• 제목/요약/키워드: Usage and Satisfaction Theory

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플로우(Flow)의 구성요인, 조직몰입, 지식공유와 직무만족과의 관계에 대한 실증연구 (An Empirical Study on the Relationship of Antecedents of Flow, Organizational Commitment, Knowledge Sharing and Job Satisfaction)

  • 허명숙;천면중
    • 한국정보시스템학회지:정보시스템연구
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    • 제16권4호
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    • pp.1-31
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    • 2007
  • The current study investigates the relationship of antecedents of flow, organizational commitment, knowledge sharing, information technology usage for knowledge sharing, and job satisfaction of organizational employees. This study analyze the effects of psychological states of employees both on affective states of them and on knowledge sharing by applying the internet-based flow theory to knowledge sharing. The antecedents of flow are found to have positive effects on organizational commitment. In addition, it is found that organizational commitment has a positive effect on knowledge sharing, information technology usage for knowledge sharing, and job satisfaction. While it is found that knowledge sharing has a positive effect on job satisfaction, it is found that information technology usage for knowledge sharing does not have an effect on job satisfaction, but have a positive effect on knowledge sharing. The result of this study would not only provide significant insights to knowledge management researchers and practitioners but also contribute to applying the flow theory to knowledge sharing.

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매체 풍요도, 사회적 존재감 및 생활 만족도가 상대적 박탈감을 통해 SNS 이용자의 이용 지속 의도 또는 이탈 의도에 미치는 영향 (The Effect of Media Richness, Social Presence, and Life Satisfaction on Continuance Usage Intention or Withdrawal Intention of SNS Users via Relative Deprivation)

  • 이은곤
    • 유통과학연구
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    • 제14권10호
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    • pp.165-178
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    • 2016
  • Purpose - This study aims to empirically verify the impact of media richness, social presence, and prior life satisfaction on various continual usage or withdrawal behaviors of SNS users via both a positive path of satisfaction and a negative path of relative deprivation. By identifying these causal paths, we observe dynamic interactions of SNS user psychology in a balanced view, and provide some implications about design principles for SNS providers. Research design, data, and methodology - We developed 16 hypothesis based on media richness theory, social presence theory, social comparison theory, the literature about relative deprivation, and the literature about the various reactions of IS users. The rich SNS media, social presence recognition among peer SNS users, and prior life satisfaction could generate positive experience, attitude, and virtuous behavioral intentions among SNS users. At the same time, rich media, low social presence, and low prior life satisfaction could generate relative deprivation and could increase withdrawal behavioral intentions such as refusal to provide information, misrepresentation of information, and removal of uploaded information in SNS. Scenario surveys were conducted to collect data from potential SNS users. Data from 357 surveys were collected and analyzed through a PLS algorithm to test the hypotheses. Results - Media richness, social presence, and prior life satisfaction could significantly increase perceived enjoyment, satisfaction, and behavioral intention of continual usage and knowledge sharing. They also could significantly decrease refusal and misrepresentation intention. Relative deprivation is significantly decreased only by prior life satisfaction. Relative deprivation could not significantly decrease satisfaction, but it could significantly increase misrepresentation and removal intention, which could be regarded as information distortion intention. Conclusions - SNS providers should focus on developing rich media and social presence support because these two variables could impact the positive experiences of SNS users. Moreover, the positive experiences could heavily influence SNS user behavior. Some management is needed to prevent relative deprivation and its consequences of misrepresentation and removal intention. SNS providers should prevent SNS users from excessive image misrepresentation and removal as this information distortion could be the source of relative deprivation.

모바일 커머스 수용 후 행동에 관한 연구 (A Study on the Factors Affecting Mobile Commerce User' Post-Adoptive Behavior)

  • 조동혁;박종우
    • 한국IT서비스학회지
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    • 제14권3호
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    • pp.163-182
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    • 2015
  • The spread of mobile commerce due to popularization of smartphones not only broke down the boundary between online and offline, but also changed the consumer life, and hence brought change of commerce paradigm that creates new demand. The success of innovative information technology such as mobile shopping can be defined as an individual accepting the technology and continuously using it, but the studies on the usage behavior after the acceptance have been done in very restrictively, despite its importance. In this study, in order to empirically investigate the factors that influence the continuance in mobile shopping usage experience and its causal relationship, Social Cognitive Theory and Habit Theory were applied to IS Continuance Model, and the extended IS Continuance Model was suggested and proved. As a result, the usefulness, enjoyment, and self-efficacy perceived in usage experience significantly influence satisfaction, and usefulness, self-efficacy, and satisfaction influence habit. Also, usefulness, self-efficacy, satisfaction, and habit significantly influence continuance intention. This study provides a valuable asset in providing an opportunity to understand the usage behavior of mobile shopping service users after the acceptance, and furthermore proving directionality in improving customer loyalty.

소셜커머스 사용자의 지각된 특성이 지속사용의도에 마치는 영향에 관한 연구 (A Study on the Effects of Social Commerce Users' Perceived Characteristics on Continuous Usage Intention)

  • 이영재;홍성표
    • Journal of Information Technology Applications and Management
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    • 제19권4호
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    • pp.61-74
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    • 2012
  • This studies aims to examine the factors that affect continuous usage reliability of social commerce users that has been really active recently based on using EDT (Expectation Disconfirmation Theory) and extended ECM (Expected confirmation Model). With a statistical analysis, this paper suggests a conceptual model, based on the empirical evidence from this study. The result reveal that perceived usage easiness has a positive effect on meeting the expected confirmation and satisfaction. As perceived quality, social influence and price appeared to reflect a positive effect on fulfilling expected confirmation. This implies that users consider perceived usage easiness, perceived quality, social influence and price important in using social commerce persistently and that as their expected confirmation fulfillment and satisfaction increase that leads to further rise in their future intended continuous usage.

Factors that Drive the Adoption of Smart Factory Solutions by SMEs

  • Namjae Cho;Soo Mi Moon
    • Journal of Information Technology Applications and Management
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    • 제30권5호
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    • pp.41-57
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    • 2023
  • This paper aims to analyse the factors influencing the implementation of smart factories and their performance after implementation, using the grounded theory analysis method based on interview data. The research subjects were 21 companies that were selected by the Smart Manufacturing Innovation Promotion Group under the SME Technology Information Promotion Agency in 2020-2021 as the best case smart factory implementation companies, and introduced the intermediate stage 1 or above. A total of 87 concepts were generated as a result of the analysis. We were able to classify them into 16 detailed categories, and finally derived six broad categories. These six categories are "motivation for adoption", "adoption context", "adoption level", "technology adoption", "usage effect" and "management effect". As a result of the overall structure analysis, it was found that the adoption level of smart factory is determined by the adoption motivation, the IT technology experience affects the adoption level, the adoption level determines the usage and usage satisfaction, internal and external training affects the usage and usage satisfaction, and the performance or results obtained by the usage and usage are reduced defect rate, improved delivery rate and improved productivity. This study was able to derive detailed variables of environmental factors and technical characteristics that affect the adoption of smart factories, and explore the effects on the usage effects and management effects according to the level of adoption. Through this study, it is possible to suggest the direction of adoption according to the characteristics of SMEs that want to adopt smart factories.

마음챙김이 정보기술의 지속이용에 미치는 영향 : 스마트워치의 지속이용 중심으로 (The Impact of Mindfulness on IT Continuance Usage : Focused on Smartwatch Continuance Usage)

  • 김현모;방영영
    • 한국IT서비스학회지
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    • 제18권5호
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    • pp.133-153
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    • 2019
  • The application of mindfulness is increasing in corporation for business innovation. However, the influence of mindfulness has not been confirmed for employee in detail. Mindfulness is the awareness that arises from paying attention in the present. We often experience uncertainty abounds about what the information technology is, how well it works in the process of using information technology. According to the definition of mindfulness, mindfulness can deepen employee's thoughts and understanding of information technology and will provide a clue to the solution of the issue. This study focusses on impact of mindfulness on IT usage behavior, particularly on IT continuance usage. Research question of this study is whether mindfulness impact perceived factors related to IT continuance usage. The study of relationship between IT and mindfulness will have meaningful results because both IT and Mindfulness are aimed at corporate innovation. Based on most recent theory in IT continuance usage, called by Decomposed Expectation-Disconfirmation Model, we established hypotheses and examined the impact of mindfulness on perceived factors in process of IT continuance usage. For empirical analysis, we collected 303 employee samples and conducted Structural Equation Modeling for path analysis. We showed that mindfulness has a positive impact on perceived usefulness, usability and usefulness confirmation, usability confirmation. We also confirmed that antecedent of satisfaction is perceived usefulness, perceived usability and usefulness confirmation, usability confirmation, and satisfaction is the cause of IT continuance usage. We suggested academic and practical implication based on empirical analysis results. In academic perspective, we found the role of mindfulness in process of IT continuance usage. From practical point of view, we suggest to use of mindfulness program for IT continuance usage in corporation.

스마트워치의 지속사용에 관한 연구 : 획득유형에 따른 차이 분석 (Continuance Usage of Smartwatch : Differences by Acquisition Type)

  • 유혜인;이중정;윤혜정
    • 한국IT서비스학회지
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    • 제19권2호
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    • pp.69-82
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    • 2020
  • In the growth of IT industry, interest in wearable device has been globally rising along with the evolution of technology. A Smartwatch is expected to be at the center of wearable device industry in the future. However, there are some concerns that most of its actual sales are caused by gifts or bundling. Motivated by these issues, this study propounds the ideas that to enter the mainstream market, the empirical research is required for actual consumers who continue to use a smartwatch. The purpose of this study is to identify key factors affecting user satisfaction and antecedents affecting continuance intention to use from consumer perspectives. Further, assuming consumers' perceptions will be different according to how they acquired smartwatch, this study classified the group as direct buyers and acquired users. To achieve the purpose of the research, this study analyzes the usage of smartwatch by integrating the IS Success Model and IS Continuance and Habit Theory. We implemented the survey of 338 smartwatch users, and the research findings indicate that information quality and system quality have significant effects on satisfaction, and consequently satisfaction and habit positively affect the continuance intention to use. Additionally, it is found that there was a significant difference in the relationship between satisfaction and habit in the group divided by acquisition type. Based on these findings, this study provides theoretical and practical implications.

스마트워크 시스템 성공을 위한 사용자 만족의 영향요인에 대한 연구 : P그룹사를 중심으로 (A Study on the Effect Factor of End User's Satisfaction for Smart Work System's Success : Focused on P Corporation)

  • 정창현;황찬규;홍순근
    • Journal of Information Technology Applications and Management
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    • 제20권3_spc호
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    • pp.259-278
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    • 2013
  • At the center of the repeating evolution of IT industry, there is mobile computing in the ubiquitous environment, and the increasing usage of smart phones contribute more to its growth. P corporation co-developed with Google and implemented smart work system called SWP for the purpose of 'communication and collaboration with co-workers' beyond the general goal of increasing productivity and comfort of employees. The primary objective of this study is to objectively analyze the influence of the effect factor from end user's perspective and user satisfaction on SWP usage, intention for continuous usage and individual performance. To accomplish this research purpose, this study established research models and hypothesis by collective review about information system success models, and tested the research hypotheses using the structural equation modeling technique by data collected from 320 SWP system users of P corporation. Variations for system satisfaction evaluation standard are 1)SW system usage 2) intention for continuous usage 3) individual performance, effect variations are 1) social factors 2) technical factors 3) combination of social and technical factors. Therefore, this study is about influence factors on success of SWP system and how the factors impact the outcome. The test results of this research model is summarized as follows. Firstly, system user's satisfaction had positive impact on all three; SWP system usage, intention for continuous usage and individual performance. Secondly, social factor 'SWP control system' and technical factor 'information quality' and 'system quality' had positive impact on SWP system user satisfaction, while social factor 'shared value' and technical factor 'service quality' did not have significant effect on user satisfaction. Shared value however, had interactive effect with 'information quality' and 'service quality'. This study is expected to contribute to spread of academic research on smart work system by suggesting a model that can show important factors for corporation while explaining the successful implementation of SWP and its continuous usage.

전자상거래에서 충성고객 가치에 대한 이해: 기대 불일치 이론을 중심으로 (Towards Understanding the Value of a Loyal Customer in Electronic Commerce: An Expectation-Disconfirmation Theory)

  • 구철모;고창은;이대용;이청호
    • 지식경영연구
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    • 제9권2호
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    • pp.129-146
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    • 2008
  • Customers' evaluation of Website with satisfaction is critical in electroniccommerce. Previous research has studied in a distinct approach; especially IT oriented constructs-perceived usefulness, easy of use and marketing oriented constructs-product, shopping experience, service quality. Despite those important previous studies regarding the usage and the purchase of goods and services, how consumers are satisfied and why consumers leave Web sites without purchasing have not been extensively researched. This study explored those determinants of consumer satisfaction with Web site using expectation-disconfirmation theory (EDT). The present paper extends the range of EDT from antecedents of expectation to consequence of satisfaction. The result suggests that experience and familiarity has an impact on expectation as well as perceived performance and satisfaction. Second, higher expectation makes a negative impact on disconfirmation of expectation. Third, positive disconfirmation of expectation makes a positive impact on satisfaction. Forth. satisfaction produces loyalty and repurchasing intention. Finally, loyal customer has stronger intention to repurchase than satisfied customer.

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중국 쇼트 클립 어플리케이션 지속 이용의도 연구: 플로우 이론과 통합기술수용모형을 바탕으로 (The Research of Exploring Factors Impact on User's Continuance Usage of Chinese Short-clip Application: Based on the Unified Theory of Acceptance and use of Technology (UTAUT) and Flow Theory)

  • 항월;남윤재
    • 한국콘텐츠학회논문지
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    • 제19권2호
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    • pp.568-580
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    • 2019
  • 본 연구는 모바일 쇼트 클립 어플리케이션의 수용에 관한 연구로서, UTAUT모델과 플로우(Flow)이론을 기반으로 성과기대, 노력기대, 사회적 영향, 결정적 다수, 주의집중, 즐거움, 시간왜곡 등의 변인이 쇼트 클립 이용 만족과 지속사용 여부에 미치는 영향을 실증적으로 분석하였다. 본 연구는 중국인 이용자를 대상으로 온라인 조사를 통하여 이루어졌으며, 최종 263명의 유효 응답을 바탕으로 구조방정식모형을 제시하고 분석하였다. 연구결과로는 성과기대, 즐거움, 시간왜곡은 사용만족도에 긍정적인 영향을 미친 것으로 나타났으며, 결정적 다수에 대한 지각 또한 사회적 영향에 통계적으로 긍정적인 영향을 미치는 것으로 확인되었다. 지속사용여부에 관련하여서는 기술수용관련 변인 중 사회적 영향이 지속사용 여부에 긍정적인 영향을 주고 있었고, 플로우 이론에 도출 된 변인 중 시간왜곡은 지속적 사용의도에 부정적이면서 유의미한 영향을 미치는 것으로 확인되었다.