• 디지털융복합연구
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• 제11권2호
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• pp.183-191
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• 2013

본 연구의 목적은 새로운 매체로 확산 중에 있는 팟캐스트 이용자들의 이용행동을 연구하기 위한 것이다. 본 연구는 팟캐스트의 이용동기를 살펴보는 한편 계획행동이론의 독립변인들인 팟캐스트 이용에 대한 사회적 규범, 이용태도, 자기효능감이 팟캐스트 이용행동에 미치는 영향은 무엇인지를 살펴보고자 한다. 연구결과 팟캐스트의 이용동기는 생활정보추구, 오락추구, 전문정보추구, 현실도피 등으로 나타났다. 특히 이용동기 가운데 생활정보추구와 현실도피 요인이 팟캐스트 이용빈도에 유의미한 영향을 주는 것으로 조사되었다. 계획행동이론은 팟캐스트 이용행동을 유의미하게 설명하는 모델인 것으로 나타났으며, 그 중 자기효능감이 중요한 변인인 것으로 분석되었다.

• International journal of advanced smart convergence
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• 제10권4호
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• pp.206-214
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• 2021

The purpose of this study is to identify the level of polypharmacy use, drug knowledge, and drug misuse behavior in the elderly, and to understand the correlation between them and their effect on drug misuse behavior. The study design was a descriptive survey study, and the participants of the study were 215 elderly people from the local community center. The research tool used drug knowledge, drug misuse behavior, and the data collection period was from February 8 to 19, 2021. The data analysis were descriptive statistics, t-test, one-way ANOVA, Pearson's correlation coefficient, and regression analysis. As a result of the study, a significant correlation variable for the drug knowledge of the elderly showed a significant correlation with prescription and non-prescription, r=.145 (p<0.05), and r=.-. 136, which showed a negative significant correlation (p<0.05). As for the significant correlation variable in the drug misuse behavior of the elderly, when prescription and non-prescription were combined, there was a significant correlation with r=.256 (p<0.01), and when not using drugs, r=.-.225 was negative. showed a significant correlation (p<0.01). In terms of the effect on drug misuse behavior, chronic disease =.145, prescription and non-prescription use = .233, which had a positive effect, and non-prescription = -.328, indicating a negative and significant effect. The provision of education on the safe use of drugs by the elderly should first be provided in the community. In addition, we need systematic education and social support for the transmission of correct knowledge on multi-drug use by the elderly and for health management.

• 유통과학연구
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• 제20권11호
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• pp.99-108
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• 2022

Purpose: The wide distribution of smartphones has changed life and user behavior. This phenomenon has both advantages and disadvantages for users. As smartphones become a part of our daily lives, smartphone addiction has recently become a social issue in many countries. This study explores factors that affect smartphone addiction and the consequences of addictive behaviors. Research design, data and methodology: Our model hypothesizes that four key factors determine addictive behavior: flow, enjoyment, preference for online social life, and escape reality. Commitment and compulsive use are mediating variables that connect key drivers and addictive results. Based on the SEM (structural equation model) analysis of 497 survey responses, these four driving factors each have a significant effect on the compulsive use of smartphones directly or indirectly; the compulsive use of smartphones directly influences the three results Results: We conducted a reliability and validity analysis, and the results were successful. In the hypothesis test, every path is accepted as expected at the significance level of 0.05. Conclusions: Among the four driving factors, escape reality is the vital factor influencing smartphone addiction and its consequences. And anxiety is the number one consequence influenced by the compulsive use of smartphones.

• 대한가정학회지
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• 제47권8호
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• pp.13-24
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• 2009

This study investigated college students' time management behavior and time satisfaction according to the use of the time-matrix. Data were collected from 400 college students in Seoul by a self-administered questionnaire. Collected data were subjected to descriptive and comparative statistical analyses using the software SPSS(version 12.0). The conclusions of this study were as follows; 1. The use of time-matrix was categorized into 4 task groups: (1) not urgent but important, (2) urgent but notimportant, (3) neither urgent nor important, (4) urgent and important. 2. Time-management-behavior of planning was categorized into 3 components: standard setting, reality overlapping and implementing into 3 components(i.e., checking, adjusting, facilitating condition). 3. In all domains except overlapping, 'not urgent but importance' was the most popular managerial behavior. 4. However, 'neither urgent nor important' was voted the most popular in terms of managerial satisfaction. This study provides useful knowledge on managerial time-use categorization. Furthermore also contributes towards the knowledge base of time-managerial behaviors and dispels stereotypical-thinking that only bing busy all the time using is an indication of good time management behavior. Finally, this study advocates use of the time-matrix to achieve efficient time management.

• Asia pacific journal of information systems
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• 제13권1호
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• pp.141-170
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• 2003

This study investigates internet shopping behavior of consumers. The rapid growth of the internet shopping markets is solely dependent on the voluntary adoption of internet shopping medium by the personal users. But the studies on this topic are very limited. Based on these facts, this study, recognizing the internet shopping medium as an innovation, studies how consumers understand and use innovative internet shopping medium by applying and extending the technology acceptance model proposed by Davis et. al.(1989). The results of the survey on 947 consumer panel reveal that compatibility, system quality have positive impact on the formation of perceived ease of use. And it is also shown that the perceived ease of use, system quality, and compatibility have positive influence on perceived usefulness, but computer-efficacy has no effect on perceived usefulness. Meanwhile, it is confirmed that perceived usefulness and compatibility have positive effect on attitude toward internet shopping behavior, but perceived ease of use has no effect. In addition, perceived security and social norm, as opposed to the hypotheses, are shown to have no effect on internet shopping behavior. Lastly, applications and related limitations are discussed.

• Asia Marketing Journal
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• 제25권3호
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• pp.99-110
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• 2023

Chatbot services have become an essential communication tool for interacting with consumers in e-commerce. To understand consumer behavior in the context of chatbot services, we apply the Theory of Planned Behavior (TPB) to analyze continuance intention to use and additional predictors to explain behavioral intention. An analysis of data collected from 300 digital shopping users who had experienced chatbot services revealed that an extended TPB model holds for the continuous use of chatbot services, driven by both interaction and information quality. Accordingly, these ndings provide a better understanding of consumer behavior toward chatbot services and valuable insights into digital customer relationship management.

• 한국의류학회지
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• 제28권12호
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• pp.1571-1582
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• 2004

현대 소비자들의 충동구매행동은 보편적이고도 뚜렷한 현상으로 소비자행동 연구가들에 의해 계속적인 관심을 받고 있다. 더욱이 신용카드와 같은 마케팅 혁신은 소비자들로 하여금 현금의 필요성을 없애주고 거래를 간편하게 해 줌으로써 전보다 더 쉽게 충동적인 구매를 할 수 있도록 자극하고 있다. 본 연구에서는 한국과 미국 대학생들의 충동구매행동과 신용카드사용 사이의 관계를 알아보기 위하여, 한국(N=154)과 미국(N=194) 대학생 중 신용카드 사용자들을 대상으로 자료를 수집하였고 확인적 요인분석(CFA), 다변량 분석(MANOVA), 다판별분석(MDA), 회귀분석을 실시하여 자료를 분석하였다. 분석결과, 한국대학생과 미국대학생들은 충동구매행동 중 계획된 충동구매(Planned impulse buying), 상기된 충동구매(Reminded impulse buying), 순수충동구매(Pure impulse buying)에서 유사한 행동을 보였으나, 패션 지향적인 충동구매행동(Fashion-oriented impulse buying)은 미국대학생이 한국대학생보다 더 많이 하였다. 신용카드사용이 일반화되어 있는 미국의 대학생들이 한국대학생보다 카드 빛 관련(Debt), 크레딧(Credit) 관련, 소비(Spending)를 위한 신용카드사용을 더 많이 하는 경향이 있었다. 충동구매행동과 신용 카드사용의 관계에서 한국대학생의 경우 쇼핑 등 소비를 위한 신용카드사용 경향이 많은 사람일수록 상기된 충동구매, 패션지향적인 충동구매, 순수충동구매행동을 많이 하였다. 미국대학생들의 경우 크레딧에 신경을 쓰고 소비를 위해 신용카드를 사용하는 경향이 있는 사람일수록 구매의도만 가지고 점포를 둘러보다가 충동적으로 구매결정을 하고 구매의도가 없었어도 제품을 보는 순간 필요에 의해 충동적으로 구매를 하기도 하였으며, 신용카드를 소비에만 사용하는 경향이 있는 사람은 패션지향적이거나 순수한 충동에 의한 구매행동을 하는 것으로 나타났다. 본 연구는 한국과 미국의 국가간 비교연구로 대학생들의 충동구매행동과 신용카드사용에서 국가간 유사성과 차이가 있음을 밝혀줌으로써 국내외 마케터들에게 유용한 정보를 제공해 준다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2004년도 춘계학술발표대회 논문집
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• pp.127-130
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• 2004

In order to verify the validity of the exhibition moethod in a science museum, this study undertakes a visitor follow-up survey, and clarifies the influence an exhibition method affect visitor's behavior, and its feature. The tracking research performed the visitor follow-up survey to family company children. The characteristic of the visitor's behavior by the exhibition method; Use frequency becomes low in order of 'Experience type' 'Participation type' 'Fixed type'. Experience type has tendencies, such as repetitive and continuing use, and use time was long. Otherwise use time of Fixed type was short. As a result, although the use frequency of Hands-on is high and its use time is longer than Hands-off, it turns out that is influenced according to factors, such as the exhibition method, presentation and the contents of exhibition.

• 한국콘텐츠학회논문지
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• 제17권10호
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• pp.140-148
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• 2017

본 연구는 자메이카와 한국과의 통합적 그리고 방어적 인상관리 행동 및 자신을 표현하고자 하는 행동에 있어서의 두 나라간 차이를 연구하였다. 인상관리행동에 관한 선행연구와 문화관련 연구들은 문화에서의 차이점들은 인상관리행동의 스타일을 결정한다고 주장하고 있다. 따라서 본 연구는 자메이카와 한국 문화 중 어떠한 요소들이 구성원들이 좀 더 인상관리 행동을 하는지 그리고 다른 국가 간 문화적 차이를 토대로 어떠한 인상관리행동의 차이를 보이는지 연구하였다. 자메이카와 한국의 102 명 개인을 대상으로 설문 조사한 결과 양 국가에서의 인상관리 행동은 비슷한 점과 다른 점 두 가지를 모두 확인하였다. 비록 본 연구에서는 여러 제한점에도 불구하고, 본 연구의 두 국가 간 문화차이로 인해 조직 내 구성원들의 인상관리전략이 다르다는 것을 확인하였다. 특히 한국은 자메이카보다 좀 더 인상관리를 중요시 여기는 것으로 나타났다. 또한 자메이카는 방어적인 인상관리 행동을 높게 사용하는 반면 한국은 자기프로모션과 통합적 인상관리 전략을 좀 더 많이 사용하는 것으로 나타났다.

• International Journal of Human Ecology
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• 제17권1호
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• pp.27-37
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• 2016

This study was to understand associated factors with frequent exposure to Internet pornography among Korean adolescents. We used data (N = 45,783) from the 2012 Korea Youth Risk Behavior Web-based Survey to examine demographics, family environmental variables, Internet use time, mental health indicators, sexual behavior, and delinquency among Korean adolescents identified as frequent users of Internet pornography. Multiple logistic regression analysis revealed that frequent users of Internet pornography were more likely to be older males with differences in living arrangements and perceived economic status of the family. They were heavy Internet users with mental health issues, such as a higher likelihood of sadness, suicidal ideation, suicide attempts, high stress, and a lower likelihood of feeling happiness. Their higher probability of exploratory (OR =1.79-4.60), and high-risk sexual behavior (OR = 2.20-7.46), and other delinquencies (OR = 1.74-7.68) requires more attention from public health professionals.