• Title/Summary/Keyword: Urban marketing

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Problems in Management of Rural Special Production Area and Improvement of Political Countermeasures (In the Case of Chungnam Province) (농어촌(農漁村) 특산단지운영상(特産團地運營上)의 문제점(問題點) 및 정책적(政策的) 개선방향(改善方向)(충청남도(忠淸南道)를 중심(中心)으로))

  • Lim, Jae Hwan
    • Korean Journal of Agricultural Science
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    • v.20 no.1
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    • pp.88-101
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    • 1993
  • This study is aimed at evaluating the present management status of the rural special production area development projects and identifying managerial problems to propose new direction of the political countermeasures for the projects. In the con text of implementing the five year's economic developent plans for the past three decades, agricultural production and farm-household income have also been grown rapidly. However the income gap between rural and urbarn laborer, as an internal problem, has widened during the decades and the UR problems concerning free trade of agricultural products, as an external problems, are now agonizing the small-holder farm economy in Korea. The internal and external farm problems could be solved through improvement of agricultural structure and provision of off-farm jobs for farm household income increase. As a part of the off-farm income sources, the rural special production area development projects have propelled by the government throughout the country. The main problems to be solved for the successful implementation of the projects are as follows : 1. Present loan amount by the financial fund was estimated at 6-7% of the total installation costs required. To expand and implement the project successfully, enough financial credit support with favorable terms and conditions have to be considered by the government. 2. The operation patterns of the special production area development project should be recommended from the view point of cooperative and private operation to maximize farm household incomes including profits, marketing charges and dividens. 3. Improvement of the marketing channel of the products and marketing information through TV program and other mass communication should be implemented strongly to promote marketsales by the financial supports of the government. 4. In connection with the off-farm income increase, the population migrating to urban area in outside Chungnam province equivalent to 10-12 thousand persons with age of 20-49 years should be taken into account politically to be employed in the projects in the province. 5. Surplus farm labors should be created by means of improvement of agricultural structure including large farm management with farm mechanization and job opportunities have also to be provided in connection with the rural special production area development projects. The two imminent subjects are the prerequisites to increase off-farm incomes for the farmers living in Chungnam province. 6. Required credit supports for investment and operation costs of the projects should be taken actions by the government.

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A Study on Characteristics of the Modern Warehouse in Gunsan and Its Value as Industrial Heritage (군산의 근대 창고건물 현황 및 산업유산으로서의 가치에 관한 연구)

  • Pak, Sung-Sine
    • Journal of architectural history
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    • v.20 no.6
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    • pp.21-39
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    • 2011
  • This research is to analyze the modern warehouses in Gunsan during the Japanese Colonial Period. They were the spatial and urban symbol of City of Rice, Gunsan. The main purpose of this study is to survey the modern warehouses in the original center of city, to find their architectural characteristics and to set up a possibility of reuse. 7 existing warehouse buildings are located at Jangmi-Dong and Jooksung-Dong, and they have been built between 1935 and 1940. The warehouse buildings have a module of 6m and they are generally 12m wide, 24~48m long and 8m high. Their structure is composed of reinforced concrete and wooden truss. All warehouse buildings have a rectangular form. Now the diverse commercial programs occupy the original space. Modern warehouse in Gunsan has the spatial and symbolic value as industrial heritage. Therefore, it is necessary to respect the original value of modern warehouse and to create a reusing space for the current generation. It is also essential to verify restoring possibility of three symbolic warehouse buildings in the harbour that were demolished.

The Needs and Behaviors of the Elderly in Existing and Future Restaurants (현재와 미래 외식공간에 대한 노인의 이용행태와 요구에 관한 연구)

  • Min, Byoung-A;Kwon, Hyun-Joo;Lee, Soo-Jin;Lee, Yeun-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.05a
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    • pp.181-187
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    • 2007
  • The world is changing drastically by digital information technology and ubiquitous networking. Meanwhile, with the demographic avalanche, South Korea officially became an 'ultra-aging society' in 2026. Simultaneously, this demographic change will also stimulate a cultural climate which facilitates the formation and dissemination of 'slow culture' from the existent urban 'fast culture' which has been weakening the retirement living. One of the fundamental connections with the slow movement appears in the cooking and dining area. With this point of view, this study aims to identify the needs and behaviors of the elderly in current restaurants and a digitally planned multi-purpose one for the future. Small group workshop was employed for this study. In order to elicit detailed information from the elderly group members, scenarios were developed. A group facilitator kept the discussion on track by asking a series of open-ended questions meant to stimulate discussion. As the results, it was revealed that the elderly were interested in digitally planned restaurant which provides one-stop service including entertainment activities, health related contents and socializing with family. Even though this study took restaurant scenarios, the ideas in them also provide holistic perspectives on the direction of marketing and planning strategies on various future environments and services.

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An Importance-Performance Analysis by Benefit Sought in Neighborhood Park - Focused on the Neighborhood Parks in the City of TaeJon (도시근린공원의 추구편익에 의한 중요-성취도 분석 - 대전광역시 근린공원을 대상으로)

  • Lee, Shi-Young;Heo, Jun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.32 no.3
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    • pp.114-125
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    • 2004
  • On the assumption that marketing is a useful technique to activate park use, this study aims to find what benefits people pursue and how much they attain them through a park visit. To achieve this, the survey of a Benefits-Sought for a park was conducted at four major parks in the city of Taejon and an Importance-Performance Analysis(IPA) was conducted. Additionally, a Present Condition survey was performed with the park managers. As a result, first, it was found that major benefits are a comfortable rest, an escape from bustling city life, to see natural scenery and to promote physical health, and so forth. Second, performance was relatively lower than importance in the case of recreation and leisure activities, which means that facilities should be improved and programs for park use should be developed. Third, at GaYang park, importance and performance are good in balance. DongChunDang park and Seattle park have 5 items and 7 items for which immediate improvements are required. Saemmeury park generally shows good proportions and it can be much activated by improving the learning and experiencing activities. The results objectively show conditions of neighborhood parks in the city of Taejon from a view of park users. Therefore, it is expected that the results would be useful in determining priorities when improving park facilities or their programs.

An Analysis of Importance Weight of Evaluation Indicators for Classification of Rural Village (농촌마을의 유형 구분을 위한 평가지표의 중요도 분석 연구)

  • Kim, Young-Taek;Choi, Soo-Myung;Cho, Eun-Jung;Kim, Hong-Gyun;Im, Sang-Bong
    • Journal of Korean Society of Rural Planning
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    • v.20 no.3
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    • pp.121-130
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    • 2014
  • This study aimed at setting up the evaluation indicators system by rural village types to identify systematically the multi-valuedness embedded in rural villages. AHP(Analytic Hierarchy Process) was used for evaluating the relative importance weight evaluation of each indicator and quantitative analysis of rural village through computer works. The importance weight of evaluation indicators was converted into the score on the basis of maximum 1,000 point to increase the practicality. As a result, characteristics of 5 rural village types(Basic life-supporting, Agricultural promotion, Marketing/processing oriented, Urban-rural communication, Life-style choice types) differed in score of classified indicators. Also, These results are expected to be possible to quantitatively evaluate characteristics by rural village types.

Economic Growth by Arts Activities Case Study on Nagahama Story in Shiga Pregecture, Japan (문화할동을 통한 지역활성화: 일본 시가현(滋賀縣) 나가하마(長浜市) 이야기)

  • Shin, Dong-Ho
    • Journal of the Economic Geographical Society of Korea
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    • v.9 no.3
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    • pp.431-440
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    • 2006
  • In many countries of the world, cultural activities are introduced as a popular means of promoting local economies and identities. In many places of Japan, a traditional cultural activity, "Machtskuri" (meaning "Vilige Making," literally) has been practiced in the past several decades. A small town, Nagahama of Shiga Prefecture, with 50,000 people, started restoring an old castle and historical build, art exibition, traditional fashion festivals, etc. Based on the successful experience from the cultural activities, community leaders of Nagahama made success in creating other projects, such as construction of a baseball stadium, a hotel and a community college. It can be concluded that Nagahama has been successful in creating making the place famious and the people confident.

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The Study on the Revitalization of Traditional Market through the Use of Cultural Properties(Focused on Namhang Market in Busan) (문화를 이용한 전통시장 활성화 방안(부산 남항시장을 중심으로))

  • Kim, Hae-Jin
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.73-86
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    • 2014
  • The traditional markets representing the lives of ordinary people have been pivotal in retail markets for a long time, but they suffer from deterioration due to the downturns of competitiveness caused by the inactive confrontation with changes of life styles and the large retailers' marketing territories. Recently the efforts to vitalize the traditional markets are widely developed, and this research will cover the necessity of such activation through the use of market competitiveness and cultural properties which have the social and cultural functionalities. By analyzing the case of Namhang market in Busan, this study suggests the specific activation measures in the aspects of hardware, software, human ware, and a joint venture.

Analysis of consumers' perception on the safety and quality of food from rural convergence industry

  • Hong, Seungjee;Lee, Kumho;Kim, Sounghun
    • Korean Journal of Agricultural Science
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    • v.47 no.1
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    • pp.95-104
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    • 2020
  • The Ministry of Agriculture, Food, and Rural Affairs is currently pushing forward policies targeting the Rural Convergence Industry initiative to incubate the front-runners of the '6th industry', to increase off-farm income, to create rural jobs for elderly, and to create women-based farms. As a result, in 2017, a total of 11,604 Rural Convergence Industries were in business, and the goods produced from those industries were diverse. However, the quality and safety of those products are not being checked and managed thoroughly, which has caused consumers to not trust products made from the Rural Convergence Industries. Through a survey and the ordering logit model, this study analyzed consumer perception of the safety and quality of goods from the Rural Convergence Industries. The analysis revealed that we must first raise awareness of the importance of rural agriculture areas and the products of the Rural Convergence Industries to uplift consumer perceptions regarding the products produced by the industries. The analysis also revealed that diverse points of distribution (sellers), education on the importance of rural and urban areas, and marketing Rural Convergence Industry products within suburban consumer populations are necessary to increase the consumption of these products.

Preference of Entertainer Image and Imitation Behavior on Adolescents (청소년의 연예인 선호이미지와 모방행동)

  • Lee, Su-Kyoung;Kweon, Soo-Ae
    • Korean Journal of Human Ecology
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    • v.18 no.2
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    • pp.419-429
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    • 2009
  • The purpose of this study was to research the preference for the entertainers image and imitation behavior. The research was a survey and the subjects were 1,034 middle and high school students. The collected data was analyzed using frequency, statistics analysis, t-test, crosstab, ANOVA, factor analysis and multiple regression analysis. Result were as follows; The preference for the entertainment, most of the adolescents loved the singer and the TV talent. The feminine and urban image was their favorite image for the entertainer. The favorite image was significantly different according to the gender and age. Star entertainer imitation behaviors showed the differences according as adolescent's gender and age. The unique marketing strategy is required as the job in the entertainment business, so the tend to follow up and imitate all attractive factors and favorite image of the entertainer. This study was for helping the adolescent who are very sensitive and going to set up their identification to get the role model as the fair way to be the social member, helping the one to set up the image-making way for each entertainment's job, and helping the enterprise who want to use the image of the star in their promotion.

A Study on the Spatial Presentation Strategies for Cafe as 'The Third Space' - Focused on the cafes located in regions where 'Street culture' was formed - ('제3의 공간'으로서 카페의 공간연출 전략에 관한 연구 - '길(street) 문화'가 형성된 지역을 중심으로 -)

  • Moon, Geun-Yi;Lyu, Ho-Chang
    • Korean Institute of Interior Design Journal
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    • v.22 no.5
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    • pp.68-77
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    • 2013
  • 'The Third space,' which is the concept that embraces sociological, spatial, and marketing concepts, refers to the place which is other than the home and the workplace and which is a comfortable frequented place where meditation, psychological relaxation, and social needs can be satisfied. 'The Third space' has the characteristics of comfort, openness, interactivity, playfulness, and diversity. In modern times, most of consumption spaces play the role of 'the Third space,' and the typical example is $Caf{\acute{e}}$. $Caf{\acute{e}}$ began from its origin with the characteristics of 'the Third space,' and recently it has become the complex cultural space of urban dwellers. $Caf{\acute{e}}$ as 'the Third space' has the characteristics of a healing space, communication space, personalized space, value-expressive space, culture and consumption space, nomad space. Such characteristics of $Caf{\acute{e}}$ are well represented in the cafes around the regions where 'street culture' has recently been formed. As examined through the examples, $Caf{\acute{e}}$ as 'the Third space' can be more strategically produced by establishing themes through storytelling, giving spatial identity through style creation, diversifying the sequence through complex space organization, and establishing interaction devices through experience elements.