• Asia Marketing Journal
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• v.13 no.3
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• pp.79-102
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• 2011

Researchers in channel dyads have devoted much attention to relationship between interdependence (i.e. interdependence enymmetry and total interdependence) and conflict that promote channel performance. In social science, in spite of the inconsistent results in marketing practice, there are two contradictory theories explain the relationship between interdependence and conflict - bilateral deterrence theory and conflict spiral theory. The authors apply these theories to co-marketing alliance situation in terms that this relationship is also incorporated both company's dependence, either from one company's perspective or each partner about its respective dependence. Using survey data and archival data from 181 companies enlisted in a telecommunication membership program, the authors find out the relationship between interdependence and conflict as well as investigate the antecedents of interdependence - transaction age, transaction frequency, the numbers of alliance partner, and co-marketing alliance specific assets according to previous researches. Using PLS analysis, the authors demonstrate that, with increasing total interdependence in a telecommunication membership program, two co-marketing partners' conflict level is increased in accord with the author's conflict spiral theory predictions. As expected, higher interdependence asymmetry has negative value to level of conflict even though this result is not statistically significant. Other findings can be summarized as follows. In the perspective of telecommunication company, transaction age, transaction frequency, and co-marketing alliance specific assets have influence on its dependence on a partner as independent variables. To the contrary, in a partner's perspective, transaction frequency, co-marketing alliance specific assets and the numbers of alliance partner have significantly impact on its dependence on a telecommunication company. In direct effect analysis, it is shown that transaction age, frequency and co-marketing alliance specific assets have direct influence on conflict. This results suggest that it is more useful for a telecommunication company to select a co-marketing partner which is frequently used by customers and earned high rates of mileage. In addition, the results show that dependence of a telecommunication company on a co-marketing partner is more significantly effected to co-marketing alliance conflict than partner's one. It provide an effective conflict management strategy to a telecommunication company for controling customer's usage rate or having the co-marketing partner deposit high level of alliance specific investment (i.e. mileage). To a co-marketing partner of telecommunication company, it is required control the percentage of co-marketing sales in total sales revenue or seek various co-marketing partners in order for co-marketing conflict management. The research implications, limitation and future research of these results are discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.7
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• pp.3487-3494
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• 2013

Diverse application service such as mobile payment, access control or smart poster have been provided by using smart devices with built-in Near Field Communication technology. Especially, a mobile payment system can provide convenience to its users, but it also can poses including data disclosure while transmitting. There are vulnerabilities while generating session keys used to encrypt data in transaction processes as proposed in KS X 6928, the standard for mobile payment system. Therefore, in this thesis, I analyzed weaknesses of session keys used to encrypt transaction data and proposed a more secure mobile payment system based on NFC to enhance security. The proposed system will provide security functionalities such as key freshness, mutual authentication and key confirmation.

• International Commerce and Information Review
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• v.13 no.3
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• pp.55-74
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• 2011

Web Service applications based on the social relation such as Social Network Service(SNS), Social Medias are making strong blast. Social Computing which is widely spreading to worldwide is affecting to our life including policies, economies, societies and culture. Based on Web 2.0, various services like as Social Collaboration, Social Publishing, Social Feedback are supplied, more evolved social computing services, Social Connection, Augmented Reality, will be served for the next days from now. These network based services, Social Network Service or Social Media frequently used terms, are not defined exactly and their characteristics are not gotten to the bottom yet. Theoretical and systematic studies on these themes are not made also. Applications to business area, especially the receptivity to social computing in international trade is barely made to these days. This study focuses on the concepts, characteristics and sorts of social computing and purposes to consider its possibilities of application of social computing to international trade. Considering the advantage of Social network service, it can be used in international trade, a kind of B2B transaction, while existing social network is mainly applied to B2e transaction.

• Journal of Information Technology Services
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• v.7 no.2
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• pp.1-12
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• 2008

The development of IT and explosively growing number of Internet users are rapidly spreading and developing e-commerce, while creating diverse on-line transaction methods such as a negotiation, a reverse auction, and a bid. Among these transaction methods, the transactions by means of a negotiation are being made for goods that have no posted price. In particular, the transactions by means of a negotiation are expected to be widely used in the B2B. In order to determine their transportation costs, shippers usually make negotiations with many transporters and logistics companies. And before long, these negotiations are expected to be made on an on-line automated negotiation system. Because of this, this study has tried to develop an automated negotiation methodology that is absolutely necessary for an on-line automated negotiation. This study has estimated and selected the evaluation functions for multi-lateral negotiators' proposals, thus developing an automated negotiation methodology. As a result of this study, a new direction for an automated negotiation has been suggested. Also we expect that this study will be widely used in the automated negotiation of diverse fields.

• The KIPS Transactions:PartA
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• v.10A no.2
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• pp.83-92
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• 2003

RAID 5 is a widely-used technique used to construct disk systems of high reliability and performance. This paper proposes APGOC (Adaptive Parity Group On Cache) organization on cache to solve "small write" problem of RAID 5 especially in OLTP (On-Line Transaction Processing System) environments. In our approach, when user process makes a request for a file to kernel, the information on the read/write characteristics is added to the file data structure of the file system. With this information, data and parity cache can be managed interchangeably through parity fetching. Therefore we can enhance the cache utilization and improve the disk request response time. Our method is analyzed and evaluated with a simulation method. Comparing with previous works, we observed about 6~l3% of performance enhancement.hancement.

• KIEE International Transaction on Electrical Machinery and Energy Conversion Systems
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• v.11B no.4
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• pp.193-199
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• 2001

This paper suggests a novel single-stage drive for a switched reluctance motor (SRM) to achieve sinusoidal, near unity power factor input currents. The proposed drive is very simple without additional active switch. As a single-stage approach, which combines a DC link capacitor used as dc source and a drive used for driving the motor into one power stage, a simple structure and low cost drive in implemented. A prototype drive for an 8/6 pole SRM equipping a suitable encoder is designed to evaluate the proposed topology. Also subscription control algorithm is presented. The characteristics and validity of the proposed circuit will be discussed in depth through the experimental results.

• KIEE International Transaction on Electrical Machinery and Energy Conversion Systems
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• v.5B no.3
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• pp.267-271
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• 2005

This paper deals with two kinds of novel shape switched reluctance motors (SRM) with magnetic barriers in order to improve operating performances of prototype. The magnetic barriers make rotor poles more saturated, and consequently inductance profiles are distorted. The changed inductance affects input current shape and eventually torque characteristics. In order to analyze the complicated flux pattern of the SRM with magnetic barriers and its terminal characteristics simultaneously, coupled field circuit modeling method is used. The finite element method is used to model the nonlinear magnetic field, and coupled to the circuit model of the SRM overall system. After experimental results are presented to prove the accuracy of the method, the several analysis results are compared, and the improved rotor shape is presented.

• Journal of Fashion Business
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• v.8 no.4
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• pp.94-103
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• 2004

The purpose of this study was to make activated electronic business transaction of clothes. The subject used for this study was 19 - 24 aged 149 college women who most likely buying products through internet. By compare the 149 women's body shape with 3D model, 149 women could be judged their body shape objectively. We showed the average 3D model by the measurement of 19 - 24aged women's body shape. 19 - 24aged women are big customer of internet shopping mall. By understanding of the difference between real somatotype and perceptual somatotype, we can reduce the disadvantage such as returning clothes. Also, imaginary fitting model can be used for internet shopping mall, animation work, fashion show, and advertisement work. Therefore, we can expect the worth of this study to do.

• International journal of advanced smart convergence
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• v.8 no.4
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• pp.130-137
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• 2019

We conducted this study to identify the composition factors for consumers' selection attributes of accommodation applications and to identify the differences in the selection attributes perception of accommodation applications based on demographic characteristics and use status. According to the study, 6 factors were derived as the components of the selectivity of accommodation application and were named convenience, interactivity, economic efficiency, transaction reliability, product reliability and informativeness. And the respondents differed in their selection attributes perception of the accommodation application they used. In particular, it was found that the highest perception of informativeness and interactivity, and the lowest perception of product reliability. Finally, there were differences in the selection attributes perception of the accommodation application they used by demographic characteristics and use status. Based on the results of this study, we should strive to derive the effective marketing strategy needed for travel industry-related companies.

• Korean Management Science Review
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• v.17 no.3
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• pp.97-118
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• 2000

This paper proposes an evaluation model for internet shopping mall business by defining its characteristics and evaluation criteria. We analyzed the characteristics of internet shopping mall business environments and classified the business into four major categories. We derived the evaluation criteria which can evaluated all categories comprehensively. The proposed criteria are cost, netizen, technology, transaction, and marketing, each of which gives a significant impact on the business profitability. Based on these criteria, a quantitative evaluation method was developed. We also proposed a penta-classification scheme which can be used to identify the overall characteristics shape of each internet shopping mall business site. An actual application of our evaluation model was illustrated in order to show that our proposed model may be used in the real business sites.