• 가족자원경영과 정책
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• 제7권2호
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• pp.1-23
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• 2003

Entering into the mature stage of internet society, we need to understand people's internet using qualitatively. So, this study purposed to relate the types of internet usage and the types of household work using internet by the family except housewife. Web-based questionnaire were administered to 250 male and female subjects respectively. Results were as follows: First, types of internet usage were‘e-style’,‘self-actualization’, and‘family-oriented’. Second, the characteristics of e-style were white collar, college- graduated, and high income. And this type had positive attitude about internet, longer periods of usage, higher level of computer skill, longer usage time than my other types. Third, types of household work using internet were‘commitment in transaction’and‘strong involvement in family life’. fourth, the e-style and the self-actualization were related with the type of commitment in transaction and the family oriented was related with the type of strong involvement in family life. Finally, if the e-style increase, family members except housewife, there are trend of commitment in the household work.

• 영어어문교육
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• 제16권3호
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• pp.101-117
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• 2010

This study examines whether English users at a U.S. university apply avoidance strategy in using English articles. All participants had learned English for at least 10 years and had used English for at least 15 years at the time of the data collection, so they made an ideal sample to examine the differences between native speakers of English and non-native speakers of English, in terms of avoidance strategy usage of English articles. To examine whether non-native speakers avoid using a certain feature when unsure of the correct usage, the mean differences of each article usage between NS and NNS groups were calculated and compared. On the basis of results showing that there are no statistically significant differences in terms of article usage between the groups, it is concluded that the highly advanced level participants did not use avoidance strategy in English articles, and that the type of English article and the task type did not affect learners' avoidance strategy usage. This research is expected to provide teachers and researchers with information about highly advanced level L2 language speakers' usage patterns with regards to avoidance strategy.

• 한국IT서비스학회지
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• 제12권4호
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• pp.41-57
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• 2013

As the usage of SNS has grown dramatically over the last years, it has been used in various sectors not just a tool for communication. In particular, corporate companies actively use Facebook as a tool for corporate marketing. Corporate companies communicate with their customers by providing service or events information. In this study, empirical analysis was carried out on corporate companies that are using Facebook as a marketing tool, thus finding out the influencing factors in continued usage of Facebook Fan Page users. In addition, analysis of the factors will be investigated according to continued usage of the users, where the user's intention will differ depending on how corporate companies operate and deal with the Facebook Fan Page. Factors affecting the user's satisfaction, perceived usefulness, and perceived playfulness were deducted through the analysis of the existing literature study on corporate company's continued intention on the usage of Facebook Fan Page. Accordingly, factor affecting this such as relationship, speed, content diversity, which are the media characteristics of the Facebook were deducted and finally hypothesized. In addition, the type of corporate company's Facebook Fan Page was divided into event type, communication type, information service type. And hence investigated the factors that differed from the continued usage depending on the type. Results analysis shows that perceived usefulness affected only relationship, speed, content diversity. Furthermore, analysis shows that corporate company's Fan Page of communication and event types are the factors that affect the usage intention which meant it only affected the perceived enjoyment. On the basis of this study, we are able to present an implication of value where corporate company use it as a marketing tool, through factors from continued usage of coroporate company's Facebook Fan Page users.

• 디지털산업정보학회논문지
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• 제11권2호
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• pp.181-192
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

• 복식문화연구
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• 제28권6호
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• pp.875-889
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• 2020

This study examined the effect of Instagram usage time (short, long) and spending on fashion products (light, heavy) on product attitude and purchase intention of products promoted by an influencer. The moderating effect of influencer type (mega, macro, micro) was also investigated. A total of 515 males and females in their 20s participated in an online survey. Descriptive statistics were analyzed and exploratory factor analysis and two-way ANOVA were conducted. Research findings were as follows. First, the usage time, both short and long, had a positive effect on product attitude. Also, the interactive effects of usage time and influencer type on product attitude were found. Consumers with short Instagram usage time displayed the highest attitude toward products promoted by a macro-influencer whereas consumers with long Instagram usage time displayed the highest attitude toward products promoted by a micro-influencer. Second, usage time and influencer type did not show interactive effects on purchase intention. Third, both categoriacl variables of users' spending on fashion products had a positive effect on product attitude. Fourth, the interaction effects of spending on fashion products and influencer types on purchase intention were found. The group of light buyers showed the highest purchase intention on products promoted by the macro-influencer while the group of heavy buyers showed the highest purchase intention of products promoted by the micro-influencer. Based on the results, implications were suggested.

• 대한가정학회지
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• 제38권11호
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• pp.151-164
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• 2000

This study was carried out to analyze video usage in early childhood programs. Two-hundred-ninety-four teachers in half-day and all-day early childhood programs responded to a questionnaire developed by a researcher. Descriptive analysis and chi-square tests were used to answer research questions. The findings were as follows: ① 78% of the programs had at least one video equipment and half of the programs had a video equipment in each classroom. ② Video usage in early childhood programs were differed by leacher’s age, career level, educational level, and type of early childhood programs as well as type of class management.

• 디지털융복합연구
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• 제9권2호
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• pp.101-110
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• 2011

본 연구는 블로그 이용경험이 있는 중국 네티즌들을 대상으로 블로그 요인과 블로거의 심리적 특성요인이 블로그 활동 윤리의식에 어떤 영향을 미치는 가를 알아보기 위해 이루어졌다. 연구결과 첫째 중국 네티즌의 블로그 이용형태는 자아추구적 이용, 사회참여업무적 이용, 타인교류적 이용 및 사적즐거움 이용형태로 나타났으며, 그 중 자아추구적 이용과 사회참여업무적 이용 형태가 블로그활동 윤리의식에 영향을 미치는 것으로 나타났다. 둘째, 중국 네티즌의 블로그 이용동기는 자아표현동기, 자아실현동기, 정보추구동기, 친구관계향상동기, 타인교류동기, 블로거 친구형성동기 및 은폐자아노출동기로 나타났으며, 정보추구동기,친구관계향상동기, 타인교류동기 및 은폐자아노출동기가 블로그 활동 윤리의식에 영향을 미치는 것으로 나타났다. 셋째, 네티즌 개인의 블로그 관여도와 사회참여 성향이 블로그 활동 윤리의식에 영향을 미치는 것으로 나타났다. 본 연구는 중국 네티즌들의 사회적 관계와 타인 교류동기 및 개인 심리적 특성이 블로그 활동 윤리의식에 영향을 미친다는 것을 실증적으로 확인했다는데 의의가 있다.

• Journal of Information Technology Applications and Management
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• 제18권2호
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• pp.61-89
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• 2011

Blog is a new global phenomenon, but many research papers about organizational blog have not been shown. In this study the influencing factors of the organizational blog usage are empirically investigated, and several guidelines are suggested to IT professionals who involves the design and implementation of the organizational blog. The research model consists of seven independent variables, one dependent variable, and two moderating variables. The following variables are established as the independent variables; information, interface, service, communication, enjoy, performance expectation, and social influence. Two dimensions such as need and orientation are suggested for the moderating variables, and the actual usage is adopted as a dependent variable. As a result of multiple regression analysis using a stepwise method, the independent variables except for interface and communication affect the actual usage of organizational blogs. The moderating effects for need and orientation are partially supported. The implications of this study are as the followings; (1) The empirical factors affecting the usage of organizational blogs are empirically investigated, (2) The affecting factors vary according to the type of organizational blogs, and (3) Some guidelines are suggested for organizational blog's design.

• 한국경영과학회지
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• 제38권1호
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• pp.183-199
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• 2013

This study investigates customers' different behavior in accumulating and redeeming points and focuses on the moderating effect of usage level. We measure the hedonic accumulation and redemption ratio and usage level using loyalty program transaction data and link them to the survey data of loyalty and satisfaction. By doing so, we examine the effects of hedonic accumulation and redemption ratio on a consumer's loyalty intention and his or her satisfaction and the moderating effect of usage level. The result shows that there is a significant positive effect of hedonic accumulation and redemption ratio on customer loyalty and the mediating role of satisfaction on customer loyalty in both stages. And accumulation and redemption most importantly, we find an interaction effect of usage level on outlet type in point redemption stage while no effect in accumulation stage. That is if customers accumulate and redeem points at a hedonic outlets in both stages, it will give him a feeling of satisfaction and finally it will enhance the loyalty toward the focal loyalty program. And light buyers' loyalty increase more than those of heavy buyers when they redeem points in hedonic outlet. Our findings will help marketing managers of loyalty program to apply the effective segmentation strategy to the reward program which affects the customer's satisfaction and loyalty.

• 대한가정학회지
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• 제38권8호
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• pp.1-11
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• 2000

The purpose of the study was to investigate the relationship among management strategic type, QR system adoption and the usage level of technologies. Also the current situation about the management strategies for the Korean apparel manufacturers was examined in this study. A random sample of 102 apparel manufacturers was selected for the data collection. A survey method was used with the structured questionnaire, and for the data analysis, chi-square test, ANOVA and Duncan's multiple range tests were used. The resets were as following: 1. The most identified strategic type among Korean apparel manufacturers was analyzer and the defender. 2. The most frequently used technologies were small lot orders and the reduction in the inventory level, and the least used technologies were the electronic order system and UPS. 3. The management strategic type was significantly related to the adoption and the usage level of technologies.