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Cross Cultural Differences in Advertising Strategy for Sports Product (문화적 특성에 따른 스포츠상품의 광고전략 차이)

  • Lee, Jun-Youb
    • The Journal of the Korea Contents Association
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    • v.9 no.4
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    • pp.331-339
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    • 2009
  • Cultural characteristics of a country can affect consumers' buying behaviors. So global companies should think about cultural characteristics of the country that they want do marketing activities. Especially it is very important in sports product marketing because it is closely related with cultural characteristics of the country. This study examines relations between cultural characteristics and advertising strategy for sports product among Korea, England and France. I used content analysis method for this study. I found that Korea and France have similar cultural characteristics and advertising strategy for sports product but England has different cultural characteristics and advertising strategy for sports product. sense of community effect to community identification and community loyalty. Satisfaction of need, Emotional advertising strategy is mostly used in Korea and France. But rational advertising strategy is mostly used in England.

Effects of Various Formulations on Bioavailability of Acetaminophen Soft Gelatin Capsules in Rabbits (토끼에서 아세트아미노펜 연집캅셀제의 생체이용율에 미치는 제제처방들의 영향)

  • Park, Gee-Bae;Lee, Yong-Suk;Choi, Myung-Ho;Lee, Do-Ik;Lee, Kwang-Pyo
    • YAKHAK HOEJI
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    • v.36 no.6
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    • pp.598-603
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    • 1992
  • The purpose of this study was to assess the effect of three formulations; product A (polyethylene glycol was used as a main dispersing agent), product B (wax mixture was used as a main dispersing agent) and product C(silicon dioxide was used as a main dispersing agent) on bioavailability of acetaminophen soft gelatin capsules(softgels) and to develop an effective acetaminophen softgel which exhibits an excellent bioavailability. Acetaminophen softgels of various formulations were prepared as 4 minim round type by rotary die method. Four softgels of the three formulation (A, B, C), each of which contained 50 mg acetaminophen, were administered orally to 12 normal healthy rabbits using a three-way cross over design. Plasma acetaminophen concentrations were measured by HPLC. The results obtained in this study were as follows: 1. The Tmax rank order of acetaminophen softgel was C$(63.75{\pm}10.62\;min)$>A$(36.25{\pm}5.37\;min)$>B$(35{\pm}6.74\;min)$. 2. The decreasing Cmax order of softgel product was A$(93.51{\pm}0.55\;{\mu}g/ml)$>B$(3.16{\pm}0.37\;{\mu}g/ml)$>C$(2.6{\pm}0.55\;{\mu}g/ml)$. 3. The $[AUC]^{\infty}_0$ rank order for three acetaminophen softgel formulations was A $(14.89{\pm}1.56\;{\mu}g/ml{\cdot}min)$ >B$(14.39{\pm}1.43\;{\mu}g/ml{\cdot}min)$>C$(11.45{\pm}1.49\;{\mu}g/ml{\cdot}min)$. 4. Pharmacokinetic parameters such as Tmax, Cmax and $[AUC]^{\infty}_0$ of product A and B did not differ significantly(p>0.05). On the other hand, those of product C were significantly different(p>0.05).

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A Study on a Product Supply of Casual Apparel Brands - Focused on SPA Characteristics - (캐주얼 의류 브랜드의 상품 공급 특성에 관한 연구 - SPA 특성을 중심으로 -)

  • Chun, Jong-Suk;Noh, Yoon-Ji
    • The Research Journal of the Costume Culture
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    • v.15 no.1 s.66
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    • pp.1-12
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    • 2007
  • The purpose of this study is to identify the SPA(Specialty store retailer of Private label Apparel) characteristics and product supply process of Korean casual apparel brands. The research was conducted by questionnaire surveys to 63 casual apparel brands. SPA characteristics of each brand were measured with four SPA characteristic indices: short product supply cycle, spacious retail floor, single brand retail store, and low product price compared to the quality of the product. The 63 apparel brands were grouped by SPA index score. The brands belonged to group H had high index score and brands in group L had low index score. The results of this study showed that the most of the casual apparel brands' products were sold at department stores, especially the brands belonged to group L greatly depended on department stores. Few apparel brands have spacious retail floor. The retail product price of the brands belonged to group H was low price while the product price of the brands belonged to group L was in the medium-high price. The supply time of the new products was short in general. The most brands supplied new styles to the retail floor within 1 to 3 weeks. The information technology was heavily used. The brands belonged to group H highly used information technology including bar codes system, pas data analysis, and inventory control system. The current style trends were analyzed with street fashion and feedback from the shop managers.

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Feature Configuration Verification Using JESS Rule-based System (JESS 규칙 기반 시스템을 이용한 특성 구성 검증)

  • Choi, Seung-Hoon
    • Journal of Internet Computing and Services
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    • v.8 no.6
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    • pp.135-144
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    • 2007
  • Feature models are widely used in domain engineering phase of software product lines development to model the common and variable concepts among products. From the feature model, the feature configurations are generated by selecting the features to be included in target product. The feature configuration represents the requirements for the specific product to be implemented. Although there are a lot of researches on how to build and use the feature models and feature configurations, the researches on the formal semantics and reasoning of them are rather inactive. This paper proposes the feature configuration verification approach based on JESS, java-based rule-base system. The Graph Product Line, a standard problem for evaluating the software product line technologies, is used throughout the paper to illustrate this approach. The approach in this paper has advantage of presenting the exact reason causing inconsistency in the feature configuration. In addition, this approach should be easily applied into other software product lines development environments because JESS system can be easily integrated with Java language.

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Development of a Fission Product Transport Module Predicting the Behavior of Radiological Materials during Severe Accidents in a Nuclear Power Plant

  • Kang, Hyung Seok;Rhee, Bo Wook;Kim, Dong Ha
    • Journal of Radiation Protection and Research
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    • v.41 no.3
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    • pp.237-244
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    • 2016
  • Background: Korea Atomic Energy Research Institute is developing a fission product transport module for predicting the behavior of radioactive materials in the primary cooling system of a nuclear power plant as a separate module, which will be connected to a severe accident analysis code, Core Meltdown Progression Accident Simulation Software (COMPASS). Materials and Methods: This fission product transport (COMPASS-FP) module consists of a fission product release model, an aerosol generation model, and an aerosol transport model. In the fission product release model there are three submodels based on empirical correlations, and they are used to simulate the fission product gases release from the reactor core. In the aerosol generation model, the mass conservation law and Raoult's law are applied to the mixture of vapors and droplets of the fission products in a specified control volume to find the generation of the aerosol droplet. In the aerosol transport model, empirical correlations available from the open literature are used to simulate the aerosol removal processes owing to the gravitational settling, inertia impaction, diffusiophoresis, and thermophoresis. Results and Discussion: The COMPASS-FP module was validated against Aerosol Behavior Code Validation and Evaluation (ABCOVE-5) test performed by Hanford Engineering Development Laboratory for comparing the prediction and test data. The comparison results assuming a non-spherical aerosol shape for the suspended aerosol mass concentration showed a good agreement with an error range of about ${\pm}6%$. Conclusion: It was found that the COMPASS-FP module produced the reasonable results of the fission product gases release, the aerosol generation, and the gravitational settling in the aerosol removal processes for ABCOVE-5. However, more validation for other aerosol removal models needs to be performed.

A study on the Structural Relationship among Innovation Activity, Innovation Performance, and Business Performance of Export Firms (수출기업의 혁신활동, 혁신성과, 경영성과 간의 구조적 관계에 관한 연구)

  • Yong-Hyun Cho
    • Korea Trade Review
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    • v.46 no.5
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    • pp.195-211
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    • 2021
  • The purpose of this study is to examine the relationship among innovation activities, innovation performance, and management performance of export firms. I first undertake a review of previous studies related to innovation activity, innovation performance, and export firms' innovation. Based on this, I set up a research model and hypotheses. First, The innovation activity is classified into product innovation activity, process innovation activity, and administrative innovation activity. Innovation performance is divided into product quality improvement and cost reduction. And the business performance is regarded as financial performance of export's firms. This study examined whether innovation activity affect innovation performance such as product quality improvement and cost reduction. In addition, I examined whether these innovation performance affects business performance (financial performance). To achieve this, a total of 368 questionnaires are used in this study and PLS (Partial Least Square) was used to analyze structural equation. As a result, this study shows that product innovation activity have a positive effect on product quality improvement, and process innovation activity also have a positive effect on product quality improvement. However, it was found that neither product innovation activity nor process innovation activity had an effect on cost reduction. And it was found that administrative innovation did not affect product quality improvement, but had a positive effect on cost reduction. Also, it was found that quality improvement, which is an innovation performance, did not affect the financial performance of export's firms, and cost reduction, which is an innovation performance, had a positive effect on the financial performance of the export's firms.

Implementation of Real Time Optical Associative Memory using LCTV (LCTV를 이용한 실시간 광 연상 메모리의 구현)

  • 정승우
    • Proceedings of the Optical Society of Korea Conference
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    • 1990.02a
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    • pp.102-111
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    • 1990
  • In this thesis, an optical bidirectional inner-product associative memory model using liquid crystal television is proposed and analyzed theoretically and realized experimentally. The LCTV is used as a SLM(spatial light modulator), which is more practical than conventional SLMs, to produce image vector in terms of computer and CCD camera. Memory and input vectors are recorded into each LCTV through the video input connectors of it by using the image board. Two multi-focus hololenses are constructed in order to perform optical inner-product process. In forward process, the analog values of inner-products are measured by photodetectors and are converted to digital values which are enable to control the weighting values of the stored vectors by changing the gray levels of the pixels of the LCTV. In backward process, changed stored vectors are used to produce output image vector which is used again for input vector after thresholding. After some iterations, one of the stored vectors is retrieved which is most similar to input vector in other words, has the nearest hamming distance. The experimental results show that the proposed inner-product associative memory model can be realized optically and coincide well with the computer simulation.

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A study on the change of thickness according to material change of water purifier cold and hot water tank cylindrical drawing products (정수기 냉온수 탱크 원통형 드로잉 제품의 재질 변화에 따른 두께 변화에 관한 연구)

  • Jang, Eun-Jeong;Lee, Chun-Kyu
    • Design & Manufacturing
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    • v.15 no.3
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    • pp.13-18
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    • 2021
  • In plate forming technology, cylindrical drawing process is widely used in industry due to technological development. In this study, we used stainless steel 3042B and stainless steel 304J1, which are the most commonly used materials in the production of cold and hot water tanks for water purifiers, among cylindrical drawing products. Under the same conditions, the thickness of the sidewall of the product formed by drawn experiment was studied. As a result of the experiment, the bottom thickness of stainless steel 304J1 was considered to be thick. It is judged that the defect rate can be reduced by changing the breaking phenomenon of the floor surface of the cold and hot water bottles to the material of stainless steel 304j1. Stainless steel 304 2B material shows a sharp change in thickness from punch corner R to sidewall position, while stainless steel 304J1 material showed a uniform change from punch corner R to sidewall position. Stainless steel 304J1 material is considered to improve the clamping of the product in the process of extracting the product after hand drawing. The appearance of stainless steel 3042B products is considered to produce more wrinkles in the flange, which exerts greater tensile force on the sidewall during molding, resulting in uneven sidewall thickness.

Difference of Motive and Coping Strategy between Anger and Sadness

  • CHOI, Nak-Hwan
    • The Journal of Industrial Distribution & Business
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    • v.11 no.6
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    • pp.19-28
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    • 2020
  • Purpose: Current study aimed at exploring the effects of ambient anger versus sadness on motive type and coping strategy type when consumers make decision. It focused on whether the negative affects of the anger and the sadness differentially induce approach versus avoidance motive at the place of making decision, and also explored the coping strategy differences between the consumers under the anger and those under the sadness, that is, which strategy is more used between problem-focused strategy and affect-focused strategy when they are under each negative affect. Research design, data and methodology: The experimental groups were divided into two types of group such as the anger-felt group and the sadness-felt group. The experiment was performed with the between-subjects design based on the anger and the sadness. Questionnaire data were collected from undergraduate students assigned to each of the anger group and the sadness group operated by the scenario method, and the data were used to verify research hypotheses by t-test. Results: - First, the anger induced the approach motive more rather than the avoidance motive in making decision. Second, to cope the negative affects, consumers under the anger used problem-focused strategy more than affect-focused strategy, while those under the sadness used affect-focused strategy more than problem-focused strategy. Therefore, this article contributes to the theory related to motive and making decision taken place to consumers under ambient negative emotions. Conclusions: Focusing on the results of this study, there could be managerial implications to brand or product marketing managers. Checking which affect consumers previously felt between anger and sadness when they are under negative affects is at issue to the brand or product marketers when they appeal their brand or product to the consumers. The marketers should build and communicate the messages about their product or brand in the respect of the points of showing problem solution or the best way to handle things to appeal the consumers under the anger. And they should develop and communicate the messages about their product or brand emphasizing the aspects of letting consumers' sad feelings out somehow or controlling their emotions to the consumers under sadness.

A Study on Status, Purchase Factors and Satisfaction of Clothes through Internet Shopping Mall (인터넷 쇼핑몰을 통(通)한 의류제품(衣類製品)의 구매실태(購買實態), 구매요인(購買要因) 및 구매만족(購買滿足)에 관(關)한 연구(硏究))

  • Lee, Yeon-Sei;Yoo, Tai-Soon;Kim, Young-Ran
    • Journal of Fashion Business
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    • v.8 no.5
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    • pp.20-30
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    • 2004
  • The subjects of the study were randomly male and female college students in Seoul. The 123 subjects had experience of purchasing clothes from Internet shopping mall. To analyze SPSS(ver 10.0) was used $X^2$, ANOVA, Correlation analysis, Multiple regression and Cronbach $\alpha$ were performed for verification. For significance judgement, .05 was used, which is commonly used in social science. The result of this study were most of them purchased closes once or twice a year through Internet shopping mall. The most popular item was T-shirts or sweater and money spent per visit was less than 100,000 won. Those who have used Internet for a longer period tend to purchase more items tend to purchase more frequently. Subjective satisfaction which is a sub factor of the product purchase and product purchase times have significant correlation and total purchase amount and the sub factors of purchase satisfaction. There is significant correlation among product information provision, which is a sub factor of purchase feature and product information provision, marketability, convenience of delivery, additional features and subjective satisfaction which are sub factors of purchase satisfaction. Clothing purchase factors influencing on subjective satisfaction are product information provision and marketability and marketability is the stronger influencing feature of the two.