• 한국직업건강간호학회지
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• 제16권2호
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• pp.197-204
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• 2007

Purpose: This paper is to analyze motivation and behavior of alcohol use of employees, and effects of social pressure on alcohol use of employees. Methods: A cross-sectional study was performed with 341 employees in Industrial Complex. Data were collected from June 26, 2007 to July 11, 2007. Collected data were analysed through Frequency, ANOVA, One-way ANOVA test. Result: Social motivation showed the highest mean among motivation of alcohol use, man showed higher mean than woman on confirmity motivation and affirmation motivation. Dangerous alcohol use showed the highest mean among behavior of alcohol use, man showed higher mean than woman on behavior of alcohol use. Effects of peer showed higher mean than effects of family, generally the more high effects of peer is, the more higher confirmity motivation, dangerous and dependent alcohol use showed. Conclusion: Therefore, to decrease alcohol use of employees must be prepared an alternatives to change drinking culture and recognition, and developed for working man and individual workplaces.

• 디지털산업정보학회논문지
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• 제11권1호
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• pp.197-207
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of closed type SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of closed type SNS. According to the results, relationship motivation and work motivation were found to be significantly related to the satisfaction. But other motivation factors(information motivation, pleasure/entertainment motivation, self-expression motivation) are not significantly related to the satisfaction. Then satisfaction was found to be significantly related to the intention to use. This study contributes to give companies providing closed type SNS and using it as a marketing tool with the base of activation strategies and practical implications.

• 디지털산업정보학회논문지
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• 제11권2호
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• pp.181-192
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

• International Journal of Human Ecology
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• 제12권1호
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• pp.65-73
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• 2011

This study examines the motivation, opportunity, and ability in the use of the internet by comparing young and aging consumers in the essential infrastructure of an information oriented society. Previous studies have conducted surveys about using computers and the internet instead of measuring the digital divide by using multilateral approaches; however, this study examines digital divide in terms of motivation, opportunity, and ability. Results suggested age, gender, and education level influenced motivation, opportunity, and ability in the use of the internet by consumers; in addition, the motivation and ability were different depending on occupation. The results show that the digital divide was mainly influenced by motivation and ability in offering a difference between the two groups of young and aging consumers, This study contributes to illuminate the differences between young and aging consumers to use the internet and to suggest implications in the perspectives of motivation, opportunity, and ability.

• 한국산학기술학회논문지
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• 제13권2호
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• pp.548-553
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• 2012

본 연구의 목적은 SNS 이용동기가 이용자들의 커뮤니케이션 활동성과 SNS를 통한 소통에 대한 몰입 또는 이해도, 즉 미디어 인게이지먼트에 어떠한 영향을 미치는가를 살펴보기 위한 것이다. 본 연구의 주요 연구결과는 다음과 같다. 첫째, 탐색적 요인분석을 통한 SNS 이용동기 측정항목에 대한 항목의 정화 결과, 세 가지 이용동기 요인이 추출되었으며, 각각의 요인은 정보지식획득동기(IKAM), 소통관계유지동기(CRMM), 의견정보제시동기(OIPM)로 나타났다. SNS 이용동기는 일반적으로 남성이 여성보다 다소 높았으며, 소통관계동기에서는 성별간 유의한 차이가 나타났다. 둘째, SNS 이용동기 중 소통관계유지동기와 의견정보제시동기는 이용자의 커뮤니케이션 활동성에 통계적으로 유의하게 정적인 영향을 미치는 것으로 나타났다. 셋째, SNS 이용동기 중 정보지식획득동기와 소통관계유지동기는 SNS를 통한 소통의 몰입과 이해도인 미디어 인게이지먼트에 긍정적인 영향을 미치는 것으로 나타났다.

• International Journal of Contents
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• 제16권2호
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• pp.78-91
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• 2020

In this study, an investigation was conducted into the influencing factors for the learning motivation of players in the game, including experience, vicarious experience, the need of achievement, the need of power, and mastery motivation. Then, a discussion was conducted regarding the role played by learning motivation, learning performance, and satisfaction with continuous use. A survey was conducted with 519 players, most at the intermediate gaming level in . As demonstrated by the results of this study, experience, vicarious experience, the need of power, and the mastery of motivation have significant positive association with the players' motivation of learning the game. Learning performance and satisfaction have a positive impact on the continuity of use. Additionally, the correlation between the need of achievement and learning motivation is insignificant. Overall, the research results confirm the significance of the social-cognitive theory relative to the learning motivation. Players began to transform, satisfied with their achievements in the game, as well as gradually evolving toward self-improvement to achieve satisfaction. It offers a new explanation and crucial reference for mastering the gaming trend among the contemporary players.

• International Journal of Advanced Culture Technology
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• 제7권2호
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• pp.103-112
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• 2019

Online self-disclosure was hypothesized as a mediating variable, explaining the relationship between Facebook access motivation (relationship expansion, curiosity about others' life, maintenance of social connection, social pressure from others, habitual use, impression management, searching for information, and content sharing) and Facebook addiction. Data came from 407 high school students in the Busan, and Gyeongnam provinces. Structural analysis was used to specify the relations among measured construct. Facebook access motivation of curiosity about others' life, Facebook access motivation of maintenance of social connection, Facebook access motivation of social pressure from others, Facebook access motivation of habitual use, and Facebook access motivation of impression management were significant predictors of Facebook addiction. Online self-disclosure mediates between Facebook access motivation of curiosity about others' life, Facebook access motivation of social pressure from others, Facebook access motivation of searching for information & Facebook access motivation of content sharing and Facebook addiction. Viewing online self-disclosure as a mediator has important implications for social media addiction counseling practice.

• 한국게임학회 논문지
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• 제21권4호
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• pp.95-108
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• 2021

본 연구는 청소년의 보는 게임 이용동기를 탐색하고, 이용만족 및 이용의도와의 영향 관계를 살펴보았다. 분석을 위해 청소년 274명을 대상으로 설문 조사하였다. 분석결과는 첫째, 청소년의 보는 게임 이용동기는 총 5개 요인이 추출되었으며, '정보 습득 동기', '사회관계/멀티태스킹 동기', '게이머/크리에이터 선호 동기', '도피/습관 동기', '대리만족/재미 동기'였다. 둘째, 대리만족/재미 동기는 보는 게임의 이용만족, 이용의도에 영향을 미쳤다. 셋째, 게임이용량에 따라 이용동기의 영향력에 차이가 있었다. 이 연구는 게임 시장의 활성화 요인을 탐색하고, 성인과는 다른 청소년만의 게임 이용심리를 분석했다는 점에서 연구의 의의가 있다.

• 문화기술의 융합
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• 제6권2호
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• pp.107-115
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• 2020

본 연구는 중국 청소년을 대상으로 틱톡(Tiktok)의 이용동기를 밝히고 그것이 이용만족도와 지속사용의도에 미치는 영향을 살펴보았다. 또한 이용 동기와 지속사용의도의 관계를 이용만족도의 매개효과로 파악하고자 하였다. 설문조사는 온라인과 오프라인으로 실시하였고 청소년 315명을 표본으로 분석하였다. 자료는 SPSS 25 프로그램을 이용하여 요인분석, 다중 회귀분석 및 매개변수의 효과 분석을 실시하였다. 연구결과 이용 동기로는 정보/오락추구, 소통, 자기표현이 도출되었다. 이들 이용 동기 중 정보/오락추구, 소통이 이용만족도와 지속사용의도에 유의미한 영향을 미치는 것으로 나타났다. 이와 함께, 이용만족도는 지속사용의도에 매개적인 효과가 있는 것으로 확인되었다. 하지만 기존의 소셜미디어의 이용 동기 연구에서 중요한 요인으로 다뤄졌던 자기표현 요인은 틱톡 이용만족도와 지속사용의도에 유의미한 영향을 미치지 않는다는 점을 발견하였다. 본 연구가 향후 틱톡(짧은 동영상) 관련연구에 작은 기여를 할 수 있길 기대한다.

• 한국경영과학회지
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• 제37권1호
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• pp.73-88
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• 2012

This study examines the role of perceived feedback and motivations on the use for contribution in Knowledge Management Systems (KMS). An individual expects responses from others when he or she posts the knowledge or questions of soliciting knowledge in KMS. If an individual posts a message and there are many responses, motivation to use KMS will develop. Prior research has considered feedback a potential factor that would affect an individual's motivation, such as self-efficacy, but there is few prior works that have tested empirically on how feedback can influence an individual's motivations as well as the use for contribution in KMS. Perceived feedback can be categorized into feedback on posted knowledge and feedback on knowledge request postings. The results of the study show that motivations such as organizational reward, knowledge self-efficacy, and enjoyment of helping, except for social reward, are associated with the use for contribution. Our results also show that among perceived feedback, feedback on posted knowledge affects motivation and use for contribution while feedback on knowledge request postings directly influences the use for contribution.