• Title/Summary/Keyword: Usage Context

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How Perceived Price Discount Influence on the Impulsive Consumption in the Context of Online Limited-Time Promotion: Moderating Effect of Perceived Time Pressure

  • Weiyi, Luo;Young-Chan, Lee
    • The Journal of Information Systems
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    • v.31 no.4
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    • pp.209-232
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    • 2022
  • Purpose In the current environment of online shopping, the cost for consumers to obtain the information they need is decreasing, and the price of products is becoming more transparent, leading to increased price competition among enterprises for similar products. Given the widespread usage of limited-time promotion as a marketing method for enterprises in the context of e-commerce, it is great meaning to study and reveal the internal influence mechanism of limited-time promotion on consumers' impulsive consumption. Design/methodology/approach Based on the S-O-R theory, this study constructs a model of consumers' impulsive consumption in the context of e-commerce from the perspective of perceived price discount, with evoking sense and pleasure as mediating variables and perceived time pressure as moderating variables. Findings The results show that perceived price discount has a significant positive impact on evoking sense and pleasure. Evoking sense has a significant positive impact on pleasure. Both evoking sense and pleasure have a significant positive impact on consumers' impulsive consumption. Meanwhile, perceived time pressure plays a significant moderating role between perceived price discount and evoking sense, between perceived price discount and pleasure, and between evoking sense and consumers' impulsive consumption. Finally, based on the above findings, this study provides effective suggestions for e-commerce participants in the formulation of limited-time promotion strategies.

Ultra-Wide Band Sensor Tuning for Localization and its Application to Context-Aware Services (위치추적을 위한 UWB 센서 튜닝 및 상황인지형 서비스에의 응용)

  • Jung, Da-Un;Choo, Young-Yeol
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.12 no.6
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    • pp.1120-1127
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    • 2008
  • This paper presents implementation of localization system using UWB (Ultra-Wide Band) sensors and its experimental results along with development of context-aware services. In order for precise measurement of position, we experimented various conditions of pitch angles, yaw angles, number of sensors, height of tags along with measuring errors at each installation. As an application examples of the location tracking system, we developed an intelligent health training management system based on context-aware technology. The system provides appropriate training schedule to a trainee by recognizing position of the trainee and current status of gymnastic equipments and note the usage of the equipment through a personal digital assistant (PDA). Error compensation on position data and moving direction of the trainee was necessary for context-aware service. Hence, we proposed an error compensation algorithm using velocity of the trainee. Experimental results showed that proposed algorithm had made error data reduce by 30% comparing with the data without applying the algorithm.

Usage of DOI to Improve Profitability in Contents Distribution (콘텐츠유통에서의 수익성 향상을 위한 DOI 활용)

  • Park, Sungbum;Lee, Sangwon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2013.07a
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    • pp.43-44
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    • 2013
  • When content is presented within an appropriate context, that exposure for digital contents providers is most effective. We research on how DOI could increase the profitability of content distribution strategies. We examine traditional works of distribution channels and setup DOI-enabled scenarios.

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A Study on Users' Resistance toward ERP in the Pre-adoption Context (ERP 도입 전 구성원의 저항)

  • Park, Jae-Sung;Cho, Yong-Soo;Koh, Joon
    • Asia pacific journal of information systems
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    • v.19 no.4
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    • pp.77-100
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    • 2009
  • Information Systems (IS) is an essential tool for any organizations. The last decade has seen an increasing body of knowledge on IS usage. Yet, IS often fails because of its misuse or non-use. In general, decisions regarding the selection of a system, which involve the evaluation of many IS vendors and an enormous initial investment, are made not through the consensus of employees but through the top-down decision making by top managers. In situations where the selected system does not satisfy the needs of the employees, the forced use of the selected IS will only result in their resistance to it. Many organizations have been either integrating dispersed legacy systems such as archipelago or adopting a new ERP (Enterprise Resource Planning) system to enhance employee efficiency. This study examines user resistance prior to the adoption of the selected IS or ERP system. As such, this study identifies the importance of managing organizational resistance that may appear in the pre-adoption context of an integrated IS or ERP system, explores key factors influencing user resistance, and investigates how prior experience with other integrated IS or ERP systems may change the relationship between the affecting factors and user resistance. This study focuses on organizational members' resistance and the affecting factors in the pre-adoption context of an integrated IS or ERP system rather than in the context of an ERP adoption itself or ERP post-adoption. Based on prior literature, this study proposes a research model that considers six key variables, including perceived benefit, system complexity, fitness with existing tasks, attitude toward change, the psychological reactance trait, and perceived IT competence. They are considered as independent variables affecting user resistance toward an integrated IS or ERP system. This study also introduces the concept of prior experience (i.e., whether a user has prior experience with an integrated IS or ERP system) as a moderating variable to examine the impact of perceived benefit and attitude toward change in user resistance. As such, we propose eight hypotheses with respect to the model. For the empirical validation of the hypotheses, we developed relevant instruments for each research variable based on prior literature and surveyed 95 professional researchers and the administrative staff of the Korea Photonics Technology Institute (KOPTI). We examined the organizational characteristics of KOPTI, the reasons behind their adoption of an ERP system, process changes caused by the introduction of the system, and employees' resistance/attitude toward the system at the time of the introduction. The results of the multiple regression analysis suggest that, among the six variables, perceived benefit, complexity, attitude toward change, and the psychological reactance trait significantly influence user resistance. These results further suggest that top management should manage the psychological states of their employees in order to minimize their resistance to the forced IS, even in the new system pre-adoption context. In addition, the moderating variable-prior experience was found to change the strength of the relationship between attitude toward change and system resistance. That is, the effect of attitude toward change in user resistance was significantly stronger in those with prior experience than those with no prior experience. This result implies that those with prior experience should be identified and provided with some type of attitude training or change management programs to minimize their resistance to the adoption of a system. This study contributes to the IS field by providing practical implications for IS practitioners. This study identifies system resistance stimuli of users, focusing on the pre-adoption context in a forced ERP system environment. We have empirically validated the proposed research model by examining several significant factors affecting user resistance against the adoption of an ERP system. In particular, we find a clear and significant role of the moderating variable, prior ERP usage experience, in the relationship between the affecting factors and user resistance. The results of the study suggest the importance of appropriately managing the factors that affect user resistance in organizations that plan to introduce a new ERP system or integrate legacy systems. Moreover, this study offers to practitioners several specific strategies (in particular, the categorization of users by their prior usage experience) for alleviating the resistant behaviors of users in the process of the ERP adoption before a system becomes available to them. Despite the valuable contributions of this study, there are also some limitations which will be discussed in this paper to make the study more complete and consistent.

Study on the Standardization of Korean Distribution Terminology through its Usage Survey (유통분야 전문용어 사용실태 조사를 통한 용어 표준화 연구)

  • Han, Kyu-Chul;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.13 no.4
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    • pp.77-87
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    • 2015
  • Purpose - This study aims to investigate the current state of distribution terminology usage by retailers and consumers nationwide, and to suggest a practical improvement plan for its standardization. The Korean distribution industry is closely related to consumers' daily lives. However, in reality, there exists a gap among producers, distributors, and consumers in terms of the definition, understanding, and perception of the terminology. Therefore, standardizing this terminology is essential for more smooth communication. This paper suggests the necessity of committing overall research and survey activities to the actual conditions of using Korean distribution terminology by organizations and their respective management situations, and further, the necessity of probing the problem and its measures in line with the objective and mission of the "Fundamental Law of the Korean Language." Research design, data, and methodology - This study's scope is limited to wholesale and retail including some information systems. First, the study covers most written material including lexicons and glossary of distribution terminology, university textbooks and teaching material for national certificate of qualification, and related laws and ordinances. Second, the survey covers retailers' management situations by store format. The retailers used as the sample for the survey include department stores, discount stores, SSM, and convenience stores. Altogether, 20 specialists were interviewed in their respective sectors or retail formats. Finally, the project team surveyed a sample of 1,300 consumers nationwide on 50 distribution terms mainly used by consumers, including those about awareness, understanding, usage, and attitude. Results - In total, 1,249 terms are drawn through literature research including distribution terminology used in the related literature, glossary and lexicons, distribution terminology in textbooks, and legal terminology. A classified table comprises four large categories including general distribution, distribution marketing, distribution information, and merchandise. The results of the three-step research including literature survey, field survey of retailers, and consumer survey were advised to be screened by academia (retail associations, faculty etc.), retailers (major retail management by store format), retail specialists and consultants, consumers, and Korean linguists. In total, 1,300 questionnaires for 50 terms of the distribution terminology closely associated with consumers were distributed to subjects nationwide. Conclusions - The desired and expected results from this study are summarized from three perspectives as follows: First, from retailers' perspective, a new concept, or coinage of new terms of the distribution industry stems from advanced countries such as America and Europe. However, the original meaning and definition are diluted and distorted with changes in the language users' situations and context. This study provides basic guidelines for standardization of distribution terms used among various retail formats in most daily life situations that consumers encounter. Second, from the nation's perspective, this study suggests optimal choices of distribution terminology in the context of laws and ordinances regarding concerned Ministries. Last, from the consumers' perspective, this paper enables consumers to understand and use distribution terms properly in their daily life.

A Study on the Moderating Effect of Perceived Voluntariness in the Organizational Information System Usage and Performance (정보시스템 사용과 성과에 있어서 자발성의 조절효과에 관한 연구)

  • Lee, Seung-Chang;Lee, Ho-Geun;Jung, Chang-Wook;Chung, Nam-Ho;Suh, Eung-Kyo
    • Asia pacific journal of information systems
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    • v.19 no.2
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    • pp.195-221
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    • 2009
  • According to an industry report, a large number of organizations have invested in Organizational Information System(OIS) in the past few years. Several research results indicate that successful investments in OIS lead to productivity enhancement, while failed ones result in undesirable consequences such as financial losses and dissatisfaction among employees. In spite of huge investments, however, many organizations have failed in achieving the hoped-for returns from OIS. Thus, understanding user acceptance, adoption, and usage of new IS(Information Systems) is an important issue for IS practitioners. Indeed, study of the user acceptance of new information system has been one of the most important research topics in the contemporary IS literature. Several theoretical models are tested to examine 'user acceptance' and 'usage behavior' in IS context. While many research models incorporate 'ease of use' or 'usefulness' as important factors in explaining user acceptance, Technology Acceptance Model(TAM) has been one of the most widely applied models in user acceptance and usage behavior. Even in recent IS studies that employ theories of innovation diffusion in the area of IS implementation, a major focus has been on the user's perception of information technologies. In this research, we study 'voluntariness' as an important factor in IS acceptance by users. Voluntariness is defined as "the degree to which the use of the innovation is perceived as being voluntary, or of free will" When examining the diffusion of accepting OIS, a thoughtful consideration should be given to 'perceived voluntariness.' Current article has following research questions: 1) What models are appropriate to explain the success of OIS? and 2) How does the 'voluntariness' affect the success of OIS? In order to answer these questions, a research model is proposed to describe the detailed nature of association among three independent variables (IT usage level, task interdependency, and organizational support), a mediating variable (IS usage), a dependent variable (perceived performance), and a moderating variable(perceived voluntariness). The central claim of this article is that organizations hardly realize expected returns from OIS investments unless perceived voluntariness is effectively managed after operating OIS. As an example of OIS in this study we have selected the Intranet of Republic of Korea Air Force (ROKAF). ROKAF has implemented the Intranet in an attempt to improve communication and coordination within the organization. To test our research model and hypotheses, survey questionnaires were first sent out to 400 Intranet users. With the assistance of ROKAF, Intranet users were initially identified among its members, and subjects were randomly drawn from the pool. 377 survey responses were finally returned. The unit of measurement and analysis in this research is a personal level. Path analysis based on structural equation modeling was used to test research hypotheses. Construct validity represents accordance between the theoretical base concept of constructs and its measurement items. Tests for the reliability and discriminant validity are accepted, thus verifying our survey instrument. In this research, we have proposed a conceptual framework to highlight the importance of perceived voluntariness after organization deploys OIS. The results of our analysis present several key finding. First, all three independent variables (IT usage level, task interdependency, and organizational support) have significant effects on IS usage, which will eventually improve performance. Thus, IS usage plays a mediating role between antecedent variables (IT usage level. task interdependency, and organizational support) and performance improvement. Second, the effect of the task dependency was the highest for IS usage among the three antecedent variables. This is highly plausible since one of the Intranet's major capabilities is to facilitate communication among members within an organization. Accordingly, we conclude that the higher the task dependency, the higher Intranet usage. The effect of user's IT usage level was the second, while the effect of the organizational support was the third. Finally, the perceived voluntariness plays a pivotal role in enhancing perceived performance in personal level after launching the Intranet. Relationships among investigated variables were significantly different between groups with a high level and a low level of voluntariness. The impact of the Intranet usage on the performance was greater in the higher level voluntariness group than in the lower one. For the lower level voluntariness group, the user's IT usage had the highest effect on the Intranet usage among the three antecedent variables. In short, our study suggests that the higher the perceived voluntariness is the more IS usage will be. Perceived voluntariness was found to have a moderating effect on the relationships among user IT usage level, task interdependency, IS usage, and perceived performance, supporting all the hypotheses on the moderating effect. Most of all, user IT usage level has the strongest influence on IS usage, indicating that users with superior IT usage are more likely to enjoy a high level of perceived performance.

A Study on Facial Region Detection and Compression for Transmission of Mobile Avatar (모바일 아바타 전송을 위한 얼굴 영역 검출 및 압축에 관한 연구)

  • Choi Jae-Young;Hwang Seung-Ho;Yang Young-Kyu;Whangbo Taeg-Keun
    • Journal of Korea Multimedia Society
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    • v.8 no.7
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    • pp.916-923
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    • 2005
  • In recent times, mobile phones that play an important role in voice communication have became increasingly exciting due to the ability to transmit multimedia contents. However, user's communication cost and service usage fees for digital context exchange are still prohibitive. In this paper, we consider the task of transmitting a facial image in the context of mobile avatar generation. We present image compression as a useful technique to reduce service usage costs of data exchange in mobile communications. In view of this we propose an image compression algorithm that performs better than existing techniques. The suggested algorithm in this paper uses the location of significant coefficient on the wavelet image by detecting facial region as well as the spatial correlation between decomposed bands by wavelet transformation. The algorithm perform well and archives an efficient compression ratio. The proposed method recognizes location information of significant coefficient in advance, thus it is more suitable than existing general compression methods for mobile avatar generation systems.

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A method of determining the user's state of movement based on the smart device usage (스마트 디바이스 사용 여부에 따른 사용자의 이동 상황 판별 기법)

  • Hong, Min-Sung;Mok, Nam-Hee
    • Journal of Korea Society of Industrial Information Systems
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    • v.18 no.6
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    • pp.51-59
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    • 2013
  • The smart device is a personal device and has the ability to use built-in sensors. Therefore, it is possible to provide individually customized services through recognizing the user's context from the sensor information. For these customized services, the user's moving status is the important information that can be utilized in many areas. Because the existing researches on determining the user's moving status assume that the user has a smart device in his/her pocket or bag, if the user is using his/her smart device it is not suitable for exactly distinguishing the user's moving status. In order to solve this problem, this paper proposes an algorithm to determine the user's using and moving status. Our proposed algorithm utilizes smart device's events to distinguish the smart device usage and the accelerometer sensor data to determine the user's movement. As an analyzing result through the real experiment, the accuracy of our algorithm is about 75 percent on average.

Video Adaptation Model for User-Centric Contents Delivery in Mobile Computing (모바일 환경에서 맞춤형 콘텐츠 전달을 위한 비디오 적응성 모델)

  • Kim, Svetlana;Yoon, Yong-Ik
    • The KIPS Transactions:PartA
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    • v.16A no.5
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    • pp.389-394
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    • 2009
  • Lately the usage of multimedia equipment with small LCD displays is rapidly increasing. Although many people use devices like this, videos intended for TV or HDTV are sent to these mobile devices. Therefore cases where it is hard for the user to view the desired scenes are growing more frequent. Currently, most services simply reduce the size of the content to fit the screen when they offer it for mobile devices. However, especially with sports broadcasts, there are many areas that cannot be seen very well because it was simply reduced in size. We therefore consider this weakness and are researching how to let the user choose an area of interest and then sending it to the user in a way that fits the device. In this paper, we address the problem of video delivery and personalization. For the delivered video content, we suggest the UP-SAM User Personalized Context-Aware Service Adaptation Middleware) model that uses the video content description and MPEG-21 multimedia framework.

A Critical Analysis of Learning Technologies and Informal Learning in Online Social Networks Using Learning Analytics

  • Audu Kafwa Dodo;Ezekiel Uzor OKike
    • International Journal of Computer Science & Network Security
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    • v.24 no.1
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    • pp.71-84
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    • 2024
  • This paper presents a critical analysis of the current application of big data in higher education and how Learning Analytics (LA), and Educational Data Mining (EDM) are helping to shape learning in higher education institutions that have applied the concepts successfully. An extensive literature review of Learning Analytics, Educational Data Mining, Learning Management Systems, Informal Learning and Online Social Networks are presented to understand their usage and trends in higher education pedagogy taking advantage of 21st century educational technologies and platforms. The roles of and benefits of these technologies in teaching and learning are critically examined. Imperatively, this study provides vital information for education stakeholders on the significance of establishing a teaching and learning agenda that takes advantage of today's educational relevant technologies to promote teaching and learning while also acknowledging the difficulties of 21st-century learning. Aside from the roles and benefits of these technologies, the review highlights major challenges and research needs apparent in the use and application of these technologies. It appears that there is lack of research understanding in the challenges and utilization of data effectively for learning analytics, despite the massive educational data generated by high institutions. Also due to the growing importance of LA, there appears to be a serious lack of academic research that explore the application and impact of LA in high institution, especially in the context of informal online social network learning. In addition, high institution managers seem not to understand the emerging trends of LA which could be useful in the running of higher education. Though LA is viewed as a complex and expensive technology that will culturally change the future of high institution, the question that comes to mind is whether the use of LA in relation to informal learning in online social network is really what is expected? A study to analyze and evaluate the elements that influence high usage of OSN is also needed in the African context. It is high time African Universities paid attention to the application and use of these technologies to create a simplified learning approach occasioned by the use of these technologies.