• 제목/요약/키워드: University Club Management

검색결과 104건 처리시간 0.024초

Managing Relationship Marketing between Football Club Organization, Players, and the Fans Club Community

  • Hidayat, Z.;Bagastara, Ian;Irawan, Rahmat Edi
    • Journal of Sport and Applied Science
    • /
    • 제6권2호
    • /
    • pp.9-18
    • /
    • 2022
  • Purpose: This research aims to analyze the relationship marketing between football club organizations, players, and the fans club community. Research design, data, and methodology: An ethnographic approach was used to observe for eight months in the community, interviews, and documents analysis in Bonek Mania community fans club and Persebaya, a football club management in Surabaya, Indonesia. Results: The results show that the management of the football club has maintained the football high-end brand image in the national league. Stakeholders have endeavored to build the values and shared meaning with the public and cohesively with Bonek Mania. The struggles and achievements are intended to maintain the local collective memory of Surabaya's patriotism as the "city of heroes." Sustainable relationships were built by professional football club managers, players, and the fans club to foster the spirit, economic resources, and sustainable development. Conclusions: This research implies that it can provide direction for the management of football clubs by paying attention to relationship marketing, developing unique local values to build the customers' loyalty. Further implications were discussed.

로봇머신 데이터를 이용한 골프 클럽 피팅 (Golf Club Fitting Using Robot Machine Data)

  • 박성진;전재홍;박영진
    • 한국운동역학회지
    • /
    • 제22권1호
    • /
    • pp.75-82
    • /
    • 2012
  • The purpose of this study was to suggest the proper shaft and head fitting methods of the golf club to increase the flight distance of the golf ball. Rotations per minute of the golf ball(RPM), ratio of Ball speed to club head speed(T-Ratio) and launch angle right after impact(LA), which are directly related to ball flight distance, were measured using Spectra with shutter speed of 1/1000sec at the constant head speed of 95mph which was controlled by robot golf swing machine. In order to investigate the effect of club shaft to the 3 selected variables, 10 shafts were used to make ten test clubs with one controlled club head which is the most commonly used by golf players. To measure the effect of the club head to the 3 selected variables, 6 golf club heads which are most commonly used by golfers were selected to make 6 test clubs with a controlled shaft which is one of the best known by players. The shafts and the heads were identified by statistical analysis to increase or decrease the RPM, T-ratio and LA. A proper fitting method of the selected shafts and the club head was suggested to increase the ball flight distance in golf.

The Structural Relationship among CSV, Club Identification, Club Emotion, Club Loyalty for Professional Volleyball Club

  • Jung, Sang-Ok;Kim, Seyun;Son, WonHo
    • International journal of advanced smart convergence
    • /
    • 제9권2호
    • /
    • pp.195-202
    • /
    • 2020
  • The ultimate goal of CSV activities is to increase consumer loyalty to the company, brand or organization concerned. Thus, for a professional sports club, CSV activities will ultimately aim to enhance the loyalty of spectators who are consumers of the club. Subjects of this study are the spectators of professional volleyball. We distributed 300 survey to people who were aware of the club's CSV activities among the home spectators of Hyundai Capital SkyWalkers. Data processing was performed using SPSS 23 and AMOS 18 for the analysis of confirmed factors, correlation analysis, reliability analysis, and structural equation model analysis. From these results, we were able to come up with the social problem resolution and long-term orientation among the CSV activities of professional volleyball clubs which affect the club identification. And the identification formed within the spectators of the clubs through CSV affects the club loyalty directly or through the medium of club emotion. Professional volleyball clubs need to identify the problems the community has in planning and proceeding with CSV activities and seek strategies to address them together, and approach them from a long-term oriented perspective.

모바일 앱을 이용한 헬스클럽관리 시스템 설계 및 구현 (Design and Implementation of Health Club Management System Using Mobile App)

  • 김연수;윤경배;구민정
    • 디지털융복합연구
    • /
    • 제12권11호
    • /
    • pp.133-139
    • /
    • 2014
  • 본 연구는 모바일 앱을 이용하여 건강관리에 필요한 운동량의 관리 및 현재 운영 중인 건강관리 수강과목을 조회하고 수강을 원하는 과목을 등록할 수 있으며 등록한 일정표와 월간 헬스성과를 한눈에 확인하는 시스템으로 설계하였다. 간단한 스마트폰 QR스캐닝을 통한 인증으로 별도 Sensor의 승인없이 자동으로 일일운동 정보가 서버로 전송되는 장점이 헬스클럽관리시스템의 장점이다. 헬스클럽의 각종 시설 및 서비스의 전반적인 운영 사항이 스마트 폰을 통하여 원격지 서버에 데이터로 전송되므로 직장인 및 학생, 주부 등 다양한 계층의 인원이 쉽게 WiFi, LTE, 3G 등으로 손쉽게 헬스클럽관리시스템에 접근하여 이용할 수 있다.

사물인터넷 환경에서 시니어클럽 시장형 노인일자리사업의 고객관계관리(CRM)가 경영성과에 미치는 영향 (The Effects of Customer Relationship Management on the Management Performance of Senior Club Market-type Senior Jobs in Internet Environment)

  • 이진열;윤기혁
    • 사물인터넷융복합논문지
    • /
    • 제7권3호
    • /
    • pp.39-46
    • /
    • 2021
  • 본 연구에서는 시니어클럽 시장형 노인일자리사업의 고객관계관리(CRM)가 경영성과에 어떤 영향을 미치는지에 대해 실증 분석하고자 하였다. 이를 통해 시니어클럽 시장형 노인일자리사업의 경제적 소득 창출을 위한 기초자료 제공이 본 연구의 목적이다. 본 연구결과 첫째, 인구사회학적 특성에 따른 경영성과 차이 검증 결과 연령과 학력, 월평균 소득에서 차이가 있는 것으로 나타났다. 둘째, 시니어클럽 시장형 노인일자리사업의 접촉서비스와 커뮤니케이션이 경영성과에 정적인 영향을 미치는 것으로 나타났다. 본 연구결과를 바탕으로 다음과 같이 제언하였다. 첫째, 소비자의 개인적 특성 등을 반영한 데이터베이스(DB) 구축과 함께 빅테이터, 인공지능 분석을 활용해야 한다. 둘째, 유튜브, ZOOM 등 사물인터넷 환경을 활용한 교육과 함께 고객 모니터링을 통해 수집된 정보를 바탕으로 의사소통에 대한 관리를 강화해야 한다.

MkCP (Maximum k-Club Problem)를 위한 휴리스틱 기반 알고리즘 (A Heuristic-Based Algorithm for Maximum k-Club Problem)

  • 김소정;김찬수;한근희
    • 디지털융복합연구
    • /
    • 제19권10호
    • /
    • pp.403-410
    • /
    • 2021
  • k-club은 소셜 네트워크 분석에서 다양한 형태의 소셜 그룹을 설명하기 위해 제안된 그래프 모델 중 하나로, 단순 그래프에서 부분 정점 집합 S 에 의한 유도 부분그래프(Induced subgraph)의 지름이 k보다 작거나 같은 경우 S 를 k-club이라 한다. 본 논문에서는 유전알고리즘을 이용하여 그래프에서 크기가 최대인 k-club을 찾는 문제인 MkCP(Maximum k-Club Problem)을 계산하는 HGA+DROP 알고리즘을 제안한다. 본 알고리즘은 k-club을 위한 휴리스틱 알고리즘 k-CLIQUE & DROP을 변형하고 휴리스틱 유전 알고리즘(HGA)을 사용해 한 번의 수행으로 복수개의 k-club을 구하였다. 기존 알고리즘의 결과와 비교하기 위해 DIMACS 그래프들에 대하여 k가 2, 3, 4 그리고 5일 때 MkCP를 계산하였다.

R-러닝 학생 동아리 프로그램 참여가 예비유아교사들의 R-러닝 전문성에 미치는 영향 (Influences on Pre-teacher's R-learning Professionalism by Participation in R-learning University Club Management Program)

  • 한선아;강민정;유희정
    • 한국콘텐츠학회논문지
    • /
    • 제13권12호
    • /
    • pp.1058-1068
    • /
    • 2013
  • 본 연구는 R-러닝 대학 동아리 운영 프로그램 참여가 예비유아교사의 R-러닝 전문성에 어떠한 영향을 미치는가를 지식, 기능, 태도의 측면에서 알아본 것이다. 연구 결과, 지식 부분에서는 '로봇기반교육 시 교사의 역할에 대하여 알고 있다', '로봇기반교육이 유아의 발달에 미치는 영향에 대하여 알고 있다', '로봇기반교육의 필요성에 대하여 알고 있다'가 높게 나타났고, 기능 부분은 '로봇과 컴퓨터를 연결하여 수업에 활용할 수 있다'가, 태도 부분에서는 '로봇을 활용하여 수업하는 것에 대해 긍정적으로 생각한다'가 높게 나타났다. 또한 예비유아교사의 R-러닝 전문성에서 동아리 참여 전보다 후가 높은 점수를 나타냈으며, 예비유아교사의 R-러닝 전문성 중 지식보다 기능과 태도 부분에서 더 많이 향상되었다. 즉, R-러닝 대학 동아리 운영 프로그램 참여는 예비유아교사들의 R-러닝에 대한 지식, 기능, 태도 측면에 긍정적인 영향을 미치는 것으로 나타나 R-러닝 전문성을 위한 동아리 운영 프로그램은 효과적이라 하겠다.

An Exploratory Study on the Types of Professional Soccer Citizens' Club Corporations

  • Sang Hoon YOON;Minoock KIM;Seung Jin HAN
    • Journal of Sport and Applied Science
    • /
    • 제7권3호
    • /
    • pp.13-18
    • /
    • 2023
  • Purpose: The purpose of this study is to explore corporate types more suitable for domestic professional soccer citizens' club and to provide comprehensive insights for corporate type decision-making in the process of establishing and operating new city and citizens' club. Research design, data, and methodology: A Delphi survey was conducted on 12 experts with a high understanding of the research topic and expertise. Data were collected through two Delphi rounds, and for data analysis, frequency standard deviation, average ranking, and consistency coefficient were employed. Results: First, from the perspective of operating, it was found to have advantages in the order of autonomy, responsibility, continuity, connection. Second, from the perspective of operating the foundation, it was found to have advantages in the order of public interest, transparency, management, responsibility. Third, as a result of comparing the types of corporations and foundations of professional soccer citizens' club, it was found that there was relatively little difference. Conclusions: Since professional soccer citizens' club must pursue the nature of public goods and profitability as professional sports at the same time, various considerations are needed, long-term plans are established, and corporate types of professional soccer citizens' clubs are needed.

사회환경단체의 중등학교 환경클럽활동 지원사례 연구-<청소년 환경동아리 한마당>을 사례로- (Environmental Club Activities in Middle and High Schools Supported by Environmental NGO-A Case Study on Teenagers Environmental Club Festiva)

  • 강유정;조은정
    • 한국환경교육학회지:환경교육
    • /
    • 제17권2호
    • /
    • pp.122-133
    • /
    • 2004
  • Researchers who is intereted in Environmental Education have been concentrated on the Environmental subject since it was involved in school curriculum. But the selection percentage of Environmental subject is so low. So. I think Environmental Education researchers should be interested in Environmental Clubs in school because most students can easily take Environmental Education through Environmental Clubs than Environmental subject. The Environmental NGO, H, is interested in Environmental Clubs in school. The NGO held the camp that is called “Teenagers Environmental Club Festival” to encourage the environmental Clubs. I got some significances from the camp. First, Not only the camp but also post-education is required with on/off lines. Second, When the Environmental NGO makes a plan which supports Environmental Clubs in school, you should consider the school level. Third, activities' contents should be composed according to the level of students. Fourth, Students must involved in camp management team. Fifth, Management team which is composed of the NGO's planners, Environmental Education researchers, Environmental Club teachers and students is required.

  • PDF

아침밥 클럽 참여 고등학생이 경험한 개인적·환경적 변화에 대한 질적 연구 (Qualitative Exploration of the Changes at the Individual and Environmental Levels among High School Participants of the Breakfast Club)

  • 오수현;김기랑;황지윤
    • 한국식생활문화학회지
    • /
    • 제33권3호
    • /
    • pp.229-235
    • /
    • 2018
  • The Breakfast Club of the Seoul Metropolitan Government aims to provide breakfast and nutrition education to students who require need breakfast. This study was conducted to explore the experience of changes at the individual and environmental levels among high-school participants of the Breakfast Club. The qualitative data were collected from 20 high school students (10 boys and 10 girls) via a focus group interview at each school. Experienced improvement and suggested future tasks from the experience of the Breakfast Club were categorized at three levels (themes): personal factors, school environmental factors, and home environmental factors. The health belief, knowledege, awareness, and perception of effects of the participants showed improvement but the personal barriers need to be improved. At the school level, peer influence and school food policies were improved but some aspects of availability and accessibility for breakfast, and social norms need to be improved. The factors related to the home environment, such as family influence, and availability and accessibility for breakfast were better after the program. The Breakfast Club changed not only personal behaviors but also the family and school environments.