• The Journal of Economics, Marketing and Management
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• v.11 no.2
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• pp.33-46
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• 2023

Purpose: The purpose of this study is to analyze the relationship between characteristics of social media sites (SNS) and the intention of Pakistani tourists to visit South Korea while determining the role of usefulness, interestingness, and involvement of tourists. Research design, data and methodology: A research model was developed through the previous research, and the questioner-based survey was conducted on Pakistani tourists visiting Korea. The survey data was collected by following multiple hypotheses: the relationship between SNS tourism information and perception of SNS, the relationship between SNS perception and intention to visit, and adjustment of involvement in the relation between tourism information characteristics, and SNS perception. We used SPSS and AMOS24.0 statistical tools to analyze the hypothesis testing data. Results: Based on the data analysis, the study found that the characteristics of SNS have a positive effect on intention to visit via users' perception like usefulness and interestingness. The involvement has a moderating effect between SNS characteristics and users' perception. In the group with high involvement, the degree of influence of the quality factor of SNS on user perception was greater than in the group with low involvement. Conclusions: This study demonstrated that traveler's involvement has a moderating effect on the relationship between SNS characteristics and visit intention for Pakistani travelers visiting Korea. It shows that practitioners or researchers should establish and operate SNS strategies in consideration of user involvement.

• Management & Information Systems Review
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• v.3
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• pp.399-417
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• 1999

The purpose of this paper id to study the factors influencing MIS user satisfaction. For this purpose. I have reviewed the results of past studies on the performance factor of MIS, and introduced a new model associated with small & Medium Business. On the basis of this model, I have hypothesized that the following variables influence user satisfaction : (gender, age), individual characteristics(user attitude, training for user), managerial characteristic(top management involvement, organizational support) and task characteristics(task structure). There were 195 participants surveyed using questionnaires from 25 different small & medium Business in Pusan. The research model and associated hypotheses were tested by following statistical techniques: reliability test, regression, t-test and ANOVA. The findings of this study are follows; 1. It was found that gender and age are not correlated user satisfaction. 2. Among individual characteristics, only user attitude influence user satisfaction significantly. 3. While organizational supports influence positively user satisfaction, top management involvement do not influence it. 4. Task structure is highly correlated with user satisfaction. In spite of many factors affecting MIS success, this study did not consider all variables affect on user satisfaction. We need integrated model including more various factors.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.567-576
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• 2020

This study develops a mediating model to explore the relationships between organizational characteristics, manager's knowledge, management commitment, user involvement, information quality, and management information system effectiveness in small- and medium-sized enterprises in Vietnam. Adapting scales from previous research, the authors designed questionnaires, which they distributed to respondents in Vietnamese small- and medium-sized enterprises. Also, by employing a meta-analytic path analysis throughout structural equation modelling (SEM) with sample of 356 respondents, authors indicate that organizational characteristics are directly related to management information systems effectiveness. Moreover, manager's knowledge, user involvement, and information quality show their important roles in the increase of management information system effectiveness, yet management commitment does not indicate a similar role in the growth of management information system effectiveness. Bootstrapping is utilized to discover the meditating role of information quality, illustrating that quality information mediates the linkages between user involvement, organizational characteristics, and management information systems. However, the mediating role of information quality in the relationship between management commitment, manager's knowledge, and management information systems is not significant. This study contributes to the management information system literature as well as to enhance MIS effects in small and medium-sized enterprises.

• International Journal of Advanced Culture Technology
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• v.8 no.2
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• pp.116-128
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• 2020

In this study, we introduce a multi-modal mixed reality (MR) application for advertising the main touristic landmarks on Jeju Island, and evaluate its effectiveness based on the Technology Acceptance Model (TAM) with a focus on the user's involvement in Korean culture (K-Culture). Specifically, we deployed several stimuli to enable users to retrieve information, visualize a variety of heritage content such as text, images, videos, virtual artifacts, and immerse in a VR environment to experience the heritage locations. The results of the online survey with 436 participants showed that for consumers with low K-Culture involvement, Perceived Usefulness and Perceived Ease-of-Use did not affect their Intention to Visit the island. Still, it had a significant impact on their Intention to Use the application. On the other hand, for the group with high K-Culture involvement, Perceived Usefulness had no effect on the Intention to Use and Intention to Visit. However, Perceived Ease-of-Use had a significant impact on their Intention to Use the application and Intention to Visit Jeju Island. Therefore, when user involvement in K-Culture is high, convenience of use has played a significant role in sensory media usage and the intention to visit, regardless of the usefulness of the mixed reality content. In contrast, users with low K-Culture involvement primarily focused on the functional aspects of the application. These findings open the path for follow-up studies on K-Culture involvement and immersive media tourism marketing, which will benefit digital tourism marketing and Korea's tourism industry.

• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.55-72
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• 2021

This study aims to research the influences of the discrimination of internet media and one-person media environment, especially, the one-person media creators leading the mobile media that could be accessed and viewed anywhere, on the user attitude and continuous subscription intention. Especially, this study aimed to understand the current situation of one-person media market represented as YouTube, to explore the relationship and ecology between each subject and elements composing the media market, and also to understand the mediating effects of the characteristics of YouTube creators on the relation between contents involvement and user attitude, and the relation between user attitude and subscription intention, and the mediating effects of contents involvement on the relation between characteristics of creators and user attitude. As research methods, first, for the theoretical establishment, this study collected, conducted, and organized the published domestic/foreign theses/journal papers. For the objective validity and verification of the established research model, a survey was conducted targeting adult men and women currently watching YouTube, and then the empirical analysis was performed through the final effective samples. And the results of this study are as follows. First, the playfulness and reliability on the relation between characteristics of creators and contents involvement were not significant while the professionalism was significant. Second, the professionalism on the relation between characteristics of creators and user attitude was not significant while the playfulness and reliability were significant. Third, the relation between contents involvement and user attitude was significant. Fourth, the relation between user attitude and subscription intention was also significant. Also, in the results of verifying the mediating effects of contents involvement, the contents involvement completely mediated the relation between characteristics(playfulness, reliability, and professionalism) of creators and user attitude. And in the conclusion, this study presented the implications and suggestions for further researches in the future.

• Industrial Engineering and Management Systems
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• v.10 no.3
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• pp.191-196
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• 2011

The purpose of this paper is to study user's involvement in new product development (NPD). It seeks to identify the factors involving user and design practices in the design process of new product development. A survey was conducted on 20 respondents consisting of designers involved in product development from various industries. The study focused on the early activities of the product design process which is called product specification. The analysis performed considers the importance of involving users in design decision. The outcome of this research is the significance of involving users and its effect on product development activities. The research also provides a model for an integrated user, designer and product knowledge activity in the product development process.

• Asia pacific journal of information systems
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• v.28 no.3
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• pp.220-239
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• 2018

The purpose of the paper is empirically to explore 'design manner', focusing on the designer's knowledge boundary on the designer-user interactions in the design process. This study conducts a field study and observed designer's interactions with actual users in a leading user-centered design firm over three months. The observations revealed how designers bring ideas about users into design without physically interacting with users during the design process. Based on Bourdieu's theory of practice and the concept of boundary objects, this study introduces the concept of 'design manner', by which designers incorporate user's ideas into the design process without actual involvement of users in the process. This paper contributes to the body of knowledge by introducing the design manner in-between designer's and user's knowledge boundaries and argue bridge between theoretical and actual designer-user interactions in the IS design process.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1351-1358
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• 2009

The Knowledge Creation in early stages of new service development plays a critical role in the success of the service. The user is a crucial resource in creating knowledge in early stages of development, and user involvement is necessary. There are three roles the user can take part as in service development: informative, consultative, or participative. Based on these different roles, the process of knowledge creation varies. With this background, we proposed to investigate which creative processes need to be passed through in order to positively affect service development based on the role of the user in early stages of Internet service development. This case study was undertaken based on two new projects. The results of this study reveal the relationship between the knowledge creation process and user in early stages of development and at the same time provide guidelines regarding user involvement in actual service development.

• Journal of the HCI Society of Korea
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• v.4 no.1
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• pp.1-10
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• 2009

The knowledge creation in early stages of new service development plays a critical role in the success of the service. The user is a crucial resource in creating knowledge in early stages of development, and user involvement is necessary. There are three roles the user can take part as in service development: informative, consultative, or participative. Based on these different roles, the process of knowledge creation varies. With this background, we proposed to investigate which creative processes need to be passed through in order to positively affect service development based on the role of the user in early stages of Internet service development. This case study was undertaken based on two new projects. The results of this study reveal the relationship between the knowledge creation process and user in early stages of development and at the same time provide guidelines regarding user involvement in actual service development.

• Journal of the Korean Home Economics Association
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• v.47 no.4
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• pp.99-110
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• 2009

The Technology Acceptance Model(TAM) proposed by Davis(1989) has been applied as a reliable and robust model in the study of user’s adoption of different technologies. However it is necessary to incorporate additional constructs to the original model in the quest for increased predictive power. This study investigate consumer’s acceptance of smart clothing applied by the extended TAM. Besides perceived ease of use and perceived usefulness, clothing involvement is included in the extended TAM. Data were collected from the adults over 20 years old living in Seoul and other metropolitan areas from March 2 to March 12, 2009. 815 copies of data were analyzed to examine a structural model and test research hypotheses using AMOS package. The study showed the extended TAM for smart clothing was validated empirically in predicting the individual’s acceptance of smart clothing and 5 hypotheses among 7 hypotheses were supported. Specifically, perceived ease of use, perceived usefulness, and clothing involvement were the factors affecting attitude toward smart clothing. Attitude toward smart clothing was influenced directly by perceived usefulness and clothing involvement but influenced indirectly by perceived ease of use. Acceptance intention toward smart clothing was influenced strongly by attitude. From a theoretical point of view, the study extended the TAM for smart clothing. Moreover, this study would be beneficial for those who would develop smart clothing by providing information about attitude and acceptance intention of smart clothing consumers.