• Journal of the Korea Society of Computer and Information
• /
• v.17 no.8
• /
• pp.115-121
• /
• 2012

The main objective of this study was determine why employees conduct non-work related smartphone use at work. To do this, this study developed the research model of non-work related smartphone use behavior consisting of factors such as habit, intention, social effect, task interdependence, and behavior. And it was tested via a survey of employees using smartphones. The results of this study reveal, first, that habit and social influence are significant predictors of non-work related smartphone use behavior. Secondly, task interdependence has a positive moderating effect between intention and behavior in non-work related smartphone use.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.1 no.2
• /
• pp.101-134
• /
• 2006

This study is conducted to examine how purchase behaviors of consumers have affected by the promotion of coupons in internet shopping mall. This study was conducted with the purpose of identifying the differences In purchase behavior based on consumer's perception and experience of internet shopping mall coupons, and based on consumers' perception of cost and value of coupons, using a theoretic framework presented in previously conducted studies. The results of this study can be summarized as follows. First, based on the perception of coupons, there were significant differences in intent to use and intent to re-use at the time when coupons are offered, and at the time when coupons are offered, no significant differences were found between the level of interest and the importance of coupon at the time of visiting the shopping mall; however, significant differences were found in the overall purchase behavior based on perception of coupons. Second, when overall differences In purchase behavior based on experience in coupon use was observed, having experience in using coupons showed a higher average than did having no experience in using coupons, showing a significant difference. It was found that compared to those without experience in using coupons, those with experience with coupons had higher intent to use at the time when coupon is offered, intent to re-use at the time when coupon is offered, and higher level of purchase behavior In the importance of coupons at the time of visiting the shopping mall. Third, when relationship between purchase behaviors, cost of coupon, and perception of convenience was observed, a clear static relationship was found. This suggests that as the cost and perception of convenience of coupon increases, purchase behavior also increases. Such result suggests that there is a difference in purchase behavior based on experience in coupon use. When relationship of purchase behavior by variables of cost of coupon and perception of convenience is observed, it has a positive relationship with the perception that the use of coupon includes saving money, financial help, enjoyment of use, habitual use, has a short effective date, and has a negative relationship with the perception that it saves little money and is a waste of time. Therefore, it can be seen that purchase behavior has the highest relationship with enjoyment of coupon use and habitual coupon use. Such results suggest that purchase behavior will be significantly influenced based on cost of coupon and perception of convenience.

• Korean Journal of Child Studies
• /
• v.19 no.2
• /
• pp.3-17
• /
• 1998

Five metropolitan cities in Korea were the setting for a survey of the use of media by 622 families. Correlations with children's problem behavior, cognitive development, and family environment were analyzed. Parents completed questionnaires on media use by family members, children's problem behavior, and family environment. Children were tested individually with 4 sub-scales of the Wechsler Intelligence Scale. There were age as well as sex differences in the use of media. There were correlations between children's use of media and their problem behavior, intelligence, and family environment. Regression analyses revealed that the parents' use of media was the most important determinant of children's use of media. Therefore, adult media education as well as children's education is recommended as a way to improve the media environment for children.

• Proceeding of Spring/Autumn Annual Conference of KHA
• /
• 2011.04a
• /
• pp.116-120
• /
• 2011

With population growth and quality of life improvement, household energy use also has increased. Under this circumstances, consumers are increasingly required to seek for efficient ways of energy saving. However, precedent studies have largely overlooked energy consumers' consumption behavior, and particularly little research has been conducted on energy consumption or saving patterns of residents living in apartments, which account for over 50% of the Korean housing market. Therefore, this study examined apartment residents' energy use behavior according to apartment residents' characteristics in order to efficient energy use and management. To this examination, survey was conducted of housewives living in apartments in Busan, and 403 data were analyzed by the SPSS WIN 12.0 program. With respect to their energy behavior according to characteristics of subjects, it was different depending on income, housing size, age, the length of residence, and the education standard. When higher income group and larger housing size group, residents were not doing 'passive saving' and 'comfort oriented.' When younger, they were 'comfort oriented.' When well-educated, they were 'comfort oriented.' Also, with regard to the length of residence, significant difference was found. The results of this study can be utilized as effective guidelines in efficient management, policy making, and education method reflecting energy use behavior of energy users.

• Journal of Families and Better Life
• /
• v.32 no.1
• /
• pp.63-79
• /
• 2014

Recently, in our society, the use of smartphones has been widespread and changed our lives positively; however, the excessive use of smartphones has also produced many side effects. In particular, we can see that the reckless use of smartphones has constantly increased smartphone addiction propensities. University students, too, show smartphone addiction propensities more and more gradually; therefore this study intends to perform research related with smartphone addiction propensities with university students as the subjects. Since it is more and more important to perform leisure activities to prevent smartphone addiction and reduce addiction propensities, it can be said that the research on the correlation between leisure activities and smartphone addiction propensities is significant. The major findings of the research are as follows: First, among the smartphone addiction propensities, their tolerance and disturbance of adaptive function were relatively higher than other factors. Second, overall smartphone addiction affects the variables of gender (male), school year (freshmen), economic leisure constraints, time leisure constraints, and the adequacy of travel behavior, sports behavior, media use behavior, reading behavior, volunteer work and religious behavior. The adequacy of the media use behavior variables showed the greatest impact.

• Human Ecology Research
• /
• v.59 no.4
• /
• pp.489-500
• /
• 2021

The purpose of this study was to identify the impact of pornography use among adolescents on their subsequent violent sexual behavior, and to ascertain the moderating effect of family support. The study was conducted with a sample of 2,087 Korean middle and high-school students. To analyze the data, a descriptive analysis, a correlation analysis, and a Poisson regression were conducted using SPSS 24.0. A Poisson regression was performed because the dependent variable, violent sexual behavior, was measured by the frequency of occurrence, and most responses were distributed at '0', indicating a non-normal distribution. The results indicated that 8.1% of adolescents admitted to having sexually violent experiences over the past year, with a relatively high rate of sexual harassment. Secondly, 53.3% of adolescents had used pornography over the past couple of years, with the highest percentage of use occurring via the Internet. Finally, pornography use among adolescents had a significant and direct impact on their sexually violent behavior, with family support playing a moderating role. This indicated that, for adolescents with a high level of family support, the impact of pornography usage on sexually violent behavior decreased. Based on these results, we discuss practical and policy interventions to prevent sexually violent behavior by adolescents.

• Korean Journal of Human Ecology
• /
• v.14 no.1
• /
• pp.81-94
• /
• 2005

With an analysis of recent, nationwide data, this study figured out the level of consumers' pro-environmental behavior and investigated tile behavioral determinants in the hight of purchase, use, and disposal of pro-environmental goods. The major results are as below: Married consumers or consumers in their 40s were more likely to purchase pro-environmental goods. Consumers with high income-for example, over 3 million won per month-were less likely to purchase such goods. Married women or 40s/50s consumers tended not to buy used goods. Males than females, non-married than married, employed than unemployed had a higher pro-environmental behavior in the use stage. Furthermore, in the disposal stage, male than female, married than non-married, young than old, and consumers with low income than high income showed more active pro-environmental behavior. The purchasing behavior of pro-environmental goods was supported by both perspectives of rational behavior and social behavior. On tile other hand, the purchasing behavior of used goods was supported only by rational behavior perspective. It is also revealed that personal value perspective, along with the above two, influences the pro-environmental behavior in the stage of use and disposal. Overall, a high level of pro-environmental behavior was detected in such consumers as rational, public rule-abiding in favor of environmental policy, and also in consumers with strong family values or those with less materialistic value.

• Journal of Korean Academy of Nursing
• /
• v.49 no.6
• /
• pp.690-700
• /
• 2019

Purpose: The purpose of this study was to examine the awareness of alcohol use during pregnancy and factors influencing the intention to abstain from alcohol during pregnancy by drinking levels. Methods: Utilizing a comparative descriptive design, a total of 359 female college students were recruited. Measurements were Theory of Planned Behavior (TPB) variables related awareness of alcohol use during pregnancy, Korean Version of the Alcohol Use Disorders Identification Test, knowledge about alcohol use during pregnancy, and socio-demographic factors. Main variables were compared by drinking levels. The factors influencing the intention to abstain from alcohol during pregnancy were identified using hierarchical regression analysis. Results: Non-problematic alcohol behavior group (n=185) had higher the intention to abstain from alcohol during pregnancy than problematic alcohol behavior group (n=174) (t=3.13, p=.002). The significant TPB variables influencing the intention to abstain from alcohol during pregnancy were that attitudes (β =-.44, p<.001), subjective norms (β =.14, p=.026), and perceived behavior control (β =.19, p=.002) in non-problematic alcohol behavior group, whereas the corresponding variables in the problematic alcohol behavior group were attitudes (β =-.51, p<.001) and subjective norms (β =.21, p=.006). Conclusion: It is necessary to increase the intention to abstain from alcohol during pregnancy for the female college students having problematic alcohol behavior. The following strategies are recommended for them; decreasing acceptable attitudes toward alcohol use during pregnancy and reinforcing the influence of social pressure toward to abstain from alcohol during pregnancy.

• Korean Journal of Human Ecology
• /
• v.16 no.6
• /
• pp.1131-1140
• /
• 2007

The purpose of this study is to investigate the effect of parenting behavior and parent-child communication on internet use among school-aged children. The subjects were 215 children whose grade are 3rd and 5th selected from an elementary school in Incheon. The statistics used for this data were t-test, one-way ANOVA(Duncan's test), and stepwise regression. The findings from the present study suggested that academic achievement and birth order turned out to be significant variables on children's internet use, except for sex and grade. Results of the stepwise regression analyses that the etiologic model of this study was more proper, and parenting behavior is more effective variable than parent-child communication in predicting internet use among school-aged children. Implications based on this study are as follows; In order to decrease the degree of school-aged children's internet use, parents should do less permissive parenting behavior and problematic communication with their children.

• Journal of the Korean Society of Costume
• /
• v.54 no.7
• /
• pp.15-26
• /
• 2004

The internet is one of the modern facilities that has been diffused very rapidly in recent years and tremendously influenced on our life. Although the adolescents are major users of internet, the literature in clothing and textile area has not addressed the relationships between adolescents' internet use and clothing behavior, The purpose of this study was to examine the differences of adolescents clothing behavior. purchase evaluative criteria, and information source according to the use of internet. Descriptive statistics, t test, Analysis of Variance (ANOVA), and Duncan test were employed to analyze the data collected from the convenience sample of 572 middle and high school students in Gyeongnam, Korea. The use of internet was partially related to the adolescents' clothing behaviors. purchase evaluative criteria. and information source. Also, it was observed that the frequency and purpose of fashion website tended to be related more than the amount and purpose of internet did. Marketing implications from the results were suggested.