• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.1
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• pp.221-234
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• 2007

The purposes of this study were to identify the effect of clothing involvement and shopping orientations on the usage of information sources and to investigate the differences of clothing involvement, shopping orientation and clothing purchasing behavior according to the types of information source usage. The study subjects comprised 302 females living in Seoul. The datas were analyzed with factor analysis, regression, ANOVA, discriminant analysis, and $x^2$-test. The results generated from this study are as follows: First, clothing involvement and shopping orientation factors influenced the usage of information source. Among the clothing involvement factors, fashion/clothing involvement was the most important factor to the types of information source. Second, according to usage of information sources, female consumers were classified into four groups, such as active, nonpersonal, personal, and non-active information source usage group. Fashion/clothing involvement was the most significant involvement factor to divide four groups. Third, among the demographic variables, only age was the useful factor which can differ the usage of information source. For example, 30s' were more active than other groups, on the other hand 50s' use personal information source more than other groups. Therefore, marketer should blow consumer's clothing involvement and shopping orientation which are effective to the usage of information source, and use this knowledge on the advertising and marketing plan.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.2
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• pp.177-187
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• 2003

The purpose of this study was to investigate the effects of clothing involvement and internet usage on internet shopping attitude and internet purchase of clothing products. The subjects used for the study were 210 male and 338 female college students. The clothing involvement consisted of pleasure/interest, symbolism/expression, and perceived risk factors. The internet usage consisted of information and entertainment uses. The internet shopping attitude had convenience and security factors. The results showed that there were positive relationships between clothing involvement factors and internet shopping attitude factors. Regarding the relationship between internet usage and internet shopping attitude, there was a positive relationship between internet information use and internet attitude for convenience while there was a positive relationship between internet entertainment use and internet attitude for security. According to clothing involvement and internet usage, the respondents were segmented by four groups. The results showed that these segmented groups were different in regard to internet shopping attitude, internet purchase, and demographics. For example, symbolishm/internet information use group considered internet shopping more convenient and purchased clothing more frequently through internet than did other groups. The implications of the study were discussed.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.101-110
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• 2011

This study has a blog usage experience with china netizen. We found the impact that blog usage motive, usage type, blog involvement and political-society disposition influence on a moral recognition with a blog activity. Results were as follows: First, A blog usage motive appeared seven, self-expressive and informational search motives were revealed that we had an influence on moral recognition of blog activity. Second, they had the difference in a blog usage motive according to a blog involvement and blog involvement reveled that we had an influence on moral recognition of blog activity. Third, the society involvement disposition of china netizen had an influence on moral recognition of blog activity, it effects on significantly social motivation of blog usage. The implication of this study is a follows. We verified the blog usage motive, type, blog involvement and society involvement disposition are important elements which understand a blog activity. Finally, we confirmed that psychological and social motive related to moral recognition of blog activity.

• Management & Information Systems Review
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• v.31 no.2
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• pp.21-39
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• 2012

To examine how usage of social network services(SNS) can affect users' satisfaction through their involvement to SNS. This study first explored the usage motives on the SNS by reviewing previous studies which are from the perspectives of usage and gratification theory. The structural equation modeling(SEM) approach was used to validate the model and Lisrel was used to analyze 306 data which were collected from college students who have SNS using experiences. The results showed that the motives of information seeking and self-expression have no significant influence on affective involvement to SNS and other hypotheses were all accepted. In order to investigate the relationship of usage motives-involvement-satisfaction between different genders, path analysis in male group and female group were done respectively. The results showed that in the case of male group, the motivation of information seeking, entertainment, and self-expression have positive effect on affective involvement, while only the entertainment motive can increase the cognitive involvement. In the case of female group, socializing motive and entertainment motive have positive effect on both affective involvement and cognitive involvement, but the information seeking motive and self-expression motive can not influence the formulation of emotion in SNS.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.2
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• pp.117-117
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• 2003

• Child Studies in Asia-Pacific Contexts
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• v.6 no.2
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• pp.59-72
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• 2016

We examined the relationship between the extent of Facebook usage and social well-being with consideration of cyberbullying involvement using a person-oriented approach. Survey data were collected from a sample of 312 secondary students from Grades 7 and 8 in Hong Kong. Levels of cyberbullying involvement, Facebook usage and perceived social support were investigated. Participants were classified into three clusters based on the different levels of Facebook usage and cyberbullying victimization through cluster analyses (i.e., frequent Facebook user/noncyberbullied victim, frequent Facebook user/cyberbullied victim, and uninvolved). Our results showed that frequent Facebook users who are cyberbullied tend to engage in cyberbullying perpetration significantly more than the frequent Facebook users who are not cyberbullied, even when the latter reported higher Facebook usage. This result provides some support for the idea that cyberbullying victimization has additional value on top of the level of usage in explaining one's participation in cyberbullying perpetration. As expected, frequent Facebook users who were not cyberbullied reported the highest perceived social support among the three groups. What is even more interesting is the equal level of perceived social support found between the cyberbullied victims and the uninvolved. Our results suggest that, although limiting adolescents' Internet use might reduce their risks of being involved in cyberbullying, it might also take away the potential benefits they could get from interacting with the online community. Benefits of using the person-oriented approach in the study of cyberbullying are discussed.

• Asia-Pacific Journal of Business
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• v.14 no.3
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• pp.149-166
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• 2023

Purpose - This study aimed to examine the influence of various factors on customer satisfaction and the continuance usage intention, based on the purchasing type of smart speaker users. Design/methodology/approach - Data was gathered through surveys, collecting responses from 180 smart speaker users in Korea. Structural equation modeling was utilized to analyze the data. Findings - Both perceived usefulness and perceived security were observed to have a significant positive impact on customer satisfaction across all user groups. Moreover, perceived ease of use and perceived versatility showed a significant positive effect on the continuance usage intention. Notably, for those who acquired the smart speakers for free, perceived usefulness had a positive impact on the continuance usage intention. Conversely, for those who made a paid purchase, perceived versatility played a significant role in driving customer satisfaction. Research implications or Originality - This research offers insights into the Korean smart speaker market, a unique environment where local competitors thrive in the absence of giants like Amazon and Google. It provides a nuanced view of customer reactions to these innovative devices. The study further distinguishes between high-involvement (paid purchase users) and low-involvement (free acquisition users) consumers, offering a more detailed understanding of user perspectives based on their acquisition mode.

• Journal of Korean Society for Quality Management
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• v.47 no.2
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• pp.237-254
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• 2019

Purpose: The purpose of this study is to analyze correlation of perceived cosmetics brand apps attributes and use intentions, mediating role of customer satisfaction, and relationship between customer satisfaction and continuous usage intention. Then provide basic data for development management strategy of beauty industry and enhancement of competitiveness corresponding to smart era. Methods: The questionnaires were surveyed by an online company(EMBRAIN). After data collection, frequency analysis was performed on the general attributes of questionnaire survey using SPSS 22.0, and data conclusions were derived by verifying reliability and validity of data and hypotheses. Results: First, perceived cosmetic brand app attributes have a positive effect on customer satisfaction, Second, perceived cosmetic brand app attributes have a positive effect on continuous usage intention. Third, customer satisfaction was found to have a mediating role in the effect of perceived cosmetic brand app attributes on continuous usage intention. Fourth, involvement proved to control the relationship between perceived cosmetic brand app attributes perceived interactivity and customer satisfaction. Finally, Involvement has proven to control the relationship between cosmetic brand app attributes perceived interactivity and continuous usage intention. Conclusion: Consumers buying products from cosmetics brand apps will be more likely to use cosmetics brand apps if they feel comfortable with calculation process, search, booking confirmation and payment methods.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.1
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• pp.73-85
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• 2019

The purpose of this study was to discover the effects of clothing involvement and risk perception, which can influence risk reduction behavior. The subjects of this study were young male consumers living in Seoul and Kyunggi-do who had purchased fashion products from an Internet shopping mall. Questionnaires were collected from July 1, 2018 to July 8, 2018 and 300 questionnaires were used in the data analysis. The data was analyzed utilizing a factor analysis, a regression, ANOVA and a Duncan-test. The results of this study were as follows. Clothing involvement factors influenced various risk perceptions and risk perception influenced risk reduction behaviors. Among the various risk perception factors, psychological risk was the most important factor, which was influenced by clothing involvement factors. The usage of media was the most important factor, which was influenced by various risk perception factors. Finally clothing involvement and risk perception influenced risk reduction behaviors. Among the various risk reduction factors, the usage of media was the most important factor, which was influenced by clothing involvement and risk perception factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.629-637
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• 2001

The objective of this study was to identify the cultural characteristics affecting advertising contents of the consumer products. Hofstedes(1991) five cultural characteristics such as individualism-collectivism, power distance, masculinity-feminity, avoidance of uncertainty, confucian dynamism were used. Ten kinds of consumer products were included and data were collected from France, Japan, Korea, and U. S. during 1999∼2000. All ads were evaluated and compared their cultural characteristics in terms of country, product involvement and usage, and magazine type. ANOVA, Duncan test, and Pearson correlation-coefficient were applied to analyze data. The results were shown as follows: First, most ads tended to be individual, less power oriented, feministic, and showed high tendency of uncertainty avoidance as well as long term confucianism for all the countries. And some cultural characteristics were different among countries. Japan, France, U. S. and Korea in order showed higher individualism and lower power distance. Also Korea and Japan showed relatively short term confucian culture while U. S. and France did ling term perspectives in the ads. Second, product involvement and usage type had a significant impact on the characteristics of individualism-collectivism and feminity-masculinity. That is, product ads of lower involvement and personal use were likely to show individualistic messages and to have more feministic appeals. Third, magazine type had an impact on some cultural characteristics. Womens magazines would have more individualistic, less power oriented, and feministic appeals of ads. In conclusion, global ads should be localized and differentiated in terms of some cultural characteristics and differ depending on product characteristics.