• 지식경영연구
• /
• 제16권2호
• /
• pp.139-172
• /
• 2015

Employee's agility is becoming a primary factor of improving individual work performance. Employee's agility refers to responsiveness or behavior of employees in the context of work environment change. The purpose of this study is to examine the relationship between employee's agility and work performance in the perspective of agility's influence factors(absorptive capacity, IT resource use, readiness to change) and knowledge-oriented leadership, A survey was conducted for gathering data (a total of 262 employees from 35 industrial organizations) to test the relationships. The results of analysis show that employee's agility is a driving force leading to individual work performance, that employee's absorptive capacity, IT resource use, readiness to change, and knowledge-oriented leadership are the significant influential factors of employee's agility, and that knowledge-oriented leadership strengthens the link between employee's absorptive capacity and agility. For theoretical and practical contributions, the research presents the grounds for arguments that employee's agility is employee's dynamic capability for individual work performance under work environment change, and that organizations trying to improve employee's agility need to explore employee's behavioral attitudes under individual, leader, and organizational dimensions. Limitations arisen in the course of the research and suggestions for future research directions are also discussed.

• 한국콘텐츠학회논문지
• /
• 제17권8호
• /
• pp.1-13
• /
• 2017

본 논문에서는 중국 사례를 중심으로 모바일 간편 결제 서비스의 수용의도에 영향을 미치는 요인을 살펴보기 위하여 연구모형을 설계하였다. 이를 위해 서비스 특성(즉시 접속성, 경제성, 보안성), 사회적 특성(주관적 규범, 이미지), 개인적 특성(자기 효능감, 개인 혁신성, 적합성), 지각된 용이성, 지각된 유용성과 수용의도를 연구변수로 도입하여 연구모형을 제시하고 모바일 간편 결제 서비스 사용자를 대상으로 설문조사를 실시하였다. 온라인 설문조사를 통해서 최종 439부를 분석에 사용하였으며, 수집된 자료는 SPSS 22.0과 AMOS 23.0을 이용하여 제기된 연구가설을 검증했다. 분석 결과에 의하면 서비스 특성, 사회적 특성, 개인적 특성은 지각된 용이성과 지각된 유용성에 부분적으로 영향을 미치는 것으로 나타났으며, 지각된 용이성은 지각된 유용성에 영향을 미치는 것으로 나타났다. 또한 지각된 용이성과 지각된 유용성은 수용의도에 영향을 미치는 것으로 나타났다.

• 한국컴퓨터정보학회논문지
• /
• 제21권9호
• /
• pp.113-119
• /
• 2016

In this paper, a research model is proved empirically which includes factors related on the purchase intention of smart car as high innovative product in advance of commercialization. As one of relating to consumer's expectation benefit factors, individual attribute factor includes product knowledge, individual innovativeness, and sociality. Consumer's expectation benefit factor includes perceived ease-of-use, usefulness, and enjoyment. As of switching cost variables, there are financial, uncertainty, relational and psychological switching costs factors. Analysis were performed using data from the 257 respondents as random sampling among potential consumers. Purchase intention were affected by individual innovativeness mediated by perceived enjoyment, and individual sociality by perceived ease-of-use and enjoyment also. Relational switching costs factor was only a significant control variable between purchase intention with consumer's expectation benefit factor. This result presents some implications for making the new smart car's detail concept and marketing strategy related to targeting the consumer as high innovative product and technology firms including smart car makers.

• 한국콘텐츠학회논문지
• /
• 제15권12호
• /
• pp.517-524
• /
• 2015

본 논문에서는 중국의 모바일 결제 시장에서 가장 높은 시장 점유율을 차지하고 있는 알리바바(Alibaba)의 모바일 결제 서비스 수용에 영향을 미치는 요인들을 확인 및 검증하고자 한다. 이를 위해 모바일 결제 서비스 특성(즉시접속성, 보안성, 이용편의성), 사용자 개인 특성(혜택, 개인화), 사용 만족도, 수용의도 등의 연구변수를 도입하여 구조방정식모형을 설계하고 중국의 Alibaba 모바일 결제 사용자를 대상으로 설문조사를 실시하여 변수들 간의 인과관계를 실증적으로 분석하였다. 검증결과에 의하면, 모바일 결제 서비스 특성인 즉시 접속성, 보안성, 이용편의성은 사용 만족도에 긍정적인 영향을 미치는 것으로 나타났다. 사용자 개인 특성 중 개인화는 서비스 만족에 긍정적인 영향을 미치는 것으로 나타났으나, 혜택성은 사용 만족도에 긍정적인 영향을 미치는 것을 확인할 수 없었다. 또한, 사용 만족도는 수용의도에 긍정적인 영향을 미치는 것으로 나타났다.

• 한국전자거래학회지
• /
• 제16권4호
• /
• pp.155-172
• /
• 2011

본 연구는 스마트폰 기반 셀프 서비스의 대표적인 예인 모바일뱅킹의 소비자 수용 요인을 다루고 있다. 연구자는 선행연구를 통해 모바일뱅킹 이용의도에 영향을 미치는 선행변수를 이용자 특성(긍정적 부정적 기술준비도, 전문지식)에서 도출하였으며, 정보기술수용모형 (Technology Acceptance Model)과 기술준비도(Technology Readiness Index)의 혼합 모형인 기술준비도와 수용모형(Technology Readiness and Acceptance Model)을 이용하여 이용자의 전문지식과 긍정적 부정적 기술준비도가 모바일뱅킹의 이용 의도에 미치는 영향을 실증적으로 분석하였다. 그 결과, 이용자의 전문지식과 긍정적 기술준비도는 모바일뱅킹의 인지된 유용성과 이용 용이성에 유의미한 영향을 미치는 것으로 나타났지만, 이용자의 부정적 기술 준비도는 인지된 이용용이성에만 영향을 미칠 뿐, 인지된 유용성에는 영향을 미치지 않는 것으로 나타났다. 본 연구는 기술적 제약조건이 상당부분 해소된 VM 기반의 모바일뱅킹 서비스를 대상으로 하고 있으며, 신기술 도입에 관한 이용자 특성을 다룬 연구로써 의의를 가진다고 하겠다.

• Asia pacific journal of information systems
• /
• 제31권3호
• /
• pp.257-276
• /
• 2021

This study investigates the factors that facilitate or hinder people to use mobile payment, especially drawing upon the theoretical perspectives on individual's privacy protection motivation and perceived market condition. Survey data (n = 200) were collected through a web-based platform and used to test a theoretical model. The results show that one's privacy protection power is formed by various individual and technological factors (i.e., perceived data exposure, self-efficacy, and response efficacy), and in turn it determines his/her intention to use mobile payment. Moreover, the relationship between privacy protection power and mobile payment use is conditional on the perceived market control by the service provider - with a perception of the high level of provider's market control, one uses mobile payment regardless of his/her privacy protection power, while under the low level of provider's market control, the decision depends on the degree of privacy protection power. The findings would help our understanding of why some people are more susceptible to mobile payment and others are not.

• 한국컴퓨터정보학회논문지
• /
• 제21권10호
• /
• pp.143-148
• /
• 2016

Although various wearable devices applying information technologies are launched, only some of them are forming their own markets, and product which general consumers started to use in their daily life is believed to be smart watch. This study is intended to find factors why such smart watches are selected in terms of individual consumer's characteristics in smart watches whose market is under its early stage. Smart watches are not forming their markets yet and this product is rather closer to a device attached to smart phone. But they would form markets only if their value is approved by themselves. This study looked into a structure under which smart watch forms its preference in terms of individual consumer and consumers are willing to use it. This study has its meaning by looking into factors why smart watch is spreading in market in terms of individual consumer's characteristics. Results from this study are believed to provide fruitful implication to establish market strategy for wearable devices including smart watch that is not much used yet by consumers.

• 한국의상디자인학회지
• /
• 제20권2호
• /
• pp.17-29
• /
• 2018

This study aims to determine the effects of clothing consumption value, usefulness of clothing and ease of use on the new product acceptance intention of premium linen apparel. A survey was conducted among male and female consumers, and a total of 328 responses were analyzed. Frequency, factor analysis, and multiple regression analysis were used for data analysis using SPSS WIN Ver.21.0. The results of this study are as follows. First, clothing consumption value was classified into five factors: social value, fashionable value, individual value, practical value and emotional value. Usefulness and ease of use were found two factors and the new product acceptance intention of premium linen apparel was found one factor. Second, all factors of clothing consumption value had a positive effect on usefulness. The higher the values of the five factors of clothing consumption value, the higher usefulness. Third, fashionable value affected ease of use, but individual value had no positive effect on ease of use. The higher the fashionable value, the higher the ease of use, but, the higher the individual value, the lower the ease of use. Fourth, all factors of clothing consumption value had a positive effect on the new product acceptance intention of premium linen apparel. Therefore, clothing consumption value is important to the new product acceptance intention of premium linen apparel. Moreover, usefulness and ease of use influenced the new product acceptance intention of premium linen apparel. This shows that consumers' new product acceptance intention of premium linen apparel increases if the product is they are perceived to be useful and easy to use.

• 한국보건간호학회지
• /
• 제25권1호
• /
• pp.61-72
• /
• 2011

Purpose: To investigate the behavioural factors of the health promotion for caregivers based on a socio-ecological model. Methods: This study was a cross-sectional descriptive study using a self administered questionnaire. The survey was conducted in 219 people chosen through convenient sampling between September and December 2008. The collected information included general characteristics, individual, interpersonal, community, policy level. Results: For the statistical analysis, the t-test was used for the health promotion according to the general characteristics and to each level of the socio-ecological model, by assessing the high and low values and dividing them into mean points. The influence elicited by different health promotion factors was determined using the hierarchical multiple regression. At the individual level, the factors influencing health promotion in caregivers included perceived seriousness, perceived benefits, and self efficacy. Social support was important at interpersonal level, and the use of community resource was relevant for the community level. We found no statistically significant factors relating to the policy level. Conclusions: In conclusion, the socio-ecological models seems appropriate for explaining health promotion and its associated factors in caregivers. We suggest that, for caregivers, strategies should be developed for their social support and to offer information about how to use community resources in relation with factors relating to the individual level.

• 정보관리학회지
• /
• 제28권3호
• /
• pp.219-238
• /
• 2011

본 연구에서는 KMS의 지속적 사용에 영향을 미치는 요인을 분석하기 위해 KMS 품질, 지각된 사용용이성과 지각된 유용성, 태도 및 KMS의 지속적 사용 간의 구조적 관계를 실증적으로 분석하고자 하였다. 이를 위해 본 연구는 경찰공무원들을 대상으로 한 설문조사를 통해 실증분석을 시도하였다. 가설검증 결과, 외부요인인 KMS 품질은 지각된 사용 용이성과 지각된 유용성에 유의미한 긍정적 영향을 미치고, 지각된 사용 용이성은 지각된 유용성에 긍정적인 영향을 미치는 것으로 검증되었다. 그리고 KMS에 대한 사용자의 지각된 사용 용이성과 지각된 유용성 모두 KMS 태도에 긍정적인 영향을 미치고, 태도요인을 매개로 KMS 사용행위에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 분석결과를 토대로 본 연구에서는 KMS의 지속적인 수용과정을 설명하고, 그 함의를 제시하였다.