• 디지털산업정보학회논문지
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• 제11권1호
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• pp.197-207
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of closed type SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of closed type SNS. According to the results, relationship motivation and work motivation were found to be significantly related to the satisfaction. But other motivation factors(information motivation, pleasure/entertainment motivation, self-expression motivation) are not significantly related to the satisfaction. Then satisfaction was found to be significantly related to the intention to use. This study contributes to give companies providing closed type SNS and using it as a marketing tool with the base of activation strategies and practical implications.

• 디지털산업정보학회논문지
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• 제11권2호
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• pp.181-192
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

• 한국멀티미디어학회논문지
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• 제25권5호
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• pp.703-720
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• 2022

Based on the love styles theory used in psychology, this paper classifies users(Passionate Love, Game-playing Love, Friendship Love, Practical Love, Possessive Love, Altruistic Love) and investigates satisfaction with the motivation for using TikTok love videos(Entertainment, Social Relationship, Love skills-learning, Self-verification, Problem-solving) according to the theory of use and satisfaction. First, 414 users were selected to conduct TikTok surveys to collect data. Then, through the analysis of the research results, among the six love types, game-playing type and possessive type have a positive (+) impact on entertainment motivation and love skill-learning motivation. Game-playing type also have a positive (+) impact on social relationship motivation and self-verification motivation. In addition, altruistic type and possessive type are also factors to strengthen the motivation of self-verification. The altruistic type, possessive type and practical type will improve the problem-solving motivation. Finally, through hierarchial multiple regression analysis, it is confirmed that game-playing love type, entertainment motivation, love skill-learning motivation and self-verification motivation can improve user satisfaction. The above results enrich the research of user classification as well as providing inspiration for improving the quality and communication efficiency of TikTok's video and enhancing user experience.

• 가족자원경영과 정책
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• 제13권3호
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• pp.281-305
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• 2009

The purpose of this study was to investigate the effect of use motivation type for mobile phones and the degree of loss perception related to mobile phone consumption consciousness in adolescents. The subjects of this study were 503 students in middle and high school in Daegu. A questionnaire was used for the survey. Factor analysis, cluster analysis, and MANOVA were employed for the data analysis and the $Scheff\acute{e}$ test was used for post-hoc analysis. The results are as follows: First, there are significant differences in mobile phone consumption consciousness in all sub-dimension areas according to use motivation type for mobile phone. Second, adolescents with high economic loss perception for mobile phones show high consumption consciousness in sub-dimension area, and adolescents with high academic loss perception show high relation-oriented consumption consciousness. Adolescents with high physical loss perception show high health-oriented, relation-oriented, and function-oriented consumption consciousness. Adolescents with high psychological loss perception, on the other hand, show high relation-oriented consumption consciousness. Third, there are significant differences in mobile phone consumption consciousness according to use motivation type for mobile phones and the degree of overall loss perception. However, there are no significant differences in the mobile phone consumption consciousness according to use motivation type for mobile phones and the degree of overall loss perception.

• Asia Marketing Journal
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• 제19권3호
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• pp.45-74
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• 2017

The current research proposes to fill a research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect consumers' promotion participation. Being offered with an uncertain reward, relative to individuals with extrinsic motivation, individuals with intrinsic motivation will have greater intention to participate in marketing promotion. In contrast, being offered with a certain reward, relative to individuals with intrinsic motivation, individuals with extrinsic motivation will have greater intention to participate in marketing promotion. This effect arises only among consumers having a low level of risk-taking attitude. For consumers having a high level of risk-taking attitude, their participation intention shows no significant difference between the two motivation type groups, under both certain and uncertain reward conditions. With an understanding of how consumer's response heterogeneously to promotions involving rewards, marketers can better understand not only how to use this promotional tactic more effectively, but also how to better allocate their budget for promotions.

• 디지털융복합연구
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• 제14권6호
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• pp.395-403
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• 2016

본 연구는 SNS 이용환경의 변화 및 사용자 증가에 따라 SNS 사용자들을 대상으로 이용 행태를 조사하였다. 사회인구변인에 따른 사용자의 SNS 이용 동기, 선호하는 SNS 유형, 주로 이용하는 SNS 서비스에 대해서 교차 분석을 통해 살펴보았고 SNS 사용자의 특성과 주로 이용하는 SNS 서비스에 대하여 대응일치분석을 실시하였다. 분석 결과 국내 SNS 사용자들의 이용 동기는 관계형이 가장 많은 빈도를 차지했으며 선호하는 SNS 유형은 폐쇄형 SNS이고 주로 이용하는 SNS는 카카오스토리인 것으로 나타났다. 또한 연령별, 직업별로 SNS 이용 동기에 유의한 차이가 있었으며 성별, 연령별로 선호하는 SNS 유형에 유의한 차이가 있는 것으로 나타났다. 마지막으로 SNS 사용자 특성별 주로 이용하는 SNS에 대한 이미지 맵을 시각적으로 고찰하기 위해 대응일치분석을 실시한 결과 연령별, 직업별, 선호하는 SNS 유형별로 주로 이용하는 SNS 서비스에는 차이가 있는 것을 발견하였다. 또한 대응일치분석 결과 SNS 서비스간의 경쟁관계가 어떠한 구도로 형성되어 있는지를 확인하였다. 이러한 결과를 바탕으로 시사점과 향후 연구 과제를 제시하였다.

• 가정과삶의질연구
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• 제25권5호
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• pp.31-46
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• 2007

The purpose of this study was to determine the differences in internet use motivations and problem behaviors among vocational high school students according to internet addiction and family system type. Five hundred vocational high school students from Daegu took part in the survey. The questionnaire survey consisted of an internet addiction self-assessment scale, a family system type scale, an internet use motivation scale, and a problem behavior scale. The data was analysed using MANOVA and Cronbach a, and the $Scheff\acute{e}$ test was used for post-hoc analysis. The major findings of this study were as follows: First, the study found significant differences in adolescent internet use motivation according to internet addiction. Adolescents in the high dangerous user group showed higher communicative, experiential, and addictive motivations than adolescents in potentially dangerous and normal user groups. Also, there were no significant differences in informative motivation according to internet addiction. Regardless of internet addiction, adolescents tend to use the internet to search for information and to solve problems. Second, there were significant differences in adolescents' problem behaviors according to internet addiction. More specifically, adolescents who were in the high dangerous user group displayed more problem behaviors toward their body, family, school, and society than adolescents in the potentially dangerous and the normal user groups. Third, an adolescent's family system type significantly influenced his/her internet use motivation. Adolescents from an extreme family showed higher communicative and addictive motivations than adolescents from middle and balanced families. Fourth, there were significant differences in the problem behaviors of adolescents according to family system types. Adolescents from an extreme family showed more problem behaviors toward their body, family, school, and society than adolescents from middle and balanced families.

• 경영과정보연구
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• 제36권5호
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• pp.195-222
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• 2017

오늘날의 경제는 모든 영역의 경계가 허물어짐에 따라 서로 다른 산업 간의 융복합화가 활발해지며 이는 모바일, 소셜 네트워크 서비스 등의 혁신을 이루어내고 있다. 이러한 기술혁명가운데 모바일과 인터넷의 장점을 결합하여 금융과 IT의 업무를 손쉽게 처리할 수 있는 오늘날 새로운 기술을 핀테크라 하며 이러한 핀테크는 금융을 의미하는 파이낸스(Finance)와 기술을 의미하는 테크놀로지(Technology)의 합성어이다. 이에 본 연구는 핀테크 이용 동기(유용성, 즐거움)가 이용자 태도, 구전의도에 미치는 영향의 전반적인 구조적 관계에 대하여 살펴보았다. 이와 더불어 혁신저항 성향에 따라 핀테크 이용 동기, 이용자 태도, 구전 의도는 어떻게 달라지는지 살펴보았다. 또한, 메시지 유형(이성적, 감성적)에 따라 핀테크 이용 동기, 이용자 태도, 구전 의도는 어떻게 달라지는지 살펴보았다. 한편, 본 연구의 주요결과는 다음과 같다. 첫째로, 핀테크 이용 동기요인의 유용성과 즐거움은 사용자태도에 긍정적인 영향을 미치는 것으로 나타났으며 이용자 태도 또한 구전의도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째로, 핀테크 이용 동기, 이용자 태도, 구전의도간의 관계는 소비자들의 혁신저항에 따라 차이가 나는 것으로 밝혀졌다. 셋째로, 핀테크 이용 동기, 이용자 태도, 구전의도간의 관계는 메시지 유형(이성적, 감성적)에 따라 차이가 나는 것으로 밝혀졌다. 연구의 결론 부분에서는 연구결과의 요약, 시사점 및 한계점, 그리고 향후 연구방향에 대해서 기술하였다.

• 한국가정과교육학회지
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• 제23권1호
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• pp.113-141
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• 2011

본 연구의 목적은 중학교 기술 가정 교과의 식품표시와 관련된 수업을 ARCS 동기유발전략을 적용하여 개발한 후 이 수업이 학습동기와 식품표시에 대한 인식과 활용에 효과를 주는지 검증하는데 있다. 본 연구의 목적을 달성하기 위해 ARCS 동기유발 전략을 적용한 식품표시 관련 가정과 수업의 교수 학습 과정안을 총 4차시 개발하였고, 사전-사후 실험설계를 사용하여, 실험집단 4학급은 ARCS 동기유발전략을 적용한 수업을, 비교집단 3학급은 강의식 수업을 적용하여 실험집단과 비교집단의 사전 점수와 사후 점수를 비교하였다. 불성실하게 응답한 7부를 제외한 203부를 대상으로 SPSS Win 12.0을 이용하여 공변량분석(ANCOVA)을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, ARCS 동기유발전략을 적용한 식품표시 관련 가정과 수업의 교수 학습 과정안과 학습자료, 교사용 참고자료를 4개의 학습주제(영양성분표시, 식품첨가물, 유전자조작과 방사선조사식품, 식품품질인증표시)별로 개발하였다. 둘째, 학습동기에 대한 실험에서 사전 학습동기를 통제한 공변량 분석을 실시한 결과, ARCS 동기유발수업을 받은 실험집단과 강의식 수업을 받은 비교집단의 학습동기와 동기유발요소(주의집중, 관련성, 자신감, 만족감) 모두에서 유의미한 차이를 보였다. 셋째, 사전 식품표시에 대한 인식을 통제한 공변량 분석을 실시한 결과, 사후 식품표시에 대한 인식 검사에서 식품표시에 대한 인식이 수업방법에 따라 실험집단과 비교집단 간에 유의한 차이를 보였다. 그리고 식품표시에 대한 인식 하위영역인 식품표시사항 이해도와 식품표시 실생활 도움 및 교육필요도에서도 모두 유의한 차이를 보였다. 넷째, 사전 식품표시 활용도를 통제한 공변량 분석을 실시한 결과, 식품표시 활용도에 대한 사후 식품표시 활용도는 수업방법에 따라 실험집단과 비교집단간에 유의한 차이를 보였다. 그리고 식품표시 활용도 하위영역인 식품표시사항 활용도와 식품선택시 활용도 모두에서도 유의한 차이를 보였다.

• Journal of Information Technology Applications and Management
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• 제20권3호
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• pp.31-42
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• 2013

With a focus on Facebook, the most popular social network service (SNS), this research tried to find out which type of motivation makes users to spend more time on the SNS and in the same vein, which type of motivation makes users to believe that they will continue to use the SNS. The result shows that the need for play (entertaining) and image as social reputation affect the current amount of use, while the needs for information search, building relationship, and entertainment would make them continue to use.