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http://dx.doi.org/10.5392/IJoC.2020.16.2.078

The Impact of Learning Motivation on Continuous Use in the Mobile Game - Focusing on Chinese Mobile Game  

Chen, Xueying (Department of Media and Communication Sungkyunkwan University)
chang, Byenghee (Department of Media and Communication Sungkyunkwan University)
Publication Information
International Journal of Contents / v.16, no.2, 2020 , pp. 78-91 More about this Journal
Abstract
In this study, an investigation was conducted into the influencing factors for the learning motivation of players in the game, including experience, vicarious experience, the need of achievement, the need of power, and mastery motivation. Then, a discussion was conducted regarding the role played by learning motivation, learning performance, and satisfaction with continuous use. A survey was conducted with 519 players, most at the intermediate gaming level in . As demonstrated by the results of this study, experience, vicarious experience, the need of power, and the mastery of motivation have significant positive association with the players' motivation of learning the game. Learning performance and satisfaction have a positive impact on the continuity of use. Additionally, the correlation between the need of achievement and learning motivation is insignificant. Overall, the research results confirm the significance of the social-cognitive theory relative to the learning motivation. Players began to transform, satisfied with their achievements in the game, as well as gradually evolving toward self-improvement to achieve satisfaction. It offers a new explanation and crucial reference for mastering the gaming trend among the contemporary players.
Keywords
MOBA; player learning motivation; player performance; continuance use;
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