• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2011년도 춘계 종합학술대회 논문집
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• pp.277-278
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• 2011

기존 공항이용객들은 공항의 입출국시 출입국 심사관에게 직접 여권을 제시하여 출입국 심사를 받아왔다. 이런 기존 출입국 심사제도의 비효율성을 개선하기 위하여 인천국제공항은 자동출입국심사제도를 도입하여 공항이용객들이 간편하게 출입국 심사를 받을 수 있게 하고 있다. 본 연구는 인천국제공항의 자동출입국심사 시스템의 사용의도에 영향을 미치는 변수를 파악하고, 이들 변수가 자동출입국심사 시스템의 지속적 사용의도에 어떠한 영향을 미치는 지를 파악하는데 그 목적이 있다. 자동출입국심사 시스템의 사용의도를 파악하기 위하여 기술수용모형(Technology Acceptance Model)를 토대로 한 연구모형을 개발하였고, 구조방정식을 사용하여 중요변수들 간의 관계를 파악하고자 한다. 본 연구의 결과는 향후 자동출입국심사 시스템 사용인원의 증가를 위한 전략제시와 자동출입국심사 시스템의 개선을 위한 기초자료로 활용할 수 있을 것이다.

• 지식경영연구
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• 제14권5호
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• pp.121-136
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• 2013

Augmented reality, which has recently drawn great attention, has along history in technical terms. However, the latest emergence of mobile augmented reality using smartphones is allowing people to access augmented reality more easily and faster than ever. However, a review of existing studies shows that most of them have focused on the technical realization of augmented reality, whereas few studies have dealt with how users perceive augmented reality. For users, augmented reality is a means of knowledge transfer, which enables the experience of more abundant reality by providing additional informatio nsources to objects or landscapes. There fore, the element of experience must be considered for the perception of users. In addition, the current augmented reality technology certainly provides users with more fun than any other existing technologies. In this regard, this study intended to divided experiences not only into sensory experiences, but also into entertainment, educational, escapist, and esthetic experiences based on the experience economy theory suggested by Pine and Gilmore(1998). Moreover, this study intended to examine whether mobile augmented reality applications, which are highly popular as a means of the experience economy, influence the usefulness, convenience, and enjoyment perceived by users, and to identify which of these cognitive elements influence usage intentions.

• 한국문헌정보학회지
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• 제50권3호
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• pp.133-153
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• 2016

본 연구는 디지털 레퍼런스 서비스 이용 활성화를 위해 이용자 만족도에 영향을 미치는 요인들을 규명하고자 하였다. 우리나라 유일의 협력형 디지털 레퍼런스 서비스인 '사서에게 물어보세요'의 실제 이용자를 대상으로 서비스 이용패턴 등을 조사하였다. 수집된 데이터를 기반으로 이용자의 인구통계학적 특성, 정보요구 특성, 이용자 인식요인 등과 서비스 만족도 및 후속의도와의 영향력 관계를 검증하였다. 서비스에 대한 만족도 요인 중 사서와의 상호작용과 답변의 신속성이 정(+)의 영향력이 가장 높은 것으로 나타났다. 이에 영향요인별 분석결과를 토대로 디지털 레퍼런스 서비스 개선방안을 제안하였다.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.505-516
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• 2020

The purpose of the research is to identify antecedents of mobile wallet continuance intention in Vietnam. A self-administered questionnaire was distributed to collect data from a total of 276 respondents. Partial least squares structural equation modeling was employed for analyzing the data. Five mobile wallet features - mobile application quality, mobile wallet familiarity, situational normality, payment security, and feedback mechanism - are introduced as fundamental elements, which influence customer' continuance intention to use mobile wallet in Vietnam. The results indicate that mobile quality application and familiarity can significantly influence perceived ease-of-use (PEOU) and perceived usefulness (PU), but situational normality has an impact only on PEOU. PEOU and PU are positively related to satisfaction. On the other hand, payment security and feedback mechanism affect positively customer' trust. As a result, the positive effects that satisfaction and trust have on electronic wallet continuance intention are confirmed. The findings can be used to advise mobile wallet providers to improve their platform design and services to retain users. As a theoretical contribution, this study combines the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology to investigate the key determinants on continuance intention in the context of electronic wallet in Vietnam.

• Fashion, Industry and Education
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• 제14권1호
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• pp.18-30
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• 2016

This study explores whether consumers' sustainable luxury purchase (SLP), which refers to luxury consumers' conscientious purchase behavior of "buying luxury for its timeless style and durable quality that leads to extended product usage and less waste," leads to luxury consumer pleasure (LCP). Furthermore, the current study examines whether LCP leads to positive post-purchase behavior reflected by sustainable divestment intention (SDI) and repurchase intention (RI). In addition, by building on Coping Theory, we explore whether luxury consumer guilt (LCG) positively moderates the relationship between LCP and SDI. Our empirical findings of the SEM analysis based on 452 valid responses demonstrate the significant relationships between SLP and LCP, between LCP and SDI, and between LCP and RI. This implies the importance of SLP in creating a favorable consumer response, which further leads to consumers' intentions to make a sustainable divestment and to repurchase luxury. Furthermore, the critical moderating role LCG plays in the relationship between LCP and SDI was supported, stressing the importance of guilt as a trigger of consumers' sustainable divestment behavior.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.353-360
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• 2020

The main aim of study is to identify the factors that affect the purchasing intention of young adults. The reference group is an important factor in determining the underlying causes of young adults' purchasing intentions. However, the literature states that young adults prefer to buy brands they trust in order to eliminate the risks that may arise when buying products they may not know. Moving from this perspective, the study proposes a conceptual model that including structural relationships between brand trust, reference group, and purchasing intention. The study aims to contribute to the literature by discussing the moderator role of brand trust in this structure. A series of hypotheses are tested via a survey completed by 749 young people between the ages of 20 and 30 living in Istanbul, Turkey. The data were analyzed with IBM SPSS-23 and AMOS-18 program. In addition to descriptive, reliability, and factor (exploratory and confirmatory) analysis, hierarchical regression analysis was performed to test the research hypotheses. The results show that the reference group positively influences the purchasing intention, and brand trust plays a moderating role in this relationship. The findings are discussed and some practical suggestions are made for mobile phone manufacturers.

• 복식문화연구
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• 제20권3호
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• pp.451-462
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• 2012

Drawing on the literature on TAM and presence, this study proposes a model of the extended TAM by identifying factors that affect the motivations to enhance our understanding of online consumers' acceptance of an e-tail website. This study conceptualizes that consumers' perceived presence variables such as telepresence and social presence are the antecedents to the motivations of TAM. Empirical tests using regression analyses generally supported the proposed model. The overall conclusion from the current data is that our integrated model is useful in understanding consumers' acceptance of an apparel e-tail website. The findings show that perceived usefulness, perceived ease of use, and perceived interest motivations act as strong determinants of consumers' attitude toward an e-tailer, which leads to their behavioral intentions about the e-tailer. This suggests that apparel e-tailers should consider these three motivations when they design their websites. As one way to influence these three factors, this study showed the role of perceived presence in the usage of an apparel e-tail website. The findings suggest that online consumers' perceptions of "being there" and "socialness" stimulate their perceptions of usefulness and interest in the website use. Thus, e-tailers should consider effective ways to increase consumers' perceived presence.

• 한국의류학회지
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• 제36권11호
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• pp.1222-1236
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• 2012

This study examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers' cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants provided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influence on OMC product evaluations and arousal. The results showed that OMC product recommendation service positively affected cognitive and affective responses. The findings of the study suggest that OMC retailers might pay attention to the affective and cognitive responses of consumers through product recommendation services that can enhance product evaluations and OMC usage intentions.

• 한국실내디자인학회논문집
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• 제15권3호
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• pp.201-210
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• 2006

Among the architects who use diagrams as a digital design process, especially through Peter Eisenman and Ben van Berkel's works, we have specifically got the meaning of their diagrams. Their diagrams act as 'the block of becoming' and we can regard the diagrams not only as a tool of devenir including architect's root thoughts beyond a tool of schematic presentation, but also as architect's intention including devenir thought. And in the case of diagrams which the architects use, we can recognize that architects' intentions are to think that Deleuze's 'machine abstraite' evolve the diagram into various and transformed form. That is to say, Peter Eisenman interprets the machine abstraite as a root thought of devenir by using diagram as medium to reveal the virtual. And Ben van Berkel transforms the diagram by including all external conditions into selected diagram which shows the abstract relations to the elements. We can get the meaning of the machine abstraite from these cases well. This study will play an important role in giving good usage of the diagram in making a form of contemporary digital architecture and showing the direction of form creation field.

• 정보보호학회논문지
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• 제26권5호
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• pp.1251-1258
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• 2016

최근 IT서비스 이용자들의 개인정보 유출 사고가 종종 발생하고 있다. 일반적으로 IT서비스 이용자들은 전자메일 계정을 가지고 있다. 전자메일은 개인의 사적인 커뮤니케이션 뿐만 아니라, 공적인 커뮤니케이션 도구로 활용이 증가하고 있다. 그렇기 때문에 전자메일 이용이 확산되는 현 시점에서 보다 안전한 전자메일 서비스 이용을 위한 패스워드 관리는 매우 중요하다. 본 연구에서는 전자메일 서비스 이용자들을 대상으로 온라인 설문조사를 수행하였고, 구조방정식 소프트웨어를 이용해 패스워드 관리에 대한 심리적 특성과 행동을 분석하였다. 본 연구결과는 전자메일 패스워드 관리와 관련된 기업차원 개인정보보안 전략 수립에 유용한 시사점을 제공해 줄 것이다.