satisfaction. In spite of many factors affecting MIS success, this study did not consider all variables affect on user satisfaction. We need integrated model including more various factors.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권8호
• /
• pp.567-576
• /
• 2020

This study develops a mediating model to explore the relationships between organizational characteristics, manager's knowledge, management commitment, user involvement, information quality, and management information system effectiveness in small- and medium-sized enterprises in Vietnam. Adapting scales from previous research, the authors designed questionnaires, which they distributed to respondents in Vietnamese small- and medium-sized enterprises. Also, by employing a meta-analytic path analysis throughout structural equation modelling (SEM) with sample of 356 respondents, authors indicate that organizational characteristics are directly related to management information systems effectiveness. Moreover, manager's knowledge, user involvement, and information quality show their important roles in the increase of management information system effectiveness, yet management commitment does not indicate a similar role in the growth of management information system effectiveness. Bootstrapping is utilized to discover the meditating role of information quality, illustrating that quality information mediates the linkages between user involvement, organizational characteristics, and management information systems. However, the mediating role of information quality in the relationship between management commitment, manager's knowledge, and management information systems is not significant. This study contributes to the management information system literature as well as to enhance MIS effects in small and medium-sized enterprises.

• International Journal of Advanced Culture Technology
• /
• 제8권2호
• /
• pp.116-128
• /
• 2020

In this study, we introduce a multi-modal mixed reality (MR) application for advertising the main touristic landmarks on Jeju Island, and evaluate its effectiveness based on the Technology Acceptance Model (TAM) with a focus on the user's involvement in Korean culture (K-Culture). Specifically, we deployed several stimuli to enable users to retrieve information, visualize a variety of heritage content such as text, images, videos, virtual artifacts, and immerse in a VR environment to experience the heritage locations. The results of the online survey with 436 participants showed that for consumers with low K-Culture involvement, Perceived Usefulness and Perceived Ease-of-Use did not affect their Intention to Visit the island. Still, it had a significant impact on their Intention to Use the application. On the other hand, for the group with high K-Culture involvement, Perceived Usefulness had no effect on the Intention to Use and Intention to Visit. However, Perceived Ease-of-Use had a significant impact on their Intention to Use the application and Intention to Visit Jeju Island. Therefore, when user involvement in K-Culture is high, convenience of use has played a significant role in sensory media usage and the intention to visit, regardless of the usefulness of the mixed reality content. In contrast, users with low K-Culture involvement primarily focused on the functional aspects of the application. These findings open the path for follow-up studies on K-Culture involvement and immersive media tourism marketing, which will benefit digital tourism marketing and Korea's tourism industry.

• 한국엔터테인먼트산업학회논문지
• /
• 제15권4호
• /
• pp.55-72
• /
• 2021

본 연구는 인터넷 미디어 및 1인 미디어 환경, 특히 어디서든 접속, 시청 가능한 모바일 미디어를 선도하는 1인 미디어 크리에이터들의 변별이 사용자 태도와 지속적인 구독의도에 미치는 영향을 연구하는 데 있다. 특히, 유튜브로 대변되는 1인 미디어 시장의 상황을 파악하고 미디어 시장을 구성하는 각 주체들 및 구성요소들 간의 관계성 그리고 생태를 탐색하고자 하였으며, 유튜브 크리에이터의 특성이 콘텐츠관여도와 사용자태도 간의 관계, 사용자태도와 구독의도 간의 관계, 그리고 콘텐츠관여도가 크리에이터특성과 사용자태도 간의 관계에서 매개효과를 갖는지를 파악하고자 연구를 진행하였다. 연구방법은, 먼저 이론적 정립을 위해 기 발표된 국내·외 학위 및 학술지 논문 등을 수집 고찰하여 정리하였고, 수립된 연구모형의 객관적 타당성 및 검증을 위해 현재 유튜브를 시청하는 성인남녀에게 설문을 진행한 후 최종 유효 표본을 통해 실증분석을 실시하였으며, 결과는 다음과 같다. 첫째 크리에이터의 특성과 콘텐츠관여도 간의 관계에서 유희성과 신뢰성은 유의하지 않은 것으로 나타났으나 전문성은 유의하게 나타났다. 둘째, 크리에이터의 특성과 사용자태도 간의 관계는 전문성은 유의하지 않은 것으로 나타났으나 유희성과 신뢰성은 유의한 것으로 나타났다. 셋째, 콘텐츠관여도와 사용자태도 간의 관계는 유의한 영향을, 넷째, 사용자태도와 구독의도 간의 관계도 유의한 것으로 나타났다. 또한 콘텐츠관여도의 매개효과를 검증한 결과, 콘텐츠관여도는 크리에이터의 특성(유희성, 신뢰성, 전문성)과 사용자태도 간의 관계를 완전매개하는 것으로 나타났다. 그리고 결론 부분에 이를 토대로 유추할 수 있는 시사점과 향후 추가 연구를 위한 제언 등을 제시하였다.

• Industrial Engineering and Management Systems
• /
• 제10권3호
• /
• pp.191-196
• /
• 2011

The purpose of this paper is to study user's involvement in new product development (NPD). It seeks to identify the factors involving user and design practices in the design process of new product development. A survey was conducted on 20 respondents consisting of designers involved in product development from various industries. The study focused on the early activities of the product design process which is called product specification. The analysis performed considers the importance of involving users in design decision. The outcome of this research is the significance of involving users and its effect on product development activities. The research also provides a model for an integrated user, designer and product knowledge activity in the product development process.

• Asia pacific journal of information systems
• /
• 제28권3호
• /
• pp.220-239
• /
• 2018

The purpose of the paper is empirically to explore 'design manner', focusing on the designer's knowledge boundary on the designer-user interactions in the design process. This study conducts a field study and observed designer's interactions with actual users in a leading user-centered design firm over three months. The observations revealed how designers bring ideas about users into design without physically interacting with users during the design process. Based on Bourdieu's theory of practice and the concept of boundary objects, this study introduces the concept of 'design manner', by which designers incorporate user's ideas into the design process without actual involvement of users in the process. This paper contributes to the body of knowledge by introducing the design manner in-between designer's and user's knowledge boundaries and argue bridge between theoretical and actual designer-user interactions in the IS design process.

• 한국HCI학회:학술대회논문집
• /
• 한국HCI학회 2009년도 학술대회
• /
• pp.1351-1358
• /
• 2009

새로운 서비스 개발 초기 단계에서 지식의 창조는 서비스의 성공에 중요한 역할을 한다. 개발 초기 단계에서 사용자는 지식을 창조하는 데 중요한 자원으로 활용되며, 이를 위해 사용자와 개발자 간의 계속적인 상호 작용, 즉 사용자 관여가 필요하다. 사용자의 역할은 정보를 제공하는 역할, 자문하는 역할, 참여하는 역할, 3 가지로 나눌 수 있으며, 역할의 차이에 따라 지식 창조의 과정 또한 달라지게 된다. 이러한 배경에서 본 연구는 인터넷 서비스 개발 초기 단계에서 사용자의 역할에 따라 어떠한 지식 창조 과정을 거쳐야 실제 서비스 개발에 긍정적인 영향을 주는 지 알아보기 위해 2 가지의 신규 프로젝트를 대상으로 사례 연구를 실시하였다. 이러한 연구 결과는 개발 초기 단계에서 지식 창조의 과정과 사용자 역할 간의 관계를 규명함과 동시에 실제 서비스 개발을 위한 사용자 관여의 가이드라인을 제시할 수 있을 것이다.

• 한국HCI학회논문지
• /
• 제4권1호
• /
• pp.1-10
• /
• 2009

새로운 서비스 개발 초기 단계에서 지식의 창조는 인터넷 서비스의 성공에 중요한 역할을 한다. 개발 초기 단계에서 사용자는 지식을 창조하는데 중요한 자원으로 활용되며, 이를 위하여 사용자와 개발자 간의 지속적인 상호작용, 즉 사용자 관여가 필요하다. 사용자의 역할은 정보를 제공하는 역할, 자문하는 역할, 참여하는 역할 등의 세가지로 구분될 수 있으며, 역할의 차이에 따라 지식 창조의 과정 또한 달라지게 된다. 따라서 본 연구는 인터넷 서비스의 개발 초기 단계에서 사용자의 역할에 따라 어떠한 지식 창조 과정을 거쳐야 실제 서비스 개발에 긍정적인 영향을 줄 수 있는지 파악하기 위하여 두 가지의 신규 프로젝트를 대상으로 사례 연구를 실시하였다. 이러한 연구 결과는 개발 초기 단계에서 지식 창조의 과정과 사용자 역할 간의 관계를 규명함과 동시에 실제 서비스 개발을 위한 사용자 관여의 가이드라인을 제시할 수 있을 것이다.

• 대한가정학회지
• /
• 제47권4호
• /
• pp.99-110
• /
• 2009

The Technology Acceptance Model(TAM) proposed by Davis(1989) has been applied as a reliable and robust model in the study of user’s adoption of different technologies. However it is necessary to incorporate additional constructs to the original model in the quest for increased predictive power. This study investigate consumer’s acceptance of smart clothing applied by the extended TAM. Besides perceived ease of use and perceived usefulness, clothing involvement is included in the extended TAM. Data were collected from the adults over 20 years old living in Seoul and other metropolitan areas from March 2 to March 12, 2009. 815 copies of data were analyzed to examine a structural model and test research hypotheses using AMOS package. The study showed the extended TAM for smart clothing was validated empirically in predicting the individual’s acceptance of smart clothing and 5 hypotheses among 7 hypotheses were supported. Specifically, perceived ease of use, perceived usefulness, and clothing involvement were the factors affecting attitude toward smart clothing. Attitude toward smart clothing was influenced directly by perceived usefulness and clothing involvement but influenced indirectly by perceived ease of use. Acceptance intention toward smart clothing was influenced strongly by attitude. From a theoretical point of view, the study extended the TAM for smart clothing. Moreover, this study would be beneficial for those who would develop smart clothing by providing information about attitude and acceptance intention of smart clothing consumers.