• 제목/요약/키워드: Usage Reason

검색결과 303건 처리시간 0.023초

셋팅 펌과 디지털 펌 기기의 사용 이유와 사용 만족도 조사 (A Investigation for Usage Reason and Usage Satisfaction of Setting Perm and Digital Perm)

  • 홍미라;박해련;윤영한
    • 한국콘텐츠학회논문지
    • /
    • 제20권6호
    • /
    • pp.312-325
    • /
    • 2020
  • 헤어 미용 산업체 현장에서 열 펌시술은 업무의 효율을 높이고 매출 증가에 긍정적으로 영향을 미치기 때문에 선호하는 미용시술이다. 본 연구에서 수도권 소재 헤어 샵 종사자 262명을 대상으로 열펌인 셋팅 펌과 디지털 펌 기기의 사용이유, 사용만족도, 재구매 의향에 대해서 설문조사하였다. 그 결과 펌 시술은 헤어 시술의 32.1%를 차지하였고, 디지털 펌기기의 사용이 셋팅 펌기기보다 많았다. 사용 이유는 셋팅 펌기기에서 종사기간이 길수록 웨이브가 잘 걸려, 탄력적이어, 직급은 높을수록 웨이브 유지력, 긴 머리에 시술 할 수 있어, 매출도움이 된다가 유의미하게 높았고, 디지털 펌은 종사기간이 길수록 웨이브가 잘 걸려와 매출에 도움이 되어가 유의미하게 높았다(p<0.05). 사용 만족도중 원하는 스타일의 웨이브를 연출 할 수 있다가 디지털 펌 기기에서 종사기간이 길수록 유의미하게 높았고, 재구매 의향은 셋팅 펌에서 종사기간이 길고 직급이 높을수록 유의미하게 높았다(p<0.05). 셋팅 펌과 디지털 펌 기기의 사용 이유는 사용 만족도, 재구매 의향과 좋은 양의 상관관계를 나타냈다. 사용 이유 중 매출에 도움이 되어서, 웨이브가 잘 걸려서, 웨이브가 탄력적이어서, 긴머리에 시술 할 수 있어서가 원하는 스타일의 웨이브 연출과 재구매 의향에 유의미하게 영향을 미치는 것으로 나타났다. 따라서 열펌 시술은 매출에 도움이 되고, 웨이브가 잘 걸리며, 긴 머리에 시술 할 수 있을 뿐 아니라 시술이 간편하기 때문에 헤어 샵에서 종사기간이 길고 디자이너 이상의 직급이 선호하는 것으로 확인되었다.

Add to Cart or Buy It Now? Factors Influencing the Usage Intention of Online Shopping Cart

  • Kim, Namhee;Chun, Sungyong
    • Journal of Information Technology Applications and Management
    • /
    • 제25권2호
    • /
    • pp.117-132
    • /
    • 2018
  • This study examines the reason why consumers try to use the online shopping cart more, and especially analyzes the influence of personal psychological factor such as regulatory focus. Hypotheses are tested with a two-way ANOVA model using experimental data collected from 210 undergraduate students at a business school in South Korea. We found that prevention focused consumers try to use online shopping cart more than promotion focused consumers. It is possible that prevention focused consumers try to consider as many alternatives as possible to ensure safety as they focus on negative results or losses during shopping online. However, we also found out when the buying purpose is utilitarian, promotion focused consumers are not different from the promotion in terms of the usage intention of online shopping carts. Marketing managers can provide different messages customized for their consumers by leading them to use the online shopping cart in a more effective way.

외식업체 영양정보표시에 따른 소비자태도, 이용동기, 건강관심도, 만족도, 재방문의도와의 구조적 관계 (Structural Relationship among Consumer Attitude, Usage Motive, Health-consciousness, Satisfaction, and Revisit Intent Pursuant to Foodservice Nutrition Information Labeling System)

  • 이종호
    • 한국조리학회지
    • /
    • 제23권5호
    • /
    • pp.129-139
    • /
    • 2017
  • The necessity of selecting food based on correct information through nutrition ingredients included in the food is being emphasized due to the recent increase in interest of restaurant users in healthy and safe food. This study verified the structural causal relationship among consumer attitude, use reason and health-consciousness regarding nutrition information labeling and their satisfaction and revisit intent. A total of 266 surveys conducted over restaurant users residing in the Busan area was used for the final analysis of the study to attain this study's objective. The suitability of the Structural Equation Modeling and organic causation relationship was verified through the statistics programs SPSS (V 23.0) and AMOS (V 21.0) in order to attain this study's objective, and the control effect of age has been verified. The results showed that a meaningful causal relationship was confirmed in all elements excluding consumer attitude. A control effect was also confirmed in the influential relationship between use reason and satisfaction level. The results of the study suggested that the nutrition information labeling system of restaurants provides practical implications and marketing strategies for restaurant managers and government policy makers.

신자유주의 시대 공영방송의 위기와 공공영역의 변화 (The Public Television Crisis and the Mutation of the Public Sphere in Neo-liberalism)

  • 이상훈
    • 한국언론정보학보
    • /
    • 제57권
    • /
    • pp.250-266
    • /
    • 2012
  • 신자유주의하에서의 공공영역은 소비자로서의 개인에 기반을 둔 시장과 상품의 교환 가치가 지배하고, 새로운 기술혁명과 함께 자본의 권력에 잠식당하고 있다. 이러한 공공영역은 동시에 사적 정치 권력화하는 공권력에 점점 더 종속되고 또 될 수밖에 없는 미디어 공공영역으로 대표된다. 이성의 사적 사용은 신자유주의에서는 구조적으로 일어나는 것이다. 개인들 간의 관계에서도 명확하지 않고 모호한 그런 관계가 체제 내부에서 행해지는 것이다. 이러한 이성의 사적 사용이 일반화되는 경향, 즉 특수한 동질적이며 내적 제도적 질서 속에서 행해지는 이성의 사적 사용이 지배적인 공간을 어떻게 공공영역이라고 할 수 있는가? 그래서 이성의 공적 사용이 제한 없이 자유롭게 가능한 새로운 보편성의 공간으로서의 공공영역의 가능성을 타진하는 것이다. 다양한 사적 이익이 공존하는 보다 현실적 차원에서 새롭게 구축 가능한 공공영역으로서 프롤레타리아 공공영역을 상정해 본다면, 우리는 다음과 같은 질문을 제기할 수 있을 것이다. 현대 사회에서 프롤레타리아 공공영역은 어떤 성격을 지니는가? 이 프롤레타리아 공공영역에서 과연 공공적 커뮤니티의 형성과 구성이 가능한가? 어떤 측면에서 프롤레타리아 공공영역이 공적 영역으로서 특성을 지닌다고 할 수 있는가? 그것은 프롤레타리아의 특성인가? 아니면 이데올로기적 특성인가? 프롤레타리아 공공영역이 구성할 수 있는 커뮤니티의 성격은 무엇이며 그 커뮤니티의 해방적 힘은 무엇인가? 권력은 안정적이거나 정태적이지 않다. 오히려 일상생활의 다양한 국면에서 개조된다. 그러니 부르주아 공공영역이 아닌 대안적 공공영역으로서, 그 가능성의 하나로서 현실의 기술적 변화를 적극적으로 활용하는 다양한 공공영역, 프롤레타리아 공공영역을 상정하는 것이다. 이 같은 새로운 공공영역은 다양한 헤게모니 표상의 장이 되는 것이며 이를 통해 보편적인 사회적 목표를 달성하고자 하는 것이다. 그리고 이미 이러한 변화는 시작되고 있음을 우리는 알 수 있다.

  • PDF

Heating and Cooling Energy Conservation Effects by Green Roof Systems in Relation with Building Location, Usage and Number of Floors

  • Son, Hyeong Min;Park, Dong Yoon;Chang, Seong Ju
    • KIEAE Journal
    • /
    • 제14권2호
    • /
    • pp.11-19
    • /
    • 2014
  • Building energy consumption takes up almost 25% of the total energy consumption. Therefore, diversified ways, such as improving wall and window insulation, have been considered to reduce building energy consumption. Recently, green roof system has been explored as an effective alternative for dealing with reducing heating and cooling energy, thermal island effect and improving water quality. However, recent studies regarding a green roof system have only focused on building energy reduction without considering the applied usage, location, and story of the green roof system. Therefore, this study pays attention to the heating and cooling energy in relation to the applied usage, location, and story of a green roof system for investigating its impact on energy reduction. The result of simulations show that the reduction in heating energy consumption is higher when applied to Cherwon-gun province which has a continental climate condition, compared to the city of Busan that is distinguished by its warm climate. Cooling energy saving turns out to be higher when the green roof system is applied to Busan in comparison with Cherwon. As for the applied usage or function of the building, residential space acquires the highest heating and cooling energy saving effect rather than commerce, educational or office space because of HVAC's running time based on usage. When it comes to the story of the green roof, both heating and cooling energy saving become the highest when the green roof is applied to single-storied buildings. The reason is that single story building is affected by the ground largely. Generally, the variations of heating energy consumption are larger than the cooling energy consumption. The outcome of the simulations, when a green roof system is applied, indicates that the energy consumption reduction rate is dynamically responding to the applied usage, location, and story. Therefore, these factors should be counted closely for maximizing the reduction of energy consumption through green roof systems.

목재펠릿 도입에 따른 시설재배의 경제적.환경적 타당성 분석 -목재펠릿과 경유의 비교분석을 중심으로- (Economical and Environmental Feasibility of Cultivation under Structure Due to the Introduction of Bio-energy -Comparative Analysis of Wood Pellets and Diesel-)

  • 양정수;윤성이
    • 한국유기농업학회지
    • /
    • 제21권3호
    • /
    • pp.335-350
    • /
    • 2013
  • With the efforts to development of renewable energy technologies, and increasing awareness to environmental issues, the usage of wood pallets has been increasing every year since the introduction of wood pallet technology to the domestic market. until 2009, majority usage of pellet boiler was in the residential houses. In an effort to increase the distribution of wood pellet boiler to cultivation facilities with high usage of fuels, The Ministry of Agriculture and Forestry has launched a distribution project of wood pellet boiler for fuel usage as a part of the agricultural and fishery energy efficiency projects. Although only small number of farms with a heat-culturing facility have replaced from conventional boiler to pellet boiler. Although part of reason for low usage of pallet boiler is lack of understanding and information of it, the main reasons are high initial cost and uncertainty of its cost efficiency. Also, most people from agricultural industry don't realize it's significance in terms of environmental benefit due to lack of understanding in 'resource circulation' and 'adopting to climate change'. In this study, first, we did a cost-efficiency analysis of the farm which uses a diesel boiler to grow cucumber, tomato, paprika. Then we replaced the diesel boiler to a pallet boiler and measured its cost-efficiency again. By comparing the cost-efficiency of the diesel boiler with the pellet boiler, we analyzed the economic viability of pellet boiler. Then we analyzed viability of pallet boiler usage in terms of 'resource circulation' and 'adopting to climate change'. As a result of our analysis, we have found out that under the current system of government support, the energy usage varies depends of the types crops grown and the higher the energy use, the more cost efficient it is to use the pallet boiler. Also, it is economically viable to use the pallet boiler in terms of 'resource circulation' and 'adopting to climate change'.

어류 양식업에 있어서 생사료와 배합사료 급이방식의 경영성과 비교분석 - 육상수조식 넙치양식을 중심으로 - (A Study on the Comparative Analysis of Business Performance of Raw Feed and Formula Feed in Fish Aquaculture)

  • 송정헌
    • 수산해양교육연구
    • /
    • 제23권3호
    • /
    • pp.526-532
    • /
    • 2011
  • The formula feed has been valuated its superiority in the aquaculture industry. However, the fish farmer is preferred the raw feed than the formula feed yet. The objectives of this study are to clarified the reason of lower usage of formula feed in aquaculture. We referred to the literature and the enquete, and inspected on-site for this study. Two types of managements, formula feed-usage or not, were compared and analyzed. The results show that the perception of formula feed are changing even though the quality of formula feed is not clear and the growth efficiency is lower than raw feed, because the domestic supply of raw feed was not smooth and the cost was raised.

Behavioral Symptoms in Nursing Home Residents with Dementia: Developing a Nursing Practice Model

  • Kim, Hyo Jeong
    • 성인간호학회지
    • /
    • 제18권3호
    • /
    • pp.488-499
    • /
    • 2006
  • Purpose: Behavioral symptoms in dementia (BSD) are one of the most disturbing behaviors to caregivers and a major reason for nursing home placement. Behavioral symptoms are often treated with psychotropic drugs (PD), however, the effect of such drugs for the frail elderly dementia patient is not certain because of their critical adverse effects. Theoretical model applicable to nursing practice for BSD in nursing homes, which is essential in guiding and evaluating such interventions, is absent. This article presents the process of developing a theoretical model of BSD in nursing homes. Method: Using Walker and Avants' theory synthesis method, three behavior models and two system models were incorporated into the proposed model to provide the theoretical and analytical explanation of the relationships between PD usage, its determinants, and BSD. Results: Resident variables and nursing home variables related to the two focal concepts (i.e., PD usage and BSD) were identified. Resident variables include demographical characteristics such as age and gender, and dementia-compromised functions such as cognitive and functional impairment. Nursing home variables include facility characteristics such as ownership type and size, and physical and psychosocial environment. Conclusion: The proposed model suggests that fulfillment of resident unmet needs through improvement of physical and psychosocial environment may produce better health outcomes of nursing home residents with BSD. Assessment and intervening environmental triggers of such behaviors are also suggested to be prior to the PD usage.

  • PDF

소셜네트워크 서비스(SNS)에서의 자아노출 행위탐색 : 개인적 속성과 사회적 영향효과를 중심으로 (Exploring Self-Presentation Behaviors in SNS : Focusing on Personal Characteristics and Social Influences)

  • 문윤지;엄혜미
    • Journal of Information Technology Applications and Management
    • /
    • 제25권2호
    • /
    • pp.1-21
    • /
    • 2018
  • This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.

재활용 Laser Printer 현상기 Roller의 자성체 특성 연구 (A Study of Magnetic Properties for Recycling Laser Printer Developer Roller)

  • 조현섭
    • 한국산학기술학회:학술대회논문집
    • /
    • 한국산학기술학회 2007년도 추계학술발표논문집
    • /
    • pp.67-70
    • /
    • 2007
  • Developer roller of laser printer cartridge made with magnetic substance and density of magnetic flux was decreased with the elapse of a year. Owing to this reason, quality of printing was decreased with decreasing of magnetic flux. This study investigated about the elapse of a year of magnetic substance and possible about usage of recycling production.

  • PDF