• 제목/요약/키워드: Use Shops In

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TTS를 이용한 매장 음악 방송 서비스 시스템 구현 (Implementation of Music Broadcasting Service System in the Shopping Center Using Text-To-Speech Technology)

  • 장문수;강선미
    • 음성과학
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    • 제14권4호
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    • pp.169-178
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    • 2007
  • This thesis describes the development of a service system for small-sized shops which support not only music broadcasting, but editing and generating voice announcement using the TTS(Text-To-Speech) technology. The system has been developed based on web environments with an easy access whenever and wherever it is needed. The system is able to control the sound using silverlight media player based on the ASP .NET 2.0 technology without any additional application software. Use of the Ajax control allows for multiple users to get the maximum load when needed. TTS is built in the server side so that the service can be provided without user's computer. Due to convenience and usefulness of the system, the business sector can provide better service to many shops. Further additional functions such as statistical analysis will undoubtedly help shop management provide desirable services.

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도시한옥의 사용실태에 따른 외관유형에 관한 연구- 북촌한옥보존지구 비주거용 도시한옥 중심으로 (A study on the External Appearance Types of Urban-style hanok according to Their Use - Focused on Non-residential Urban-style hanok in the Bukchon Urban-style hanok Preservation District)

  • 김도연;오혜경
    • 가정과삶의질연구
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    • 제24권2호
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    • pp.137-148
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    • 2006
  • The current study proposesto examine the external appearance types of urban-style hanok in the Bukchon Hanok Preservation District according to their use. For this purpose, we conducted a field survey from the 12th of September to 10th of October 2005, which investigated the location, condition md use of urban-style hanok that were being used for non-residential purposes. The external elevation of the houses were observed and photographed. The results are as follows. First, there were 158 urban-style hanok used for non-residential purposes and200 cases of non-residential use. There were 69 cases of food and beverage spaces, 58 cases of small retail businesses, 38 cases of cultural facilities and 7 cases of convenience facilities. Second, among residential urban-style hanok used for non-residential purposes, 131 cases changed the external appearance of existing urban-style hanok and only 69 cases maintained the original appearance of urban-style hanok or renovated the appearance fittingly to non-residential use. Among the renovated cases, 59 involved the construction of a firewall and 10 cases involved remodeling in a contemporary style. Among the transformed cases, 40 cases exhibited a full opening to the roadside, n involved the change of external appearance components, 14 involved the extension of the courtyard and 12 involved overall improvements to a contemporary style. Third, in the case of cultural facilities and offices, many instances reproduced an urban-style hanok in the traditional style, but small retail shops and food/beverage spaces showed serious deformation. Particularly small retail shops opened the side to the road or extended the courtyard regardless of the location of the houses in order to increase the store space and, as a result, severely damaged the urban-style hanok. In addition, many food/beverage spaces remodeled their external components using tiles, bricks or metals, which were easy to maintain.

브랜드 커피전문점의 가격할인정책 만족이 지각된 가치, 브랜드 태도 및 재 구매의도에 미치는 영향 (A Study on the Influence of Price Discount Policy in Brand Coffee Shops on Perceived Value, Brand Attitude, and Repurchase Intention)

  • 변광인;김정애;김기진
    • 한국조리학회지
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    • 제19권3호
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    • pp.274-290
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    • 2013
  • 본 연구의 목적은 스타벅스, 커피빈, 엔제리너스, 카페베너 등의 브랜드커피전문점을 방문하여 매장에서 제공되는 가격할인서비스를 제공받고 느끼는 만족과 가치, 브랜드 태도 및 재 구매의도 간의 관계를 실증적으로 연구하고자 하였다. 샘플링은 스타벅스, 커피빈, 엔제리너스, 카페베너 등의 4개 브랜드에 각 100부씩 조사하였고, 조사 기간는 2012년 12월 1일부터 12월 31일까지 1개월간 실시하였다. 회수된 400부의 설문지는 최종분석에 사용되었다. 분석결과, 가격할인정책에 대한 만족도는 쾌락적 가치와 실용적 가치에 유의한 긍정적 영향을 미치는 것으로 나타났고, 쾌락적 가치와 경제적 가치는 브랜드태도와 재 구매의도에 유의한 긍정적 영향을 미치는 것으로 나타났다. 게다가 브랜드 태도는 재 구매의도에 유의한 긍정적 영향을 미치는 것으로 나타났다. 추가분석에서 스타벅스의 고객들은 할인정책을 전혀 사용하지 않는 고객이 가장 많은 것으로 나타났고, 커피빈의 경우 스탬프쿠폰만 사용하는 고객이 가장 많았으며, 엔제리너스의 경우 스탬프쿠폰은 사용하지 않고 기타가격할인정책을 사용하는 고객이 가장 많은 것으로 나타났으며, 카페베네의 경우 스탬프쿠폰과 함께 기타가격할인정책을 사용하는 고객이 가장 많은 것으로 나타났다. 아울러 할인정책을 사용하지 않는 고객에 비해 할인정책을 사용하는 고객의 가격할인정책만족이 더 높은 것으로 나타났다.

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화장품 로드 숍 파사드의 브랜드 아이덴티티 표현요소와 브랜드 인지도의 영향관계에 관한 연구 - 명동 지역 화장품 로드 숍의 파사드 디자인을 중심으로 - (A Study on the Influence of Brand Identity Expressional Elements and Brand Awareness in Cosmetic Road Shop's Facade - Focusing on Designs of Facades of Cosmetic Road Shops in Myeongdong -)

  • 이주형;박찬일
    • 한국실내디자인학회논문집
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    • 제23권2호
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    • pp.40-50
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    • 2014
  • The purpose of this study was to investigate how brand identity expressional elements in cosmetic road shops' facades would affect the brand awareness of consumers while extracting those brand identity expressional elements observed in the facades of the cosmetic road shops. In order to achieve the research goal, the study used Q methodology, a method to measure subjectivity. The results have been summarized as follows. (1) The elements to express the brand identity found in the facades of the cosmetic road shops were observed to be two-dimensional expressional elements, and they should include a symbol, a logo, a signboard, materials to express an image (products, models) and a brand color. As for the three-dimensional expressional elements, they were a building (form, materials, pattern), decorations (lean-to roof, canopy, sculptures, lighting, screen) and a display window (focusing on products, visuality or the inside of a shop). (2) The findings of the analyses on the brand awareness using Q methodology have been presented as follows. (1) When multiple identity expressional elements which would be associated with each other are used, the brand awareness gets increased relatively efficiently. (2) In case of men, they would perceive a brand more easily through those formative expressional elements such as a form of a building. (3) In case of women, they would perceive a brand more conveniently through those visual expressional elements such as a brand color. (3) In conclusion, the study figured out that, among the brand identity expressional elements, the one which would influence the brand awareness most would be (1) the brand color, followed by (2) the building-form, (3) the lean-to roof, (4) the display window and (5) the logo. Based upon what has been learned so far, the study confirmed that when it comes to securing the brand awareness in the market, cosmetic companies should, first, realize how important it is to make good use of the two-dimensional (visual) expressional element, the brand color, and the three-dimensional expressional element, the form of the building, together before they even try to design facades of their shops on the streets.

The Effects of Perceived Quality and Relationship Quality on Store Performance(Revisit Intention) in the Context of Coffee Specialty Shops

  • LEE, Sang Suk;LEE, Jee Eun
    • 한국프랜차이즈경영연구
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    • 제12권1호
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    • pp.21-34
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    • 2021
  • Purpose: This study examines the structural relationship between perceived quality, relationship quality, and revisit intention in the context of coffee shop. In this model, perceived quality consists of product, service, and experience quality, and relationship quality consists of satisfaction, trust, and commitment, and performance consists of revisit intention. More specially, this study identifies whether perceived quality plays a mediating role in the relationship between perceived quality and relationship quality and the direct/indirect effects of perceive quality on intention to revisit. Research design, data and methodology: The survey was conducted from September 1 to 30, 2019. The data were collected from 320 respondents and analyzed using structural equation modeling (SEM) with AMOS program. Results: The findings are as follows. First, quality perception of coffee specialty stores had a statistically positive effect on relationship quality, indicating supports H1. Therefore, customers can know that they are aware of the quality of coffee specialty stores, including quality of service and experience as well as products, and that they form relationship quality with coffee specialty stores. Second, relationship quality between coffee shops and customers had a significant positive effect on performance. Thus, H2 was supported. The results show that if the coffee shop does not consider relationship quality as important, customer loyalty decreases, the number of customers decreases, and the number of customers who switch to another coffee shop increases, which can lead to a threat to the coffee shop. Third, in the case of hypothesis H3, it was found that there was a partial mediating effect of satisfaction and trust between quality perception and reuse intention of coffee specialty stores, so hypothesis H3 was partially supported. As commitment appears to have no mediating effect, it can be said that customers who use coffee shops are not only difficult to maintain as regular customers of a particular coffee shop, but also have ample room to move to other coffee shops. Conclusions: Although many scholars point out the importance of service quality, few studies were conducted in the context of the Korean food service industry (including coffee shops). From this perspective, this study tested several hypotheses that the quality (product, service, experience) perceived by customers can have a positive effect on relationship quality and performance (re-visit intention), either directly or indirectly. The findings of this study demonstrate that if the manager of a coffee shop understands the characteristics of quality perceived by customers and the role of relationship quality, the effect of quality perceptions on customers can be maximized in order to maintain the relationship with customers.

Exploratory Study to Develop Customers' Experience Measurement Scale of H&B Store

  • NOH, Eun-Jung;CHA, Seong-Soo
    • 산경연구논집
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    • 제11권7호
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    • pp.51-60
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    • 2020
  • Purpose: Recently, Korean cosmetics distribution market has been reorganized with the H&B store. In the domestic cosmetics distribution market, existing brand road shops are decreasing, and multi-shops are leading the H & B stores, which have greatly improved their experience and content. In these environmental changes, the offline distribution channels are turning into the multi-editing shops that have introduced products of various brands and greatly enhanced experiences and contents. Nevertheless, most studies of factors and measurement items for measuring customer experience in the H&B store use Schmitt (1999)'s Strategic Experience Modules (SEMs). Therefore, the purpose of this study is to propose a measure that is practicable through consideration of the in-store customer experience components of the H&B store. Research design, data and methodology: Based on Schmitt's Strategic Experience Modules (SEMs), which are widely used in customer experience marketing, the metric pool was constructed through customer and literature research on H & B store managers. Since then, 101 preliminary surveys and 211 main surveys have been conducted in order to propose a dimension of customer experience and refine the metrics. Results: As a result of the research, H&B store's customer experience was derived from a measurement model consisting of 19 measurement items in total of five dimensions: environmental experience, intellectual experience, behavioral experience, tech experience, and relationship experience. This study analyzed that compared to the existing Schmitt's Strategic Experience Modules (SEMs), (1) emotional experience expanded to environmental experience, (2) Cognitive and relationship experiences are maintained (3) behavioral experience was subdivided into physical and technical experiences. In particular, the environmental experience has been proposed as a major component is an important point because the H&B store recently opened a large flagship store and is competitive in constructing a differentiated space. Conclusions: Related experience was seen as an important component of customer experience in the offline store, but in the process of refining the scale, interaction items with employees of the H&B store were removed, and rather, participation in the APP or SNS channel of the company, event Participation, interaction with other customers, etc. appear to be important, while suggesting the practical implications.

Ethical Issues and Information Communication Technology (ICT) Use in the New Era

  • Otulugbu, Dumebi;Ogunobo, Marvellous-Mary
    • International Journal of Knowledge Content Development & Technology
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    • 제12권3호
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    • pp.19-29
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    • 2022
  • The new age is characterised by information communication technology, where computers, laptops, mobile gadgets such as palmtops, tablets, mobile phones and the internet have made their way to every sphere of life from our domestic environments such a homes, small retail shops, banks to large industries and the world at large. Over time, so many questions about the ethical use of Information and Communication Technology (ICT) have emerged on who has access to what technology and the use of it and like every other technological invention. This paper will look at the morality involved in making use of ICT to promote ethical use of data or information in a virtual environment. ICT also possesses both positive and negative impacts; the questions that these impacts raise are what this piece attempts to answer, providing global scrutiny to these ethical issues, situations and questions; and providing recommendations in line with global best practices.

청소년의 여가환경이용과 희망 여가공간의 위치구조 (Using & Structure of Leisure Spaces Perceived by Adolescents)

  • 오은미;박경옥
    • 한국생활과학회지
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    • 제9권3호
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    • pp.297-315
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    • 2000
  • The purpose of this study is to provide the basic data for the leisure space planning desirable for adolescents through survey on their using leisure space. Four hundred sixty-six middle and high school students living in Chongju city, Gwesan-gun and Eumsung-gun responded the first basic questionnaire and 160 students among them answered again the second questionnaire for more information on the site of leisure space they want. Frequency, percentage, $x^2-test$ and Multi-Dimensional Scale were methods of analysis. The results are as follows. Adolescents are wasting their leisure time because of insufficient facilities for productive activities. They use the time, when observed in one week, roaming around downtown, studying in off-school academies, visiting shops and playing in the game rooms. And when observed in a month, they use time meeting friends in coffee shops, visiting restaurants, studying in the libraries, playing in the ground and visiting sports facilities. Adolescents' leisure time were different according to sex, age, father's educational level, mother's occupation, household income, and living area. Students hoped the leisure spares to be located in the neighborhood where they can access easily, and facilities they wanted were small shop-buildings, game rooms, off-school academies, schools, sports facilities, studying moms and libraries. It is necessary that adolescents have opportunities to learn how to use their leisure time healthy in the leisure space. And consideration on adolescents living in the remote rural area have to be dealt importantly in the beginning of various planning.

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학교 간식 빈도에 따른 대전지역 고등학생의 학교매점 이용 실태와 건강매점에 대한 요구 (Use of School Tuck-shop and Desire for Healthy Tuck-shop among High School Students in Daejeon Metropolitan City According to Snack Frequency)

  • 김연정;서윤석;정영진
    • 한국생활과학회지
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    • 제22권5호
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    • pp.507-518
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    • 2013
  • This study aims to investigate the usage of school tuck-shops by students and the desire for healthy tuck-shop according to the frequency of snack. From April 4 to April 13, 2012, a survey was conducted on 348 2nd grade high school students from six high schools in Daejeon Metropolitan City. The snack frequency in school tuck-shops was divided into 3 groups: 2 times a week or less(lower snack group), 3~4 times a week(middle snack group), 5 times a week and above(upper snack group). Out of total subjects, lower snack group was 41.4%, middle snack group 21.8% and upper snack group 36.8%. The upper snack group showed more in male students and more in the students with monthly pocket money more than 50,000 won and more expense per snack. The main reason for taking snacks was hunger at approximate 70% of total subjects, however, no difference was found in reasons by frequency of snack. About 90% of total subjects wanted healthy tuck-shop in school, but upper snack group showed less percentage and less care for healthy snacks. This result suggests that under the circumstance that most of high school students take snacks for relieving themselves from hunger at schools, it is desired to run healthy school tuck-shops in Daejeon Metropolitan, dealing with healthy snacks of balanced nutrition at resonable prices and to implement nutrition education programs especially for high frequent snack takers.

네일 샵 종사자들의 직무 형태별 취급 유해화학물질 (Task-Specific Hazardous Chemicals Used by Nail Shop Technicians)

  • 최상준;박성애;윤충식;김선주
    • 한국산업보건학회지
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    • 제25권4호
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    • pp.446-464
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    • 2015
  • Objectives: This study was conducted to evaluate the task-specific hazards of chemicals used by nail technicians in Daegu Metropolitan City. Materials: A total of 30 nail shops located in Daegu City were surveyed to investigate the major tasks and practices performed by nail technicians and the ingredients listed in nail care products used in shops. We also collected instructions for use and material safety data sheets(MSDSs) of nail care products and compared CAS Nos. of ingredients with the lists of chemicals regulated by the Industrial Safety and Health Act(ISHA) and Chemical Substances Control Act(CSCA). Results: A total of 125 chemical ingredients were found in 468 nail care products used at the 30 nail shops. The most frequently found ingredients were ethyl acetate(72%), followed by n-butyl acetate(71.8%), isopropanol(56%), benzophenone(51.1%), nitrocellulose(46.4%) and ethanol(45.3%). Comparing six tasks, the task of manicuring used the most products at 222 products containing 91 ingredients. Among the 125 ingredients, there are 31 chemicals with occupational exposure limits(OEL) designated by the Ministry of Employment and Labor(MoEL), eight categorized as carcinogens, one mutagen and two reproductive toxic chemicals. In terms of carcinogens, formaldehyde was identified as the only confirmed human carcinogen(1A). We found that there was one chemical with a permissible limit, one special management substance, 18 workplace monitoring substances and ten special health diagnosis substances regulated by ISHA. For CSCA, nine poisonous substances, six substances requiring preparation for accidents and one restricted substance were identified. Conclusions: Based on these findings, formaldehyde was identified as one of the chemicals that should most strictly be controlled for the protection of the health of nail technicians and customers. At the same time, it is necessary to distribute materials with detailed hazardous information of nail care products for nail shop technicians.