• Title/Summary/Keyword: Usage Occasion

Search Result 12, Processing Time 0.025 seconds

Effects of Product and Situation on Internet Browsing Behavior for Fashion Products (의류 제품특성, 상황특성이 소비자의 인티넷 탐색 행동에 미치는 영향)

  • Shim, Soo-In;Jang, Se-Jung;Lee, Yu-Ri
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.32 no.7
    • /
    • pp.1046-1055
    • /
    • 2008
  • The purpose of this study is to investigate the effects of product variables(i.e., fashionability, brand fame) and situational variables(i.e., time constraint, usage occasion) on the internet browsing behavior (i.e., prepurchase search; ongoing search for products, stores, fashion trends, promotions, and post-purchasing information) for fashion products. This study developed hypothetical scenarios based on the factorial design of the two independent variables for the survey with a questionnaire. All items in the questionnaire were measured on a six-point scale. By convenience sampling and on-line survey, a total of 209 usable responses were used for further analyses. The results show as follows; firstly, respondents more intensively browse for information search on products, stores and fashion trends when the style of browsing products is trendy. Secondly, whether the fashion products have a famous brand name or not has a significant influence on browsing behavior for stores and fashion trends information search. Thirdly, time constraint is found to influence significantly on respondents' browsing for promotions information search. Lastly, occasion for product worn shows a significant influence on browsing behavior for stores and fashion trends information search. The managerial implications are provided based on findings.

Spatial Distance Effect in Shaping Perceived Similarity of Products in the Online Store

  • JANG, Jung Min
    • Journal of Distribution Science
    • /
    • v.19 no.2
    • /
    • pp.53-64
    • /
    • 2021
  • Purpose: Even though arranging images of products is a common practice in the online retail context, relatively little attention has been paid to the distance effect among alternatives, that is, how distance among displayed products can impact consumers' responses. Drawing on contagion theory, the primary goal of the current study is to investigate how spatial distance between two products in a product display can influence consumers' perceived similarity. Research design, data and methodology: This study used a 2(spatial distance: close vs. far) experimental design and collected data from undergraduate students in Korea through an online survey using Qualtrics. ANOVA was conducted to test the proposed effect, in which the dependent variables are the perceived similarity of usage occasion/purpose (Study 1) and the indexed differences of perceived brand statuses between two products (Study 2). Results: The results of both experiments indicated that the displayed products were perceived to be more similar to one another when products were presented close together (vs. far). Conclusions: The results help to fill a research gap and provide a better understanding of the role of physical distance in diverse marketing communications. This is especially useful when designing online shopping websites to form perceptions of brand images.

Spectrum Usage Forecasting Model for Cognitive Radio Networks

  • Yang, Wei;Jing, Xiaojun;Huang, Hai
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.12 no.4
    • /
    • pp.1489-1503
    • /
    • 2018
  • Spectrum reuse has attracted much concern of researchers and scientists, however, the dynamic spectrum access is challenging, since an individual secondary user usually just has limited sensing abilities. One key insight is that spectrum usage forecasting among secondary users, this inspiration enables users to obtain more informed spectrum opportunities. Therefore, spectrum usage forecasting is vital to cognitive radio networks (CRNs). With this insight, a spectrum usage forecasting model for the occurrence of primary users prediction is derived in this paper. The proposed model is based on auto regressive enhanced primary user emergence reasoning (AR-PUER), which combines linear prediction and primary user emergence reasoning. Historical samples are selected to train the spectrum usage forecasting model in order to capture the current distinction pattern of primary users. The proposed scheme does not require the knowledge of signal or of noise power. To verify the performance of proposed spectrum usage forecasting model, we apply it to the data during the past two months, and then compare it with some other sensing techniques. The simulation results demonstrate that the spectrum usage forecasting model is effective and generates the most accurate prediction of primary users occasion in several cases.

Development Process of Sibok and Sangbok for Officer in Joseon Dynasty (조선시대 백관의 시복과 상복 제도 변천)

  • Lee Eun-Joo
    • Journal of the Korean Society of Costume
    • /
    • v.55 no.6 s.96
    • /
    • pp.38-50
    • /
    • 2005
  • A chronological classification of Sangbok(상복) and Sibok(시복) for officers in Joseon Dynasty is proposed in this paper. The classification results in four distinct periods according to the usage of Sangbok and Sibok as well as their colers and naming: 1) the mixed usage period, 2) the usage-differentiation period, 3) the name-differentiation period, and 4) name-reversal period. During the mixed usage period which lasted until the early 15th century, Sangbok and Sibok were used with no distinction. In the usage-differentiation period, the King Sejong first made a regulation on the use of colors of Dal-lyung according to the occasion and black colored uniforms were used only for daily cabinet meetings. In the 16th century, the names of Sangbok and Sibok began to be used distinctively: Sangbok for formal clothing in black color and Sibok for ordinary clothing in pink color This period is defined as the name-differentiation period in this paper. In the name-reversal period f·hick begun around the 17th century, the usages as well as the colors of Sangbok and Sibok are totally reversed because of some confusions of the understanding on the previous government publications. However, the distinction of formal clothing and ordinary clothing remained.

A Study on Difference in Satisfaction with Foodservice Quality Related with Frequency of Dining-out (외식목적에 의한 빈도별 외식서비스 품질 만족 차이에 관한 연구)

  • Yang, Tai-Seok;You, Byung-Joo
    • Culinary science and hospitality research
    • /
    • v.10 no.4
    • /
    • pp.145-164
    • /
    • 2004
  • The purpose of this study was to find the significant relationship between the foodservice quality and the frequency of Dining-out. The participants are categorized by the purpose of dinning out. The survey was performed at restaurants of T, B, S, C, and M. The survey materials have been distributed for one-month period, from the 6th of June, 2004 to 31st of June, 2004. The general information of the participants and the occasion usage are analyzed using frequency and chi-square. The ANOVA is used to analyze relationship between each variable and the level of the satisfaction for individual restaurant.

  • PDF

A Study on the Multi-functional Clothing Design (복합기능(Multi-functional) 의상의 디자인에 관한 연구)

  • 이정희
    • The Research Journal of the Costume Culture
    • /
    • v.7 no.1
    • /
    • pp.100-116
    • /
    • 1999
  • The specific purpose of this was to investigate if ir was feasible to design and execute garments that were multi-functional in purpose for women living in an expended world of social and occupational interaction which rerequired flexibility and convenience in their clothing appropriate to their multiple roles in society. The study was to carry out based on the selected situations(business situation-social situation and private situation-social situation) and designs deduced from the situations. The garments could permit flexibility in style through adjustable features which could be attached to, or detached from, the garment depending on the occasion and need of the wearer. As the results of the study, the characteristics of multi-functional garments were found as follows : First, the garments could bring about flexibility in garment formation through adjustable details, overlay and patch, in order to increase the multi-functional usage of the garments. Second, the style of garments could be expressed design images to meet the needs of flexibility and convenience for the various occassions. Third, the multi-functional garments could meet the needs for time and economic values for the women who play multple roles.

  • PDF

A Study on Public Needs for Privately Owned Public Space (실내공적공간의 공공성에 관한 연구)

  • Yun, Ji-Hye;Kim, Jung-Gon
    • Korean Institute of Interior Design Journal
    • /
    • v.15 no.5 s.58
    • /
    • pp.157-166
    • /
    • 2006
  • Recently, it appears several counterproposals about desirable figures of urban architecture. All of them proposes 'publicity' with cohernt tendency. The reason why it concentrates quantitative expansion of city without united design by urban plannar is that neglect quality values of city. As a solution of poor environment, there cue out the various efforts, about problem of each building, problem of city space, problem of laws and so forth. The reason why necessity of public space was embossed in that architecture extend the activity of citizen and make up the city space. But, each building pursues the private interest, so it is difficult to secure a public space with a high hand. Thus, architecture law has been revised in 1991 and bring the system of open space to match up the publicity and the private interest. Actually, western country brought it and obtained excellent results. While quantity of open space have increased since 1991, a lot of problems revealed in real usage and quality. By means of problem's solution, this study focus on the diversion of recognition for necessity of various open space. In result, on the occasion of approach and openess, except for several building, most glass a facade and the pedestrian can approach easily. Moreover, office buildings near the subway station connected with their low floor. So, the office buildings give openess to pedestrian and a people can approach easily to the buildings. On the occasion of amenity, most have bank and lobby on the first floor and have facilities on the underground floor. It leave open. But the reason why they have bank and lobby is that the space is dry and boring(without elements of nature and rest space). Hence, to make a space full of vitality, it have to plan various design elements and facilities. First of all, plan of indoor public space have to make up facility for the public interest. This study is basic investigation for necessity of indoor public space and through the survey of office buildings, it analyze the character of plan and find out the method of publicity's realization.

Study of Fashion Application Usage Pattern and Styling Considerations of Middle-aged Women in thier 40s and 50s (40~50대 중년 여성의 패션 애플리케이션 활용 실태 및 스타일링 고려사항 연구)

  • Lee, Jung Eun;Kim, Dong-Eun
    • Fashion & Textile Research Journal
    • /
    • v.24 no.3
    • /
    • pp.279-288
    • /
    • 2022
  • This study aims to derive the need for middle-aged women to consider using fashion product applications, styling, and personalized styling services. To analyze the fashion styling considerations of middle-aged women, 200 women in their 40s and 50s were surveyed. Middle-aged women usually tend to shop through home shopping, department stores, fashion soho (Small office home office) malls, and open market-type applications, and purchase fashion products more than two or three times a month, spending an average of less than 50,000 won per month. Middle-aged women consider choosing appropriate clothing based on the occasion and place, complementing the flaws of the changed body type as well as taking into account the weather in the styling process, and seek to showcase a sophisticated, luxurious, and youthful image through styling. However, they are confused and face difficulties in fashion styling, with regard to not only overall body shape but also partial body changes, such as increasing waistline, flabby thighs and arms, and decreasing hip volume. In addition, middle-aged women were looking for expert advice on styling to help them look the best. They also wanted to solve the difficulties of making a right choice amid the overflowing information related to fashion. The results of the study contribute to identifying products that meet the needs of middle-aged women and help develop detailed consumer-tailored marketing strategies, thereby improving sales of fashion products.

Ginkgolides Production in Embryo-derived Ginkgo biloba Plantlet (기내배양한 은행 유식물에서의 Ginkgolide의 생산)

  • Jeon, Mee-Hee;Sung, Sang-Hyun;Jeon, Soon-Hwa;Huh, Hoon;Kim, Young-Choong
    • Korean Journal of Pharmacognosy
    • /
    • v.24 no.4
    • /
    • pp.304-308
    • /
    • 1993
  • A platelet activating factor(PAF) antagonist ginkgolides produced from Ginkgo biloba are well known for their potential usage in septic shock and other PAF related diseases. Even though they are extracted from the leaves and on occasion the root bark, the exact biosynthetic site and pathway have not proved yet. In order to locate the enzymes involved and elucidate the biosynthetic site of the compounds, embryo-derived aseptic intact plantlet and plantlet without root have been cultured on 0.3% active carbon-containing solid Murashige and Skoog's medium. The leaves from the six-week-old normal plantlet contained similar amount of ginkgolide B to that of outdoor plant leaves, while the plantlets without root had less than 30% of the ginkgolide B compared to the in vitro intact plantlets. The results suggest that the ginkgolides may be synthesized in the root and transported to the aerial part.

  • PDF

A Study on the Narratives of Single Person Experience based on Visual Transference: Focusing on the Isolated Factors of COVID-19 (시각적 전이에 기초한 1인 경험 내러티브에 관한 연구: COVID-19의 고립 요인을 중심으로)

  • Lee, You-Jin
    • Journal of Digital Convergence
    • /
    • v.20 no.4
    • /
    • pp.519-528
    • /
    • 2022
  • The purpose of the study was to further investigate the direction for one-person experience design based on visual shift due to the isolation one has experienced after the COVID-19 and the factors regarding it. The study involves eight female participants who are in their twenties via digital platform. The participants were instructed to choose digital image similar to COVID-19 and to write down facts based upon the image and the researcher will look into the result microscopically. The researchers found that the isolation factors include decreased face-to-face communication, reliance on social media, heavy usage of OTT platform, limited outdoor occasion and activity, limitation of untact technology and education program, fear over the pandemic and so on. The study has shown that the one-person experience design should be heading in a direction where it adopts space design that can crossover online and offline world, digital complex design to embody realness as well as the communication design to regain the relationships with others.