• Title/Summary/Keyword: University Club Management

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Managing Relationship Marketing between Football Club Organization, Players, and the Fans Club Community

  • Hidayat, Z.;Bagastara, Ian;Irawan, Rahmat Edi
    • Journal of Sport and Applied Science
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    • v.6 no.2
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    • pp.9-18
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    • 2022
  • Purpose: This research aims to analyze the relationship marketing between football club organizations, players, and the fans club community. Research design, data, and methodology: An ethnographic approach was used to observe for eight months in the community, interviews, and documents analysis in Bonek Mania community fans club and Persebaya, a football club management in Surabaya, Indonesia. Results: The results show that the management of the football club has maintained the football high-end brand image in the national league. Stakeholders have endeavored to build the values and shared meaning with the public and cohesively with Bonek Mania. The struggles and achievements are intended to maintain the local collective memory of Surabaya's patriotism as the "city of heroes." Sustainable relationships were built by professional football club managers, players, and the fans club to foster the spirit, economic resources, and sustainable development. Conclusions: This research implies that it can provide direction for the management of football clubs by paying attention to relationship marketing, developing unique local values to build the customers' loyalty. Further implications were discussed.

Golf Club Fitting Using Robot Machine Data (로봇머신 데이터를 이용한 골프 클럽 피팅)

  • Park, Sung-Jin;Jun, Jai-Hong;Park, Young-Jin
    • Korean Journal of Applied Biomechanics
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    • v.22 no.1
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    • pp.75-82
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    • 2012
  • The purpose of this study was to suggest the proper shaft and head fitting methods of the golf club to increase the flight distance of the golf ball. Rotations per minute of the golf ball(RPM), ratio of Ball speed to club head speed(T-Ratio) and launch angle right after impact(LA), which are directly related to ball flight distance, were measured using Spectra with shutter speed of 1/1000sec at the constant head speed of 95mph which was controlled by robot golf swing machine. In order to investigate the effect of club shaft to the 3 selected variables, 10 shafts were used to make ten test clubs with one controlled club head which is the most commonly used by golf players. To measure the effect of the club head to the 3 selected variables, 6 golf club heads which are most commonly used by golfers were selected to make 6 test clubs with a controlled shaft which is one of the best known by players. The shafts and the heads were identified by statistical analysis to increase or decrease the RPM, T-ratio and LA. A proper fitting method of the selected shafts and the club head was suggested to increase the ball flight distance in golf.

The Structural Relationship among CSV, Club Identification, Club Emotion, Club Loyalty for Professional Volleyball Club

  • Jung, Sang-Ok;Kim, Seyun;Son, WonHo
    • International journal of advanced smart convergence
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    • v.9 no.2
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    • pp.195-202
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    • 2020
  • The ultimate goal of CSV activities is to increase consumer loyalty to the company, brand or organization concerned. Thus, for a professional sports club, CSV activities will ultimately aim to enhance the loyalty of spectators who are consumers of the club. Subjects of this study are the spectators of professional volleyball. We distributed 300 survey to people who were aware of the club's CSV activities among the home spectators of Hyundai Capital SkyWalkers. Data processing was performed using SPSS 23 and AMOS 18 for the analysis of confirmed factors, correlation analysis, reliability analysis, and structural equation model analysis. From these results, we were able to come up with the social problem resolution and long-term orientation among the CSV activities of professional volleyball clubs which affect the club identification. And the identification formed within the spectators of the clubs through CSV affects the club loyalty directly or through the medium of club emotion. Professional volleyball clubs need to identify the problems the community has in planning and proceeding with CSV activities and seek strategies to address them together, and approach them from a long-term oriented perspective.

Design and Implementation of Health Club Management System Using Mobile App (모바일 앱을 이용한 헬스클럽관리 시스템 설계 및 구현)

  • Kim, YunSu;Yoon, KyungBae;Koo, MinJeong
    • Journal of Digital Convergence
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    • v.12 no.11
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    • pp.133-139
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    • 2014
  • This study has designed the system that can manage the amount of exercise required for health management, viewing the health management courses which are currently being operated, register the desire courses and verifying the registered schedules and monthly health performances at a glance by using a mobile application. The advantage of health club management system is automatically transmits the daily exercise information to the server without a separate sensor through a simple QR scanning using a smart phone. Since the overall operating requirements of services and various facilities of health club is transmitted as the data to the remote server through a smart phone, users of various levels including workers, students, housewives, etc can easily access and use the health club management system using the WiFi, LTE, 3G, etc.

The Effects of Customer Relationship Management on the Management Performance of Senior Club Market-type Senior Jobs in Internet Environment (사물인터넷 환경에서 시니어클럽 시장형 노인일자리사업의 고객관계관리(CRM)가 경영성과에 미치는 영향)

  • Lee, Jin-Yoel;Youn, Ki-Hyok
    • Journal of Internet of Things and Convergence
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    • v.7 no.3
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    • pp.39-46
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    • 2021
  • This study aims to empirically analyze the effect of CRM on the management performance of senior club market type senior job business. The purpose of this study was to provide basic data for the economic income creation of senior club market type senior job project. The results of this study are as follows: First, as a result of verifying the difference in management performance according to sociodemographic characteristics, there was a difference in age, academic background, and monthly average income. Second, the contact service and communication of senior club market type senior job business had a positive effect on the management performance. Based on the results of this study, the following suggestions are made. First, the database(DB) should be constructed reflecting the personal characteristics of consumers and the big data and artificial intelligence analysis should be utilized. Second, education using Internet environment such as YouTube and ZOOM should be strengthened and communication management should be strengthened based on information collected through customer monitoring.

A Heuristic-Based Algorithm for Maximum k-Club Problem (MkCP (Maximum k-Club Problem)를 위한 휴리스틱 기반 알고리즘)

  • Kim, SoJeong;Kim, ChanSoo;Han, KeunHee
    • Journal of Digital Convergence
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    • v.19 no.10
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    • pp.403-410
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    • 2021
  • Given an undirected simple graph, k-club is one of the proposed structures to model social groups that exist in various types in Social Network Analysis (SNA). Maximum k-Club Problem (MkCP) is to find a k-club of maximum cardinality in a graph. This paper introduces a Genetic Algorithm called HGA+DROP which can be used to approximate maximum k-club in graphs. Our algorithm modifies the existing k-CLIQUE & DROP algorithm and utilizes Heuristic Genetic Algorithms (HGA) to obtain multiple k-clubs. We experiment on DIMACS graphs for k = 2, 3, 4 and 5 to compare the performance of the proposed algorithm with existing algorithms.

Influences on Pre-teacher's R-learning Professionalism by Participation in R-learning University Club Management Program (R-러닝 학생 동아리 프로그램 참여가 예비유아교사들의 R-러닝 전문성에 미치는 영향)

  • Han, Sun-Ah;Kang, Min-Jung;You, Hee-Jung
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.1058-1068
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    • 2013
  • The purpose of this study was to examine how participation in R-Learning university club management program affects to R-Learning professionalism of pre-teachers in field of early childhood education related to knowledge, function, and attitude. Upon investigation for knowledge part, those answers: 'I know the role of teachers when education based on robot, 'I know how much education based on robot affects to development of early childhood', and 'I know the necessary of education based on robot' appear highly. 'I can give lessons by connecting robot and computer' for function part, and 'I think using robot for class positively' for attitude part show highly. Also, professionalism of the pre-teachers improved after participating in R-running club, especially, function and attitude part. Thus, R-Learning university club management program is effective by the research.

An Exploratory Study on the Types of Professional Soccer Citizens' Club Corporations

  • Sang Hoon YOON;Minoock KIM;Seung Jin HAN
    • Journal of Sport and Applied Science
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    • v.7 no.3
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    • pp.13-18
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    • 2023
  • Purpose: The purpose of this study is to explore corporate types more suitable for domestic professional soccer citizens' club and to provide comprehensive insights for corporate type decision-making in the process of establishing and operating new city and citizens' club. Research design, data, and methodology: A Delphi survey was conducted on 12 experts with a high understanding of the research topic and expertise. Data were collected through two Delphi rounds, and for data analysis, frequency standard deviation, average ranking, and consistency coefficient were employed. Results: First, from the perspective of operating, it was found to have advantages in the order of autonomy, responsibility, continuity, connection. Second, from the perspective of operating the foundation, it was found to have advantages in the order of public interest, transparency, management, responsibility. Third, as a result of comparing the types of corporations and foundations of professional soccer citizens' club, it was found that there was relatively little difference. Conclusions: Since professional soccer citizens' club must pursue the nature of public goods and profitability as professional sports at the same time, various considerations are needed, long-term plans are established, and corporate types of professional soccer citizens' clubs are needed.

Environmental Club Activities in Middle and High Schools Supported by Environmental NGO-A Case Study on Teenagers Environmental Club Festiva (사회환경단체의 중등학교 환경클럽활동 지원사례 연구-<청소년 환경동아리 한마당>을 사례로-)

  • Kang, You-Jeong;Jo, Eun-Jeong
    • Hwankyungkyoyuk
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    • v.17 no.2
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    • pp.122-133
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    • 2004
  • Researchers who is intereted in Environmental Education have been concentrated on the Environmental subject since it was involved in school curriculum. But the selection percentage of Environmental subject is so low. So. I think Environmental Education researchers should be interested in Environmental Clubs in school because most students can easily take Environmental Education through Environmental Clubs than Environmental subject. The Environmental NGO, H, is interested in Environmental Clubs in school. The NGO held the camp that is called “Teenagers Environmental Club Festival” to encourage the environmental Clubs. I got some significances from the camp. First, Not only the camp but also post-education is required with on/off lines. Second, When the Environmental NGO makes a plan which supports Environmental Clubs in school, you should consider the school level. Third, activities' contents should be composed according to the level of students. Fourth, Students must involved in camp management team. Fifth, Management team which is composed of the NGO's planners, Environmental Education researchers, Environmental Club teachers and students is required.

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Qualitative Exploration of the Changes at the Individual and Environmental Levels among High School Participants of the Breakfast Club (아침밥 클럽 참여 고등학생이 경험한 개인적·환경적 변화에 대한 질적 연구)

  • OH, Suhyun;Kim, Kirang;Hwang, Ji-Yun
    • Journal of the Korean Society of Food Culture
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    • v.33 no.3
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    • pp.229-235
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    • 2018
  • The Breakfast Club of the Seoul Metropolitan Government aims to provide breakfast and nutrition education to students who require need breakfast. This study was conducted to explore the experience of changes at the individual and environmental levels among high-school participants of the Breakfast Club. The qualitative data were collected from 20 high school students (10 boys and 10 girls) via a focus group interview at each school. Experienced improvement and suggested future tasks from the experience of the Breakfast Club were categorized at three levels (themes): personal factors, school environmental factors, and home environmental factors. The health belief, knowledege, awareness, and perception of effects of the participants showed improvement but the personal barriers need to be improved. At the school level, peer influence and school food policies were improved but some aspects of availability and accessibility for breakfast, and social norms need to be improved. The factors related to the home environment, such as family influence, and availability and accessibility for breakfast were better after the program. The Breakfast Club changed not only personal behaviors but also the family and school environments.