• The Journal of the Korea Contents Association
• /
• v.16 no.8
• /
• pp.39-47
• /
• 2016

The purpose of this study is to investigate the smartwork use resistance and Non-Class-Related Behavior of attendees in university smartwork class with the perspective of Motivation-Threat-Ability. To do this, this study built a research model and examined how smartwork switching cost, threat and self-efficacy affect Non-Class-Related Behavior through smartwork use resistance. We also examined the relationship between self-efficacy and Non-Class-Related Behavior. The survey method was used for this paper, and data from a total of 80 university students were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, switching cost and threat have direct effects on the use resistance of smartwork services. Second, smartwork use resistance has a negative effect on Non-Class-Related Behavior but self-efficacy has a positive effect on it. Further, it will provide meaning suggestion point of the importance of use resistance motivations in establishing the use policy of smartwork services.

• The Journal of the Korea Contents Association
• /
• v.17 no.5
• /
• pp.440-448
• /
• 2017

This study aims to determine the factors affecting people's intention to use mobile delivery application services. The technology acceptance model (TAM) was employed and a survey was conducted on 300 delivery application users. As a result, personal innovativeness was found to have a positive effect on perceived ease of use and perceived playfulness. Self-efficacy turned out to have a positive influence on perceived ease of use and perceived playfulness. Next, perceived ease of use was found to positively affect both perceived usefulness and perceived playfulness, and perceived usefulness and playfulness had a positive effect on the intention to use the service as well. Lastly, personal innovativeness and self-efficacy were found to have a significant indirect influence on the intention to use the service. This study suggests users can be induced to voluntarily and continuously use the service, if their personal characteristics and perception of the service are considered in the future development of the service.

• Journal of Information Technology Services
• /
• v.21 no.6
• /
• pp.1-19
• /
• 2022

This study empirically analyzed the effects of immersion and self-efficacy on the intention to continuously use realistic media. To this end, we used an extended technology acceptance model that includes not only the perceived ease of use and usefulness, but also the perceived joy as important factors. We collected data from 595 participants through an online questionnaire survey and tested the research model using a covariance-based SEM. As a result, we found that a user's immersion significantly increased perceived usefulness, ease of use, and joy of realistic media; and self-efficacy increased perceived usefulness and ease of use. Although the effect of perceived usefulness was relatively stronger than that of perceived joy, we found that the effect of perceived joy on the intention to use was also quite large. The effect of perceived ease of use on intention to use was found to be completely mediated by perceived usefulness and joy. In addition, the differences according to the types of media were tested by comparing two groups: augmented reality and virtual reality. The effects of perceived ease, usefulness, and joy on the intention to use were very similar regardless of the type of immersive media. However, it was found that self-efficacy increases usefulness only in augmented reality. Based on our findings, we have discussed the implications of our study, as well as the scope for future research.

• The Journal of the Convergence on Culture Technology
• /
• v.5 no.2
• /
• pp.13-21
• /
• 2019

The purpose of this study was to identify the factors affecting life satisfaction in patients with alcohol use disorder. Participants were recruited at outpatient treatment facilities in two cites. Data were collected from October 1 to December 30, 2016, using self-report questionnaires. Abstinence self-efficacy, family support, and life satisfaction were investigated. 152 patients with alcohol use disorder participated in this study. Mean score for life satisfaction was 3.24. Life satisfaction had a positive correlation with abstinence self-efficacy and family support. Factors affecting life satisfaction in these men were abstinence self-efficacy. Findings indicate that abstinence self-efficacy and perceived mental health satisfaction are important variables influencing life satisfaction in patients with alcohol use disorder. Development and provision of intervention programs to increase abstinence self-efficacy and perceived mental health satisfaction will help to increase life satisfaction in patients with alcohol use disorder.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.5
• /
• pp.1004-1018
• /
• 2020

Advances in e-commerce enable consumers to shop efficiently for fashion products in global markets in addition, the market size of purchasing directly from foreign websites are also increasing. This study investigates the effects of hedonic and utilitarian shopping values on the continuous use intention of online cross-border shopping. Curiosity and self-efficacy were introduced as mediating variables between shopping values and user intentions. A web-based survey is conducted on female consumers, who have experiences to buy fashion products by online cross-border shopping. A total of 472 responses were collected from a panel of online survey firms. Data are analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0. According to the results of the structural equation model test, hedonic value affected continuous use intention of online cross-border shopping as mediated by curiosity and self-efficacy; in addition, utilitarian value influenced self-efficacy, which mediated relations between the utilitarian value and the continuous use intention. The research model was also tested to compare heavy users and light users of online cross-border shopping. For heavy users, the effect of hedonic value on curiosity was significantly stronger than for light users. Several implications are suggested based on the results.

• Knowledge Management Research
• /
• v.19 no.2
• /
• pp.163-185
• /
• 2018

In order to solve problems in an uncertain and complicated management environment of the modern world, a creative solution that combines diverse perspectives, knowledge, and effort based on diversity within an organization is required. Smart work environment provides an opportunity to express the potential diversity of an individual, extending the source of ideas to the organization, enhancing communication, and linking and sharing information and knowledge. So, this results in increased creative behavior. The purpose of this study is to investigate the effect of the process of connecting and sharing information and knowledge of organizational members on creative behavior and the effect of smart work environment in the process. The purpose of this study is to identify roles of job autonomy, self-efficacy, knowledge sharing and smart work environment in creative process. For the study, 353 surveys with work use group(156 people) and unused group(197 people). Statistical analysis included validity and reliability analysis, structural model analysis. The results showed that self-efficacy and job autonomy had positive effects on creative behavior and knowledge sharing, and job autonomy had a positive effect on self-efficacy. Knowledge sharing has a positive effect on creative behavior, and mediates the relationship between self-efficacy, job autonomy and creative behavior. Particularly, knowledge sharing has a more positive effect on smart work use group. In case of smart work use group, self-efficacy and job autonomy have a relatively high influence on knowledge sharing rather than direct influence on creative behavior appear. This result implies that the achievements of smart work are revealed in terms of knowledge sharing and creative behavior.

• Journal of Internet Computing and Services
• /
• v.20 no.5
• /
• pp.67-77
• /
• 2019

Today, companies are making efforts to improve the performance of workers by utilizing various IT-based mobile and internet devices. In pharmaceutical companies, salespeople are using the e-brochure to search for diverse expertise in real time. Through the e-brochure, pharmacists and doctors can be provided with the information they need, thereby increasing confidence in pharmaceuticals and salespeople. Salespeople can also use e-brochures to improve their work performance and to be more satisfied with their jobs. This study examines which functions of e-brochures satisfy salespeople and what attitudes to the e-brochures they need to have. This paper explains the effect of satisfaction and attitude to the e-brochures on job satisfaction through self-efficacy with statistical analysis. As a statistical result, the functions of e-brochures (professional knowledge, massive amount of data, easy searching, information updates, and the reflection of feedback) and attitudes to the e-brochures (importance, intention to use, belief in improvement, efficacy to use, and negative cognition) influence on self-efficacy of salespeople. Further, self-efficacy has mediating effects on the relationship between the functions of e-brochures / attitudes to e-brochures and job satisfaction. Exceptionally, the mediating effect of self-efficacy was not significant in relation to information updates / reflection of feedback and job satisfaction. These results will explain what functions should be focused for the future development of e-brochures. It will also suggest what attitudes the salespeople should have about e-brochures. Through these efforts, salespeople will be able to utilize new technology of e-brochures to satisfy their jobs and improve their performance.

• Journal of Convergence for Information Technology
• /
• v.10 no.6
• /
• pp.156-163
• /
• 2020

This study made a final analysis of 184 people in their 40s and 50s living in South Gyeongsang Province to identify their relevance to oral health education experiences, oral health beliefs, oral efficacy, oral hygiene product use practices, and quality of life. When there was educational experience in oral efficacy and practice of oral hygiene product use according to oral health education, oral efficacy, oral hygiene product use practice and quality of life was high.In the relationship between oral health belief and oral efficacy, oral hygiene product use practice and quality of life, we could see that oral efficacy and quality of life were low when sensitivity and severity were high among oral health belief, and that oral efficacy and quality of life were high when importance, disability, and benefits were high. Middle age based on oral health care the results over the continuing and developers to develop customized education programs for different target for a longer term recurrent training and future.A Study on the Application through the program will be needed.

• Fashion & Textile Research Journal
• /
• v.24 no.5
• /
• pp.577-592
• /
• 2022

This study aims to confirm which factors related to technology acceptance affect generation MZ's use of luxury fashion platforms. For this purpose, Internet self-efficacy and technology readiness were added as new exogenous and moderating variables using extended UTAUT. Then, performance expectancy, effort expectancy, social influence, and facilitating condition as a factor of UTAUT were set as mediating factors. Response data were collected through questionnaires for generation MZ with experience in using luxury fashion platforms, and a factor analysis, reliability analysis, correlation analysis, and path analysis were conducted using the SPSS and AMOS statistical programs. According to the results, the Internet self-efficacy of generation MZ significantly affected on performance expectancy, effort expectancy, social influence, and facilitating conditions on the luxury fashion platform. Moreover, performance expectancy and social influence had a significant effect on the use intention of luxury fashion platforms, but effort expectancy and facilitating condition did not have a significant effect on use intention and use behavior. Additionally, as the moderating effect of technology readiness affects only the relationship between social influence and behavioral intention, it was confirmed that social influence is an important variable with the characteristics of MZ consumers. Therefore, it is deemed necessary to recognize the importance of social influence when trying to use new technologies targeting generation MZ in the fashion industry.

• Journal of Information Technology Services
• /
• v.6 no.3
• /
• pp.47-67
• /
• 2007

While earlier research reports focused on Internet addiction among adolescents, this research examines the direct/indirect impact of socio-psychological variables like stress level, self-consciousness (self-esteem, self-control, and self-efficacy), and Internet use control on Internet addiction among adults. The fact that 62.4% of survey respondents were diagnosed as Internet addicts demonstrates that this concern about Internet addiction among adults is valid. This research, first, shows the direct impact of socio-psychological variables on Internet addiction. Low self-esteem, low self-control, high self-efficacy, high levels of stress, and high Internet-use control lead to a severe level of Internet addiction. Second, self-consciousness variables mediate the impact of stress on the addiction, but the mediating role is not so significant as the direct impact. Internet-use control plays as a partial moderator between self-esteem, self-control and addiction. Internet-use control is a useful measure for Internet addition at work. In addition, businesses may take personality, as well as environmental conditions, and organizational management process into account to minimize the impact of the addiction.