• Title/Summary/Keyword: Urban Marketing

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Activation of Harbor City Renovation Projects based on Residents Participation: Case Study of Busan North Harbor Redevelopment Project (주민참여를 통한 항만형 도시재생사업의 활성화 방안 - 부산 북항재개발사업을 중심으로 -)

  • Ryu, Dong-Gil;Park, Won-Seok
    • Journal of the Economic Geographical Society of Korea
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    • v.13 no.3
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    • pp.381-397
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    • 2010
  • The purpose of this paper is to examine the activation of harbor city renovation projects through analyzing the measures of residents participation and urban marketing, based on case study of Busan North Harbor Redevelopment Project. The main results of this study are as follows. Firstly, according to questionnaire survey, public opinion surveys, citizen advisory committees are more effective as the methods collecting residents' opinion. Especially, residents' opinion is most important on the stage of deciding final alternative. Secondly, according to questionnaire survey about urban marketing, respondents prefer local government as a main agent of urban marketing. They prefer improving urban infrastructures as a main issue of urban marketing. They also prefer enhancing positive image of havor city and promoting the city for foreign tourists, as effective measures of urban marketing. As a result, activation of harbor city renovation projects will be activated through the residents participation and urban marketing, because those may stimulate creative and distinctive development ideas.

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A Study on the Function of Shopping-Centers through Place Marketing - A Case Study of the Dongdaemun Fashion-Market - (장소마케팅과 쇼핑센터의 역할 - 동대문 의류시장을 중심으로 -)

  • Soh, Hyun-Jae;Kang, Myoung-Gu
    • Journal of the Speleological Society of Korea
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    • no.81
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    • pp.25-34
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    • 2007
  • These days cities are in the stage of inter-competition and emboss the placeness which they have. The marketing is emphasized for urban regeneration in backward cities and the dominant position in the urban competition. This study focuses on the place marketing with potential factors which the places have. In addition, this study intends to research the marketing through showing centers and the method to commercialize the places with the factors to success, Planning-Group, Place Identity and Place Image, and Public-private Partnerships, in the case of the Dongdaemun Market. Finally, the study intends to show politic significance for preferable objects of place marketing for the network of the fashion-cluster, differentiation of the rapid productivity, the foreign information centers, the dongdaemun sewing association, and the merchant association as the consequence of comparable analysis.

Innovation and Challenges of Urban Creative Products in Digital Media Art - Tourist cities in China for example

  • Ma Xiaoyu;Lee Jaewoo
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.175-181
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    • 2024
  • The paper examines the impact of digital media art on urban creative products, analyzing opportunities and challenges in the digital era. It emphasizes the development of urban cultural and creative products, highlighting their significance and future growth potential. The digital media era provides unprecedented innovation opportunities, utilizing advanced tools for efficient design, production, and marketing. Trends like personalization, customization, AI, and big data offer new expressions and market prospects. Cultural products evolve in design, marketing, and sales channels due to digital media, with tools like social media and e-commerce platforms opening new promotion avenues. Case studies illustrate digital media's role in driving innovation and enhancing user experiences. The paper addresses challenges in market competition, copyright, and technological renewal, while recognizing opportunities from AI and big data. The creative industries must adapt and innovate to remain relevant. Looking ahead, urban creative products will evolve under digitalization, relying on digital means to attract consumers and enhance brand value. Cultural products, beyond economic entities, disseminate urban culture and creative spirit. In the digital era, urban creative products demonstrate potential and necessity, prompting a reevaluation of digital technology's role. Through continuous innovation, this field contributes to cultural and economic levels, impacting urban characteristics and heritage. Urban creative products play an increasingly vital role in the global cultural and creative economy.

A Study on the Cultural Concept and Methodology of the Place Marketing Strategy (장소마케팅 전략의 문화적 개념과 방법론에 관한 고찰)

  • Lee Mu-Yong
    • Journal of the Korean Geographical Society
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    • v.41 no.1 s.112
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    • pp.39-57
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    • 2006
  • Place marketing strategy is an research or policy field of cultural politics on which various meanings, discourses and practices are deployed, contested and negotiated surrounding the development or destruction of urban cultures. So it is needed to correct and concrete understanding about the cultural significations of place marketing strategy. In that sense, this study aims to establish the concept and methodology of place marketing strategy as urban culture development strategy. At first, the theory of cultural politics of space and cultural political approach to the place marketing strategy are reviewed. And then, basic concept of place marketing strategy and the process of place marketing strategy are established. Finally, with drawing the cultual political factors(named SAUNE factors), the methodology of place marketing strategy is systematized.

The Effects of City Brand Image on City Brand Recognition and City Loyalty (도시 브랜드 이미지가 도시 브랜드 인지도와 도시 충성도에 미치는 영향)

  • Kim, Do-Heon
    • The Journal of Industrial Distribution & Business
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    • v.9 no.3
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    • pp.69-79
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    • 2018
  • Purpose - Competition among cities around the world are rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between the consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city. Research design, data, and methodology - The data were collected from 200 Seoul and Busan citizens. Reliability and exploratory factor analysis were conducted through the SPSS program, and confirmatory factor analysis and structural equation modeling were conducted by using the AMOS program. Results - As a result of the hypothesis test, six hypotheses were adopted among the nine hypotheses. In summary, pleasant image, dynamic image, and good administrative image have a significant positive impact on city brand recognition. The magnanimous image did not have a significant effect on city brand recognition. In the impact of city brand image on city loyalty, magnanimous image and good administrative image had significant positive impact on city loyalty. Pleasant images and dynamic images did not significantly affect city loyalty. In addition, city brand recognition positively influenced city loyalty. Conclusions - First, it is possible to say that there is an academic significance of this research in its contribution to regional revitalization by investigating mutual influences in urban aspect by combining place marketing with image, recognition, and loyalty. Secondly, kinetic images such as pleasant image and dynamic image have more influence on recognition, and static images such as magnanimous images have more influence on loyalty. So, further research will be necessary to establish theories. Finally, In order to increase city brand recognition and city loyalty to local city, efforts should be made to improve urban images such as pleasant image, magnanimous image, dynamic image, and good administrative image.

A Study on City Image Management for City Marketing - Quantitative Analysis to Derive Management Programs of City Image - (도시마케팅을 위한 도시이미지 관리방안 연구 - 도시이미지 관리 프로그램 도출을 위한 정량적 분석 -)

  • Byeon, Jae-Sang;Cho, Ye-Jee;Choi, Hyung-Seok;Kim, Song-Yi;Im, Seung-Bin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.4
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    • pp.81-89
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    • 2007
  • Urban landscape represents a city's internal identity as well as external form. Therefore, urban landscape and image planning has to involve marketing strategies to deliver the economic growth and regional revitalization through recreating the environmental and cultural value of the city. This study intends to develop practical city image management programs as city marketing tools which consider opinions of local authorities, related experts, and residents. To achieve this purpose conjoint analysis was applied on three components which symbolically reflects features of assets and resources in Anseong. This study can be summarized as follows: 1. The first consideration for Lake Geumgwang is to develop farm experience Programs on waterside fields. 2. The rot consideration for Bauduki Festival is to make efforts for public relations(PR) to be able to merchandise festival-related goods and develop unique products. 3. The first consideration for Anseong Grapes is to build leisure-oriented theme parks for local farm products. This study is meaningful to develop the efficient and quantitative management method of city image for marketing. The integrated approach to the management programs to reflect opinions of local policies, experts and citizens is expected to become a useful foundation in studying city images and marketing.

A study on the Region Marketing Influencing on the Businesses Attraction (지역마케팅이 기업유치에 미치는 영향요인에 관한 연구)

  • Lee, Seung-Hee;Lee, Hong-Hee;Nam, Yoo-Chin;Kim, Young-Soo;Do, Jae-Hong
    • Journal of Digital Convergence
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    • v.8 no.3
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    • pp.63-77
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    • 2010
  • The purpose of this study is to determine potential effects of region marketing activities on attraction of domestic or overseas business. In order to meet the goal, this study set a research model and hypotheses on the basis of preceding reference literatures and case studies. This study identifies management environment, life environment, marketability, investment supporting environment as the variables of investment decision and urban attitude. As a result, it was found that marketability and investment supporting environment had positive effects on urban attitudes and investment decision, and urban attitudes had positive effects on investment decision as well.

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Optimal Calculation of Size of Harbor Facility ensuring Maximum Resident's Participation using SNS and ICT (SNS와 ICT를 활용한 주민 참여를 최대한 보장하는 최적 항만 시설 규모 산정)

  • Park, Sang-Goul;Hwang, Chan-Gyu
    • The Journal of the Korea institute of electronic communication sciences
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    • v.9 no.10
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    • pp.1153-1159
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    • 2014
  • In this paper we propose novel method for cost of harbor facility of redevelopment of Mookho harbor at Donghae city by using ICT(Information Communication Technology) and Social Network System that is able to participate most residents instead of partly participation for harbor development. In order to do this, we analyze urban marketing which was maximally reflected opinion of resident by using previous simple questionnaire as well as various SNS (Social Network System) as method of effective resident's participation in process harbor redevelopment. We perform optimal selection for ratio of resident's participation. We also propose calculation of optimal construction cost and method of urban marketing.

The Effect of Oriental Art as an Interior Design for Urban Hotel Business Plan

  • HAN, Soomin
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.2
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    • pp.115-125
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    • 2022
  • Purpose - The quality of the hotel depends on the Oriental arts established. Customers tend to believe that high prices reflect the offered services. This research expounds on the effects of Oriental interior designs in the hospitality industry in enhancing hotel profitability, opportunities for development, and the growth of urban hotels. Research design, Data, and methodology - This study conducted the comprehensive literature analysis to obtain suitable contents about the effect of Oriental Art for Urban Hotel Business Plan. the literature analysis method systematically assesses the value of qualitative data. Resources are organized into groups using a coding frame. Result - The adoption of the Oriental arts in the interior designs in the hotel industry will lead to customer attraction, improved competitive advantage, customer loyalty, and the preservation of the societal values of culture. Therefore, the marketing practitioners should adopt oriental arts as an integral aspect of interior designs to enhance customer satisfaction Conclusion - Marketing practitioners also use the oriental arts to enhance customers' willingness to pay. This is because oriental arts serve as the cues that enable the consumers to feel that the hotel's products are of quality. When oriental arts are used in interior hotel designs, the customer's willingness to pay increases. Thus the firm's relationships with customers are boosted.

A Study on the Basis of Environmental Marketing in interior Space design (실내 공간 디자인에서의 환경마케팅에 관한 기초연구)

  • Woo, Su-Jin;Han, Hae-Ryon
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.11a
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    • pp.139-144
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    • 2007
  • Although human beings have been able to lead the affluent life owing to industrialization and development of science and technology, as the result of this, the nature has be destroyed, energy consumption has been accelerated, urban area has got wide and the nature has got narrow. In the face of such critical situations, concerns have been aroused to environment. In order to minimize the environment destruction and accompany the aesthetic, efficient and advantage methods, environmental marketing has been introduced to indoor. Environmental marketing is the marketing that minimizes the reverse function so as to obtain the satisfactory result, and it is still in the stage of fundamental investigation. stage. As the concept and type of environmental marketing have not been established yet for interior design, environmental marketing currently applied to indoor space is classified Into three types in this study. Through the four types of environmental marketing, which are the introduction of natural elements to indoor space, the use of eco-friendly materials and the use of sustainable materials, renovation it is intend to derive the environmental marketing strategy and present the sequence of strategy establishment and desirable direction in environmental marketing.

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